The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Prezentacja Karoliny Semeniuk z Kongresu Online Marketing 2015
Co oznacza, że niewykorzystane okazje lubią się mścić?
Jak wykorzystać dane, które zbieramy o użytkownikach, aby zaserwować im komunikację, która odpowiada im faktycznym potrzebom?
Jakie są najczęściej popełniane błędy przez marketerów, które lubią się mścić?
Jaką taktykę reklamową obrać na najbliższy sezon?
Презентация Алексея Скобелева (Markswebb Rank & Report) с конференции «Mobil...Банковское обозрение
Презентация Алексея Скобелева (Markswebb Rank & Report) с конференции «Mobile-First: актуальные вопросы банковского обслуживания через мобильные сервисы и приложения»
Programmatic in house czy w agencji – co jest bardziej efektywne dla twojej m...Pawel Kuczma
Prezentacja pokazywana na konferencji Pulsu Biznesu 25 lutego 2016. Link do konferencji: http://konferencje.pb.pl/konferencja/924,programmatic-marketing
Mobile Growth Hack: как стать №1 по выручке среди неигровых приложенийEugene Lisovskiy
В этой презентации я постарался собрать самые значимые достижения команды ЛитРес в mobile и не только, которые позволили нам вывести приложения ЛитРес в топы в App Store, Google Play, Windows Phone и Windows 8 и заслуженно получить звание №1 по выручке среди неигровых приложений в 2013 году.
Do the terms companion banner and quartiles cause question marks in your head? Digital advertising comes with its own vocabulary, and if you’re new to the industry, the terms can be downright puzzling.
The A to Z of Programmatic (formerly known as our Programmatic Jargon Buster) helps you look like a programmatic pro in front of your colleagues. This edition includes terms across all different facets of programmatic, from mobile to in-app to video.
Download this guide to get a refresher on programmatic terms like:
• Day N
• Negative retargeting
• Quartiles
• In-stream and out-stream video
• Companion banner
• And many more!
To download the presentation, please go to this page: https://www.sociomantic.com/the-a-to-z-of-programmatic-4th-edition/
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Glossary of Affiliate Terms | Pay Per Call Masterclass Ringba
Key terms, common phrases and abbreviations you'll encounter in the affiliate marketing space.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/glossary-of-affiliate-terms
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=EGLHwurvGHQ
View the Affiliate Glossary on the Pay Per Callers Forum:
https://www.paypercallers.com/threads/glossary-of-affiliate-terms.1131/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATIONE-List Hunter
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Similar to The Programmatic Jargon Buster, 3rd Edition (20)
A year is made of only twelve months, but thousands (or millions!) of customer touchpoints – each one with a unique personality. With that in mind, this year we created our very own buyer personas calendar, showcasing a different persona for each mont and season. Every year, retailers ask themselves: How will I find, identify and reach the right customer during Christmas? Or Halloween? Or Valentine's Day? Our proprietary tech answers that, reaching anyone, anywhere, with ads as individual as they, we, all are. And with our design team, we make sure your message is presented in the best way possible.
Note: As Slideshare doesn't allow hyperlinks on infographics, we're posting the full list below, by order and section.
Thinking of moving to Berlin? Wondering why we all love the city so much? Asking yourself about the rent, the language, and all the other doubts that pop when doing a move like this? Fear not: our infographic is here to help!
Alternative and liberal:
http://www.thelocal.de/20150907/berlin-named-vegetarian-capital-of-the-world
Types of contracts:
http://www.wg-gesucht.de/
https://www.immobilienscout24.de/wohnen/berlin,berlin/immobilien.html
The Anmeldebestätigung:
https://service.berlin.de/dienstleistung/120686/
https://service.berlin.de/standorte/buergeraemter/
Health insurance:
http://www.howtogermany.com/pages/healthinsurance.html
Opening a bank account:
http://www.relbanks.com/rankings/top-banks-in-germany
Steueridentifikationsnummer:
http://www.berlin.de/sen/finanzen/steuern/finanzaemter/
https://www.sachsen.de/en/1451.htm
Transportation:
http://www.bvg.de/de/Fahrinfo/Jederzeit-mobil%20(Or%20download%20the%20BVG%20app%20for%20your%20phone)
https://eu-static.sociomantic.com/site_uploads/2016/12/Machine_Bear.gif
When programmatic meets creativity a new world of possibilities arrises. Colors, buttons, messages. Understand the intelligence behind automated creatives.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
“UK marketers demand to be challenged and educated,” says Gavin Wilson, Sociomantic MD for Northern & Southern Europe, who has run the UK market since he joined in 2012. “After detailed tendering periods in the early days in this market, today we have a solid and quickly-growing customer base spanning several verticals. Advertisers in the UK now recognize the value of customizable programmatic solutions that allow them to run first-party-data-driven campaigns for more personalized interactions with their best customers and prospects. The possibilities ahead with our new parent company, dunnhumby, mean that that future in the UK looks especially exciting.”
Read more in our blog post http://bit.ly/proglobeUK
Power to the screens - Making Sense of Mobile ShoppersSociomantic Labs
Understanding how your customers shop across devices is the key to m-Commerce success. Learn the latest mobile consumer shopping trends that retailers are itching to know.
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)Sociomantic Labs
The mobile ecosystem is a vast and dynamic place, and it's hit a growth spurt. Find out how quickly mobile usage and mCommerce are spreading, and along with them, mobile advertising.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. The Programmatic Jargon Buster
is a tool to help digital marketers cut through
the noise of our industry’s tough-to-decipher
acronyms and expressions, so they can
discover the true value behind the buzzwords.
* Please note that all definitions are specific to how these terms are used in the digital marketing industry.
3. News, case studies, whitepapers, tutorials & more!
www.sociomantic.com/resources/
4.
5. 1st Party Data
Information collected directly by an advertiser about its audience or
customers based on a direct relationship. This type of data is often
collected using browser cookies to measure on-website behaviors, but
it can also be combined with other types of online and offline data such
as website analytics, CRM profiles, business analytics, loyalty program
data, yield or revenue management data and more.
6. 2nd Party Data
Data that is collected by an advertiser (which makes it that entity’s first-
party) and is then traded with other non-competitive advertisers.
Depending on how you view it, this data, when in the hands of a second
advertiser that did not collect it via a direct relationship, could also just
be considered third-party data.
7. 3rd Party Data
Information that is collected by an entity that does not have a direct
relationship with the users about which the information is collected.
Third-party data is typically used when advertisers pay a data vendor to
help them reach users with specific characteristics.
8. Ad Fraud
Any type of illegal activity of online advertising including non-human
traffic, malware that redirects users to third party websites or multiple
ads placed on top of each other so that advertisers are charged for ad
placements that are never even visible to website visitors. Ad fraud is a
growing problem in the online advertising industry and organizations
like the Interactive Advertising Bureau (IAB) are working hard to reduce
the amount of ad fraud in the industry.
9. Ad Exchange
Digital marketplace that enables advertisers and
publishers to buy and sell advertising space, often
through real-time auctions.
Action
A measurable digital interaction, such as when the
user clicks on an ad, interacts with a landing page or
web form or completes a purchase. The measurability
of actions in digital has given rise to a wide range of
performance marketing channels. In the full-funnel
marketing model, it is the fourth stage in the customer
journey, after Desire and before Loyalty.
Acquisition
Act of getting new customers
10. Ad Network
Ad networks aggregate supply (inventory) and
demand (ads) and in most cases add their own
third-party data as well as targeting and optimization
technologies. Ad networks often monetize by
arbitraging through re-selling.
Ad Server
A server that stores advertisements for online
marketing and delivers them to website visitors.
Ad Impression
When an ad is displayed on a page, regardless of
whether the ad has been clicked on or not.
11. Advocacy
The sixth and final stage of the full-funnel marketing
model, following Loyalty, in which a customer
becomes brand advocate and convinces others to
purchase product.
Ad Space
Area of a website set aside for online advertisements.
Agency Trading Desk
A centralized, service-based organization that serves as
a managed service layer, typically on top of a licensed
demand-side platform (DSP) and other audience buying
technologies; manages programmatic, bid-based media
and audience buying. Works as an agency’s internal
tool for programmatic media buying. Often abbreviated
ATD.
12. App Analytics Tool
(AAT)
A tool to measure and analyze the traffic/user behaviors of
mobile apps. Most of the ATTs have their software
development kits (SDKs) integrated in the app of the client,
and in this way can measure third-party vendors, passing
user-level data back to the app owner.
App Re-engagement
Two out of three mobile apps are downloaded and never
opened. A re-engagement campaign is run with the intent of
driving in-app actions from app users who have already
have downloaded a mobile app.
