I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Things you should not do on Google PlusSarah Arrow
Google Plus and how to make it work better for you. Stop by Sarkemdia.com and grab a free report that will expand on the slide deck, you'll find it in the likeables section
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Things you should not do on Google PlusSarah Arrow
Google Plus and how to make it work better for you. Stop by Sarkemdia.com and grab a free report that will expand on the slide deck, you'll find it in the likeables section
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
MailChimp, un outil d'e-mailing puissant Helloquence
Les diapositives de l'atelier "MailChimp, un outil d'e-mailing puissant" présentées par helloquence.com lors de la semaine des métiers du Secrétariat-Assistanat.
MailChimp : comment partager son compte avec des autres utilisateurs?Laurent Mottet
Ce slide décrit comment partager son compte MailChimp en 4 étapes. Grâce au partage de compte, une agence peut intervenir sur le compte client afin d'analyser par exemple les statistiques, modifier un template, configurer ou programmer une campagne. Plus d'informations pour une Formation MailChimp, rendez-vous sur http://nakatomi.be/formations-web/formation-newsletter-avec-mailchimp/
Alliance 2017 - Social Media 101 for NonprofitsSparkrock
Presented by Cait Abernethy on January 27th, 2017.
Want to learn how to better engage your clients and prospects through social media and how to get your brand out there? Cait's here to show you how!
Chaque début d’année sonne l’heure des bilans et des (tentatives de) prédictions. Quelles nouveautés social media marqueront l'année 2017 ?
Vidéo : https://www.youtube.com/watch?v=9ioVDTE44M8&t=2s
Etude complète : http://www.kantarmedia.com/fr/blog-et-ressources/downloads/tendances-social-media-2017
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
Searzilla offers multichannel SEO and eCommerce solution to the best value of social media marketing and other activities. See more on www.searzilla.co.uk
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
How to Build Brand Identity Online- 100 Slay IdeasUpReports
Be it small businesses or working professionals, everyone wants to emerge as a brand people can trust. To simplify the brand building task, Team Upreports brings 100 unique branding ideas, hacks and tips for turning yourself or your business into a successful brand. We have vastly covered online branding strategies and tips that will help small businesses, organizations and professionals claim business, sales, traffic, reputation, and fan following. This 100-point online brand identity checklist is for you if online growth is your motto.
Read the complete post over here, http://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Are you winning (or losing) business with social media?TOPS Software
Even if you are not aware of what's out there, it can still hurt you. If you are community association management company, or involved in the Condo or HOA management industry, this presentation shows you how you can leverage social media to help win new client communities and establish a better relationship with condo and HOA board members and homeowners.
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
This presentation was created for a seminar by Kate Austin-Avon of Advokate that took place in summer of 2013 at LARAC's Lapham Gallery.
www.advokate.net
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. What is Social Media?
Websites and apps that enable users to
create and share content and participate
in social networking.
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Google+
• YouTube
4. Inbound Marketing
Social Media, Blogs, Email Marketing, SEO
“New Marketing”
Interactive, two-way communication
Your audience comes to you
You earn attention, rather than paying for it
Intends to entertain or educate
You provide value
5. Overall tips
Show off your excellent customer service.
Look up 17hats or So Delicious for examples of
brands responding right away, and cleverly,
to their potential customer base
6. Overall tips
Branding is not just your logo and color
scheme. Your tone on social media should
be consistent with your brand image.
7.
8.
9. Overall tips
Mix it up with links to articles, offers, and more;
not just sales pitches.
Use hashtags to join conversations and be
found. Make up your own!
10. 2017 Trends
Live Streaming of Authentic Content
(Periscope/Twitter, Facebook Live,
Instagram now testing)
More engagement than other formats
Changing the world of media
11. 2017 Trends
Chatbots & Live Chat
Customer service autoresponds
Instant reply to comments & questions
Fast, efficient and brief
Consider live chat on your website
so customers can connect with you via text
12. 2017 Trends
Instagram Stories & SnapChat My Story
Instagram is introducing the ability
to add links from your website into your stories
and live video is coming soon.
If your target audience is under age 35,
Snapchat's a smart choice.
Video is taking over.
13. Facebook
- ESSENTIAL -
By far the biggest social network
1.79 billion monthly active users
Paid ads & boosted posts expand reach
Can be specific with targeting your ads
Handy insights show you who's engaging with
your posts, and when
14. Facebook Tips
Communicate like a real person. Your
updates are showing up among friends'
updates & family photos
Be relevant, interesting, concise & responsive
Page Likes do not equal reach. You need
comments, shares and likes. Ask for input &
make sure your website includes SM links
15. Facebook Tips
Your cover photo & profile photo get a
farther reach. Make sure their descriptions
are filled in, with links to your website & calls
to action
Add CTA button to your cover photo –
Contact Us • Book Now • Sign Up
Add company milestones to About section
16. Facebook Tips
Post lots of photos & VIDEO.
You want your photos & videos
apps populated.
They're also the most engaging
types of content. Make it interesting, quality,
shareworthy content. Quality over quantity.
