Post-Launch Verification, Outsourced Ad Ops provides campaign management services including campaign setup, pre-launch review, creative implementation, QA testing, and post-launch verification. They work with various teams and vendors on technical ad ops projects like ad server setup and integrations, and manage systems like ad servers, DMPs, and video platforms. Their services also include troubleshooting, reporting, and optimizing campaigns for revenue and yield management.

1. Post-Launch Verification
Outsourced Ad Ops
www.adops.com
THE JOB OF
Paid Insertion Orders
House and Marketing
Monetization Partners /
Demand Sources
1st Party
3rd Party
Forecasting
Availability
Checks
Interstitials
Mobile
(Web + App)
Native Ad
IntegrationVideo
Platform
Yield Management
System
Order
Management
System
DMP
Display
Mobile
(Web + App)
Video
Responsive
Web
Browsers
Video
Rich Media
Custom Creative
Implementations
Mobile
Devices
Connected
Devices
Defining Targeting Segments
Managing Block Lists
Troubleshooting
Delivery Optimization | Inventory Management and Targeting Adjustments
Campaign Modifications | Creative Updates | Audience Extension and Retargeting
Revenue and Yield Management
SYSTEMS MANAGEMENT
Ad Servers | Mobile Platforms | Video Platforms
Order Management Systems | DMP | Custom Platforms and Add-ons
UNSOLD INVENTORY MANAGEMENT
TROUBLESHOOTING
REPORTING AND ANALYTICS
WORKFLOW MANAGEMENT
SSP Management | Demand Source Evaluation and Implementation
Private Marketplace Management | Vendor Relationship Management
Insertion Orders and Change Requests | Quality Assurance Testing Process | Vendor Management | Affiliate / Partner Management
Advertiser / Agency Management | Escalation Process | Internal / Cross Department Communications
TECHNOLOGY STRATEGY
Ad System Evaluation and Selection | New Products / Services Evaluation and Selection
Industry Knowledge Center
Pre-Launch Review | Asset Retrieval | Order Implementation
Creative Implementation | QA Testing | Post-Launch Verification
Creative Executions | Ad Tags
System / Technical Issues | Reporting Discrepancies
Site / Product | Ad Campaign | Billing | Custom Requests
Revenue Tracking | Sell Through | Inventory | Viewability
TECHNICAL AD OPS PROJECTS
Ad Server Setup | Ad Server Migrations
Ad Tag Architecture / Design | Platform Integrations
CAMPAIGN MANAGEMENT
CAMPAIGN SETUP
HOW AD OPS WORKS
WITH YOU:
SALES MARKETING
FINANCE
TECHNOLOGY /
WEB TEAM
PRODUCT
MANAGERS
VENDORS
AD PRODUCT TESTING
Responsive Design | Cross-Platform
Custom Implementations | User Acceptance Testing
Video
#thejobofadops
@adops