This document is a CV for Corene Marx, who has over 20 years of experience in marketing, communications, stakeholder relations, and public relations in the financial services and media industries. She has held roles such as Media and Marketing Manager, Publicist, Artist Manager, and Assistant General Manager of Marketing. Her skills include strategic marketing and communications, public relations, media relations, event management, and stakeholder engagement. She aims to position companies as thought leaders, build brand awareness, generate positive media coverage, and foster relationships. Her experience spans industries such as financial services, media, entertainment, and humanitarian organizations.

1. Name Surname
CORÉNE MARX
083 381 4591 | corenecapetown@icloud.com
PROFESSIONAL PROFILE
AS A MARKETING AND
STAKEHOLDER RELATIONS
MANAGER, I OFFER VALUABLE
KNOWLEDGE AND FIRST-HAND
EXPERIENCE GAINED OVER MORE
THAN 20 YEARS IN THE FINANCIAL
SERVICES SECTOR AND MEDIA
AND ENTERTAINMENT INDUSTRY.
I know how to position a company
and its key role players, I understand
the flow of news, and I understand
the value of engagement and
relationship building with various
stakeholder groups, including the
media and government. I also know
how to formulate and communicate
key messages aligned with company
strategy, how to identify
opportunities to get these messages
across, and how important
reputation management is.
Continued learning is important to
me and so is the sharing of new
knowledge. I usually work on various
projects simultaneously and this has
taught me how to prioritise and
adapt to changes, bring both project
management skills and agility to the
table.
Strong people management skills,
excellent organisational skills, a
strong sense of responsibility, and
enthusiasm form part of my offering.
KEY COMPETENCIES
MARKETING,
COMMUNICATION
AND
STAKEHOLDER
RELATIONS
COMPETENCIES.
 A thorough understanding of how to generate news, how to extract key
messages, how to present these to the various media platforms and how to
form relationships with various stakeholder groups (including key company
executives, journalists, industry experts and government).
 Strong planning and project management skills – which includes ability to
take a project from concept to completion within budgetary and time
constraints. Also, the ability to obtain a high-level overview of a project, the
ability to break it down into manageable units, and the ability to assign the
appropriate resources and human capital to each unit.
 A clear understanding of marketing and communication strategy
formulation, the alignment of this strategy with the overall business strategy
of a company, and the implementation of this strategy
 The ability to create an environment conducive to sharing knowledge
 The ability to manage time across multiple tasks
 The ability to contain risks through proper planning and follow-up
procedures
PEOPLE
MANAGEMENT
COMPETENCIES
 First-hand experience of managing and motivating staff members
 An understanding of cultural diversity and respect for different cultures
 Strong interest in “how people’s minds work”
 A very good listener
 The ability to liaise with people on all levels
PERSONAL
 Excellent written and verbal communication skills
 Responsibility, drive and discipline
 Love for learning and for sharing knowledge
 The ability to value enthusiasm and find meaningfulness in the workplace
STAKE-
HOLDER
MGMT
SKILLS
MEDIAL
LIAISON
MARKETING
CV

