Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.
Things you should not do on Google PlusSarah Arrow
Google Plus and how to make it work better for you. Stop by Sarkemdia.com and grab a free report that will expand on the slide deck, you'll find it in the likeables section
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Tips on important Employee Handbook content, from general structure to important details including compensation, workplace conduct, health and safety, leave time and more.
Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.
Things you should not do on Google PlusSarah Arrow
Google Plus and how to make it work better for you. Stop by Sarkemdia.com and grab a free report that will expand on the slide deck, you'll find it in the likeables section
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Tips on important Employee Handbook content, from general structure to important details including compensation, workplace conduct, health and safety, leave time and more.
hola queridos compañeros esta es la diapositiva que presento mi grupo donde el tema fue LA MEMORIA RAM con sus diversas caracteristicas espero que les guste y les sea de gran utilidad y apoyo para que puedan entender la tematica
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
How to Build Brand Identity Online- 100 Slay IdeasUpReports
Be it small businesses or working professionals, everyone wants to emerge as a brand people can trust. To simplify the brand building task, Team Upreports brings 100 unique branding ideas, hacks and tips for turning yourself or your business into a successful brand. We have vastly covered online branding strategies and tips that will help small businesses, organizations and professionals claim business, sales, traffic, reputation, and fan following. This 100-point online brand identity checklist is for you if online growth is your motto.
Read the complete post over here, http://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
Searzilla offers multichannel SEO and eCommerce solution to the best value of social media marketing and other activities. See more on www.searzilla.co.uk
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Are you winning (or losing) business with social media?TOPS Software
Even if you are not aware of what's out there, it can still hurt you. If you are community association management company, or involved in the Condo or HOA management industry, this presentation shows you how you can leverage social media to help win new client communities and establish a better relationship with condo and HOA board members and homeowners.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
This presentation was created for a seminar by Kate Austin-Avon of Advokate that took place in summer of 2013 at LARAC's Lapham Gallery.
www.advokate.net
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. What is Social Media?
Websites and apps that enable users to
create and share content and participate
in social networking.
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Google+
• YouTube
4. Inbound Marketing
Social Media, Blogs, Email Marketing, SEO
“New Marketing”
Interactive, two-way communication
Your audience comes to you
You earn attention, rather than paying for it
Intends to entertain or educate
You provide value
5. Overall tips
Show off your excellent customer service.
Look up 17hats or So Delicious for examples of
brands responding right away, and cleverly,
to their potential customer base
6. Overall tips
Branding is not just your logo and color
scheme. Your tone on social media should
be consistent with your brand image.
7.
8.
9. Overall tips
Mix it up with links to articles, offers, and more;
not just sales pitches.
Use hashtags to join conversations and be
found. Make up your own!
10. Facebook
- ESSENTIAL -
By far the biggest social network
1.59 billion monthly active users
Paid ads & boosted posts expand reach
Can be specific with targeting your ads
Handy insights show you who's engaging with
your posts, and when
11. Facebook Tips
Communicate like a real person. Your
updates are showing up among friends'
updates & family photos
Be relevant, interesting, concise & responsive
Page Likes don't mean much. You need them
to comment, share and like. Ask for input &
make sure your website includes SM links
12. Facebook Tips
Your cover photo & profile photo get a
farther reach. Make sure their descriptions
are filled in, with links to your website & calls
to action
Add CTA button to your cover photo –
Contact Us • Book Now • Sign Up
Add company milestones to About section
13. Facebook Tips
Post lots of photos & videos.
You want your photos & videos
apps populated.
They're also the most engaging
types of content.
14. Facebook Tips
Get more people interacting with your page
so you have a better chance of showing up
in their news feed later on.
