SlideShare a Scribd company logo
AN OUNCE OF PREVENTION
= A POUND OF CURE
PREVENTING AND RESPONDING TO HEALTH
MISINFORMATION AND OTHER
INFORMATION ENVIRONMENT CHALLENGES
This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International
How you can use this slide deck
Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to
use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are
welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use.
This presentation © 2024 by Tina D Purnat is
licensed under Attribution-NonCommercial-
ShareAlike 4.0 International
You are free to:
1.Share — copy and redistribute the material in any medium or format
2.Adapt — remix, transform, and build upon the material
3.The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner,
but not in any way that suggests the licensor endorses you or your use.
2.NonCommercial - You may not use the material for commercial purposes .
3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
01
Health topic areas that are represented in health misinformation research:
•
•
•
Left unaddressed, these can contribute to erosion of trust in health guidance, health interventions, health workers and
health systems, reduce risk perception, discourage healthy behaviors. This can be prevented.
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
Tells a story Uses humor or satire
Pushes emotional buttons and
appeals to audience values
Contains images or video
specifically formatted for a
particular audience and
channel
Provides a simple explanation
for a complex problem
Uses language that is
appealing to the audience
(e.g. slang, memes)
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
‹#›
1
2
3
4
5
Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
02
“Mistrust is the outgrowth of
the perception that promises
were broken and values were
violated.”
--Dr. Barbara Reynolds
Issuing confusing guidance that is not
appropriate for specific populations, such as
people who are immunocompromised or
pregnant.
•
•
•
•
•
•
•
•
•
health x information environment
Different ideas
of trust
Trust in health system,
health product or
service, health
guidance, the
messenger, the
platform...
Who to trust?
What to trust?
Trust is mediated
through awareness
and perception
identity,
culture
experience
access
literacies
access to health services and products
access to health information
trust in health system, health workers and recommended
health behaviors
Communities on the continuum that:
Disparities in health services and products go hand in hand
with health information inequalities and with trust
disparities towards the government, health system, health
workers and health guidance.
•
•
•
•
•
•
Creating and promoting demand
concurrently focuses on three components
Demand for
health
information
Demand
for health
services
and
products
Adherence
to health
guidance
PULL – people want something
from the system
PUSH - the system wants
something from the people
The directionality of the demand components
can differ
same direction
different directions
Examples: Example:
Health communication must be fully aligned with health
service delivery and experience, and health guidance
Demand for
health
information
Demand
for health
services
and
products
Adherence
to health
guidance
PULL – people want something
from the system
PUSH - the system wants
something from the people
• Generate infodemic insights to understand
questions, concerns, information needs
• Be truly open to addressing the issues people talk
about and they are concerned about.
Listen better Build people into processes
Equip and support
health workers
Protect people from harm
• Promote deliberative engagement with individuals
and communities in their interaction with the health
system.
• Promote transparency and deliberative discussions
to diffuse polarization in communities seeking,
discussing and using health information.
• Equip health workers with the skills to cope with
and thrive within the digital information
environment where their patients also live.
• Protect consumers from deceptive marketing, protect
health workers form doxing and harassment, enforce
policies that protect patient and data privacy,
• Regularly reevaluate policies in light of new health
challenges and changes in the information environment.
Quick wins
What can we start doing now?
03
The psychology of emergencies shows that people
process information differently in a crisis.
•
•
•
•
•
•
•
•
•
•
•
•
•
Routinize infodemic management process in a health
authority
04
Health misinformation affects all levels of
society
‹#›
Acting within the health system broadly
21
Partnering outside the health system
Emergency
preparedness
and
prevention
(routine
capacity, must
be ready to
surge and to
be executed
faster during
an emergency)
and response
• Build capacity for conducting social listening/
infodemic monitoring
• Conduct integrated analysis of diverse data
sources
• Conduct risk assessment and provide timely
recommendations
• Rapidly published and disseminated data and
health information
• Monitor popular reaction to health guidance
• Address points of confusion
• Translate science
• Involve communities to cocreate appropriate
messages, services, and health guidance
• Empower health workers to address health
misinformation and questions and concerns of
patients
• Establish partnerships with factcheckers and media
organizations to factcheck health claims
• Collaborate with technology platforms to promote
content moderation and promotion of credible and