2. CAREER DEVELOPMENT
BUSINESS
PARTNERS
LIMITED
ASSISTANT
GENERAL
MANAGER:
MARKETING
SEPT 2004 – CURRENT
Positioning Business
Partners as experts in
the entrepreneurial
business sector
 Position Business Partners as an organisation
that creates a culture of entrepreneurship and
as an enabler of successful entrepreneurial
businesses.
 Position Business Partners’ spokespeople as
experts and thought leaders in South Africa’s
SME sector through the media and events.
This includes the proactive monitoring
(environmental scanning) of the global and
local SME sector for potential issues that
could impact local clients (through the media
and other sources), keeping Business Partners
informed of the latest developments and
changes in the competitor landscape. Note:
Epic Communications drafts all media pitches,
press releases and opinion pieces,
disseminates these to the media, conducts
follow-ups to secure media interviews and
provides Business Partners spokespeople with
comprehensive briefs prior to each interview.
 Foster loyalty and support among existing
clients (customer relationship management).
Managing public
relations
 Build brand awareness of Business Partners
and its specialised SME services.
 Educate target audiences about the
company’s services and its key differentiators.
 Research, draft and disseminate releases to
key media (interviews with Business Partners
spokespeople to be conducted by Epic
Communications) and conduct follow-ups to
secure media exposure. Potential topics
include business / SME evaluation trends (tie-
in with services), company announcements,
new appointments, research findings, surveys
and statistics, profiling clients and success
stories, property finance services, and
Business Partners International.
 Monitor commercial features and surveys for
exposure to target audiences and supply
editorial material where applicable.
 Identify and facilitate speaker, panel or
networking opportunities at SME-focused
conferences.
 Identify opportunities for Business Partners’
spokespeople to provide commentary in the
media on topics such as Outlook 2014 for
SMEs, Quarterly Business Partners Limited
ADVERTISING
+
NEWSLETTER
EVENT
MGMT
PRESS
RELEASES
PUBLICIST
MEDIA +
MARKETING
MANAGER
PUBLICITY
MEDIA
MANAGER
PUBLICITY
NETWORKING
PUBLIC
RELATIONS
19992004
BUSINESS
PARTNERS
LIMITED
1993
FRANZ MARX
FILMS
EMI
MUSIC SA
2001
STOOM
PROMOTIONS
2002
JAM
2004
THEUNS
JORDAAN

3. SME Index, post-budget commentary (SME-
related) and local SME industry performance.
 Profile senior management: Epic
Communications motivates and secures
profiling opportunities for key Business
Partners professionals (showcasing their
skills) in business, financial, industry trade
and selected consumer media in order to
reach target audiences.
 Build strong relationships between Business
Partners’ spokespeople and key media.
Facilitate one-on-one engagements with key
journalists (where applicable).
 Invite and host key journalists at Business
Partners’ events and seminars.
 Keep senior management abreast of changes
in the media landscape.
 Assist with crisis communication and
reputation management. Provide crisis
communications counselling and support
including the drafting of holding statements,
scenario training, media training for
spokespeople and media protocol policies.
 Establish a media protocol policy at Business
Partners.
 Manage the Public Relations budget as well as
the West Coast Promotional and Marketing
budget
Producing the national
newsletter
 Manage the national newsletter distributed
on the third Wednesday of each month.
 Do content planning and determine the theme
of each newsletter by aligning it with national
themes such as youth, tourism, women and
franchising. Source visuals such as
photographs. Manage the production of the
newsletter.
 Distribute the newsletter to database
including clients, intermediaries, role players
and SED, seminar delegates and network
contacts.
Managing advertising  Focus on brand-building activities (public
relations campaigns, events and advertising in
features) as well as promotional activities
(events and general advertising).
 Balance the reach and engagement strategies
(high reach with medium engagement in
advertising), and combine this with education,
awareness campaigns and call-to-action
initiatives.
 Manage the national advertising budget.
Event management  Top Clients and Intermediary Function: Use
this as an opportunity to identify top clients
and intermediaries with whom we wish to
build long-term relationships. This is about
retaining existing clients and encouraging
more deal referrals from intermediaries to
ultimately make lifelong ambassadors of
Business Partners through this loyalty
initiative.

