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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE FALL 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN– (SEM 2)
SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. Define E-Customers with some examples. Also explain the Online buying process.
Answer : E-Customers
One who buys product and services on internet or online are known as E-Customers. Online
customers must have access to the Internet and a valid method of payment in order to complete a
transaction.
Generally, higher levels of education and personal income correspond to more favorable
perceptionsof shoppingonline.Increased exposure to technology also increases the probability of
developing favorable attitudes towards new shopping channels.[10]
In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87%
of tablet owners made online transactions with their tablet devices during the early Christmas
shopping season.
Online buying process:
Online shopping is popular because of the convenience
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in
an e-marketplace.
Answer : an Internet-based environment that brings together business-to-business buyers and
sellers so that they can trade more efficiently online.
The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility,
savedtime,betterinformation, and better collaboration. However, the drawbacks include costs in

2. changingprocurementprocesses,costof applications,set-up,andintegrationwithinternalsystems,
and transaction/subscription fees.
Q3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues
Answer :
Ethical Issues
In general,manyethical andglobal issues of Information Technology apply to e-business. So, what
are the issuesparticularlyrelatedtoe-commerce?Let’slistsome of the ethical issues spawned with
the growing field of e-commerce.
Web tracking
Q.4 What is e-mall? Explain the various types of online stores in an e-mall.
Answer: E-Mall is the firstonline marketplace inArabicandEnglishandone of the projects of Saudi
Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and
ages and different cultures.
An e-mall providescommongroundforseveral e-shops.Itcanbe designedusingseveral transaction
models,according to what type of services the e-mall owner wants to offer. The owner also has to
take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop
owner.The righte-mall is defined as an e-mall with a strong network, a good marketing strategy, a
nice display and which can access the e-shop in many
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to
unifythe varioustheoriesaroundit;howeverthere isone thingupon which there is no doubt – that
e-Marketing first appeared under the form of various techniques deployed by pioneer companies
selling their products via the internet in the early 90's.
e-Marketing Strategy
The e-MarketingStrategyisnormallybasedandbuiltuponthe principlesthatgovernthe traditional,
offline Marketing – the well-known 4 P's (Product – Price –

3. 6 Discuss the selling methods and sales promotion of E-marketing
Answer:Online salespromotionsare meanttoturn site visitors into consumers. The objective is to
getthe visitortotake actionby contactinga salesrepresentative and ultimately buying the offered
product. The methods to accomplish this goal are diverse and include:
 Advertising
 Loyalty and rewards programs
 Contests
 Search engine usage and optimization
 Social media
 Email blasts
 Referral marketing
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601