The 2017 Trade Mission to South Africa had the key objectives of establishing a base for Southern African operations based in South Africa and finding 3 pilot practices. The trade mission sought to meet with embassies in Botswana, Angola and local news agents to build networks and relationships. Outcomes of the deliverables included identifying a local representative for the private sector, holding intake meetings with 2 potential partners, confirming 1 contract, delivering 2 out of 3 planned demonstrations, confirming 1 memorandum of understanding with a pilot hospital with another in discussion, and starting discussions with government officials regarding a public-private partnership in Cape Town.

1. 2017 Trade Mission NL Min. Foreign
Affairs In Capetown
Objectives & Deliverables

2. Key Objectives of the 2017 Trade Mission SA
1. Main Goal for SA Market:
Establish a base for Southern African operations in South Africa
2. Main Goal of the trade mission:
- Find 3 pilot practices
- Meet embassies of Botswana, Angola… to discuss prospects
- Meet local news agents to establish network, relations
- Meet die intern recruitment with local and international students
ses
Indirect

3. 1. Discuss through Dutch Base Camp our ultimate objectives and on the
field objectives. - Suggested date 4th of August
2. Launch a campaign to seek local people that could be interested to
meet with us and discuss with us - Lead/Contacts/Be representatives
3. Check Among all our business cards, people locally in south
africa/cape town especially government officials to plan discussions
4. Launch Back all Cameroonian Contacts in SA that introduced us to
any institutions and officials for meeting
5. Schedule Demo with local Hospitals before and during the trip. Aim for
3 demos
6. Campaign for interns for Market scoping in Southern Africa
To Do/Complete Before August 23rd

4. Deliverables
- Meet & Greet potential market partners
- Intake meeting with potential partners
- Seal a Contract with local Rep for Us through the planned discussions
- Schedule 3 demos with local customers and or partners
- Find and aim for an MOU/Letter of Intent 2 Pilot hospital/medical
institution
- Pitch for a 1.5 million win here
- Start discussions with Government officials for PPP with Cape Town
- Market insight collaborate with co-create , co-creator, partner this is
the model what do we adjust, improve, present.../ why used /unused

5. The Buyer Persona of MEDx.Care Target Group
Persona Info Priority Initiatives Attitude on Solving Fears
Government: end
customer (program
manager)
Program/Project Manager
Ministry ofHealth
Public figure,involved at higher level
and impacting community level. SDGs
as key priorities. (Tactical Level directly
report to program Owner, Development
Aid organization)
1. Realize or execute health development projects,
source health solutions and funding, drive or enable
social impact at community,national & international
levels
Proactive to justify funds.....
Can be reactive in providing
evidence(depending on location/cultural work
ethic)
Evidence contribution to development and
national/community progress Getting public
support, evidencing the value/impact of
investments made on communities
Government:
intermediary party
(lobbyist)
Ex member of Govt community,
business individual involved in
B2G networks, with contacts and
ability o influence ...
Business owner, business networker Healthcare, capabilities management or others.
Main point of relevance network or networking
capabilities
Entrepreneurial(driven and goal oriented)
Personal motivation (based on personal
interest)
Shares concerns of the cause, knows state
members or projects that addresses problems
we address, and is willing to be of value to
such networks
Investor: Public or
Private investing in
state healthcare, may
also act as an
intermediary
Program/Project Managers
focused on execution to achieve
tangible milestones in project
delivery and clear goals of return
on investment or impact
Program/Project Managers coordinating
investment portfolios, investment/impact
projects
Create impact through community/health
development projects
Identify & Finance health solutions and impactful
initiatives
Proactive with a focus on execution (efficiency
and effectiveness) to get return on investment,
ensure allocation of funds and tracking
progress (reporting) for intervention planning
and management
Uncompleted projects, no return on
investment , no utilization of allocated
resources, no pipeline fed, no impact
planned/achieved
International Patient
Manager
Foreign Patient Manager 1.Get extra revenue
2. Build their credibility internationally
Reactive approach of patients/medical tourism
coming to them
Returning/Payment/Documentation/Complicati
ons and Dying
Hospital Manager Purchaser / Business
Development manager/Global
service director
40 years Old, Address them with
Sir/Madam, PHD/Masters, Married and
Male
1. Grow the Business
2. Build their credibility
3. Get Access and use the healthcare network
globally
Use the social media and digital platforms and
consultancy firms (Developed countries)
1. Is need - Want in line
2. Training /Usability
Care providers Doctors / Labs /

6. Key Objectives of the 2017 Trade Mission SA
1. Main Goal for SA Market:
Establish a base for Southern African operations in South Africa => local
rep identified for private sector. A strong counterpart will be needed for to
manage PPP in the province of Cape Town
2. Main Goal of the trade mission:
- Find 3 pilot practices
- Meet embassies of Botswana, Angola… to discuss prospects - Leads
identified for Botswana, through Private sector
- Meet local newsagents to establish network, relations - 1 contact held

7. Outcome on Deliverables Defined
- Meet & Greet potential market partners
- Intake meeting with potential partners => 2 conversations at B2G level
- Seal a Contract with local Rep for Us through the planned discussions => 1
contract confirmed
- Schedule 3 demos with local customers and or partners => 2 demos delivered
- Find and aim for an MOU/Letter of Intent 2 Pilot hospital/medical institution - 1
Confirmed, 1 in discussion
- Pitch for a 1.5 million win here - Negative outcome
- Start discussions with Government officials for PPP with Cape Town - 2 routes
being explored
- Market insight collaborate with co-create , co-creator, partner this is the model
what do we adjust, improve, present.../ why used /unused - Negative outcome

8. END