4.  New Client Welcome Function: Create a
positive and caring image of the company to
retain clients so that they will take up finance
for a second and third time. Here, “new client”
refers to any client taking up a loan, also those
doing so for a second or third time.
 Group events: Rekindle relationships with
intermediaries and clients to encourage deal
flow
Networking and
relationship building
 Intermediary maintenance: This initiative
remains a key focus area of the promotional
plan to ensure that operational and frontline
staff makes regular contact with top
intermediaries.
 Organised joint business network
sponsorships: Business Partners is often
invited to host or present to a specific group
such as AHI, Sanlam or a Chamber. The main
focus of this initiative is to promote the core
business of the company, namely the finance
of businesses, often directly to the SMEs that
belong to various chambers, associations or
organisations. Sponsoring a networking event
creates a perception of loyalty and
involvement in the local business community.
 External networking: Support Chamber or
Network initiatives and Forum meetings
where we are involved in such platforms.
 Product presentations: Engage with selected
audiences to communicate Business Partners’
product offerings to increase deal flow and
build intermediary networks for referrals.
Additional
responsibilities
 Seminars: Share knowledge with existing
clients, intermediaries and role players in the
SME sector.
 Sponsorships: Obtain publicity and exposure
for Business Partners to build the brand and
to enhance its image by offering sponsorships
for events aligned with Business Partner’s
strategy.
 Promotional sporting/outdoor events: Use
events as an opportunity for outdoor
advertising, brand building and relationship
building with clients, intermediaries and other
stakeholders.
 Recognition awards: Acknowledge and give
recognition to existing clients who have
excelled in their businesses in terms of new
product development, accessing new markets
or any other entrepreneurial achievement;
intermediaries for their role in the SME sector,
promoting entrepreneurship or excellent
service; and role players in the SME sector for
their contribution to the economy and their
support to small businesses.
Achievements  Promotion to Assistant General Manager:
Marketing in February 2006
 Received Best Contribution Award at Business
Partners’ Annual Convention in November
2005

5.  Project manager for the national launches of
4 Business Partners specialisation funds,
namely the Empowerment, Start-up, Tourism
and Women’s Funds
 National roll-out of Business Partners’
Advertising Strategy
 National roll-out of Business Partners’ Public
Relations Strategy
 National roll-out of Business Partners’
national newsletter

THEUNS
JORDAAN
(TOP SELLING
SOUTH AFRICAN
ARTIST)
ARTIST MANAGER
MARCH 2004 –
AUG 2004
Reason for leaving:
Artist relocated to
Stellenbosch
 Manage publicity on all media platforms: radio, television, Internet,
newspapers and magazines
 Liaise with the artists’ recording companies about their visibility in retail,
media, etc.
 Handle contract and fee negotiations on behalf of artists
 Manage the logistics of artist functions and tours
 Provide artistic input on their image, CD layout, appearance, shows, etc.
 Control budgets and deposits on behalf of artists
 Act as spokesperson for artists at shows and festivals
 Negotiate sponsorship deals on behalf of artists

JOINT AID
MANAGEMENT
(JAM)
MEDIA MANAGER
AUG 2002 –
MARCH 2004
Reason for leaving:
Was offered an Artist
Manager position for a
popular local artist
 Distribute and manage the media budget to ensure that all the above-the-
line and below-the-line marketing/media liaison received coverage
according to the strategic plan.
 Establish a Media Department, including a media development strategy not
previously in place.
 Liaise with national newspapers, magazines, radio and television media on
an ongoing basis regarding JAM International’s progress and the status of
its various projects.
 Establish relationships with journalists or publications specialising in
humanitarian reporting.
 Establish international media relationships with newspapers, magazines,
radio and television media in developed and developing countries.
 Pro-actively send out progress reports on JAM International’s projects to
relevant press agencies.
 Plan the logistics of all media trips to JAM’s projects in Angola, Rwanda,
Mozambique, Malawi and Sudan and personally accompanying media to
Rwanda and Angola on several occasions.
 Undertake field trips to capture photographic material and source
information on projects.
 Manage in-house publications, including writing of articles and
conceptualising story angles.
 Implement a press cutting system to use with proposals, fundraising,
government liaison, publicity monitoring and to communicate with internal
managers and external role players.
 Write all press material, including information sheets, biographies, press
releases, status reports, marketing and media plans, video scripts and
articles for all publications.


