DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
SAP BO 4.2 Training Online and job support
Online Training SAP BO 4.2
Manasa
Contact numbers : +91 9972971235,
+91-9663233300(India)
Email Id : Madhukar.dwbi@gmail.com
Website:http://www.sapboonlinetrainings.com
Ideas on how to create powerful presentationsCiprian Rusen
A guide for Project Managers on how to create great presentations.
Handouts plus other information can be found here:
http://corporategeek.info/how-to-create-powerful-presentations
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
See how new ad measurement metrics like banner ad viewing time and visibility rate can benefit Media agencies, Advertisers, Publishers and Ad Networks.
See how new ad measurement metrics like banner ad viewing time and visibility rate can benefit Media agencies, Advertisers, Publishers and Ad Networks.
Definition of Zoning,Land use planning,Urban planning,Urban and regional planning,Regional planning,Zones,Zone planning,Land use planning in india,objectives of land use planning,objectives of zone planning
Objectives of Five year plans in India,Five year plans,India,Development in India,Planning,Economic planning,Industries,India,Planning commission of India
Street Vending Policy of Telangana under the guidelines of Central Govt of India,
Goverment of India,Government of telangana,India,Telangana,Policy,svp
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. INTRODUCTION TO DIGITAL MARKETING & TERMS
Digital advertising:Use of internet for advertising products and services.
Benefits of online advertising:less expensive,wider reach,result analysis,Target audience.
Impressions:No of times ad has been viewed
Conversions:Any action performed on the landing page
Banner:Graphic image which runs across the web page
Click through:count of ad clicks
Run of site:ad rotates through all non featured ad spaces on a site
3. Parties involved in AD campaign
Publishers: websites and portals who sells ad units. Ex:CNN,Facebook
Advertisers: Buy ad units from publishers and pays them. Ex:7up,sprite
Ad Network: Buys and sells ad units in bulk. Ex:Google Adsense
Ad Agency: Plan Media to get best outcome for advertiser
Ad Exchangers: open platform for advertisers and publishers to transact.
Users: views the ad
AD CAMPAIGN
4. REVENUE UNITS IN DIGITAL ADVERTISING
1.Cost Per Mille(CPM):
Advertising cost/ (number of impressions/1000)
2.Cost per Click(CPC):
Advertising cost/Ads clicked
3.Click Through Rate(CTR):
Number of clicks /number of impressions *1000
7/25/15
5. REVENUE UNITS IN DIGITAL ADVERTISING
4.Cost per Day (CPD):
Cost is paid on the daily basis.
5.Cost per Engagements (CPE):
Cost is paid only on the basis of number of engagements the audience do.
6.Cost per Acquisition (CPA):
Cost is paid on the basis of number of acquisitions (giving data, filling up forms, etc.) the AD does
over a period of time.
Technologies involved:HTML,Iframe,JavaScript,Flash
Top adserving systems in Market:
Doubleclick for Publishers,ATLAS by Facebook,24/7 media,OpenX.
6. DAY2 LIFE OF AN AD CALL
Name Dimensions
Leader board 720*90
White sky scraper 120*600
Medium Rectangle 300*250
LIFE OF AN AD CALL
1.Page request to the Publisher web server:
whenever user enters the website address, a request is sent to the publisher’s web server.
2.Page with an HTML:
HTML file is served in return to the request of the user, by the publisher’s web server
3.Ad request to the publisher ad server:
An Ad request is sent to the publisher’s ad server.
4.Ad server sends best ad of all ads :
Ad server consists of some ads from which it sends the best performing ad to the user and records
the impression.
5.Communication to the 3rd party server:
Impression data and user clicks data is also sent to the 3rd party server if involved. Final creative is
returned.
AD SLOT SIZE
8. CREATIVE
Ad tag:Code generated by publisher Ad server.also called as Site Tagging
Creative tag:code generated by Agency which is to be implemented in Publisher's Ad server.
Standard creative:pictures and animations with basic user interaction
Rich Media Tag:Helps in strong user response,attracts user's eye.
Iframe JavaScript
Advantages Advantages
loads the Ad and the content of the
page separately without affecting
the content of the page
can serve expanding,flash
and other media rich ads
Disadvantages Disadvantages
cannot serve the expanding,floating
ads.
It can lead to delay in page
loading
9. VPAID
Cookies:Small piece of data sent from a website and stored in a user's web browser while the
user is browsing that website. Every time the user loads the website, the browser sends the
cookie back to the server to notify the website of the user's previous activity.
Cache: Is a component that stores data so future requests for that data can be served faster;
the data stored in a cache might be the results of an earlier computation, or the duplicates of
data stored elsewhere.
Cache Buster:Unique code generated by using cache information,prevents from reviewing the
same ad.
VPAID:(Video Player Ad-Serving Interface Definition)
A universal specification developed by the IAB(International Advertising Bureau) for
interaction between ad units and video players focused on “enabling a rich interactive in-
stream ad experience”.VPAID helps in providing viewers with a rich ad experience .VPAID also
helps in getting the details of the impressions
10. TYPE OF CREATIVES
Fallback Image:whenever the flash image is unable to serve,then fall back image comes into
action.
