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How Search Engine Advertising / Marketing works
Search engine advertising (SEM) involves marketing websites by purchasing paid listings on search engines. Advertisers choose keywords that can trigger their ad and determine where the ad appears based on location, device, etc. Google determines ad rank based on quality factors like click-through rate, keyword relevance, and landing page quality. Advertisers can choose between payment models like cost per click (CPC), cost per acquisition (CPA), or cost per mile (CPM). Organizing accounts into campaigns, ad groups, and keywords helps target the right audiences.
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How Search Engine Advertising / Marketing works
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- 2. search engine advertising SEMIS THE ACT OF MARKETING A WEBSITE VIA SEARCH ENGINES BY PURCHASING PAID LISTINGS
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- 5. 1 KEYWORDS TRIGGERAD TO APPEAR 2 ADWORDS PLACEMENT 3 AD RANK how adwords work
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- 7. keywordsKeywords are wordsor phrases you choose that can trigger your ad to show on search and other sites
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- 9. 1 2 34 GOOGLE SITE SEARCH PARTNER NETWORK GOOGLE DISPLAY NETWORK MOBILE PHONE APPS
- 10. ad rank qualitybidding HOW GOOGLEDETERMINES WHICH ADS APPEAR IN WHICH POSITIONS
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- 14. QUALITY SCORE FACTORS 1CTR - CLICK THROUGH RATE 2 KEYWORD RELEVANCE 3 LANDING PAGE QUALITY
- 15. CTR - CLICKTHROUGH RATE The CTR (Click Through Rate) for an ad is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. 1
- 16. For example, ifa banner ad was delivered 100 times (100 impressions) and received 1 click then the CTR would be 1%. CTR - CLICK THROUGH RATE1
- 17. 2 KEYWORD RELEVANCE Keywordrelevancy refers to how relevant, or important, certain keywords or phrases are to each page of your website ( landing page )
- 18. 3 LANDING PAGEQUALITY Relevant. Original. Transparent. Navigable.
- 19. targeted demographyCHOOSE WHENAND WHERE ADS APPEAR
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- 26. Cost Per Click (CPC)is a method of charging for advertisements on the Internet based on how many viewers click on the advertisement
- 27. Cost Per Click Clickis counted each time a user click through the ad to landing page
- 28. Cost Per Acquisition (CPA)is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement
- 29. Cost Per Acquisition SpecifiedAction (a registration, a purchase, a form submission,etc )
- 30. Cost Per Mile (CPM)is when advertisers pay for exposure of their ad to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement.
- 31. Cost Per Mile Impressionis a measure of the number of times an ad is displayed. Each time the ad displays it is counted as 1 impression
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- 33. Advantages You only showyour Ad to people who is interested in what you’re selling with “Targeting System”
- 34. Advantages You only paywhen they respond with “Pay Per Click”
- 35. Advantages The price ofadvertising is determined by the market, due to Trend Browser
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- 37. Understanding the relationshipbetween the three-layer design of AdWords organizing account
- 38. ACCOUNT IKEA INDONESIA CAMPAIGN MENJUAL MEJA ADGROUP MEJA KERJA AD GROUP MEJA MAKAN CAMPAIGN MENJUAL KASUR AD GROUP KASUR ANAK AD GROUP KASUR BESAR
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