App Funnel
A set of events that provides insight into how users
interact with a mobile app. App funnels allow tracking
of user behavior paths leading to in-app actions, such
as a purchase.
13. App Store Optimization
(ASO)
The process of adjusting the presentation of a
mobile app or its features in order to gain a higher
rank higher app store search results. The main
purpose of ASO is to increase visibility to potential
users. The practice includes optimization of
elements such as: title, keywords, description and
images/screenshots.
Application Programming
Interface (API)
A set of definitions, protocols and tools for building
software and applications. An API specifies how
software components should interact and APIs are used
when programming graphical user interface (GUI)
components. A good API makes it easier to develop a
program by providing all the building blocks. A
programmer then puts the blocks together.
14. Awareness
First stage of full-funnel marketing model, before
Interest, when a potential customer becomes aware of
the existence of a brand, product or service.
Average Revenue Per
User (ARPU)
A measure of the revenue that a business has from its
business activities divided by the number of
customers/users.
15. Banner Ad
Form of advertising on the World Wide Web delivered by an ad server.
This form of online advertising entails embedding an image-based
advertisement into a web page. It is intended to attract traffic to a
website by linking to the website of the advertiser.
16. Bid Request
When a user loads a web page and an ad server calls
the ad exchange for a given impression, it submits a
bid request to all eligible buyers. Buyers then assess
the value of the impression and submit bids in real-
time (in a matter of milliseconds) to compete for the
ad placement on this page.
Bid
With regards to real-time bidding (RTB), the bid is the
price offer put forward by an advertiser via a demand-
side platform for an ad impression that is put into the
real-time auction. In most RTB models, the winning
bidder pays one cent more than the second-highest
bid placed.
17. Cross-Device Recognition
Identifying a single user across multiple devices such as desktops,
tablets, mobile devices, even wearables. There are two main methods
of cross-device recognition: probabilistic (approximating a matched
identification) and deterministic (guaranteeing a matched identification).
18. AdSpace.
the area of a website or Web page dedicated to online
advertisements.
Advocacy.
the sixth (last) stage of full funnel marketing model
when a customer becomes brand advocate and
convinces other to purchase product.
Aquisition.
the act of getting new customers.
Bid.
a form of advertising on the World Wide Web delivered
by an ad server. This form of online advertising entails
embedding an advertisement into a web page. It is
intended to attract traffic to a website by linking to the
website of the advertiser.
Click-Through-Rate (CTR)
A measure of the share of ad impressions that leads
to a click.
Conversion
When someone clicks an ad and then completes a
pre-defined action, such as completion of a lead form
or online transaction.
Conversion Rate (CR)
A measure of the percentage of ad clicks that
resulted in conversions. It is calculated by dividing the
number of conversions by the number of clicks and
multiplying by 100.
19. AdSpace.
the area of a website or Web page dedicated to online
advertisements.
Advocacy.
the sixth (last) stage of full funnel marketing model
when a customer becomes brand advocate and
convinces other to purchase product.
Aquisition.
the act of getting new customers.
Bid.
a form of advertising on the World Wide Web delivered
by an ad server. This form of online advertising entails
embedding an advertisement into a web page. It is
intended to attract traffic to a website by linking to the
website of the advertiser.
Cookie
Small piece of data sent from a website that is stored
in a user's web browser while the user is browsing that
website.
Cost Per Action (CPA)
A pricing model for online advertising in which the
advertiser pays only for the completion of a specified
action, such as the completion of a lead form (contact
request, newsletter sign up, registration etc.), double
opt-in or purchase. Even when the pricing model for a
campaign is not CPA, a CPA target may set to measure
performance.
20. AdSpace.
the area of a website or Web page dedicated to online
advertisements.
Advocacy.
the sixth (last) stage of full funnel marketing model
when a customer becomes brand advocate and
convinces other to purchase product.
Aquisition.
the act of getting new customers.
Bid.
a form of advertising on the World Wide Web delivered
by an ad server. This form of online advertising entails
embedding an advertisement into a web page. It is
intended to attract traffic to a website by linking to the
website of the advertiser.
Cost Per Mille (CPM)
A pricing model for online advertising in which the
advertiser pays a given price for each 1000 ad
impressions. This was the standard pricing model
used in traditional print advertising and is one of the
oldest pricing models used in online today.
Cost Per Order (CPO)
Also sometimes CPP (cost per purchase), this is a
measure of the cost spent to generate an online
order or purchase.
