smu MBA assignments Fall 2014

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013- MARKETING RESEARCH
BK ID B 1711
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Define Research and its characteristics. Also explain any seven types of research.
Definition and characteristics of research
types of Research
3
7
10
2 Explain the various types of Consumer and Business to Business (B2B) market
research.
Types of Consumer market research
Types of B2B market research
6
4
10
3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the
current market demand.
Qualitative techniques
Quantitative techniques
5
5
10
4 Discuss the Various techniques of Probability sampling techniques in detail with
examples.
Definition of probability sampling
Techniques of probability sampling
2
8
10
5 Explain the process of sampling and classification of non-probability sampling
techniques.
Definition of sampling
process of sampling
classification of non-probability sampling
1
5
4
10

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6 Discuss the features of online marketing research and its types.
Definition
Features
types
2
3
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme