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Creating Accessible Public Health Communications
- 1. Sub Heading One xxx Sub Heading Two xxx Sub Heading Three xxx Disability Policy Consortium A civil rights organization run by and for people with disabilities.
- 2. Click to edit title Click to edit Master text styles Advocacy Research My Ombudsman Training & Consulting
- 3. Importance of Accessible Communications Requested by the community Up to 27% of adults in the United States have some type of disability Social media is crucial for delivering messages Public health communications are for everyone
- 4. Guide Overview Written Content Visual Content Audio & Video Content Community Listening & User Testing
- 6. Writing with Plain Language Writing for Screen Readers Developing Accessible Written Content
- 7. Plain Language Plain language is communication that is clear, accessible, and useful. Using plain language helps your audience find what they need, understand information the first time they hear, see, or read it and helps them use information to meet their needs. • Use Conversational Language • Use the Active Voice • Use Second Person Language
- 8. Person First vs. Identity First Language Person with a disability Disabled Person This was the standard for a long time and it is very much still in common use. Many disabled people and communities prefer this instead.
- 9. Writing for Screen Readers Screen readers are software programs that make digital text accessible for blind or visually impaired users. Avoid • Large blocks of text • Forced formatting • Long clickable links • Overuse of emojis • Improper capitalization • Fancy fonts and special characters
- 10. Example
- 12. Alt Text & Image Descriptions Designing with Accessibility in Mind Designing Charts and Graphs Developing Accessible Visual Content
- 13. Alt Text and Image Descriptions Alt text is typically a short text that is added to an image tag within a digital platform and can range from 100–250 characters. Image descriptions are typically longer than alt text and are often located in the body of your social media post.
- 14. Alt Text and Image Descriptions
- 15. Design Accessibility Perceivable Operable Useable Robust Web Content Accessibility Guidelines Distinguishable • Color • Contrast • Text size • Reflow
- 16. Designing Charts and Graphs • Don’t rely on color alone – use shapes, patterns or icons • Use plain language • Use multiple formats if possible
- 17. Developing Accessible Video and Audio Content
- 18. Captioning Audio and Written Descriptions of Video Content Transcripts Creating Videos in American Sign Language Developing Accessible Video and Audio Content
- 19. Captioning & Transcripts • Closed captions • Accuracy • Automatic captions Captions Transcripts • Separate file/document • Contains all spoken content
- 20. ASL Videos • For many Deaf people, American Sign Language (ASL) is their first language • Developing content in ASL can create a deeper connection for D/HH viewers and is especially important for communicating critical public health information • You should prioritize the preferences, experiences, and perspectives of your target audience
- 21. Community Listening and User Testing
- 22. Sourcing Input & Feedback Testing User Experience Community Listening and User Testing
- 23. Sourcing Input and Feedback • Hire disabled people! • Work with accessibility consultants & user experts • Ask for input when it can be implemented!
- 25. debeaumont.org Doing Better By Our Audiences Navigating the path toward more inclusive communications
- 26. What to Expect • Why accessibility matters in public health communications • Considerations for a long- term accessible communications strategy • Advocating for accessibility in your workplace
- 27. Inciting action. Driving change. The de Beaumont Foundation creates and invests in bold solutions that improve the health of communities across the country. Our vision is a nation where every person in every community has the opportunity to achieve their best possible health, regardless of where they live.
- 28. Accessibility: It’s Our Responsibility • Creating accessible content is part of mission-driven work • Communicators have an especially important role to play • Editorial management involves a UX perspective • People with lived experience need communicators to do better We all have a stake in making communications more accessible
- 29. Create a Culture of Accessibility • Make accessibility second nature in your communications operations • Don’t reinvent the wheel — use existing accessibility resources • Stick to best practices, not flashy content trends Incorporate accessibility practices into day-to-day content creation
- 30. Advocate for Accessible Communications • Bottom line: Accessibility isn’t a nice to have, it’s a must have • The right thing to do is also the most effective • Incorporating accessibility practices into communications is a relatively low lift Explain the necessity and value of accessibility for your organization
- 31. It’s a Marathon, Not a Sprint • Start with a communications audit • Take a gradual approach to making communications more accessible • Seek growth over perfection • Be open to learning and unlearning Improving accessibility is a long-term commitment
- 32. Resources • The Public Health Communicators Guide to Creating Accessible Social Media (www.PublicHealthCollaborative.o rg) • Accessible Social (www.accessible-social.com) • Platform-specific Help Centers (LinkedIn, Instagram, X, Facebook, Pinterest, etc.) Use these resources to kickstart your organization’s accessibility practices