Cost Per Click (CPC)
A pricing model for online advertising in which the
advertiser pays only when a user clicks the
advertisement.
21. Customer Lifetime Value
(CLV)
Prediction of the net profit attributed to the entire future
relationship with a customer. The prediction model can
have varying levels of sophistication and accuracy,
ranging from a crude heuristic to the use of complex
predictive analytics techniques.
Cross-selling
Action or practice of selling an additional product or
service to an existing customer, especially based on
previous purchases.
22. Daily Active Users
(DAU)
A measure of the average number of users who are active on a website or
mobile app during the period of one day.
23. Day N (dN)
A mobile marketing term used when measuring user
retention in mobile apps, where N refers to the
number of days before the user returns to the app
after installing. It’s often used to measure the quality
of the traffic source, to gauge the relative efficiency of
a channel in delivering active users.
Data Management
Platform (DMP)
DMPs enable companies to collect, store and sort large
amounts of complex first- or third- party data, often in
real-time. For publishers, DMPs are often used to store,
analyze and package audience data; marketers might
work with DMPs to help with using data for digital
advertising according to different CRM-related
taxonomies.
24. Desire
Third stage of full-funnel marketing model, after
Interest and before Action, when a potential customer
has intent to buy.
Demand-side Platform
(DSP)
A technology platform that allows buyers of digital
advertising inventory to manage multiple ad
exchange and data exchange accounts through one
interface. The key functionality is the ability to
purchase display advertising programmatically via
real-time bidding (RTB), using data to determine the
value of individual ad impressions in real-time.
25. Display
Graphical advertising on the World Wide Web that
appears next to content on web pages, IM
applications, email, etc. These ads, often referred to as
banners, come in standardized ad sizes, and can
include text, logos, pictures, or more recently, rich
media and video.
Dynamic Creative
Optimization (DCO)
The use of programmatic technologies to
automatically optimize the elements that appear in a
digital display banner. Examples of elements that can
be optimized on a per-user basis include products and
offers, call-to-action, promotions and discounts, the
colors or placement of button or other layers of the
banner, ad copy and more.
26. Effective CPA (eCPA)
A measure of the actual costs spent to generate a
pre-defined action. Whereas the CPA is usually a
target given before the start of a campaign, the
eCPA is the measure of the actual results of that
campaign. A comparison of the two can be a
measure of campaign success.
Event
Different kind of actions that a user takes in a
mobile application. Examples of events include app
downloads, app opens, in-app purchases and
more.
27. Full Funnel
A marketing strategy or tool which allows the marketer to address
potential buyers throughout the different stages of the purchase funnel,
from Awareness, to Interest, to Desire to Action, which is placed at the
bottom of the funnel. (The funnel shape is meant to refer to the number
of users in each category, which narrows with each stage.) In some
more recent models, the “funnel” is swapped for an hourglass shape,
and beyond the “action” point there is Loyalty and Advocacy.
28. Flash
Multimedia and software platform used for creating vector
graphics, animation, games and rich Internet applications
(RIAs) that can be viewed, played and executed in Adobe
Flash Player. In order for Flash files to play, even in online ads,
Adobe’s plugin must first be installed on the target browser.
Frequency Capping
Restricting the number of times a specific user is shown
advertising. A “universal frequency cap” refers to the ability of
a DSP to offer a comprehensive frequency cap number for its
entire range of inventory, rather than on a per-publisher or
per-network basis.
29. Geotargeting
Method of determining the approximate geolocation of a user and
delivering different content to that visitor based on his or her location,
such as country, region/state, city, zip code, organization, IP address,
ISP or other criteria.
30. HTML5
Core technology markup language of the Internet used for structuring
and presenting content for the World Wide Web. Unlike Flash, which
requires the installation of Adobe’s proprietary browser plugin, HTML5
is the one open, industry-standard, universal format for building dynamic
online creative.
31. In-App Advertising
Any advertising that is seen inside of a mobile application
(“app”) as opposed to a mobile web browser.
Interest
Second stage of the full-funnel marketing model, after
Awareness and before Desire, when a potential customer
has become more interested in a brand.
32. JavaScript
An object-oriented computer programming language commonly
used to create interactive effects within web browsers. In digital
advertising it is often used to create and implement tracking
codes for websites.
