1. CURRICULUM VITAE: DEIDRE BURGER
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General Information
NAME Deidre-Ann
SURNAME Burger
ADDRESS 4 Bowkeria Street
Brackendowns
Alberton
1448
TELEPHONE 083 5000 818
EMAIL ADDRESS deidreburger@gmail.com
LANGUAGES English (Written and spoken)
Afrikaans (Written and spoken)
ID NUMBER 730521 0102 089
Education
Howick High School 1986 – 1989
Kimberley Girls High School 1989 – 1990
Cape Town College of Education 1990 – 1996
Completed Higher Diploma in Education Course
Courses Attended:
2005: Public Speaking
2012: Personal Mastery and Emotional Intelligence
2013: Basic Labour Relations
2014: Basic Financial Management (UCT)
Profile
A professional and competent individual with over 12 years of diverse experience including training, sales,
operations,budget and people management.
Currently leading a team of 42 staff across 3 regions in South Africa, driving a high performance culture
through effective leadership, strong analytical skills and robust governance and control measures. I am
responsible for all aspects of the full operational delivery of the National Lottery in the three coastal regions,
includingserviceimprovements, full budget management, auditand vendor management.
Decisive, results-generating, hardworking and a strong work ethic with the proven ability to train, motivate
and lead successful cross functional teams to success. Customer service and key account relationships formed
an integral part of my key responsibilities over the last8 years.
Specialties: Key Skills
- Excellent leadership and motivational skills
- Strong communicator at all levels in thebusiness environment
- Skilful analytical and problemsolvingcapabilities
- Excellent customer serviceskills
- Professional businessapproach
- Project management
- Commercially astute
- Key Account Management
Employment History

2. CURRICULUM VITAE: DEIDRE BURGER
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Rennies Travel
Account Manager: September 2015 to current
Interim role while looking for opportunities
Duties Include:
 Account Manager for Key Corporate Accounts such as Coke, VW, Dimension Data, Nelson Mandela Bay
University,Tenneco, Sovereign Foods and Continental. 33 Clients in total.
 Reporting to Clients and Sales / Account Management Executives
 Supplier – Client relationship liaison
 Fee presentations and negotiations
 Functions and Events
 Educationals for clients atvarious places
 Site Inspections
 Product Awareness
Gidani (Pty)Ltd October 2007 to June 2015
Area Manager: January 2010 to June 2015
Key Objectives Include: Budget Management - Develop Regional Operational Budgets and monitor
implementation thereof to ensure that the financial targets aremet.
Management of Regional Office Audits - AnalyseRegional OfficeAudit
Reports received from both internal and external Auditors and address
concerns accordingly. Further ensure Retailer License and Magisterial
Compliancy.
Vendor / Sub-Contractor Management - Manage Regional Offices’
relationship with external professional vendors,who will supplement the
Regional OfficeTeam, ensure adherence to applicableSLAs and manage
Public Relations in general.
Regional / Operational Management - Plan,Organise,Direct,Co-ordinate
the Regional Office, assign projects and programmatic responsibilities,
review and evaluate work methods and procedures, meet with staff to
identify and resolveproblems. Manage the development and
implementation of Regional OfficeStrategy, Goals,Objectives,Policies,
Procedures and priorities for each function.Manage the Development and
Implementation Process of all Regional OfficeSchedule14 Projects to
ensure adherence to the National Lottery Licence.
Sales Management – Manage sales team to deliver on targets, sales
reports, dissemination of rawdata and analysis thereof, drivingsales
through business plan strategy.
Duties Included National and Regional Responsibilities:
Regional Duties:
 Managingand owning the holistic salesand operations of 3 Coastal Regions (Kwa-Zulu Natal,Eastern
Cape and Western Cape)
 Customer Service – retailers,contractors,Key Accounts and strategic partners
 Network growth, management and control in linewith National Lottery Licence compliance
 Preparation and implementation of business plans:Regional and Coastal

