This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Digital Marketing Strategy Grow Your Brand and Drive Results.pptxpavankumarpayexelsol
Elevate your brand's visibility and drive impactful outcomes through strategic digital marketing initiatives. Learn to engage audiences effectively, optimize channels, and capitalize on data insights. Empower your brand to thrive and stand out in the digital realm.
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
4. STEP 1 - PLAN
Create a digital marketing strategy
5. PLAN
1. Review digital marketing capabilities .
- (Target Market)
2. Review performance using KPI’s
- Determine KPI’s for the company (Profit, ROI, Customer
Satisfaction Index, Customer Engagement, Customer
Complaints, Click-through rate, Social Network Footprint)
3. Summarize customer insight.
4. Audit brand and benchmark competitors.
- Where do you stand?
5. Review Company Outreach
- What methods of Digital Marketing do you want to utilize?
6. Define Objectives
- What are your marketing goals?
7. 4 Ps EXPLAINED
Product
Is your product competitive?
What gives your brand the edge over your competitors?
Price
Is your price competitive?
What can you do to ensure your prices remain competitive?
Promotion
What are you doing to promote the brand?
How can you improve your promotion of the brand?
Place
Where do you want to advertise the brand?
What budget do you need to set to do so?
8. ACTION
Reach
• Build your audience by integrating paid, owned, and earned media
Act
• Using content marketing and persuasion to prompt brand interaction and leads
Convert
• Use conversion rate optimization to boost online/offline sales
Engage
• Develop customer loyalty and repeat sales
10. BUYER STAGE: EXPLORATION
• Search Engines, Social Networks, Publishers, Blogs
Publish and promote your content, encourage and allow sharing,
network, promote your brand.
Key measures:
Unique Visitors
Value Per visit
Followers/Customers
Build awareness of brand on other websites with planned
campaigns to create multiple interactions using different media and
social networking outlets. (paid/unpaid)
11. DEFINE ONLINE AUDIENCE
POTENTIAL
• Set realistic targets for building traffic, awareness, and
social media followers.
• Reaching the Audience
Linkedin (Update with new information monthly)
Facebook (4-1-1: For every promotion driven post create four new
product or brand posts and one refurbished content post)
Twitter (3-1: Daily updates on promotions, For every 3 tweets of
promotion 1 tweet should be of brand content)
YouTube (Promote YT videos frequently on other Social Sites)
Blog (Weekly Posts about products, promotions etc)
Press Releases (Every 4-6 weeks create a press release about
new company information)
Monthly newsletters to current clients to keep them updated on
current promotions and product changes.
12. OPTIMIZE YOUR DIGITAL
COMMUNICATIONS
• Optimize content marketing to support key digital
communications for the business.
Set Marketing Budget for Paid Advertisements
PR and SEO
Optimize Google AdWords Searches
Review opportunities for Display Advertising
Social Media Marketing Optimization
Facebook Ads
Instagram Ads
Google Ads
Linkedin Marketing
14. INCREASING INTERACTIONS
• Website, Blog, and Social Media
Be worth finding via clear customer journeys and a relevant
content hub that is useful and can create leads.
Key Measures
Leads/Lead Conversion Rate
Time on Site (Click-through rate)
Shares/Comments/Likes
Have content that persuades visitors or prospects to take the step
from lead to paying client when they are engaged on your website
or social media page.
15. IDENTIFY BEST OPTIONS TO
INCREASE LEAD CONVERSION
• Use analytics and feedback tools to determined click-
through rates.
How can you increase click-through rates?
• Review social media and mobile marketing platform
engagement.
Once a week check social media and other platforms engagement
levels. See where you are struggling and design plans to increase
their click-through rates.
• Define goals, events and dashboards for measuring
customer interaction.
Stay on top of customer interaction. Send thank you notes and
reply to all negative comments or posts in a timely manner.
16. PRIORITIZE CONTENT MARKETING
AND CUSTOMER JOURNEYS
• Define Target Market
Market Demographics
Does your market change per product or is it a generalized market
demographic?
• Define content marketing plan
What content do you want to share with the public?
Create a plan of what to post and when including timelines and
posting outlines
• Create a website and improvement plan including lead
profiling
Does your website accurately represent your demographics
usage?