accurate health information
• Expand networks with community organizations,
academic institutions, faith communities, world of
work, professional associations, other communities,
and the private sector to disseminate health
information and address misinformation
• Promote ways in which community members can
factcheck misinformation, and promote media and
information literacy
• Work with trusted messengers in trusted spaces
(where people work, pray, play, live, study and
gather)
• Cocreate digital strategies with communities and
health professionals
Thankyouvery
much!
me@tinapurnat.com
Resources for
infodemic managers
Infodemic insights
analysis and reporting
TOOLS
•
•
•
•
•
•
•
•
•
•
•
•
•
Mpox Infodemic Insights: Key themes and recommendations based on integrated analysis (22 Nov - 6 Dec 2022)
Recommendations for action
Key themes (by social listening taxonomy)
*Level of risk to public health (impact on uptake of PHSM, vaccines, treatments, diagnostics) as
determined by type of narrative, reach, dissemination, affected communities: high; moderate; low; positive
WHO's decision to rename the disease from monkeypox to mpox emerged as a key driver of
conversation over the monitoring period. Pockets of conversation online considered the name
change to be racist given perceptions it assumes that the public makes an implicit connection
between a monkey and an individual’s race. Meanwhile others interpreted the name change as
a move to disassociate monkeys from being the source of the virus. Parallel conversations
revealed confusion on why ‘monkeypox’ was deemed racist if the virus originated from
monkeys. Some conspiracy theories suggested mpox originates from mRNA COVID-19
vaccines. (Narratives observed in USA, UK, Philippines and English-language).
THE CAUSE & ORIGIN – NAME CHANGE FROM MONKEYPOX TO MPOX
GENERATES A MIXED RECEPTION
INTERVENTIONS – ENDURING PUBLIC DISTRUST AND CONFUSION
AROUND PUBLIC HEALTH AUTHORITIES’ RESPONSE TO MPOX
• Monitor the development of conversations around this topic to pre-emptively identify
any emerging misinformation or more confusion around the origin of the virus; use
these insights to inform pre-bunking or timely debunking.
• Review and update talking points to address these specific questions or associated
concerns on the name change; distribute through media or factchecking networks.
• Continue to update metadata and all web/social content that mention monkeypox and
re-label to mpox; ensure that IMST staff use mpox for consistency in language.
• Continue to mark all webpages that have been updated with the new name and set up
new URL redirect from the old monkeypox URL to the new URL.
THE ILLNESS & TRANSMISSION – INFORMATION VOID AND QUESTIONS
AROUND MPOX IN WOMEN
• Clarify how policy decisions were made regarding how limited mpox vaccine supply
would be distributed and who would be prioritized for vaccination.
• Develop information materials (e.g. talking points) explaining the rationale behind the
decision to include HCW as a priority group for vaccination.
• Conduct rapid online community assessments to better characterize these
concerns especially around vaccine delivery programs in LMICs and investigate this in
the upcoming WHO deep dive report on mpox and HCWs.
• Use these insights to update information packages for at-risk communities, including
HCW and work with organizations serving LGBTQI+ communities to address specific
concerns questions.
• Train, prepare, and work with HCWs to address offline or online questions about mpox
transmission among women.
• Develop key messages addressing the concerns or questions of women to be used for
talking points and information materials for HCWs.
• Review and update existing health guidance, talking points, and FAQs with
information addressing concerns of women, such as risk of mpox transmission and
prevention in women.
Public mistrust, including questions about when and to whom mpox vaccines will be delivered
were prominent in discussions over the past two weeks. In Mexico and Colombia, users
questioned their governments’ response strategies towards addressing mpox, while some
alleged that members of the LGBTQI+ community were specifically denied access to vaccines.
In response to news reports that 50,000 vaccines would be sent to DRC, Ghana and Nigeria
to address healthcare workers and the most vulnerable, there were polarized discussions on
the need to vaccinate HCWs. (Narratives observed in the USA, Mexico, Colombia)
Data from a new study in Spain had conclusions similar to studies discussed in the previous
reporting period which described a lack of access to diagnosis and treatment among cis-,
non-binary, and trans women. Users expressed questions about whether sexual contact is
the only mode of transmission for women. Users were searching for additional information
about transmission among women. Some male online users suggested that women should
reduce sexual contact to prevent mpox transmission. Female users responded by pointing to
recent data reportedly showing that only 65% of infected women got mpox from sexual
contact. (Narratives observed in English and Spanish language conversation).
Other tools that might be helpful
TOOLS
•
•
•
•
•
•
•
•
Moreinformation
andresourcesat
tinapurnat.com
Resources for
infodemic managers
BEFORE AN EMERGENCY, MAINTAIN
AND DEVELOP TRUST AND RESILIENCE.
EXAMPLES
DURING EMERGENCY, LEVERAGE EXISTING
TRUST AND PREVENT EROSION OF TRUST.
EXAMPLES
AFTER EMERGENCY, LEARN FROM GAPS IN
TRUST AND REINFORCE RESILIENCE.
EXAMPLES

