The document provides an overview of digital marketing, detailing various modules including SEO, SEM, email, content, video, and social media marketing. It emphasizes the growing importance and job opportunities in the digital marketing industry globally, with a notable increase in demand for skilled professionals. The document outlines the benefits of different marketing strategies and their roles in enhancing online visibility and engagement.

1. Digital Marketing
Made by Navneet kaur.

2. Digital Marketing
Overview
Intro to Digital Marketing
Cons & Pros of Digital
Marketing
Modules of Digital Marketing
Modules of Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Content Marketing
Affiliate Marketing
Video Marketing
Social Media Marketing

3. Introduction to Digital Marketing
Digital Marketing is Online Marketing which is utilized for promoting items or
administrations utilizing computerized advances. Computerized showcasing utilize the
administrations like email promoting, internet searcher advertising, website
streamlining, and content advertising.
Future Scope of Digital Marketing:
Digital Marketing industry is booming not just in India but all parts of the world.
Since all organizations are moving from conventional marketing to computerized
marketing. The opening for work of computerized marketing is high and there is 70%
employment of advanced advertising in 2018. The computerized promoting degree is
blasting in everywhere throughout the world with a high number of opening for work.

4. Modules of Digital
Marketing

5. What is Search Engine Marketing(SEO)
SEO is an acronym that stands
for search engine optimization,
which is the process of
optimizing your website to get
organic, or unpaid, traffic from
the search engine results page.
Search engines want to provide the
best service for their users. Search
engine optimization is the process of
increasing the visibility of a website or
a web page to users of a web search
engine. The term excludes the
purchase of paid placement, referring
only to the improvement of unpaid
results.
Types of Search Engine Optimization
● On-Page Optimization
● Off-Page Optimization

6. What is Search Engine Marketing(SEM)
Search Engine Marketing is an index showcasing is a
type of Internet promoting that includes the
advancement of sites by expanding their visibility in web
index results pages essentially through paid
publicizing.Search engine marketing is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
primarily through paid advertising.
Services of SEM:
● Paid search ads
● Paid Advertising (which just assumes you know it’s on searches)
● PPC (Pay-per-click)

7. What is Video
Marketing
Social video marketing is a
component of an
integrated marketing
communications plan
designed to increase
audience engagement
through social activity
around a given video.
Video Boosts Conversion
Rates
Video is Easily Accessible
Video is Effective
Video is Emotional
Benefits of Video Marketing

8. What is Social Media Marketing
Social media marketing is
the use of social media
platforms and websites to
promote a product or
service. Although the terms
e-marketing and digital
marketing are still dominant
in academia, social media
marketing is becoming more
popular for both practitioners
and researchers.

9. What is Content Marketing
Content Marketing is a vital
advertising & approach
concentrated on making and
conveying significant,
pertinent, and the predictable
substance to pull in and hold a
plainly characterized crowd —
and, at last, to drive beneficial
client activity.
● Blog articles
● Videos
● Podcasts
● Emails
● Webinars
● Infographics
Content Marketing Includes:

10. What is Email
Marketing
Email promoting is the demonstration of
sending a business the message, normally to a
gathering of individuals, utilizing email. In its
broadest sense, each email sent to a potential
or current client could be viewed as email
promoting.
1. An email has a larger reach.
2. Email delivers your message.
3. Email drives conversions.
4. An email has a higher ROI.

11. What is Affiliate Marketing
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or
more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.

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