smu MBA assignments Fall 2014

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Explain the concept of service and marketing. Discuss the steps involved in
healthcare marketing process.
A Explanation of concept of service
Explanation of concept of marketing
Explanation of all the steps involved in
healthcare marketing process
2
2
6
10
2 Discuss the various steps involved in marketing research.
A Explanation of all the steps involved in
marketing research
10
10
3 Discuss the types of public relations research.
A Explanation of primary research
Explanation of secondary research
5
5
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Discuss the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9
10
6 Explain the standard metrics to evaluate public relations in healthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
3
7 10

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*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.