SlideShare a Scribd company logo
Sub Heading One
xxx
Sub Heading Two
xxx
Sub Heading Three
xxx
Disability Policy Consortium
A civil rights organization
run by and for people with
disabilities.
Click to edit title
Click to edit Master text styles
Advocacy
Research
My Ombudsman
Training & Consulting
Importance of Accessible Communications
Requested by the community
Up to 27% of adults in the United States have some type of disability
Social media is crucial for delivering messages
Public health communications are for everyone
Guide Overview
Written
Content
Visual Content
Audio & Video
Content
Community
Listening &
User Testing
Developing Accessible
Written Content
Writing with Plain Language
Writing for Screen Readers
Developing Accessible Written Content
Plain Language
Plain language is communication that is clear, accessible, and useful. Using
plain language helps your audience find what they need, understand
information the first time they hear, see, or read it and helps them use
information to meet their needs.
• Use Conversational Language
• Use the Active Voice
• Use Second Person Language
Person First vs. Identity First Language
Person
with a disability
Disabled Person
This was the standard for a
long time and it is very
much still in common use.
Many disabled people and
communities prefer this
instead.
Writing for Screen Readers
Screen readers are software programs that make digital text
accessible for blind or visually impaired users.
Avoid
• Large blocks of text
• Forced formatting
• Long clickable links
• Overuse of emojis
• Improper capitalization
• Fancy fonts and special characters
Example
Developing Accessible
Visual Content
Alt Text & Image Descriptions
Designing with Accessibility in Mind
Designing Charts and Graphs
Developing Accessible Visual Content
Alt Text and Image Descriptions
Alt text is typically a short text that is added to
an image tag within a digital platform and can
range from 100–250 characters.
Image descriptions are typically longer than alt
text and are often located in the body of your
social media post.
Alt Text and Image Descriptions
Design Accessibility
Perceivable Operable
Useable Robust
Web Content Accessibility
Guidelines
Distinguishable
• Color
• Contrast
• Text size
• Reflow
Designing Charts and Graphs
• Don’t rely on color alone – use
shapes, patterns or icons
• Use plain language
• Use multiple formats if possible
Developing Accessible
Video and Audio Content
Captioning
Audio and Written Descriptions of Video Content
Transcripts
Creating Videos in American Sign Language
Developing Accessible Video and Audio Content
Captioning & Transcripts
• Closed captions
• Accuracy
• Automatic captions
Captions Transcripts
• Separate file/document
• Contains all spoken
content
ASL Videos
• For many Deaf people, American Sign
Language (ASL) is their first language
• Developing content in ASL can create a
deeper connection for D/HH viewers and is
especially important for communicating
critical public health information
• You should prioritize the preferences,
experiences, and perspectives of your target
audience
Community Listening and
User Testing
Sourcing Input & Feedback
Testing User Experience
Community Listening and User Testing
Sourcing Input and Feedback
• Hire disabled people!
• Work with accessibility
consultants & user experts
• Ask for input when it can be
implemented!
debeaumont.org
Doing Better By Our
Audiences
Navigating the path toward
more inclusive communications
What to
Expect
• Why accessibility matters in
public health
communications
• Considerations for a long-
term accessible
communications strategy
• Advocating for accessibility
in your workplace
Inciting action.
Driving change.
The de Beaumont Foundation
creates and invests in bold solutions
that improve the health of
communities across the country.
Our vision is a nation where every
person in every community has the
opportunity to achieve their best
possible health, regardless of where
they live.
Accessibility: It’s Our Responsibility
• Creating accessible content is
part of mission-driven work
• Communicators have an
especially important role to play
• Editorial management involves a
UX perspective
• People with lived experience need
communicators to do better
We all have a stake in making communications more accessible
Create a Culture of Accessibility
• Make accessibility second nature
in your communications
operations
• Don’t reinvent the wheel — use
existing accessibility resources
• Stick to best practices, not flashy
content trends
Incorporate accessibility practices into day-to-day content creation
Advocate for Accessible Communications
• Bottom line: Accessibility isn’t a
nice to have, it’s a must have
• The right thing to do is also the
most effective
• Incorporating accessibility
practices into communications is a
relatively low lift
Explain the necessity and value of accessibility for your organization
It’s a Marathon, Not a Sprint
• Start with a communications audit
• Take a gradual approach to
making communications more
accessible
• Seek growth over perfection
• Be open to learning and
unlearning
Improving accessibility is a long-term commitment
Resources
• The Public Health Communicators
Guide to Creating Accessible
Social Media
(www.PublicHealthCollaborative.o
rg)
• Accessible Social
(www.accessible-social.com)
• Platform-specific Help Centers
(LinkedIn, Instagram, X,
Facebook, Pinterest, etc.)
