This document provides an assignment for a course on international marketing. It lists 6 questions to answer about topics related to international marketing, including management orientations, cultural influences, pricing strategies, market segmentation, e-marketing, exchange rates, and the role of the World Bank. Students are instructed to answer all questions, with 10-mark questions requiring around 400 words each. The document provides guidance on the number of marks allocated to each part of each question.

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B1199
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Discuss the different management orientations of a company. How does it affect
international marketing?
Management orientations
Effect on international marketing
6
4
10
2 Discuss how culture plays an important role in international marketing. Give some
examples of advertisements which failed due to lack of cultural understanding.
Importance of culture in international marketing
6
10
Examples
4
3 Explain different types of cost based pricing.
Types of cost based pricing
Explanation
2
8
10
4 Tobacco companies are targeting China as Chinese are heavy smokers. Which
segmentation is this and what are the other international market segmentations?
Tobacco companies in china segmentation
3
10
other segmentation
7
5 Write short notes on:
a) e Marketing
b) Spot and forward rates
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates
5
5
10
6 Discuss the role and activities of World Bank.
Role and activities of world bank
2
8
10

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Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.