Social media marketing (SMM) is a strategy that utilizes social networks to enhance brand awareness and engage with customers. It involves evaluating resources, understanding your audience, producing quality content, and creating a strategic schedule for campaigns. Effective social media campaigns can achieve specific business goals such as generating feedback, increasing website traffic, and improving brand engagement.

1. Social Media Marketing
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2. Introduction
• Social Media Marketing refers to the process of gaining
traffic or attention through social media sites.
• Social media marketing (SMM) refers to techniques that
target social networks and applications to spread brand
awareness or promote particular products.
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3. • Social media marketing is a powerful way for businesses
of all sizes to reach prospects and customers.
• Your customers are already interacting with brands
through social media, and if you're not speaking directly
to your audience through social platforms like Facebook,
Twitter, Instagram, and Pinterest, you're missing out!
Great marketing on social media can bring remarkable
success to your business.
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4. www.innothoughts.com

5. How do you start social media
marketing?
• Evaluate your resources
• Know your audience
• Create amazing content
• Integrate your marketing efforts
• Create a schedule
• Focus on quality, not quantity
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6. social media promotion
• The beauty of social media marketing is that it can be
used to improve both your public relations as well as
content marketing simply by asking for a response. To
generate feedback and promote engagement on social
media, include a question with your content that compels
readers to respond.
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7. Social Media Marketing campaign
• A social media campaign is a coordinated marketing
effort to reinforce or assist with a business goal using
one or more social media platforms. Campaigns differ
from everyday social media efforts because of their
increased focus, targeting, and measurability.
• social media campaign goals:
1] Getting feedback from users.
2]Building email marketing lists
3]Increasing website traffic
4]Improving overall brand engagement
5]Directly driving sales
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8. Thank You……….
Address:Mangalmurti Complex,101,
1st Floor,Hirabaug,
Lokmanya Bal Gangadhar Tilak
Road, Pune Maharashtra 411002
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