More Related Content

Similar to Why invest into infodemic management in health emergencies

Intro to disinformation and public health
Intro to disinformation and public healthIntro to disinformation and public health
Intro to disinformation and public health
Tina Purnat
 
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Tina Purnat
 
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
Mad*Pow
 
Health communication an overview of various strategies
Health communication an overview of various strategiesHealth communication an overview of various strategies
Health communication an overview of various strategies
Dr Netrika Prasad Maden Limbu
 
Health promotion and social media final dec
Health promotion and social media final   decHealth promotion and social media final   dec
Health promotion and social media final dec
Carolyn Der Vartanian
 
Rx16 workshop 200_group_ppt
Rx16 workshop 200_group_pptRx16 workshop 200_group_ppt
Rx16 workshop 200_group_ppt
OPUNITE
 
Social Media the New Tool in Clinical Trial?
Social Media the New Tool in Clinical Trial?Social Media the New Tool in Clinical Trial?
Social Media the New Tool in Clinical Trial?
Institute for Clinical Research (ICR)
 
The Use of Social Networks in the prevention of childhood obesity
The Use of Social Networks in the prevention of childhood obesityThe Use of Social Networks in the prevention of childhood obesity
The Use of Social Networks in the prevention of childhood obesity
Romina Cialdella
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011
Mark Ryan
 
Im grand rounds
Im grand roundsIm grand rounds
Im grand rounds
Mark Ryan
 
VAFP Social Media Presentation
VAFP Social Media PresentationVAFP Social Media Presentation
VAFP Social Media Presentation
Mark Ryan
 
Using social media Marian.pptx
Using social media Marian.pptxUsing social media Marian.pptx
Using social media Marian.pptx
Josephmwanika
 
HCS490 v11External Influences on Consumer Choice WorksheetHCS
HCS490 v11External Influences on Consumer Choice WorksheetHCSHCS490 v11External Influences on Consumer Choice WorksheetHCS
HCS490 v11External Influences on Consumer Choice WorksheetHCS
JeanmarieColbert3
 
Social listening and infodemic insights for a healthier information environment
Social listening and infodemic insights for a healthier information environmentSocial listening and infodemic insights for a healthier information environment
Social listening and infodemic insights for a healthier information environment
Tina Purnat
 
FDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
FDA-2009-N-0441 Docket Comments, University of Michigan Public ForumFDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
FDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
University of Michigan Taubman Health Sciences Library
 
Role of digital: social media in consumerism
Role of digital: social media in consumerismRole of digital: social media in consumerism
Role of digital: social media in consumerism
Cepal & Co.
 
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
Mad*Pow
 
Pharma & social media connectivity
Pharma & social media connectivityPharma & social media connectivity
Pharma & social media connectivity
harishgoli
 
Social Media and Health Care – How Does the Industry Navigate the New Communi...
Social Media and Health Care – How Does the Industry Navigate the New Communi...Social Media and Health Care – How Does the Industry Navigate the New Communi...
Social Media and Health Care – How Does the Industry Navigate the New Communi...
Mohammad Shahnewaz
 
Researchers, Reporters & Everything in Between
Researchers, Reporters & Everything in BetweenResearchers, Reporters & Everything in Between
Researchers, Reporters & Everything in Between
Kara Gavin
 

Similar to Why invest into infodemic management in health emergencies (20)

Intro to disinformation and public health
Intro to disinformation and public healthIntro to disinformation and public health
Intro to disinformation and public health
 
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
 
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
Social Media and Patient Centric Design, Facilitating Provider-Patient Relati...
 