Use these resources to kickstart your organization’s accessibility practices
debeaumont.org
info@debeaumont.org
Inciting action. Driving change.

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Creating Accessible Public Health Communications

  • 1. Sub Heading One xxx Sub Heading Two xxx Sub Heading Three xxx Disability Policy Consortium A civil rights organization run by and for people with disabilities.
  • 2. Click to edit title Click to edit Master text styles Advocacy Research My Ombudsman Training & Consulting
  • 3. Importance of Accessible Communications Requested by the community Up to 27% of adults in the United States have some type of disability Social media is crucial for delivering messages Public health communications are for everyone
  • 4. Guide Overview Written Content Visual Content Audio & Video Content Community Listening & User Testing
  • 6. Writing with Plain Language Writing for Screen Readers Developing Accessible Written Content
  • 7. Plain Language Plain language is communication that is clear, accessible, and useful. Using plain language helps your audience find what they need, understand information the first time they hear, see, or read it and helps them use information to meet their needs. • Use Conversational Language • Use the Active Voice • Use Second Person Language
  • 8. Person First vs. Identity First Language Person with a disability Disabled Person This was the standard for a long time and it is very much still in common use. Many disabled people and communities prefer this instead.
  • 9. Writing for Screen Readers Screen readers are software programs that make digital text accessible for blind or visually impaired users. Avoid • Large blocks of text • Forced formatting • Long clickable links • Overuse of emojis • Improper capitalization • Fancy fonts and special characters
  • 12. Alt Text & Image Descriptions Designing with Accessibility in Mind Designing Charts and Graphs Developing Accessible Visual Content
  • 13. Alt Text and Image Descriptions Alt text is typically a short text that is added to an image tag within a digital platform and can range from 100–250 characters. Image descriptions are typically longer than alt text and are often located in the body of your social media post.
  • 14. Alt Text and Image Descriptions
  • 15. Design Accessibility Perceivable Operable Useable Robust Web Content Accessibility Guidelines Distinguishable • Color • Contrast • Text size • Reflow
  • 16. Designing Charts and Graphs • Don’t rely on color alone – use shapes, patterns or icons • Use plain language • Use multiple formats if possible
  • 18. Captioning Audio and Written Descriptions of Video Content Transcripts Creating Videos in American Sign Language Developing Accessible Video and Audio Content
  • 19. Captioning & Transcripts • Closed captions • Accuracy • Automatic captions Captions Transcripts • Separate file/document • Contains all spoken content
  • 20. ASL Videos • For many Deaf people, American Sign Language (ASL) is their first language • Developing content in ASL can create a deeper connection for D/HH viewers and is especially important for communicating critical public health information • You should prioritize the preferences, experiences, and perspectives of your target audience
  • 22. Sourcing Input & Feedback Testing User Experience Community Listening and User Testing
  • 23. Sourcing Input and Feedback • Hire disabled people! • Work with accessibility consultants & user experts • Ask for input when it can be implemented!
  • 24.
  • 25. debeaumont.org Doing Better By Our Audiences Navigating the path toward more inclusive communications
  • 26. What to Expect • Why accessibility matters in public health communications • Considerations for a long- term accessible communications strategy • Advocating for accessibility in your workplace
  • 27. Inciting action. Driving change. The de Beaumont Foundation creates and invests in bold solutions that improve the health of communities across the country. Our vision is a nation where every person in every community has the opportunity to achieve their best possible health, regardless of where they live.
  • 28. Accessibility: It’s Our Responsibility • Creating accessible content is part of mission-driven work • Communicators have an especially important role to play • Editorial management involves a UX perspective • People with lived experience need communicators to do better We all have a stake in making communications more accessible
  • 29. Create a Culture of Accessibility • Make accessibility second nature in your communications operations • Don’t reinvent the wheel — use existing accessibility resources • Stick to best practices, not flashy content trends Incorporate accessibility practices into day-to-day content creation
  • 30. Advocate for Accessible Communications • Bottom line: Accessibility isn’t a nice to have, it’s a must have • The right thing to do is also the most effective • Incorporating accessibility practices into communications is a relatively low lift Explain the necessity and value of accessibility for your organization
  • 31. It’s a Marathon, Not a Sprint • Start with a communications audit • Take a gradual approach to making communications more accessible • Seek growth over perfection • Be open to learning and unlearning Improving accessibility is a long-term commitment
  • 32. Resources • The Public Health Communicators Guide to Creating Accessible Social Media (www.PublicHealthCollaborative.o rg) • Accessible Social (www.accessible-social.com) • Platform-specific Help Centers (LinkedIn, Instagram, X, Facebook, Pinterest, etc.) Use these resources to kickstart your organization’s accessibility practices