6. STOOM
PROMOTIONS
ARTIST MANAGER/
PUBLICIST
DEC 2001 – AUG 2002
Reason for leaving:
Opportunity to work
with humanitarian
organisation – a
personal passion in my
life
 Manage publicity on all media platforms: radio, television, Internet,
newspapers and magazines
 Liaise with the artists’ recording companies about their visibility in retail,
media, etc.
 Handle contract and fee negotiations on behalf of artists
 Manage the logistics of artist functions and tours
 Provide artistic input on their image, CD layout, appearance, shows, etc.
 Control budgets and deposits on behalf of artists
 Act as spokesperson for artists at shows and festivals
 Negotiate sponsorship deals on behalf of artists

EMI MUSIC SA
MEDIA &
MARKETING
MANAGER
OCT 1999 – NOV 2001
Reason for leaving:
Career development
opportunity
 Compile marketing and promotional plans for artists.
 Compile comprehensive reports (with charts and promotional activities) for
the label heads.
 Ensure that EMI Music CD’s artists were supported on all levels: radio play-
listings and charts; press-posters, features, covers, reviews, television and
internet.
 Ensure that videos, EPKs and documentaries were distributed and flighted.
 Ensure that artists receive exposure on the internet and new media.
 Secure and maintain good relationships with all media: radio, television,
print and new media.
 Secure exposure (interviews, competitions) for artists while on tour or
promotional visits.
 Sample media with CDs, set up radio, TV and print media interviews with
artists and ensure regular communication with all media.
 Organise photo-shoots including styling, make-up and hair.
 Oversee creative direction of sleeve design for solo artists.
 Set up EMI artist promotions at festivals and shopping centres.
 Organise CD launches for artists

FRANZ MARX
FILMS
PUBLICIST FOR
EGOLI PLACE OF
GOLD SOAPIE
SERIES ON M-NET
JAN 1993 – OCT 1999
Reason for leaving:
Career advancement
 Prepare publicity strategies: Help to develop a publicity strategy for
magazines, newspapers, on radio and television. This consisted of an
individual (for each permanent actor) as well as holistic (for the television
programme) strategy.
 Handle publicity pro-actively: Liaise with the entertainment editors of
national magazines and newspapers as well as producers of radio and
television programmes on an ongoing basis in order to initiate publicity for
EGOLI – Place of Gold.
 Draft press releases: Write and distribute summaries of every EGOLI
episode to the press. Host special media groups (national and international)
and guests, and do guided tours, explaining to visitors the daily running of
the production.
 Organise publicity-related photo shoots: Manage the creative and
logistical aspects of all glamour publicity photo shoots of permanent actors,
group photo shoots as well as on-set photo sessions.
 Organise media functions and launches: This included the launches of
EGOLI-related products such as the EGOLI recipe book, perfume and
clothing range.
 Supervise the EGOLI Fan Club: More than 25 000 viewers were members of
the fan club. The club responded to their letters and initiated projects such
as competitions, promotions and research.

7. EDUCATION + TRAINING
BA HONOURS
(COMMUNICATION
STUDIES)
POTCHEFSTROOM
UNIVERSITY FOR
CHO (NORTH-WEST
UNIVERSITY)
1992
Final-year Subjects  Communication Science,
 Marketing Communication
 Public Relations
Extramural activities  Member of Radio PUK Marketing Team
(1990-1991),
 Journalist at Wapad student newspaper, PUK
Netball Open Team (1989),
 Western Transvaal 0/21 Netball Team
(1989).
COMPUTER
TRAINING &
LITERACY
Communication  Microsoft Office’s Outlook, Word, PowerPoint,
 Publisher
 Social media platforms
Data management  Microsoft Excel
 Microsoft Dynamics
Information sourcing  Internet Explorer
PERSONAL INFORMATION
CONTACT INFORMATION DETAILS
083 381 4591
corenecapetown@icloud.com
Name + Surname
Coréne Marx
ID number
710121 0237 086
Citizenship
South African
Driver’s License
Code 08
Health
Excellent
Employment Equity Indicator
White Female
Languages
Afrikaans (home language)
English (full command)
REFERENCES Available on Request
AVAILABILITY One calendar month’s notice