Health communication an overview of various strategies
Health communication an overview of various strategiesHealth communication an overview of various strategies
Health communication an overview of various strategies
 
Health promotion and social media final dec
Health promotion and social media final   decHealth promotion and social media final   dec
Health promotion and social media final dec
 
Rx16 workshop 200_group_ppt
Rx16 workshop 200_group_pptRx16 workshop 200_group_ppt
Rx16 workshop 200_group_ppt
 
Social Media the New Tool in Clinical Trial?
Social Media the New Tool in Clinical Trial?Social Media the New Tool in Clinical Trial?
Social Media the New Tool in Clinical Trial?
 
The Use of Social Networks in the prevention of childhood obesity
The Use of Social Networks in the prevention of childhood obesityThe Use of Social Networks in the prevention of childhood obesity
The Use of Social Networks in the prevention of childhood obesity
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011
 
Im grand rounds
Im grand roundsIm grand rounds
Im grand rounds
 
VAFP Social Media Presentation
VAFP Social Media PresentationVAFP Social Media Presentation
VAFP Social Media Presentation
 
Using social media Marian.pptx
Using social media Marian.pptxUsing social media Marian.pptx
Using social media Marian.pptx
 
HCS490 v11External Influences on Consumer Choice WorksheetHCS
HCS490 v11External Influences on Consumer Choice WorksheetHCSHCS490 v11External Influences on Consumer Choice WorksheetHCS
HCS490 v11External Influences on Consumer Choice WorksheetHCS
 
Social listening and infodemic insights for a healthier information environment
Social listening and infodemic insights for a healthier information environmentSocial listening and infodemic insights for a healthier information environment
Social listening and infodemic insights for a healthier information environment
 
FDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
FDA-2009-N-0441 Docket Comments, University of Michigan Public ForumFDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
FDA-2009-N-0441 Docket Comments, University of Michigan Public Forum
 
Role of digital: social media in consumerism
Role of digital: social media in consumerismRole of digital: social media in consumerism
Role of digital: social media in consumerism
 
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
Communities of Care, Strategic Social Interaction Design for Healthcare - ide...
 
Pharma & social media connectivity
Pharma & social media connectivityPharma & social media connectivity
Pharma & social media connectivity
 
Social Media and Health Care – How Does the Industry Navigate the New Communi...
Social Media and Health Care – How Does the Industry Navigate the New Communi...Social Media and Health Care – How Does the Industry Navigate the New Communi...
Social Media and Health Care – How Does the Industry Navigate the New Communi...
 
Researchers, Reporters & Everything in Between
Researchers, Reporters & Everything in BetweenResearchers, Reporters & Everything in Between
Researchers, Reporters & Everything in Between
 

More from Tina Purnat

Building trust in our information ecosystem: who do we trust in an emergency
Building trust in our information ecosystem: who do we trust in an emergencyBuilding trust in our information ecosystem: who do we trust in an emergency
Building trust in our information ecosystem: who do we trust in an emergency
Tina Purnat
 
The AI apocalypse has been canceled
The AI apocalypse has been canceledThe AI apocalypse has been canceled
The AI apocalypse has been canceled
Tina Purnat
 
Trust and confidence building for European Health Data Space
Trust and confidence building for European Health Data SpaceTrust and confidence building for European Health Data Space
Trust and confidence building for European Health Data Space
Tina Purnat
 
Fostering healhty info environments for equitable access to health information
Fostering healhty info environments for equitable access to health informationFostering healhty info environments for equitable access to health information
Fostering healhty info environments for equitable access to health information
Tina Purnat
 
Managing infodemics during outbreaks and other acute health events
Managing infodemics during outbreaks and other acute health eventsManaging infodemics during outbreaks and other acute health events
Managing infodemics during outbreaks and other acute health events
Tina Purnat
 