33. Key Performance Indicator (KPI)
Metric used to quantify objectives that reflect the strategic performance
of online marketing campaigns. Marketers use a range of use KPIs to
evaluate their success at reaching targets. Examples are Click-Through-
Rate, Conversion Rate, Return on (Marketing) Investment, Time on Site
and Bounce Rate.
34. Loyalty
Fifth stage of full funnel marketing model, after Action and before
Advocacy, in which a converted customer (someone who has already
made a purchase) returns to the brand to buy again.
Lead
When a user completes a sign-up or contact form or otherwise indicates
interest in an advertiser’s offer by offering contact details or other
personal information.
35. M-commerce
An abbreviation that stands for “mobile commerce” and
refers to electronic commerce (e-commerce) conducted
on mobile devices such as smartphones or tablets.
Monthly Active User
(MAU)
A measure of the average number of users who are active
on a website or mobile app during the period of one month.
36. Negative Retargeting
In a retargeting campaign, this is the practice of moving a user
into a new segment after conversion so that s/he will either not
be targeted any longer, not be targeted for a given period, or
be targeted with ads that do not display the same items or
services already purchased.
Native Advertising
For brand advertisers, native refers to creative that matches the
look and feel of a publisher’s content, in order to create
advertising that is less disruptive to the overall content
experience. The most prominent digital example is Facebook’s
Newsfeed advertising.
37. Omnichannel
A multichannel approach to sales that seeks to provide the customer
with a seamless shopping experience, whether the customer is shopping
online from a desktop or mobile device, by telephone, in a bricks and
mortar store or by any other means.
38. Opt-in
A user’s indication that they are willing to participate in a
given exchange. According to the online advertising
industry’s self-regulatory framework provided by the
EDAA (European Digital Advertising Alliance), an opt-in is
required in order to use any personally identifiable data
(PII) for online targeting or creative optimization.
Opt-out
A user’s indication that they would not like to participate,
for example when a user opts out of receiving emails or
receiving personalized advertising from an entity.
According to the online advertising industry’s self-
regulatory framework provided by the EDAA (European
Digital Advertising Alliance), advertisers and their partners
must provide an option for consumers to be able to opt-
out of behaviorally targeted advertising.
39. Open Exchange
Also known as open auction, an open exchange is a
public ad inventory auction place in which publishers
can sell individual ad impressions to all programmatic
buyers within a given supply-side platform or ad
exchange through real-time bidding.
Open RTB
A real-time bidding protocol created by a group of
technology companies in the programmatic industry
that sets a list of standards for real-time bidding. The
development of this protocol is overseen by the IAB.
http://www.iab.net/guidelines/rtbproject
40. Programmatic Direct Deal
A deal between a publisher and one or more select programmatic
buyers in which inventory is sold based on a pre-agreed floor price,
usually in absence of any guaranteed spends associated with it.
41. Page View
Number of times a web page is requested from a
server and displayed.
Programmatic
Digital advertising that is automatically triggered by
any type of event and deployed according to a set of
rules applied by software and algorithms. Human
skills are still needed in programmatic campaigns as
the campaigns and rules are planned beforehand and
established by marketers. Machine learning is very
often used in programmatic marketing to provide
automated optimization to pre-defined KPIs. Includes
but is not limited to advertising purchased via real-
time bidding.
42. Pre-Roll
Online video commercial that appears prior to an
online video, similar to a commercial break on TV. By
purchased pre-roll slots programmatically via RTB,
marketers can target individual users.
Preferred Deal
Google AdX defines a “preferred deal” as a buying
arrangement between one publisher and one
programmatic buyer with a fixed floor price. In order to
buy impressions, the buyer simply has to submit a bid
higher than the floor price, in which case the inventory
is always sold at the floor price. Usually, preferred
deals receive the highest priority within a supply-side
platform ad server chain.
43. Private Marketplace
(PMP)
A closed/controlled real-time bidding market place
that allows publishers to control which demand
partners, advertisers, agencies, and brands buy
specific parts of their inventory.
Price Floor
The lowest CPM price publishers are willing to sell
impressions to programmatic buyers in an auction.
Private Auction
In programmatic buying, a private auction works in much
the same way as open real-time bidding auction, except
that only select programmatic buyers are permitted to
bid against a pre-agreed minimum floor price.
44. Real-time Bidding (RTB)
Refers to the means by which ad inventory is bought and sold on a per-
impression basis, via a programmatic instantaneous auction, similar to
financial markets. With real-time bidding, advertising buyers bid on an
impression and, if the bid is won, the buyer’s ad is instantly displayed on
the publisher’s site.
