Social Media for Small Business
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This document provides an overview of best practices for using Facebook and YouTube for business purposes. It discusses the basics of Facebook profiles, groups, and pages and how each can be used. It emphasizes engaging with customers, monitoring metrics, and always remaining positive in responses. For YouTube, it recommends customizing your channel, using subtitles and tags, keeping videos short, and sharing content across other social media and your website. The goal with both is to generate conversation and positive customer interactions.
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Social Media for Small Business
- 1. © 2011 Nautic Studios LLC
- 2. Why Use Facebook? More than 750 million active users (July 2011) 50% of active users log on to Facebook in any given day (July 2011) Popular with all age groups It allows for two way communication with customers It allows customers to endorse your brand
- 3. Basics Profiles are for people Groups are for collaboration Pages are for businesses, organizations, public figures and interests
- 4. Groups Have members Membership can be restricted (open, closed, secret) Allow mass messaging
- 5. Pages Public accessible Custom URL (>25 fans) Tabs and Applications Website Integration Page updates Metrics Target based on location and language
- 6. Edge Rank Content should be engaging The goal is to generate conversation
- 8. Best Practices Respond promptly Post often Focus on generating conversation Monitor Metrics Always remain positive Never delete negative message
- 9. YouTube Best Practices Customize your YouTube channel Provide your contact information, a link to your site, and a description of what your channel is about Choose an appropriate username Add subtitles (use auto-captioning) Add tags Create a clear description Have a call to action Keep your videos short Monitor comments
- 10. Sharing Share your videos on other social media sites Link to your YouTube channel from your website Embed videos in your website or blog
- 11. Possible Uses Record live presentations and events Interview experts Create how to videos Answer common questions Share tips Hold video contents Give virtual tours Product demonstrations Testimonials
- 13. Rules of Engagement Listen and respond promptly to customers Never delete negative feedback Be honest and sincere Remain active