Three skills for GPs to address the infodemic
Three skills for GPs to address the infodemicThree skills for GPs to address the infodemic
Three skills for GPs to address the infodemic
Tina Purnat
 
Peeling the digital onion: How the modern information environment affects pub...
Peeling the digital onion: How the modern information environment affects pub...Peeling the digital onion: How the modern information environment affects pub...
Peeling the digital onion: How the modern information environment affects pub...
Tina Purnat
 

More from Tina Purnat (7)

Building trust in our information ecosystem: who do we trust in an emergency
Building trust in our information ecosystem: who do we trust in an emergencyBuilding trust in our information ecosystem: who do we trust in an emergency
Building trust in our information ecosystem: who do we trust in an emergency
 
The AI apocalypse has been canceled
The AI apocalypse has been canceledThe AI apocalypse has been canceled
The AI apocalypse has been canceled
 
Trust and confidence building for European Health Data Space
Trust and confidence building for European Health Data SpaceTrust and confidence building for European Health Data Space
Trust and confidence building for European Health Data Space
 
Fostering healhty info environments for equitable access to health information
Fostering healhty info environments for equitable access to health informationFostering healhty info environments for equitable access to health information
Fostering healhty info environments for equitable access to health information
 
Managing infodemics during outbreaks and other acute health events
Managing infodemics during outbreaks and other acute health eventsManaging infodemics during outbreaks and other acute health events
Managing infodemics during outbreaks and other acute health events
 
Three skills for GPs to address the infodemic
Three skills for GPs to address the infodemicThree skills for GPs to address the infodemic
Three skills for GPs to address the infodemic
 
Peeling the digital onion: How the modern information environment affects pub...
Peeling the digital onion: How the modern information environment affects pub...Peeling the digital onion: How the modern information environment affects pub...
Peeling the digital onion: How the modern information environment affects pub...
 

Recently uploaded

Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
FFragrant
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
Josep Vidal-Alaball
 
Pharmacology of 5-hydroxytryptamine and Antagonist
Pharmacology of 5-hydroxytryptamine and AntagonistPharmacology of 5-hydroxytryptamine and Antagonist
Pharmacology of 5-hydroxytryptamine and Antagonist
Dr. Nikhilkumar Sakle
 
Recent advances on Cervical cancer .pptx
Recent advances on Cervical cancer .pptxRecent advances on Cervical cancer .pptx
Recent advances on Cervical cancer .pptx
DrGirishJHoogar
 
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdfTest bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
rightmanforbloodline
 
Top Travel Vaccinations in Manchester
Top Travel Vaccinations in ManchesterTop Travel Vaccinations in Manchester
Top Travel Vaccinations in Manchester
NX Healthcare
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
Health Advances
 
Travel Clinic Cardiff: Health Advice for International Travelers
Travel Clinic Cardiff: Health Advice for International TravelersTravel Clinic Cardiff: Health Advice for International Travelers
Travel Clinic Cardiff: Health Advice for International Travelers
NX Healthcare
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
HongBiThi1
 
What are the different types of Dental implants.
What are the different types of Dental implants.What are the different types of Dental implants.
What are the different types of Dental implants.
Gokuldas Hospital
 
Ageing, the Elderly, Gerontology and Public Health
Ageing, the Elderly, Gerontology and Public HealthAgeing, the Elderly, Gerontology and Public Health
Ageing, the Elderly, Gerontology and Public Health
phuakl
 
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
FFragrant
 
Tele Optometry (kunj'sppt) / Basics of tele optometry.
Tele Optometry (kunj'sppt) / Basics of tele optometry.Tele Optometry (kunj'sppt) / Basics of tele optometry.
Tele Optometry (kunj'sppt) / Basics of tele optometry.
Kunj Vihari
 
June 2024 Oncology Cartoons By Dr Kanhu Charan Patro
June 2024 Oncology Cartoons By Dr Kanhu Charan PatroJune 2024 Oncology Cartoons By Dr Kanhu Charan Patro
June 2024 Oncology Cartoons By Dr Kanhu Charan Patro
Kanhu Charan
 
