Online webinar presentation about Google+. Discover how to set up a personal Google+ profile and business Google+ page, add company information, post photos and video, and improve your reach by optimizing your content. Leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with your audience.
Google Plus Workshop - Creating Good Profiles AND Getting Started With HangoutsHM Revenue & Customs
The second presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - how to set up a great Google Plus Profile and how to use Google Plus Hangouts for recruiting.
Social recruiting using Google+.
How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Goo...HM Revenue & Customs
The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship.
Social recruiting using Google+.
A brief description of Google+, its features and its impacts on SERP.
Google+ was launched on June 28, 2011 with a private beta and in the first month gained more than 40 million users. It is a continuosly developing social network, more and more intergrated with other Google products. But the most important impact of Google+ is on SERP, influencing results thanks to Social Search and Search Plus Your World functions.
Online webinar presentation about Google+. Discover how to set up a personal Google+ profile and business Google+ page, add company information, post photos and video, and improve your reach by optimizing your content. Leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with your audience.
Google Plus Workshop - Creating Good Profiles AND Getting Started With HangoutsHM Revenue & Customs
The second presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - how to set up a great Google Plus Profile and how to use Google Plus Hangouts for recruiting.
Social recruiting using Google+.
How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Goo...HM Revenue & Customs
The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship.
Social recruiting using Google+.
A brief description of Google+, its features and its impacts on SERP.
Google+ was launched on June 28, 2011 with a private beta and in the first month gained more than 40 million users. It is a continuosly developing social network, more and more intergrated with other Google products. But the most important impact of Google+ is on SERP, influencing results thanks to Social Search and Search Plus Your World functions.
The presentation entitled, How to Use Google Plus for Recruiting I delivered at the Social Media in Recruitment Conference on 11th July 2013 (#SMIR13). It covers why you should be looking at Google Plus as a recruiting tool, how to get started with Google Plus for recruiting and also why you should be looking at Pinterest for recruiting.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
As TIC como área de formação transdisciplinar: uma proposta metodológica.Elisabete Cruz
Comunicação apresentada no XIX Colóquio da Secção Portuguesa da AFIRSE “Revisitar os Estudos Curriculares: onde estamos e para onde vamos”, realizado nos dias 2, 3 e 4 de fevereiro de 2012 no Instituto de Educação da Universidade de Lisboa.
The presentation entitled, How to Use Google Plus for Recruiting I delivered at the Social Media in Recruitment Conference on 11th July 2013 (#SMIR13). It covers why you should be looking at Google Plus as a recruiting tool, how to get started with Google Plus for recruiting and also why you should be looking at Pinterest for recruiting.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
As TIC como área de formação transdisciplinar: uma proposta metodológica.Elisabete Cruz
Comunicação apresentada no XIX Colóquio da Secção Portuguesa da AFIRSE “Revisitar os Estudos Curriculares: onde estamos e para onde vamos”, realizado nos dias 2, 3 e 4 de fevereiro de 2012 no Instituto de Educação da Universidade de Lisboa.
Ashta Lakshmi, also spelled as Ashtalakshmi (Sanskrit: अष्टलक्ष्मी, Aṣṭalakṣmī, lit. "eight Lakshmis"), are a group of eight Hindugoddesses, secondary manifestations of Shri-Lakshmi, the Hindu goddess of wealth, who preside over eight sources of wealth:"Wealth" in the context of Ashta-Lakshmi means prosperity, good health, knowledge, strength, progeny, and power. The Ashta Lakshmi are always depicted and worshipped in a group in temples.
View the video at https://youtu.be/O6zEcEsor0w
Fachkräftemangel und Know-How-Sicherung in der IT-WirtschaftFraunhoferIAO
Für die Untersuchung befragten das Fraunhofer IAO und BITKOM 203 IT- und Telekommunikations-Unternehmen. Die Studie »Fachkräftemangel und Know-how-Sicherung in der IT-Wirtschaft« gibt einen umfassenden Überblick über die Ursachen des Verlusts von Wissen und Kompetenzen. Gleichzeitig werden erfolgversprechende Lösungsansätze aufgezeigt, um dem entgegenzuwirken.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don't know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?
In this Webinar, you’ll find out how to:
• Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community
• Set up your G+ Brand Page to best promote your brand and attract customers
• Create and share content with the goal of engaging current customers as well as prospective customers and partners
• Use G+ Circles and Hangout as a way of targeting and engaging with your followers
• Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact.
In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page. Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested. Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers.
Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim
Chris Abraham is one of the bloggers at Biznology. Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. Chris was recently named as one of the top 50 social media power influencers on Forbes and one of the top 10 social media influencers of 2011 by Marketwire.
Similar to How To Connect With Your Customers Using Google+ (20)
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessRebecca Wardlow, CDMP
Facebook recently announced major changes are coming to how it ranks the posts, videos, and photos that appear in its users’ News Feeds. According to the official statement, Facebook will "be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.
As a Facebook Page owner, you can expect to see less engagement on your page. But, that doesn't mean it's the end Facebook marketing. In fact, it's a great opportunity to re-evaluate your Facebook marketing by creating content that’s catered to the interests of your audiences and that drives meaningful interaction.
Learn what you can do in order to start, maintain, or grow your local business marketing presence on Facebook (even with the News Feed changes).
Live video is an incredibly powerful marketing tool! It allows you to cultivate a HUMAN relationship with your customers and audience. Learn everything you need to know before you go Live and what to do while you are actually live!
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
1. http://gplus.to/rwardlow7
By: Rebecca Wardlow, Social Biz Diva
How To Connect With Your Customers Using
Google+
2. Key Topics Today:
• Why Google+?
• Setting up a Google+ Page for your business
• Best practices and great example cases for
using Google+
• Promoting your Google+ Page
• Improving the performance of your online
marketing with +1
3.
4. “Google+ is Google itself. We’re extending it across
all that we do – search, ads, Chrome, Android, Maps, YouTube – so
that each of those services contributes to our understanding of
who YOU are.”
Bradley Horowitz, VP products for Google+
5. Why Google+
» 70% of people start the search for your
business on Google
» 400 million members
» Attracts 100 million active monthly users
» Google+ Is Indexed by Google
» Visibility of Posts any follower as well as the
public. (Facebook Edgerank determines which
friends or fans see posts)
Google Stats: http://ow.ly/fyGee
6. Google
» Google owns the playground!
» Search results are affected by the people you
are friends with on Google+
» Social connections hold more value than links
» Sites on Google+ are indexed quickly
» +1 links rank higher in search results
» Google+ & Search Integration
7. What Are We Covering?
Setting Up Best Promoting
Google+ Practices Your Page
26. Circle Organization
• Find Interesting people
and Organize them into
Circles
• Use Circles in 2 ways
– Share posts with specific
groups
– Read posts from specific
groups
27. “Circles”
• Circles are flexible • NOTE: Circling is
• You can completely delete unilateral. You do not
circles or redo them. need to ask for or receive
• The people in your circle permission to circle
do not see the name of someone.
the circle you put them in • Circles enable YOU to
• Click the “X” in upper control who can read
right corner of person’s your posts.
photo to remove them • Circles can be shared with
others.
28. Increase the Quality of Your Stream
• “What’s hot” – click on
Explore in the left side
bar.
• Hashtags “#” symbol.
Use search box.
29. Google+ Local
• Google+ Local
– Previously Google Places
• By creating a Google+
page and optimizing local
listings, businesses can
have greater control over
how they appear in local
search results.
33. Example Content Shared by H&M
• Teasers of upcoming
products or lines
• Photos, or groups of
photos, around a certain
theme, linking to its
website
• Videos from its YouTube
channel
• Promotions about
Facebook events or
giveaways
34. STEP 2 – DEVELOP A COMMUNITY
• Create your Circles
• Make use of Hangouts
• Engage
37. STEP 3 – PROMOTE YOUR CONTENT
• Post links to your
original content
• Identify authors using
Google’s rel=author
links
• On your website and in
blog posts, add +1
buttons
38. Top 12 Ways to Grow on Google+
1. Complete Your Profile
2. Upload a Striking Cover Photo and Profile
Photo
3. Assign Multiple Managers
4. Add Users to Your Circles
5. Add a Google+ Badge to Your Website
6. Post (Relevant) Content Regularly
39. Top 12 Ways to Grow on Google+
7. Ensure Rich Snippets Are Rendering Correctly
8. Utilize #Hashtags in Your Posts
9. Create Events
10. Host a Hangout
11. Submit a Page Verification Request
12. Set a Vanity URL (http://gplus.to/rwardlow7)
40. Use Ripples to identify influencers
• Click on the top right of any
public post you make and
then click on “View
Ripples”
• Ripples is an interactive
graph that provides an 'at-
a-glance' insight into any
public shares made on
public posts within Google
Plus.