Types of video creatives:
LINEAR CREATIVES:creatives that serves as a part of video and pause the video content while
ad is playing. Ex:Video ads on YouTube
Types:Pre-Roll,Mid-Roll,Post Roll
NON LINEAR CREATIVES:these serves as a image above video content,and does not pause the
video content.
11. TARGETING
Frequency Targeting:Limiting the number of views per user over a period of time.this helps in
minimising the wastage of impressions.For example,a user can view an ad only X(maybe 10
views per day,15 views per day) number of times as decided by the Advertiser.
Behavioral Targeting:Targeting the customers based on their interests.
Technographic Targeting:targeting audience based on the web pages they search.
Demographic Targeting:Targeting audience based on their age,sex,income,whether they have
any infants(0-6 yrs).
Time of day Targeting:Targeting audience by posting ads during specific period of time,i.e.
6PM to 12PM week days.
Geographic Targeting:Targeting audience based on their geographical
location,topography,physical situations.
Benefits of Targeting:Relevant ads are served as per consumers interests.
Advertisers can reach more strongly to their consumers.
12. AD TYPES
Sponsorship/Exclusive sold as CPD
sold based on weight
No impression goal and serves until end
date(due to CPD)
Premium targeting
Standard sold as CPM,CPC or CPD
it is run until the goal is met(CPM,CPC) or
end date(CPD).
Targets audience
Second highest prioritised
Network/Bulk used to fill unsold inventory
sold based on weight or CPM(impressions).
will run until goal is met or end date
no impression goal
lower prioritised than the above mentioned
ad types
House Non paid
used to avoid blank slots
no impression goal
run until end date
lowest priority of all ad types
13. ad selection Algorithm
Any Ad is selected or prioritized on the basis of Ad selection Algorithm
Algorithm contains following parameters:
1.Priority:consider two advertisers competing for the same ad slot.if the priority is high,that
ad gets selected and the other gets eliminated.
For example,Advertiser A and Advertiser B are competing for the same ad slot.if advertiser A is
exclusive,advertiser B is standard,then Advertiser A’s ad is selected over advertiser B.this is
because advertiser A ad type is the highest priority over any ad type.
2.Weight of the ad:Ad having the highest ad size among the competitors is selected.
3.Exclusivity:depending on the keywords on the webpage,the relevant ad will be posted.
4.CPM:cost per 1000 impressions is compared.
5.Satisfaction Index:based on the number of impressions which still to be served.if the
impressions served count is low,then that ad is posted.
15. Reporting
Campaign details report:
Reporting details of Advertiser,Ad,Order and Creative
2.Demographic Details report:Reporting the details of country,state,district and Designated
Market Area(DMA)
3.Targeting details report:Reporting the details of section in which the ad to be posted and
custom targeting
4.Time Frame Breakdown Details report:Reporting is done on the specific date,day of
week,week,hourly basis,month & yearly basis.
5.Reach Details report:Reporting the details of uniques visitors of the ad,Average impressions and
Revenue per unique visitors.
6.Forecast Details report:Reporting the details of predicting the availability of impressions based
on site sections, availability of impressions on a specific date,geography.
16. Optimization Types
CPM OPTIMIZATION:Impression based optimization. Over Delivery,Under Delivery
CPC OPTIMIZATION:CTR based optimization. Low CTR,High CTR
CPA OPTIMIZATION:Low CPA,High CPA
Day to Day AdOps life:
Request for Proposal(RFP)
Insertion Order(IO)
Trafficking
Quality Assurance(QA)
Screen shot
Reporting
Troubleshooting
Optimization
Invoicing
17. SALES FUNNEL
The sales funnel visually describes the sales process from initial contact to final sale. It uses
the metaphor of a leaky funnel, into which a seller can “drop” sales opportunities.
Following are the Phases in a Sales Funnel
Awareness Phase – in which prospects become aware of the existence of a solution.
Interest Phase – in which prospects demonstrate interest in a product by conducting product
research.
Decision Phase – In which a final decision is reached and negotiation begins.
Sales Phase – in which goods or services are purchased.
Repurchase Phase – in which a customer repurchases a product or service.
New Customers-in which new customers are targeted.
18. BENIFITS OF RE-TARGETING
Follow up our audience
Precision targeting
Increasing marketing reach.
Heightened recall
Greater engagement
Increased conversion
More impressions.
More clicks
More acquisitions
20. REMNANT INVENTORY
Remnant inventory refers to any ad units that have not been purchased by an advertiser.
Remnant inventory is sold off at wholesale prices to a large range of ad networks. These large
networks resell this inventory to advertisers on a CPM, CPC or CPA basis. Remnant inventory
can also be sold through ad exchanges.
Remnant inventory selling prices may be very low .
For example, assume a publisher is expected to generate 5,000,000 page views during the
upcoming month (let’s further assume there is one 728×90 leaderboard ad unit on every
page). If the publisher has sold 4,000,000 of those leaderboard ad impressions to advertisers,
they will have 1,000,000 remnant ad impressions that must be monetized in other ways.