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ASSIGNMENT QUESTION PAPER
DRIVE FALL 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
What is e-mall? Explain the various types of online stores in an e-mall.
Definition of e-mall 2
Various types of online stores 8 10
2
An electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss the
five kinds of partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10
3
Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
6
B. Ethical issues 4 10
4
Explain the factors that influence e-consumer’s buying behaviour.
Definition of e-marketing 2
Factors influencing 8 10
5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation,
privacy,customer service, community, site, security, and sales promotion). These
functions form the framework of an e-marketing strategy. Discuss this formula with
a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
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Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
