Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations. We present the trends currently occurring in the mobile industry. Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads. This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.

1. Your Customers Are Mobile,
Is Your Business?
Edward Niu
Movocity™, Co-Founder/CEO
edward@movocity.com
510-592-4351
Text EDNIU to 72727

2. What We’ll Cover Today...
 What is Mobile Marketing?
- Why it’s more important than the Internet
- What are some of the major trends
- How to take advantage of the timing
 How to gain more customers & keep them
coming back for more.
 What does the Future of Mobile hold?

3. Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet
of themselves 24/7

4. The Players

5. Game Changer
 June 2007 iPhone Released
 Late 2008 1st Android OS
Phone
 Feb 2012: nearly 50% of all
mobile phones in the US are
Smartphones!

6. Introduced Features
 Simplified Mobile Computing
 Internet & Mobile Search
 Email / Enhanced SMS Text
 Camera – Still & Video
 GPS
 App Platform

7. Important Stats…
 Population 6-7 billion
8,000,000,000
7,000,000,000
 Cell phones over
6,000,000,000
5 billion
5,000,000,000  Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
 83% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
 25% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
2011 More smartphones shipped than all other PCs!

8. What is Mobile Marketing?
According to the Mobile Marketing
Association, mobile marketing is:
“a set of practices that enable
organizations to communicate and
engage with their audience in an
interactive and relevant manner
through any mobile device or
network.”

9. What is Mobile Marketing?
Mobile is the newest Mass Media
with the potential to become
the most influential mass media
of all time!

10. Mobile Marketing Benefits
 Only media that is truly Personal
 Consumer can be identified individually
 Always on – 24/7
 Constantly with the owner
 Has built-in payment mechanisms
 All can be done at moment of Intense Impulse!

11. What is Mobile Marketing?
 NO SPAM Zone
 NO unwanted
messages

12. Mobile Marketing Methods
 QR Codes
 SMS Text Marketing
 Mobile-Ready Websites
 Mobile Apps
 Social Mobile Location-
Based Services
 Mobile Ads

13. QR Codes
 QR stands for Quick Response
 Type of 2D Barcode that embeds information in its
tiled pattern
 When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map

14. Who Uses QR Codes?

17. Where To Make QR Codes
 Goo.gl
 Bit.ly
 Beqrious.com
 Delivr.com
For Trackable AND Changeable QR Codes…

18. Why Use QR Codes?
You can make them for free, so Put Them Everywhere
In a Recent Survey by MGH…
 31% very likely to remember ad with QR Code
 41% somewhat likely to remember
 87% want to scan for coupon or discount
Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are

19. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
 Send your
messages anywhere
they are
 Know that they
receive and READ
your messages.

20. Text Message Vs. Email
 90+% of text messages
 Not Always Opened are read within 3
minutes
 Read rates of 15% or **Instant Response**
worse.
 97% of all text messages
 Overwhelmed InBox are read.
 Texts can be scheduled
 May Not Use on
Phone  Messages Always Stored
on Phone
 Spam Filter  No Spam filters.

21. Business Success Formula
Know
Like
Trust

22. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 25% regardless
of business type
Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.

23. Other SMS Services
 Appointment Reminder
Use Shortcode &
Keyword Combo:  Mobile Coupons
 Surveys & Polls
Text WFDEALS to 72727  Autoresponder
 Text Contests
 Text 2 Screen
 Loyalty Clubs

24. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
 Customers Ready to Buy NOW & Nearby
 Many are on the move, they don’t want to
scroll, pinch, etc.

25. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company

26. Mobile-Ready Websites

27. Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks
 Compete with Friends
 Unlock Special Badges
 Privacy Issues (GPS)
 Get Special Deals from Businesses

28. Mobile Advertising
 Advertise on Mobile Websites & Embedded
App Advertising
 Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Oct, 2011 Google shifts mobile
ads to Adwords
Mobile Advertising: $3B last
year in US, $20.6B by 2015

29. Mobile Advertising
 Search on some popular sites with your
Smartphone to find banner ads:
 Yahoo.com  People.com
 ESPN.com  CNN.com
 Admob closing in on 1 Trillion impressions
www.movocity.com/mobileads

30. Mobile Applications
Mobile Applications or Apps are software
programs designed to work on mobile platforms.

31. Mobile Applications
iPhone now has about
500,000+ apps in its App
Store
Android growing
faster, has about 450,000
apps on Google Play

32. Games
 In-game display ads  Story of OMGPOP
 Games themselves are & Draw Something
advertising

33. Mobile Applications
 Facebook Has a Great Mobile Version
 Why Do They Need a Mobile App?

34. Mobile Applications
Produce Your Own
Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
Examples – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Charity / Non-profit apps
The Kitchen WF App

35. What Lies Ahead For Mobile…

36. Mobile Payments

37. Mobile Payments
Take Credit Card
Payments on Your
Phone with Square
www.squareup.com

38. Near Field Communications
Magic Wand Payment System
Swipe Your Phone to Pay
Examples – PayPass, Starbucks, &
BlazeMobile
Google Wallet launched Sept. 19, 2011
- Nexus S 4G on Sprint
- Citi Mastercard or Google Prepaid Card
- San Francisco & New York

39. Augmented Reality (AR)
The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS

40. Augmented Reality (AR)
http://www.youtube.com/watch?v=HW9gU_4AUCA

41. Some Thoughts…
 Mobile is simpler than online marketing
 Marketing is more about being “Top of
Mind” and “Exbranding” Your Business
 More Exposure Points
 Multiple Platforms – Mobile &
Online
 Build Relationships
 Customers & Prospects Alike
 Provide Valuable Content

42. Action Plan
 The mobile explosion is
happening right now!
 There is MASSIVE
opportunity to use mobile
to attract and grow your
customer base.
 Plan to grow your cell phone database
 Provide on-going content to your subscribers
 Do It Before Your Competition Does

43. Q&A
Edward Niu
510-592-4351
edward@movocity.com
Brad Rodgers
940-224-1223
brad@movocity.com