15. Facebook Tips
Storytelling & humor have high appeal
Don't overbearingly sell, sell, sell. Interact,
share articles, post photos, videos, tips,
events, deals, answers to commonly asked
questions from customer service
Be part of your community with what you
share, strategically, and people will notice
16. Twitter
320 million active users
Platform for breaking news
Can be very viral
Great way to interact with customer base
17. Twitter tips
Make it a 2-way street: Retweet and favorite
tweets that relate to you or are in line with
your brand message; reply to customers
Live tweet events at your company
Find out what's trending and get in on it
Use @ to tag celebs or other Twitter accounts
18. Twitter tips
Try using IFTTT to automatically upload your
Instagram photos to Twitter instead of
posting as a link, which drops engagement
Try RiteTag to see which hashtags are hot
now, which are overused, and which have
a long life
Use bit.ly to shorten URLs and monitor clicks
19. Twitter tips
Not everyone's on Twitter all the time and
most people won't make a point to visit your
profile, so don't be shy about sharing your
content multiple times. Your second post will
receive 86% as much engagement as the
first time, on average
20. Twitter tips
Try your URL in the middle
rather than the end of a Tweet
Post at least once a day. Test what works by
posting at different times. Best time to post
depends on your audience
Tweet on the weekends
21. Twitter tips
Schedule Tweets with Hootsuite, but don't
forget to live Tweet to stay relevant
Ask for user generated content
(“Tweet us your photo of XYZ!”)
Don't just share content, comment on it
22. LinkedIn
Where business takes place;
More serious than FB and Twitter
Use it to scout and recruit employees
Best for B2B
Write blog posts to establish yourself as the
leading expert in your field
23. LinkedIn
Use LinkedIn Groups to listen to your market
Make the most of your company profile by
filling in all the sections, especially the
keywords. Upload YouTube videos,
SlideShare presentations and other media,
or set your Twitter and FB updates to
automatically post to LinkedIn (though be
aware of the difference in tone)
25. Instagram
Where millennials are hanging out
Especially effective for visually based
businesses — it's a place for artistic,
awesome photos, not stock imagery
Make sure your photos are excellent
Use relevant, popular hashtags
27. Pinterest
People are making shopping decisions on
Pinterest, saving their favorite things and
actually making purchases based
on their pinboards
People spend HOURS on Pinterest
Ideal for products, especially ones targeted
toward women
28.
29. YouTube
Owned by Google and is the second largest
search engine (after Google)
Important to produce videos of high quality,
with engaging, inviting content
1billion+ unique visitors per month
30. YouTube
Embed your videos on your website to reach
both YouTube audience as well as visitors.
Make sure your content is mobile friendly
Make content, not ads. Nobody wants to
watch an ad. Check out Dollar Shave Club
for a company intro video done right
A single person should appear in most of your
videos. People connect with people
31. YouTube
Push people to your website. Include a link in
the first line of the video description, in the
about section and in the
header of your channel
Collaborate with an already established
creator. Most YouTube talent have contact
info and some even have managers
32. Google+
Another essential. When it comes to SEO,
Google+ (Google MyBusiness) is necessary,
as it comes right up on the side
of search results
Fill out your profile thoroughly, with photos,
links to your website, some status updates,
and verify your address
33. Google+
Integrates with Google Maps as well, making
it easy for mobile users to get directions, call
you, view your open hours, view your menu
or find your website
www.google.com/mybusiness
34.
35. More tips
Don't overstretch yourself.
It's better to do one or two well than to have
any dead profiles out there
not making any updates
Choose what's relevant for your audience
and focus on that channel
Stick with it. It's a time investment,
but will ultimately pay off
36. More tips
Create policies about what should and
shouldn't be shared
Create a social calendar (Follow Friday,
Motivation Monday, Throwback Thursday)
Be consistent in your tone
Define your objectives
37. More tips
Listen and lurk as much as you post
Follow/Like other organizations and keep a
close eye on your competitors
Think visual
Measure and improve
Create great, shareable content
39. Thank you!
Web & Graphic Design, Marketing, Publicity,
Small Business Consultation & More
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
Editor's Notes
Let&apos;s hear from you. Who are you? Let&apos;s go around the room. What&apos;s your name and what&apos;s your business. Give me your elevator speech.About Advokate:
- Started out in 2010 as a honey-do man for artists and art-related businesses and has grown into a marketing, PR, web and graphic design firm with clients like the Town of Lake George, City of Glens Falls, Charles R. Wood Theater, Chronicle Newspaper and hundreds of others. My favorite folks are just starting their business.
- My background is in art. I came to Glens Falls not knowing anybody, and was an art student. Went to LARAC seminar with Ken Wheeler on how to brand yourself as an artist, took it and ran. Before long people were calling me an artist, where before I had only been an art student. The big power of marketing had a grip on me.
- What&apos;s my brand? I&apos;m down to earth, self-taught, young, maybe a little goofy to talk to, specializes in running on a shoestring with spit and cardboard and can teach you to DIY bu talso capable of producing quality work.