41. More Google+ Tips
• Use Google+ Circles to to follow who you want
to follow (customers, suppliers, industry
leaders and influencers).
• Share information to entertain and interest
your audience.
• Aim for a on-topic/off-topic ratio of 80/20
• See how other businesses are using it
43. Be Active Without Wasting Time
Get it all done in 60 minutes or less.
15 minutes – Look for information outside Google+ that your circles
would enjoy.
15 minutes – Engage in conversation on a post
10 minutes – Read posts by others and comment
10 minutes – Comment on your own posts
5 minutes – Share a new post
45. How To Find People on Google+
• http://findpeopleonplus.com
• http://www.womenofgplus.com/
• http://www.recommendedusers.com/
46. Google+ Chrome Extension
• Do Share - makes sharing and scheduling
content fast and easy http://ow.ly/fyFkd
• CircleCount – see follower history and the
average number of shares and comments
Google+ Is Indexed by GoogleUsing Google+ can help customers find your business faster and easierCreating a business page increases you visibilityGoogle+ offers a cleaner experienceEasier to share and rank other people’s posts and commentsVariety of sharing options (video, posts, photos)Personalized Circles. Follow who you want to follow and no one else.Google+ users are loyal60% of users logged in daily80% engage weeklyGoogle+ is growing90M+ usersThe entire purpose of a social network is to connect and share, Google+ makes this very simple if you understand the basics.
Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
When you’ve circled approximately 50 people, Google+ gets really interested.
cover photo is 940 pixels x 180 pixels.Profile pic 260 pixels x 260 pixels.Home = this is where the “stream” is. The stream of what people are saying (aka News feed)Profile = When you want to see what you’ve posted, click on this button. Think of your profile as your own blog or journalExplore = Fin out what’s new and interesting on Google+Events = Plan and invite people to your parties, meetings, and Google+ hangouts.Photos = your photo collections and those you have been tagged in.Circles = Organize and filter who you interact with. Circling on Google+ does not involve sending people a “friend” request. You circle people unilaterally without their permission, although they are notified when you circle them. Local = helps you find “recommended places” such as restaurants or hotels near you geographic locationGames = have control over when you see games, how you play them, and with whom you share your experiencesHangouts = enables you to have video chat sessions with up to ___ peopleThe three dots contain MORE buttons for Google+Pages, Local, Games, HangoutYou can DRAG N DROP any of these buttons to change their order.
Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
What is Google+ Local?
What is Google+ Local?
By creating a Google+ page and optimizing local listings, businesses can have greater control over how they appear in local search results.
Cover photo sizeLogo Size
Start by creating your Google+ Circles, such as “Family”, “Friends” then create niche circles such as “Social Media”, “SEO”, “Blogging”
Fill out your/your company profile’s “about” page, from tagline to website links. The idea here is to use your profile as a teaser or invitation, something that pulls viewers to your content online.Whether or not you post on a daily basis, your brand needs to be posting frequently to have an impact. Find content to post that is relevant to your audience, respond to their comments, and link to your own new content.
Fashion retailer H&M, which has over 1.5 million followers on Google+, uses the network to “focus on inspiration,” according to the company’s Global Social Media Manager Miriam Tappert. How do they do it:Posting relevant news content every day
It’s also interesting to note that the brand never posts without a link and/or photos, making every bit of its content eye-catching and attention-grabbing to its fans.
Google+ offers an opportunity to connect with a tech-savvy demographic of potential clients. By adding users to your Circles, providing meaningful content, and engaging in the content others post, you form connections that can benefit your brand.Create your Circles: Circles are to Google+ what friends are to Facebook and following is to Twitter. Add users to your Circles (which can be modified according to your preferences) to create a community of sharing. The larger your Circles, the wider your scope of influence.Make use of Hangouts: If you’ve never used Hangouts, you’re missing out on one of Google+’s biggest opportunities for content marketers. Use Hangouts to record webinars or how-to guides, host Q&A sessions, host workshops, make announcements, and more.Engage: As a community, Google+ is about more than posting your own content — check out what users in your Circles are posting, and +1 (the Google+ equivalent of a Facebook “like”), or comment on those updates regularly.
