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Otto Neubert Block: Presentation
The document summarizes the agenda and discussions at the Nordic Executive Network meeting on May 11th, 2010 in Stockholm. The agenda included discussions on targeting and yield management strategies, how semantic technology can monetize online content, challenges facing traditional online display advertising, optimizing ad workflow best practices, and Emediate's technical and product roadmaps. Presenters also discussed mobile market developments and projections. The document concludes by inviting attendees to a housewarming event at Emediate's new office and a dinner following the workshop.
Otto Neubert Block: Presentation
- 1. Nordic Executive Network#2 Stockholm, May 11th 2010 Grow your profit!
- 2. Growing Vision We want toprovide the best available ad serving solution for publishers. 2
- 3. CRM programme Grow your profit! Wine and Dine Yield Management Same wine – new bottles? VAST 2.0 Optimised Workflow Grow your profit!
- 4. Goal for theNordic Executive Network Provide a forum for our customers to Network Share experiences Inspire and get inspired Introduce new products and features Help Emediate customers to grow the profit 4
- 5. Confidentiality and sharing A forum for customers and friends of Emediate Feel free to share and be assured that participants handle your information discretionally What happens in Nordic Executive Network, stays in..... Request topics... LinkedIn forum is a closed forum and per invite only 5
- 6. Targeting and YieldManagement Strategies How many different networks do you buy from? Figure 6: How many different online ad networks do you buy from? Response: 140 E-consultancy and the rubicon project survey Online Advertisers Survey Report 2009 – 140 respondents 6
- 7. Consumer Acceptance ofRelevant Advertising MC DC study: 16 European countries, over 32,000 consumers To what extent do you agree with each of the following statements? “Surfing the Internet would be more enjoyable if advertising would be more tailored to my needs and profile” 47% agree or rather agree 39% are neutral 9% rather disagree 5% fully disagree 7
- 8. Consumers click onrelevant ads A survey, conducted with 12 advertising networks, shows that Conversion rates for the targeted ads are 6.8% Compared to 2.8% for the nontargeted. That means that consumers who click on ads targeted specifically to them are more than twice as likely to buy the advertised product 8
- 9. Telecom Reform Packageto prevent 3rd party cookies 9
- 10. How semantic technologycan monetize online content? How is content based targeting achieved today? Manual Tagging | Keyword Targeting | Contextual Targeting | Other ? CLICK HERE TO PLAY 10
- 11. Traditional online displayadvertising is under severe attack 11
- 12. Optimized Workflow Inventory 1 Management 2 Availability Check 3 Booking Intuitive interface Easy overview Sales favourite Campaign booking Flexible reporting Fast access templates Multiple alert Hourly updates Easy targeting settings Reliable overview Date and event Data import/export Seasonal manager forecasting API exchange 4 Delivery 5 Reporting Automated and Customised manual optimization reporting High server uptime Email report settings Multiple alert settings Graphical overview Multiple ad formats API exchange 12
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- 15. Emediate Mobile Solution MMS Coupons Text Click to Banners call QR codes Content Short Blue Code tooth Idle Search Screen Games 15
- 16. Mobile is themost popular and rapidly adopted personal technology in the world. 16
- 17. After the workshop 17:30 Housewarming @ Emediates new office Drottninggatan 67 19:00 Dinner @ Bistro Boheme Drottninggatan 71 17
- 18. Agenda Targeting andYield Management Strategies Matt O’Neill, President admonsters.com How semantic technology can monetize online content Kate Owen, Sales Director Western Europe at Crystal Semantics Traditional online display advertising is under severe attack Jon Lund, CEO and founder at jon-lund.com Workflow best practice and ad operations issues Jennifer Vilas Hanks, Vice President at admonsters.com Emediate Technical Roadmap Jonas Rundberg, CTO at Emediate Emediate Product Roadmap Klas Rönqvist, Product Director at Emediate Mobile market development and projections Michael Buch Sandager, CSO at Mobiletech 18