Know the difference between Endodontics and Orthodontics.
Know the difference between Endodontics and Orthodontics.Know the difference between Endodontics and Orthodontics.
Know the difference between Endodontics and Orthodontics.
Gokuldas Hospital
 
The Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of RespirationThe Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of Respiration
MedicoseAcademics
 
Breast cancer: Post menopausal endocrine therapy
Breast cancer: Post menopausal endocrine therapyBreast cancer: Post menopausal endocrine therapy
Breast cancer: Post menopausal endocrine therapy
Dr. Sumit KUMAR
 
Nano-gold for Cancer Therapy chemistry investigatory project
Nano-gold for Cancer Therapy chemistry investigatory projectNano-gold for Cancer Therapy chemistry investigatory project
Nano-gold for Cancer Therapy chemistry investigatory project
SIVAVINAYAKPK
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
Dr. Ahana Haroon
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
rishi2789
 

Recently uploaded (20)

Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
 
Pharmacology of 5-hydroxytryptamine and Antagonist
Pharmacology of 5-hydroxytryptamine and AntagonistPharmacology of 5-hydroxytryptamine and Antagonist
Pharmacology of 5-hydroxytryptamine and Antagonist
 
Recent advances on Cervical cancer .pptx
Recent advances on Cervical cancer .pptxRecent advances on Cervical cancer .pptx
Recent advances on Cervical cancer .pptx
 
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdfTest bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
 
Top Travel Vaccinations in Manchester
Top Travel Vaccinations in ManchesterTop Travel Vaccinations in Manchester
Top Travel Vaccinations in Manchester
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
 
Travel Clinic Cardiff: Health Advice for International Travelers
Travel Clinic Cardiff: Health Advice for International TravelersTravel Clinic Cardiff: Health Advice for International Travelers
Travel Clinic Cardiff: Health Advice for International Travelers
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
 
What are the different types of Dental implants.
What are the different types of Dental implants.What are the different types of Dental implants.
What are the different types of Dental implants.
 
Ageing, the Elderly, Gerontology and Public Health
Ageing, the Elderly, Gerontology and Public HealthAgeing, the Elderly, Gerontology and Public Health
Ageing, the Elderly, Gerontology and Public Health
 
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
Demystifying Fallopian Tube Blockage- Grading the Differences and Implication...
 
Tele Optometry (kunj'sppt) / Basics of tele optometry.
Tele Optometry (kunj'sppt) / Basics of tele optometry.Tele Optometry (kunj'sppt) / Basics of tele optometry.
Tele Optometry (kunj'sppt) / Basics of tele optometry.
 
June 2024 Oncology Cartoons By Dr Kanhu Charan Patro
June 2024 Oncology Cartoons By Dr Kanhu Charan PatroJune 2024 Oncology Cartoons By Dr Kanhu Charan Patro
June 2024 Oncology Cartoons By Dr Kanhu Charan Patro
 
Know the difference between Endodontics and Orthodontics.
Know the difference between Endodontics and Orthodontics.Know the difference between Endodontics and Orthodontics.
Know the difference between Endodontics and Orthodontics.
 
The Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of RespirationThe Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of Respiration
 
Breast cancer: Post menopausal endocrine therapy
Breast cancer: Post menopausal endocrine therapyBreast cancer: Post menopausal endocrine therapy
Breast cancer: Post menopausal endocrine therapy
 
Nano-gold for Cancer Therapy chemistry investigatory project
Nano-gold for Cancer Therapy chemistry investigatory projectNano-gold for Cancer Therapy chemistry investigatory project
Nano-gold for Cancer Therapy chemistry investigatory project
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
 