45. Reach
In advertising, refers to the total number of different people
or households exposed, at least once, to a medium during a
given period. It can also be used as an adjective to describe
campaigns that are meant to increase awareness of a brand
rather than drive performance.
Retargeting
Form of online targeted advertising in which online
advertising is targeted to consumers based on their previous
Internet actions, in situations where these actions did not
result in a sale or conversion on an advertiser’s website.
46. Retention rate
In advertising, a measure of how much a brand
manages to keep existing customers, sometimes with
dimensions measuring customer activity levels. In app
marketing, retention rates have to do with how
frequently and recently a user has opened and
interacted with the app.
Return on Ad Spend
(ROAS)
A measure of the ratio of revenues generated as a
result of a particular marketing campaign relative to
advertising costs spent. (Revenue / Ad Spend) x 100
47. Rich Media
Type of online advertising that involves some kind of
user interaction. The initial load of a Rich Media ad is
40K or more. While text ads sell with words, and
display ads sell with pictures, Rich Media ads offer
more ways to involve an audience with an ad. The ad
can expand, float, peel down, etc. Sometimes video
advertising online is also treated as rich media.
Return on Investment (ROI)
A measure of the ratio of profits generated relative to
advertising costs spent. (Profit / Cost) x 100
48. Session
An occurrence of a user visiting a website or opening a mobile
app, often defined by a specific period of activity.
49. Software Development Kit
(SDK)
A set of tools that developers need to create applications.
The type of SDK varies depending on the software, for
example an iOS SDK is necessary for iOS apps, a java SDK
is required for Android apps, and so forth. In the case of
online advertising, an SDK can enable additional app
functionality such as in-app event tracking.
Session interval
A measure of the average of time between user sessions
(measure between active periods).
Session length
A measure of the average length of time the user spends active
on a website or app, typically counted from website/app open to
close (or a period of inactivity).
50. SSL Certificate
A data file that is installed on a web server in order to
create a secure connection to send data and personal
information over the web. Most often used for sensitive
information like log-in and credit card information.
Supply Side Platform
(SSP)
Technology platform that enables online publishers to
manage their advertising impression inventory and
maximize revenue from digital media.
Streaming CRM
A dynamic display advertising technology that allows
advertisers to combine real-time user data streamed from
their websites combined with historical user data from
CRM systems, to drive personalized online advertising
with programmatic buying and messaging solutions.
51. Targeting
Reaching specific consumer segments with advertising based on
various traits such as demographics, psychographics, interests,
behavioral variables (such as product purchase history or website
activity), etc., or the use of other indicators that serve as a proxy of
these desired traits.
52. Upselling
Action or practice of selling more expensive or higher-
margin items, upgrades or other add-ons to an existing
customer to increase revenues or profits.
Unique User (UU)
Also known as Unique Visitor, this essentially refers to the
cookie or other identifier used to identify a particular
browser, and serves as the key measure of website traffic
for websites. A single person may use more computers/
browsers or delete their cookies and thus be identified as
multiple “Unique Users.”
53. Viewability
A metric that refers to whether ad impressions are actually “in view” of
the user. According to IAB standards, at least 50% of the ad has to be
displayed on the screen for at least one second for it to be considered
viewed.
Vv
54. Weekly Active Users
(WAU)
A measure of the average number of users who are
active on a website or mobile app during the period
of one week.
World Wide Web
(WWW)
Information system of interlinked hypertext
documents that are accessed via the Internet. It has
also commonly become known simply as the Web.
55. XML
A data delivery language that is often used to deliver product feeds for
online shops.
56. Yield
The income return on an investment. Real-time bidding was introduced
as a way for both publishers and advertisers to better manage yield
associated with online advertising.
57. Zero Win Rate
In real-time bidding, zero win rate refers to the situation that no winning
bids are coming through from a particular buying partner, which usually
indicates an error.
58. About Sociomantic Labs
Sociomantic Labs, a dunnhumby company, provides personalized
display advertising solutions to reach people online, on mobile web
and in-app. The company’s proprietary Stream Platform enables the
world’s leading advertisers to harness the value of CRM and other
first-party data assets to deliver individually personalized, dynamic ads
for every stage of the customer lifecycle. This results in broader reach,
more new customers and increased loyalty of existing customers.
Sociomantic was founded in Berlin in 2009, and today serves
advertisers in more than 70 countries across six continents.