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Your Customers Are Mobile,
     Is Your Business?
                         Edward Niu
              Movocity™, Co-Founder/CEO
                 edward@movocity.com
                          510-592-4351
                   Text EDNIU to 72727
What We’ll Cover Today...
 What is Mobile Marketing?
  - Why it’s more important than the Internet
  - What are some of the major trends
  - How to take advantage of the timing
 How to gain more customers & keep them
  coming back for more.
 What does the Future of Mobile hold?
Don’t Leave Home Without




91% of Americans have their cell phone within 3 feet
               of themselves 24/7
The Players
Game Changer
 June 2007 iPhone Released

 Late 2008 1st Android OS
Phone

 Feb 2012: nearly 50% of all
mobile phones in the US are
Smartphones!
Introduced Features
             Simplified Mobile Computing

             Internet & Mobile Search

             Email / Enhanced SMS Text

             Camera – Still & Video

             GPS

             App Platform
Important Stats…
                                                                       Population 6-7 billion
8,000,000,000

7,000,000,000
                                                                       Cell phones over
6,000,000,000
                                                                        5 billion
5,000,000,000                                                          Wired Internet users –
4,000,000,000                                                           less than 2 billion
3,000,000,000
                                                                       83% of Americans
2,000,000,000
                                                                        have cell phones
1,000,000,000

           0
                                                                       25% of US households
                World Population    Cell Phone     Internet Users       are mobile only
                                   Subscriptions



2011 More smartphones shipped than all other PCs!
What is Mobile Marketing?
   According to the Mobile Marketing
    Association, mobile marketing is:
 “a set of practices that enable
 organizations to communicate and
 engage with their audience in an
 interactive and relevant manner
 through any mobile device or
 network.”
What is Mobile Marketing?

 Mobile is the newest Mass Media
  with the potential to become
 the most influential mass media
             of all time!
Mobile Marketing Benefits

   Only media that is truly Personal
   Consumer can be identified individually
   Always on – 24/7
   Constantly with the owner
   Has built-in payment mechanisms
   All can be done at moment of Intense Impulse!
What is Mobile Marketing?

    NO SPAM Zone

    NO unwanted
     messages
Mobile Marketing Methods
       QR Codes
       SMS Text Marketing
       Mobile-Ready Websites

       Mobile Apps
       Social Mobile Location-
        Based Services
       Mobile Ads
QR Codes
 QR stands for Quick Response
 Type of 2D Barcode that embeds information in its
  tiled pattern
 When you scan it, it provides information:
   • Website
   • Video
   • Contact information
   • Image
   • Coupon
   • Map
Who Uses QR Codes?
Where To Make QR Codes
     Goo.gl
     Bit.ly
     Beqrious.com
     Delivr.com
      For Trackable AND Changeable QR Codes…
Why Use QR Codes?
You can make them for free, so Put Them Everywhere

In a Recent Survey by MGH…
     31% very likely to remember ad with QR Code
     41% somewhat likely to remember
     87% want to scan for coupon or discount

Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are
Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects

 Send your
messages anywhere
they are
 Know that they
receive and READ
your messages.
Text Message Vs. Email
                              90+% of text messages
   Not Always Opened          are read within 3
                               minutes
   Read rates of 15% or       **Instant Response**
    worse.
                              97% of all text messages
   Overwhelmed InBox          are read.
                              Texts can be scheduled
   May Not Use on
    Phone                     Messages Always Stored
                               on Phone
   Spam Filter               No Spam filters.
Business Success Formula


Know
Like
Trust
Mobile Coupons
                                [Widget Co]: Get your
 [Widget Co]:
 Get your
                                favorite product at
 favorite
 product at 20%
                                20% off. Show cashier
 off. Show
 cashier this
                                this msg. Code:
 msg. Code:
 FAV888. Reply
                                FAV888. Reply STOP to
 STOP to end.
                                end.


                              Average redemption
                              rate is 25% regardless
                              of business type
   Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.
Other SMS Services

                           Appointment Reminder
Use Shortcode &
Keyword Combo:             Mobile Coupons
                           Surveys & Polls
Text WFDEALS to 72727      Autoresponder
                           Text Contests
                           Text 2 Screen
                           Loyalty Clubs
Mobile-Ready Websites

Microsoft stated that 53% of its
mobile searches have local intent.