Why invest into infodemic management in health emergencies

  • 1. AN OUNCE OF PREVENTION = A POUND OF CURE PREVENTING AND RESPONDING TO HEALTH MISINFORMATION AND OTHER INFORMATION ENVIRONMENT CHALLENGES This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike 4.0 International
  • 2. How you can use this slide deck Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use. This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial- ShareAlike 4.0 International You are free to: 1.Share — copy and redistribute the material in any medium or format 2.Adapt — remix, transform, and build upon the material 3.The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: 1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 2.NonCommercial - You may not use the material for commercial purposes . 3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. 4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
  • 3.
  • 4.
  • 5. 01
  • 6. Health topic areas that are represented in health misinformation research:
  • 7.
  • 9.
  • 10.
  • 11. Left unaddressed, these can contribute to erosion of trust in health guidance, health interventions, health workers and health systems, reduce risk perception, discourage healthy behaviors. This can be prevented.
  • 13. Tells a story Uses humor or satire Pushes emotional buttons and appeals to audience values Contains images or video specifically formatted for a particular audience and channel Provides a simple explanation for a complex problem Uses language that is appealing to the audience (e.g. slang, memes)
  • 14.
  • 16.
  • 18.
  • 19. ‹#› 1 2 3 4 5 Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
  • 20. 02 “Mistrust is the outgrowth of the perception that promises were broken and values were violated.” --Dr. Barbara Reynolds
  • 21. Issuing confusing guidance that is not appropriate for specific populations, such as people who are immunocompromised or pregnant.
  • 23. health x information environment Different ideas of trust Trust in health system, health product or service, health guidance, the messenger, the platform... Who to trust? What to trust? Trust is mediated through awareness and perception identity, culture experience access literacies
  • 24. access to health services and products access to health information trust in health system, health workers and recommended health behaviors Communities on the continuum that: Disparities in health services and products go hand in hand with health information inequalities and with trust disparities towards the government, health system, health workers and health guidance. • • • • • •
  • 25. Creating and promoting demand concurrently focuses on three components Demand for health information Demand for health services and products Adherence to health guidance PULL – people want something from the system PUSH - the system wants something from the people
  • 26. The directionality of the demand components can differ same direction different directions Examples: Example:
  • 27. Health communication must be fully aligned with health service delivery and experience, and health guidance Demand for health information Demand for health services and products Adherence to health guidance PULL – people want something from the system PUSH - the system wants something from the people
  • 28. • Generate infodemic insights to understand questions, concerns, information needs • Be truly open to addressing the issues people talk about and they are concerned about. Listen better Build people into processes Equip and support health workers Protect people from harm • Promote deliberative engagement with individuals and communities in their interaction with the health system. • Promote transparency and deliberative discussions to diffuse polarization in communities seeking, discussing and using health information. • Equip health workers with the skills to cope with and thrive within the digital information environment where their patients also live. • Protect consumers from deceptive marketing, protect health workers form doxing and harassment, enforce policies that protect patient and data privacy, • Regularly reevaluate policies in light of new health challenges and changes in the information environment. Quick wins What can we start doing now?
  • 29. 03 The psychology of emergencies shows that people process information differently in a crisis. • • •
  • 30.
  • 32.
  • 33.
  • 34. Routinize infodemic management process in a health authority
  • 35.
  • 36.
  • 37. 04 Health misinformation affects all levels of society
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. ‹#› Acting within the health system broadly 21 Partnering outside the health system Emergency preparedness and prevention (routine capacity, must be ready to surge and to be executed faster during an emergency) and response • Build capacity for conducting social listening/ infodemic monitoring • Conduct integrated analysis of diverse data sources • Conduct risk assessment and provide timely recommendations • Rapidly published and disseminated data and health information • Monitor popular reaction to health guidance • Address points of confusion • Translate science • Involve communities to cocreate appropriate messages, services, and health guidance • Empower health workers to address health misinformation and questions and concerns of patients • Establish partnerships with factcheckers and media organizations to factcheck health claims • Collaborate with technology platforms to promote content moderation and promotion of credible and accurate health information • Expand networks with community organizations, academic institutions, faith communities, world of work, professional associations, other communities, and the private sector to disseminate health information and address misinformation • Promote ways in which community members can factcheck misinformation, and promote media and information literacy • Work with trusted messengers in trusted spaces (where people work, pray, play, live, study and gather) • Cocreate digital strategies with communities and health professionals