Does your target demographic have a way to find your product
without going directly to your website? (blogs, social media, etc.)
17. MANAGE CONTENT MARKETING AND
LEAD GENERATION
• Create campaign plans, editorial calendars and outreach
plans
• Create content assets including video marketing, social
media outreach, and blog posts
• Improve landing pages and site page templates to lead
customers to important information quickly.
• Personalize the online experience to match the online
usage of your target demographic.
19. INCREASING CONVERSION
• E-commerce process, product, price and promotion
• Capitalize on marketing
Investment using Conversion Rate Optimization (CRO), marketing
automation and remarketing to ensure content relevance which will
drive conversion.
• Key Measures
Sales (on/offline)
Revenue/Profit
Average Order Value
• CRO involves the conversion from lead to sale.
Make sure to get the audience to the next step to turn them into
paying customers.
Then ensure their experience is such that they become return
investors who spread word about your product to people they know.
20. REVIEW FOCUS TO INCREASE
CONVERSION TO SALE
• Create and review site conversion and paths to purchase
(online/offline) and quantify targets for KPI review
• Review multichannel interactions to increase revenue per
visit
• Review analytics and customer feedback
21. CREATE AND APPROACH FOR
CONVERSION RATE OPTIMIZATION
• Define online CRO approaches
What do you need to do to have convert into clients?
• Define how key online communications drive sales
Look at all marketing strategies (SEO, email, social, mobile, PR)
are being used to drive sales.
Is there any area that is lacking and could use some boost to help
with the CRO rates?
• Define offline integrations paths to purchase
Do you have effective ways of offline purchase?
What are your plans to convert the offline buyers into clients?
22. MANAGE CONTINUOUS
IMPROVEMENT OF CONVERSION
• Implement CRO through test plan for AB and multivariate site
tests and experiments
Use different techniques of marketing to find what type works best for
your target demographic. These techniques will help to drive CRO.
• Implement lead retargeting programs using site
personalization, and behavioral email programs
Do you need a referral program? If so, does the client get a percent
off or incentive to refer clients to your brand?
Do you include discount codes or contests for following your company
on specific social media accounts?
• Optimize Research Online Purchase Offline(ROPO) Behavior
Is your information optimized in such a way that an ROPO customer
can place an order with a customer service agent without having to do
so online?
23. STEP 5 - ENGAGE
Build customer loyalty and advocay
24. IMPROVING CUSTOMER
ENGAGEMENT
• Thrilled customers are the key to social media marketing,
social proof, repeat sales, and referrals.
• This long term engagement is to help build CRO through
clients who are active on your social media. Don’t forget
to build advocacy or recommendations through word-of-
mouth.
• Key Measures
Repeat Purchases (Lifetime Customers)
Satisfaction and Loyalty
Advocacy
25. REVIEW POTENTIAL TO INCREASE
CUSTOMER ACTIVITY LEVELS
• Review customer loyalty using RFM (Recency,
Frequency, Monetary)
How recently did the client convert?
How frequent do they order?
How much do they spend?
• Use this data to quantify the revenue potential which can
help increase your profit and ROI.
• Review all customer satisfaction drivers
Deal with any angry and negative customers quickly to avoid
damage to brand or company reputation
Be active in social media comments and reply to everyone
• Review effectiveness of customer communications
Does your current form of customer communication work? If not,
how can you improve your communication in the future?
26. DEFINEA PLAN TO IMPROVE CUSTOMER
RETENTION AND ENGAGEMENT
• Create a customer engagement plan
• Create online personalization and merchandising plan for
revenue
Birthday promotions, referral promotions, social media contests
• Create customer contact plans
Email marketing
Social Media marketing
Offline marketing
27. IMPLEMENT ONLINE CUSTOMER
COMMUNICATIONS PLAN
• Implement or refine personalization rules on desktop and
mobile devices
Can the client tailor their buying expirence to what they feel
comfortable with? (ROPO, Mobile purchasing)
• Customer onboarding including even-triggered-
personalization emails and newsletters
Can the customer request specific notifications from the company
such as sales, promotions etc.? Or do all customers receive the
same information?
• Mange social media and email campaigns for customer
engagement and advocacy
Make sure to follow your social media timeline
Engage customers through various social media platforms