 Customers Ready to Buy NOW & Nearby
 Many are on the move, they don’t want to
  scroll, pinch, etc.
Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones

Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company
Mobile-Ready Websites
Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks




   Compete with Friends
   Unlock Special Badges
   Privacy Issues (GPS)
   Get Special Deals from Businesses
Mobile Advertising
 Advertise on Mobile Websites & Embedded
  App Advertising
 Uses Pay Per Tap Model like Google Adwords
   Google Purchased AdMob
   for $750M in 2010
   Oct, 2011 Google shifts mobile
   ads to Adwords
    Mobile Advertising: $3B last
    year in US, $20.6B by 2015
Mobile Advertising
 Search on some popular sites with your
  Smartphone to find banner ads:
 Yahoo.com             People.com
 ESPN.com              CNN.com

 Admob closing in on 1 Trillion impressions



     www.movocity.com/mobileads
Mobile Applications

Mobile Applications or Apps are software
programs designed to work on mobile platforms.
Mobile Applications
     iPhone now has about
     500,000+ apps in its App
     Store

     Android growing
     faster, has about 450,000
     apps on Google Play
Games




 In-game display ads     Story of OMGPOP
 Games themselves are     & Draw Something
  advertising
Mobile Applications


  Facebook Has a Great Mobile Version
  Why Do They Need a Mobile App?
Mobile Applications

Produce Your Own
 Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
  Examples – Pizza restaurant quick order app
   Travel agency – Itinerary reminder
   Charity / Non-profit apps
      The Kitchen WF App
What Lies Ahead For Mobile…
Mobile Payments
Mobile Payments


Take Credit Card
Payments on Your
Phone with Square
www.squareup.com
Near Field Communications

             Magic Wand Payment System
               Swipe Your Phone to Pay
             Examples – PayPass, Starbucks, &
               BlazeMobile
      Google Wallet launched Sept. 19, 2011
      - Nexus S 4G on Sprint
      - Citi Mastercard or Google Prepaid Card
      - San Francisco & New York
Augmented Reality (AR)

     The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS
Augmented Reality (AR)




  http://www.youtube.com/watch?v=HW9gU_4AUCA
Some Thoughts…
 Mobile is simpler than online marketing
 Marketing is more about being “Top of
  Mind” and “Exbranding” Your Business
    More Exposure Points
    Multiple Platforms – Mobile &
      Online
 Build Relationships
    Customers & Prospects Alike
    Provide Valuable Content
Action Plan
                      The mobile explosion is
                       happening right now!
                      There is MASSIVE
                       opportunity to use mobile
                       to attract and grow your
                       customer base.

 Plan to grow your cell phone database
 Provide on-going content to your subscribers
 Do It Before Your Competition Does
Q&A

      Edward Niu
      510-592-4351
      edward@movocity.com

      Brad Rodgers
      940-224-1223
      brad@movocity.com

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Movocity - Everywhere Your Customers Are