  • 44.
  • 46.
  • 47. Infodemic insights analysis and reporting TOOLS • • • • • •
  • 49.
  • 50. Mpox Infodemic Insights: Key themes and recommendations based on integrated analysis (22 Nov - 6 Dec 2022) Recommendations for action Key themes (by social listening taxonomy) *Level of risk to public health (impact on uptake of PHSM, vaccines, treatments, diagnostics) as determined by type of narrative, reach, dissemination, affected communities: high; moderate; low; positive WHO's decision to rename the disease from monkeypox to mpox emerged as a key driver of conversation over the monitoring period. Pockets of conversation online considered the name change to be racist given perceptions it assumes that the public makes an implicit connection between a monkey and an individual’s race. Meanwhile others interpreted the name change as a move to disassociate monkeys from being the source of the virus. Parallel conversations revealed confusion on why ‘monkeypox’ was deemed racist if the virus originated from monkeys. Some conspiracy theories suggested mpox originates from mRNA COVID-19 vaccines. (Narratives observed in USA, UK, Philippines and English-language). THE CAUSE & ORIGIN – NAME CHANGE FROM MONKEYPOX TO MPOX GENERATES A MIXED RECEPTION INTERVENTIONS – ENDURING PUBLIC DISTRUST AND CONFUSION AROUND PUBLIC HEALTH AUTHORITIES’ RESPONSE TO MPOX • Monitor the development of conversations around this topic to pre-emptively identify any emerging misinformation or more confusion around the origin of the virus; use these insights to inform pre-bunking or timely debunking. • Review and update talking points to address these specific questions or associated concerns on the name change; distribute through media or factchecking networks. • Continue to update metadata and all web/social content that mention monkeypox and re-label to mpox; ensure that IMST staff use mpox for consistency in language. • Continue to mark all webpages that have been updated with the new name and set up new URL redirect from the old monkeypox URL to the new URL. THE ILLNESS & TRANSMISSION – INFORMATION VOID AND QUESTIONS AROUND MPOX IN WOMEN • Clarify how policy decisions were made regarding how limited mpox vaccine supply would be distributed and who would be prioritized for vaccination. • Develop information materials (e.g. talking points) explaining the rationale behind the decision to include HCW as a priority group for vaccination. • Conduct rapid online community assessments to better characterize these concerns especially around vaccine delivery programs in LMICs and investigate this in the upcoming WHO deep dive report on mpox and HCWs. • Use these insights to update information packages for at-risk communities, including HCW and work with organizations serving LGBTQI+ communities to address specific concerns questions. • Train, prepare, and work with HCWs to address offline or online questions about mpox transmission among women. • Develop key messages addressing the concerns or questions of women to be used for talking points and information materials for HCWs. • Review and update existing health guidance, talking points, and FAQs with information addressing concerns of women, such as risk of mpox transmission and prevention in women. Public mistrust, including questions about when and to whom mpox vaccines will be delivered were prominent in discussions over the past two weeks. In Mexico and Colombia, users questioned their governments’ response strategies towards addressing mpox, while some alleged that members of the LGBTQI+ community were specifically denied access to vaccines. In response to news reports that 50,000 vaccines would be sent to DRC, Ghana and Nigeria to address healthcare workers and the most vulnerable, there were polarized discussions on the need to vaccinate HCWs. (Narratives observed in the USA, Mexico, Colombia) Data from a new study in Spain had conclusions similar to studies discussed in the previous reporting period which described a lack of access to diagnosis and treatment among cis-, non-binary, and trans women. Users expressed questions about whether sexual contact is the only mode of transmission for women. Users were searching for additional information about transmission among women. Some male online users suggested that women should reduce sexual contact to prevent mpox transmission. Female users responded by pointing to recent data reportedly showing that only 65% of infected women got mpox from sexual contact. (Narratives observed in English and Spanish language conversation).
  • 51. Other tools that might be helpful TOOLS
  • 53.
  • 54.
  • 55.
  • 57.
  • 58. BEFORE AN EMERGENCY, MAINTAIN AND DEVELOP TRUST AND RESILIENCE.
  • 60. DURING EMERGENCY, LEVERAGE EXISTING TRUST AND PREVENT EROSION OF TRUST.
  • 62. AFTER EMERGENCY, LEARN FROM GAPS IN TRUST AND REINFORCE RESILIENCE.

Editor's Notes

  1. 1.7.2013
  2. 1.7.2013
  3. 1.7.2013
  4. 1.7.2013