LinkedIn is a professional networking website with over 100 million users that primarily serves job seekers and business professionals. Users are encouraged to create complete profiles with professional elements to enhance their visibility and connections, using strategic keywords and maintaining an active presence through status updates and discussions. The document also provides tips on making connections, posting content, and managing your network effectively.

2. What is LinkedIn?
Everyone knows about LinkedIn, don't they?

3. What is LinkedIn?
LinkedIn is a website where people create profiles
about themselves and their companies
Has a professional look and feel
Has more than 100 million users (but no one knows for sure)
Seems to be mainly used for job hunting
and business networking

4. LinkedIn Statistics
• Largest professional social network
o 100+ million registered users
o Average age – 40 years old
o Average industry tenure, 9+ years
o Average household income, $109,000
• Translated into German, French, Spanish
• Over 40% are “decision makers” (but no one
knows for sure)

5. Your LinkedIn Profile
• Fill out completely
o If there’s a box, complete the information
o This is your professional resume plus
o Every word in your profile is searchable
o Ensure professionalism, proper spelling,
grammar
• More complete profile leads to more
connections, more business
• Apply some “tweakage”

6. Your LinkedIn Profile
• Keyword density
o Use keywords associated with what you do:
 Investments, catering, shoe repair, etc.
o What do people search for?
o We recommend 15-20% keyword density
• Photos
o Profilephoto – use professional headshot
 No logos, sketches, group or partner shots

7. Your LinkedIn Profile

8. Your LinkedIn Profile

9. Your LinkedIn Profile

10. Everyone Needs A Friend

11. Everyone Need A Friend
• How do I find connections?
o Watch “Suggestions”
o Mine your connections’ networks*
o Point from other networks
o Group discussions, Q & A
o Promote through email, blog site and website
• Look for “open networkers”
o LION’s, TopLinked, etc. members
• Mass invite vs. singly

12. Who Should I Connect With?
Two schools of thought:
• Connect only with those you know
• Connect with everyone
- Smaller networks of people you know and like can
be efficient and productive
- Larger networks allow for new connections and
opportunities (and bragging about all your online c
connections)

13. Who Should I Connect With?

14. Who Should I Connect With?

15. What Should I Post?
• Professional information
o LinkedIn is for business, so promote your
activities, business
• Interesting articles, blog posts
• Status updates
o Should be done daily
• Initiate conversations
o Participate in group discussions

16. Communication
• LinkedIn internal messages
o Private, delivered to LI inbox
o Default notification settings notify via email
o Set up rules in your email client to reduce
clutter to your inbox
• Status updates
• Introductions

17. Communication
Don't regurgigate public news feeds
(yes, everyone else has already heard
about the sinking of the Titanic)

18. Care & Feeding of Your Network
• Update frequently
o Daily status updates are recommended
 Activity breeds activity
• Monitor questions and discussion forums
• Managing your connections
o Scan updates, inbox
• Time saving tips

19. Care & Feeding of Your Network

20. Care & Feeding of Your Network

21. Q&A

22. Thanks for attending
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