4. What is AdOps
• AdOps is responsible for • Did you know?
trafficking all ads that Only Department apart
go onto the Linkedin from engineers who post
website. on the site
• Split into HS and MS.
• MS-Third party
advertising
• HS-talent direct i.e work
with us ads
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5. What do they do?
• Sales people sell the ads.
• Ad goes to an AP
• Next step is CM or ACM
• Built in DCM and book impressions
• Pushed to DFP for creative
• Inmails built using wordpress template.
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6. Product Overview - Display
Standard
• 300X250
• 160X600
• 728X90
• 1X1 – Text Link
Content
• 300X250
• Expandable
Social Ads
• 300X250
Polls
LinkedIn Ads
• Self Service
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7. How do they fit into the whole
scheme
• Part of marketing solutions but independent in
their own right.
• Close link with sales.
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8. Recent improvements
• Updated to wordpress version 3.
• This led to a new inmail format
• New format is aimed at increasing the click through
rate.
• Hoping to update to DFX in Q1 2013
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10. Regional Differences in approach
• Same challenges and success factors.
• Targeting differences,different legislations also.
• Frequency caps on display ads.
3 every 24 hours in Europe
7 every 7 days in USA.
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11. Targets and Successes in recent
times
• Always aim to improve SLA.
• International POD part of winning team for Q3 walk
in challenge.
• Always look to improve our knowledge of systems
and processes.
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12. USP vs competitors
• Depth of our targeting
• Power to target C-suite
level,VP,Exective,Director,Partner etc
• We can target members by Geography,Industry,Job
Function,Seniority,Company Size,Current Company
name,School.
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