  • 1. Your Customers Are Mobile, Is Your Business? Edward Niu Movocity™, Co-Founder/CEO edward@movocity.com 510-592-4351 Text EDNIU to 72727
  • 2. What We’ll Cover Today...  What is Mobile Marketing? - Why it’s more important than the Internet - What are some of the major trends - How to take advantage of the timing  How to gain more customers & keep them coming back for more.  What does the Future of Mobile hold?
  • 3. Don’t Leave Home Without 91% of Americans have their cell phone within 3 feet of themselves 24/7
  • 5. Game Changer  June 2007 iPhone Released  Late 2008 1st Android OS Phone  Feb 2012: nearly 50% of all mobile phones in the US are Smartphones!
  • 6. Introduced Features  Simplified Mobile Computing  Internet & Mobile Search  Email / Enhanced SMS Text  Camera – Still & Video  GPS  App Platform
  • 7. Important Stats…  Population 6-7 billion 8,000,000,000 7,000,000,000  Cell phones over 6,000,000,000 5 billion 5,000,000,000  Wired Internet users – 4,000,000,000 less than 2 billion 3,000,000,000  83% of Americans 2,000,000,000 have cell phones 1,000,000,000 0  25% of US households World Population Cell Phone Internet Users are mobile only Subscriptions 2011 More smartphones shipped than all other PCs!
  • 8. What is Mobile Marketing? According to the Mobile Marketing Association, mobile marketing is: “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
  • 9. What is Mobile Marketing? Mobile is the newest Mass Media with the potential to become the most influential mass media of all time!
  • 10. Mobile Marketing Benefits  Only media that is truly Personal  Consumer can be identified individually  Always on – 24/7  Constantly with the owner  Has built-in payment mechanisms  All can be done at moment of Intense Impulse!
  • 11. What is Mobile Marketing?  NO SPAM Zone  NO unwanted messages
  • 12. Mobile Marketing Methods  QR Codes  SMS Text Marketing  Mobile-Ready Websites  Mobile Apps  Social Mobile Location- Based Services  Mobile Ads
  • 13. QR Codes  QR stands for Quick Response  Type of 2D Barcode that embeds information in its tiled pattern  When you scan it, it provides information: • Website • Video • Contact information • Image • Coupon • Map
  • 14. Who Uses QR Codes?
  • 15.
  • 16.
  • 17. Where To Make QR Codes  Goo.gl  Bit.ly  Beqrious.com  Delivr.com For Trackable AND Changeable QR Codes…
  • 18. Why Use QR Codes? You can make them for free, so Put Them Everywhere In a Recent Survey by MGH…  31% very likely to remember ad with QR Code  41% somewhat likely to remember  87% want to scan for coupon or discount Most QR readers save history on phone Most People Will Keep Your Information Wherever They Are
  • 19. Keep in Touch w/ Customers Use SMS Text Messaging! Keep in Contact with your Customers and Prospects  Send your messages anywhere they are  Know that they receive and READ your messages.
  • 20. Text Message Vs. Email  90+% of text messages  Not Always Opened are read within 3 minutes  Read rates of 15% or **Instant Response** worse.  97% of all text messages  Overwhelmed InBox are read.  Texts can be scheduled  May Not Use on Phone  Messages Always Stored on Phone  Spam Filter  No Spam filters.
  • 22. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 25% regardless of business type Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.
  • 23. Other SMS Services  Appointment Reminder Use Shortcode & Keyword Combo:  Mobile Coupons  Surveys & Polls Text WFDEALS to 72727  Autoresponder  Text Contests  Text 2 Screen  Loyalty Clubs
  • 24. Mobile-Ready Websites Microsoft stated that 53% of its mobile searches have local intent.  Customers Ready to Buy NOW & Nearby  Many are on the move, they don’t want to scroll, pinch, etc.
  • 25. Mobile-Ready Websites Simplifies Your Website for smaller screens of cell phones Customers Searching For Local Business Want: 1. Phone Number 2. Shop / Price Compare 3. Directions / Map 4. Email 5. Information about Company
  • 27. Social Mobile GPS Services Social Gaming of “Check-ins”  Location-Based Social Networks  Compete with Friends  Unlock Special Badges  Privacy Issues (GPS)  Get Special Deals from Businesses
  • 28. Mobile Advertising  Advertise on Mobile Websites & Embedded App Advertising  Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Oct, 2011 Google shifts mobile ads to Adwords Mobile Advertising: $3B last year in US, $20.6B by 2015
  • 29. Mobile Advertising  Search on some popular sites with your Smartphone to find banner ads:  Yahoo.com  People.com  ESPN.com  CNN.com  Admob closing in on 1 Trillion impressions www.movocity.com/mobileads
  • 30. Mobile Applications Mobile Applications or Apps are software programs designed to work on mobile platforms.
  • 31. Mobile Applications iPhone now has about 500,000+ apps in its App Store Android growing faster, has about 450,000 apps on Google Play
  • 32. Games  In-game display ads  Story of OMGPOP  Games themselves are & Draw Something advertising
  • 33. Mobile Applications  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
  • 34. Mobile Applications Produce Your Own Mobile App Provide Value to Users Brand Your Business Cost: $1500 and higher Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Charity / Non-profit apps The Kitchen WF App
  • 35. What Lies Ahead For Mobile…
  • 37. Mobile Payments Take Credit Card Payments on Your Phone with Square www.squareup.com
  • 38. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples – PayPass, Starbucks, & BlazeMobile Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York
  • 39. Augmented Reality (AR) The Ultimate Mobile App It Combines…  Today’s Computing Power in Mobile Devices  The Use of the Camera  The Use of GPS
  • 40. Augmented Reality (AR) http://www.youtube.com/watch?v=HW9gU_4AUCA
  • 41. Some Thoughts…  Mobile is simpler than online marketing  Marketing is more about being “Top of Mind” and “Exbranding” Your Business  More Exposure Points  Multiple Platforms – Mobile & Online  Build Relationships  Customers & Prospects Alike  Provide Valuable Content
  • 42. Action Plan  The mobile explosion is happening right now!  There is MASSIVE opportunity to use mobile to attract and grow your customer base.  Plan to grow your cell phone database  Provide on-going content to your subscribers  Do It Before Your Competition Does
  • 43. Q&A Edward Niu 510-592-4351 edward@movocity.com Brad Rodgers 940-224-1223 brad@movocity.com

Editor's Notes

  1. Cell phone will eventually replace wallet & maybe keys…this is why it’s more important than the internet. Everyone accesses it everyday. People look at their cell phones an average of 150 times per day.
  2. Multiple multi-billion dollar companies with trillions in revenue per year vying for piece of mobile space.
  3. http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us
  4. 70% of mobile search results in action within 1 hour - http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspxEnhanced Text – live hyperlinks, tap to call; varied communication in different media in REAL Time
  5. 3x the number of mobile devices than computershttp://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011
  6. Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
  7. http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
  8. Text messaging through mobile phones is becoming the preferred way to reach customers.
  9. This takes multiple exposures and time.
  10. http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
  11. Google on track to do $2.5B in 2012 itself.
  12. Add OMGPOP Draw Something 50M downloads in 50 days. Sold for $210M to Zynga. Dan Porter
  13. Would you want your business seen an average of 150 times per day?
  14. http://www.youtube.com/watch?v=HW9gU_4AUCA
  15. Simpler – Text vs. Email, Mobile Site vs. traditional, App versus search