17. Facebook Tips
Get more people interacting with your page
so you have a better chance of showing up
in their news feed later on.
18. Facebook Tips
Storytelling & humor have high appeal
Don't overbearingly sell, sell, sell. Interact,
share articles, post photos, videos, tips,
events, deals, answers to commonly asked
customer service questions
Be part of your community with what you
share, strategically. It builds your brand.
19. Twitter
313 million active users
Platform for breaking news
Can be very viral
Great way to interact with customer base
20. Twitter tips
Make it a 2-way street: Retweet and favorite
tweets that relate to you or are in line with
your brand message; reply to customers
Live tweet events at your company
Find out what's trending and get in on it
Use @ to tag celebs or other Twitter accounts
21. Twitter tips
Try using IFTTT to automatically upload your
Instagram photos to Twitter instead of
posting as a link, which drops engagement
Try RiteTag to see which hashtags are hot
now, which are overused, and which have
a long life
Use bit.ly to shorten URLs and monitor clicks
22. Twitter tips
Not everyone's on Twitter all the time and
most people won't make a point to visit your
profile, so don't be shy about sharing your
content multiple times. Your second post will
receive 86% as much engagement as the
first time, on average
23. Twitter tips
Try your URL in the middle
rather than the end of a Tweet
Post at least once a day. Test what works by
posting at different times. Best time to post
depends on your audience
Tweet on the weekends
24. Twitter tips
Schedule Tweets with Hootsuite, but don't
forget to live Tweet to stay relevant
Ask for user generated content
(“Tweet us your photo of XYZ!”)
Don't just share content, comment on it
25. LinkedIn
Where business takes place;
More serious than FB and Twitter
Use it to scout and recruit employees
Best for B2B
Write blog posts to establish yourself as the
leading expert in your field
26. LinkedIn
Use LinkedIn Groups to listen to your market
Make the most of your company profile by
filling in all the sections, especially the
keywords. Upload YouTube videos,
SlideShare presentations and other media,
or set your Twitter and FB updates to
automatically post to LinkedIn (though be
aware of the difference in tone)
28. Instagram
Where millennials are hanging out
Especially effective for visually based
businesses — it's a place for artistic,
awesome photos, not stock imagery
Make sure your photos are excellent
Use relevant, popular hashtags
30. Pinterest
People are making shopping decisions on
Pinterest, saving their favorite things and
actually making purchases based
on their pinboards
People spend HOURS on Pinterest
Ideal for products, especially ones targeted
toward women
31.
32. YouTube
Owned by Google and is the second largest
search engine (after Google)
Important to produce videos of high quality,
with engaging, inviting content
1billion+ unique visitors per month
33. YouTube
Embed your videos on your website to reach
both YouTube audience as well as visitors.
Make sure your content is mobile friendly
Make content, not ads. Nobody wants to
watch an ad. Check out Dollar Shave Club,
ChatBooks & PooPourri for video done right
A single person should appear in most of your
videos. People connect with people
34. YouTube
Push people to your website. Include a link in
the first line of the video description, in the
about section and in the
header of your channel
Collaborate with an already established
creator. Most YouTube talent have contact
info and some even have managers
35. Google+
Another essential. When it comes to SEO,
Google+ (Google MyBusiness) is necessary,
as it comes right up on the side
of search results
Fill out your profile thoroughly, with photos,
links to your website, some status updates,
and verify your address
36. Google+
Integrates with Google Maps as well, making
it easy for mobile users to get directions, call
you, view your open hours, view your menu
or find your website
www.google.com/mybusiness
37.
38. More tips
Don't overstretch yourself.
It's better to do one or two well than to have
any dead profiles out there
not making any updates
Choose what's relevant for your audience
and focus on that channel
Stick with it. It's a time investment,
but will ultimately pay off
39. More tips
Create policies about what should and
shouldn't be shared
Create a social calendar (Follow Friday,
Motivation Monday, Throwback Thursday)
Be consistent in your tone
Define your objectives
40. More tips
Listen and lurk as much as you post
Follow/Like other organizations and keep a
close eye on your competitors
Think visual
Measure and improve
Create great, shareable content
42. Thank you!
Web & Graphic Design, Marketing, Publicity,
Small Business Consultation & More
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
Editor's Notes
Let&apos;s hear from you. Who are you? Let&apos;s go around the room. What&apos;s your name and what&apos;s your business. Give me your elevator speech.About Advokate:
- Started out in 2010 as a honey-do man for artists and art-related businesses and has grown into a marketing, PR, web and graphic design firm with clients like the Town of Lake George, City of Glens Falls, Charles R. Wood Theater, Chronicle Newspaper and hundreds of others. My favorite folks are just starting their business.
- My background is in art. I came to Glens Falls not knowing anybody, and was an art student. Went to LARAC seminar with Ken Wheeler on how to brand yourself as an artist, took it and ran. Before long people were calling me an artist, where before I had only been an art student. The big power of marketing had a grip on me.
- What&apos;s my brand? I&apos;m down to earth, self-taught, young, maybe a little goofy to talk to, specializes in running on a shoestring with spit and cardboard and can teach you to DIY bu talso capable of producing quality work.