This document outlines an assignment for an e-marketing course. It includes 6 questions worth a total of 60 marks. The questions cover definitions of e-marketing, electronic marketplaces and their partners, legal and ethical issues in e-marketing, the online buying process, the 2P+2C+3S framework for e-marketing strategies, and selling methods and sales promotion techniques for e-marketing. Students are instructed to answer all questions, with 10 mark questions requiring answers of approximately 400 words.

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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Definition of E-marketing. Explain the techniques of e-marketing.
Definition of E-marketing 2
Techniques of e-marketing 8 10
2
An electronic marketplace (e-marketplace) refers to a website created for common interest.
It integrates the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10
3
Discuss the major legal and ethical issues in e-marketing.
A. Legal issues 6
B. Ethical issues 4 10
4
Discuss the online buying process.
Online Buying process 10 10
5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic
representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
6
Discuss the selling methods and sales promotion of E-marketing
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

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of 400 words. Each question is followed by evaluation scheme.