3. CURRICULUM VITAE: DEIDRE BURGER
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 Preparation and presentation of various sales reports and the analysisthereof
 Staff recruitment, trainingand management – 2 Regional Managers,12 officeemployees, 30
Representatives.
 Cost analysisand control
 OfficeManagement – ensuringcomplianceand operational functionality - 3 Regional Offices
 Sales and Regional Presentations
 Accreditation management of the 3 regions – and ensuringlicencecommitments upheld
 Regional Retailer Audits
National Duties:
 Planningand implementation of targets : Sales and network related
 Preparation and presentation of various sales reports and the analysisthereof
 Store Audits to ensure Licence compliance
 Data capturingand analysisand therelevant distribution thereof
 Planningand management of regional marketing and promotions
 Call CycleManagement and Control
 Compilation of National reports for various Company Departments
 Key Account Management and Liaison
 National management of 62 Representatives’ Call Cycles,thestore management systems and tools
thereof
 Management of Call CycleSystem with Supplier to ensure Licence compliance.
 Accreditation databaseand IT database – ensuringdata is accurateand corresponds
 Form part of the Accreditation process with regards to installations,cancellations,and necessary
network changes
 Financial Suppression Management – collatingand distributinginformation,whileworkingwith
financeto get accounts settled
 Management and control of national open sales call centrecases,ensuringcases areclosed timeously
 Key rolein the system control and process regardingthe retailer network
 Strategizing and implementation of national promotions
 Sales reports for all elements of the Business.Collation,Analysis,distribution and management
thereof.
Gidani (Pty)Ltd
Regional Manager: October 2007 – January 2010
Duties Included:
 Business plansfor Eastern Cape Region
 Staff Management
 OfficeManagement (ensure smooth runningof EC office)
 Sales budgets implementation
 Sales data analysis
 Customer Service- players and retailers
 Financial management – retailers accountmanagement and regional costmanagement
 Customer service– sub-contractors,strategic partners and Key Accounts
 Stock Taking functions and overview
 Reports – sales,monthly,technical,Key Accounts
 Liaison between Head Officeand Sub - contractors
 Tactical task teammanagement
 Research Projects for EXCO (trends, business analysis)
 Edited 4 Quarterly Newsletters
 Call Cyclemanagement for up to 10 representatives
 Regional Performance Presentations at Meetings
 General OfficeAdministrativeduties
 Network Establishmentand Maintenance
 Maintenance of store compliance in linewith the National Lotteries Act and National Lotteries Board
Regulations

4. CURRICULUM VITAE: DEIDRE BURGER
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 Implementation of National Promotions atregional level,includinglaunch of Powerball,and the
management of the regional implementation processes and procedures.
 Key Account Management (Chains,Corporates,SAPO, Forecourts)
 Network control and maintenance.
 Leave management and HR functions within the region. (appraisals,hearings,staff training)
Shoprite Checkers (Pty)Ltd
Public Relations Manager: October 2003 – October 2007
Duties Included:
 Head Office and Regional Officeliaison
 Promotional planningand execution of National Promotions in the Eastern Cape
 Function and event planningand co-ordination
 Charity representation at local and regional events
 Presentations at Consumer Council Meetings
 Reports and Administration
 Store Audits to ensure compliance
 Providemarketing supportto Branch Managers
 Liaison of Charity donations fromKey Accounts and Suppliers
 Cost control within the Promotions and CSR budget
Boston Primary School
Educator January 1996 – October 2003
Duties Included :
 Education of learners in Senior Primary grades
 Fundraising events:organisation,preparation,implementation and financial management thereof.h
 Events – organisation and planning
 Head of Department Temporary Position
 Cost Control
 Requisitions and Procurement of School needs
 Sub-committee of Pre-Primary School
 Organisingof school photographs
 Coachingof all sport disciplines
 Management of various teams and sub-committees
 Convenor of Mini Cricketsub division in Western Cape
Interests and Hobbies
Served as a trustee at Brett la Roche for 5 years,and filled the position as Chairperson for 2 years,2012 and
2013 and again in 2015.Brett la Roche is a Sectional TitleComplex comprisingof 63 individually owned units in
Humewood, Port Elizabeth.
Governing Body at Beachwood Pre-Primary in 2011.
Personal hobbies includecycling,running,relaxation activities (puzzles,movies and baking) and international
travel.
References available on request.