Using Hangouts and Circles, Cadbury turned itself into the European brand with the largest number of followers on Google+Examples of what Cadbury’s done with Hangouts:For the London 2012 Olympic & Paralympic Games: It created Hangouts featuring champions like freestyle swimmer Rebecca Adlington.When it reached 500K fans: The company hired an artist to create a “chocolate version” of the Google+ page to use as a Hangout. Content included chocolate recipes, pictures of chocolate sculptures, and promotional videos.Examples of what Cadbury’s done with Circles:Fan groupings: Fans are grouped by candy preference, with circles labeled “Crème Egg,” “Wispa,” and so on. Cadbury invites fans to add themselves to Circles by leaving comments on the brand’s page about which candy they like best. This encouraged involvement and personalized the page.Tasters’ Circle: Cadbury let select users participate in chocolate tastings with the company’s research and development team. Doing this not only allowed the brand to reward customer loyalty but also to gain information through an informal focus group that gave direct feedback.
Marketing your content on Google+ does more than reach out to users — it also “markets” to search engines. Anytime you post content to Google+, Google immediately indexes it, giving you faster exposure. What’s more, your content is more likely to appear in your contacts’ online searches, thanks to personalized search.Post links to your original content: This will get it indexed and ranked by Google, so it can be brought up in regular and personalized search queries. Take my company, Straight North, for example.Identify authors: An easy way for the authors photo came up next to his/her article. That’s thanks to Google’s rel=author links. Have your writers implement something similar in order to identify themselves with their content online in search results. There are two ways to do this:Use a clear byline and verify that author’s email address with Google.Use this HTML in the author bio of the article: <a href=”[profile url]?rel=author”>Google</a>, replacing [profile url] with the link to the author’s Google+ profile pagePromote your Google+ conversations throughout your content marketing outposts: On your website and in blog posts, add +1 buttons so users can effectively like your content even while not directly on their Google+ accounts. This makes it easy to grow your presence, as it allows your community to come to you.
Google+ relies almost entirely on organic growthComplete Your ProfileThis may seem like a no-brainer, but many brand pages do not have a complete “About” section on the profile. Fill out this section completely. Include a link to your business or organization’s website (this is important to receive Verified Page status – more on that later). Add a link to your blog as well. Most importantly: include keyword hyperlinks in the Introduction section.Cover Photo image makes an impression. The profile photo serves as an avatar when using Google+ as your brand – commenting on and +1-ing posts. Updates in users’ newsfeeds will be accompanied by your profile photo, so make sure it’s indicative of your brand.Multiple ManagersClick “Settings” right below where your fans are listed on the right-hand side, and then click the “Managers” tab.Add Users to Your CirclesA brand page can add any other brand page to a circle, regardless of whether that brand page has already done the same. However, a brand page cannot add a human user to a circle unless that user has added the brand page to a circle first. If you’re starting from scratch, begin by having your employees, clients and vendors add your brand page to their circles. Add a Google+ Badge to Your WebsiteA Google+ badge on your website will allow visitors to add your page directly into a circle right from your website.Post (Relevant) Content RegularlyThe best way to keep your audience engaged is to regularly post high-quality content that matters to them. We post daily about SEO and inbound marketing. Informative blog posts and videos typically see high engagement. Find out what your audience is interested in and give them what they want.
Ensure Rich Snippets Are Rendering CorrectlyIt’s not enough to just post your content. You’ll want to make sure it looks as good as possible in users’ newsfeeds. The three biggest components that you’ll want optimized are the featured image, page title and meta description:Utilize #Hashtags in Your PostsDid you know that Google+ supports hashtags in the exact same fashion that Twitter does? It’s true! You can include hashtags to signify certain topics in your posts. This is a great way to increase the visibility of your content to users who may be interested in the topics you post about.Create EventsOne of my favorite features of Google+ is Events. Similarly to how Facebook events work, you can invite users to attend a meetup, conference or webinar. Users can search the database of scheduled public events, which represents an opportunity to get your brand in front of new users who haven’t yet added your brand page to their circles.HangoutsConsider also holding Hangouts, which are live video chats with other Google+ users. You can even record Hangouts right to YouTube for an easy piece of content that can be repurposed. Ideas to get started are: Customer service Hangouts which should be hosted at regular times so customers can ask questions and receive direct answers, product demos, live courses for training and even business seminars. Submit a Page Verification RequestHaving a verified page gives your brand more authority and instant credibility.About 1,000 should still do the trick. Other criteria include:Your Google+ page must be authorized by your commercial entity, organization, brand, or product.Your Google+ page’s profile must contain a link to your organization’s website.Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.Read more at http://www.business2community.com/google-plus/best-practices-for-achieving-critical-mass-on-your-google-brand-page-0283000#RgBjw3YkhKCWhOlk.99
Your post must have been shared for any ripples to be created.