The document provides an agenda for the IAB Digital Ad Operations Conference. It includes sessions on emerging trends, mobile and omni-tracking, agile advertising, HTML5 specifications, viewability and ad fraud, careers in ad operations, and closing remarks. Speakers include representatives from REA Group, Big Mobile, Google, GroupM, SAS, Yahoo7, Fairfax Media, and Mediacom who will discuss topics relevant to digital advertising operations. A panel on careers in ad operations will provide perspectives from Anomaly, REA Group, and Mediacom.
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Here are the key gate-keeping functions in Ad Operations:
- Ensuring proper use of inventory by enforcing agreed upon campaign parameters and preventing over-booking that could compromise delivery
- Budget forecasting to avoid over-selling and ensure realistic expectations from Sales on what can reasonably be delivered
- Approving pricing, packaging, and any deviations from standard terms to prevent unintended discounts and protect profit margins
- Accurate billing by having oversight on creative production costs, third party ad serving fees, and ensuring CPA deals are accounted for correctly
- Managing the ad product lifecycle and roadmap to drive efficiency and maintain a production environment capable of fulfilling client needs
The goal is to bring discipline and accountability to the process
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
This document provides an overview of best practices for programmatic advertising. It discusses common challenges media companies face with direct sales such as fragmented operations, technology, and yield optimization. It then outlines Operative's solution to integrate all aspects of digital advertising into a single operating system. The document also reviews the current programmatic landscape, including real-time bidding strategies and challenges around header bidding. It provides examples of optimal programmatic infrastructure, inventory segmentation, staffing, and header bidding setup. The goal is to help media companies maximize revenue across direct, programmatic direct, and real-time bidding sales channels.
The document summarizes a meeting of 100 media executives to discuss driving change and revenue growth through operations. It provides an agenda for the meeting including presentations on transforming business models, driving enterprise adoption of new technologies, product taxonomy and packaging, and streamlining the RFP process. Case studies are shared on how companies like Cablevision, the Weather Company, NBCUniversal and ESPN have driven change through their operations. The document outlines lessons learned from these presentations around building teams, scaling operations, understanding customer needs, and leveraging technology.
SoundView Group Demand Generation Capabilties 2011Seth Baum
The SoundView Group is a full-service marketing agency that specializes in strategic messaging, demand generation, and digital and offline advertising. It helps companies develop compelling marketing messages and scale demand through various online and offline channels. The agency focuses on maximizing results within clients' budgets and infrastructure. It has experience across industries helping companies of various sizes and revenues.
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Here are the key gate-keeping functions in Ad Operations:
- Ensuring proper use of inventory by enforcing agreed upon campaign parameters and preventing over-booking that could compromise delivery
- Budget forecasting to avoid over-selling and ensure realistic expectations from Sales on what can reasonably be delivered
- Approving pricing, packaging, and any deviations from standard terms to prevent unintended discounts and protect profit margins
- Accurate billing by having oversight on creative production costs, third party ad serving fees, and ensuring CPA deals are accounted for correctly
- Managing the ad product lifecycle and roadmap to drive efficiency and maintain a production environment capable of fulfilling client needs
The goal is to bring discipline and accountability to the process
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
This document provides an overview of best practices for programmatic advertising. It discusses common challenges media companies face with direct sales such as fragmented operations, technology, and yield optimization. It then outlines Operative's solution to integrate all aspects of digital advertising into a single operating system. The document also reviews the current programmatic landscape, including real-time bidding strategies and challenges around header bidding. It provides examples of optimal programmatic infrastructure, inventory segmentation, staffing, and header bidding setup. The goal is to help media companies maximize revenue across direct, programmatic direct, and real-time bidding sales channels.
The document summarizes a meeting of 100 media executives to discuss driving change and revenue growth through operations. It provides an agenda for the meeting including presentations on transforming business models, driving enterprise adoption of new technologies, product taxonomy and packaging, and streamlining the RFP process. Case studies are shared on how companies like Cablevision, the Weather Company, NBCUniversal and ESPN have driven change through their operations. The document outlines lessons learned from these presentations around building teams, scaling operations, understanding customer needs, and leveraging technology.
SoundView Group Demand Generation Capabilties 2011Seth Baum
The SoundView Group is a full-service marketing agency that specializes in strategic messaging, demand generation, and digital and offline advertising. It helps companies develop compelling marketing messages and scale demand through various online and offline channels. The agency focuses on maximizing results within clients' budgets and infrastructure. It has experience across industries helping companies of various sizes and revenues.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
Native formats are one of the most innovative ad solutions on the market. On behalf of plista the independent market research institute Interrogare analysed the advertising impact of plista Native Ads using an ad campaign by Ford EcoSport as a case study. The survey also compared the user perception of plista native ad formats and standard display banners. The results verify the positive advertising impact of plista Native Ads on brand awareness, brand image and intention to buy, while standard display banners are perceived by the most of the respondents as annoying.
The complete study, including a detailed breakdown of the results, can be found in this presentation.
DataXu_Pointroll AdMythbuster Webinar - September 2011DataXu1
Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory?
Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted during the webinar included:
Myth: Expandables can’t run on exchange-traded media
Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers
Myth: Campaign performance is best measured through CPA and CTR
Myth: One size creative fits all
FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%
These are the slides from Sam's talk at Digital Gaggle in May 2021.
Talk Description:
Being able to deliver qualified inbound leads from paid media takes you a big step closer towards positive ROI. In this insightful session, award-winning paid media consultant, Sam Noble, provides a short-list of tried-and-tested strategies and techniques that B2B companies can employ to drive results from paid social, PPC, and digital advertising.
YeahMobi is a global mobile performance marketing platform that offers multiple marketing solutions including a performance network, native ads, programmatic advertising, social media marketing, and search engine marketing. They help apps and games acquire new users and monetize traffic across 147 billion monthly ad impressions. YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
plista content and advertising platformplista GmbH
This document provides an overview of the company plista and what they offer. Plista uses a data-driven recommendation technology to match advertisers with publishers by placing targeted ads and content in native formats. They have access to premium editorial environments and offer exclusive native ad formats like native recommendation ads. Plista's recommendation engine provides personalized reading recommendations to users based on their behaviors to improve relevance of delivered ads and content.
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
The document provides an overview of the methodology used in a new study by the IAB UK and PwC on the value of online performance marketing in the UK. The study aims to more accurately represent the full size and value of the sector by capturing total advertiser spend, including sales commissions, fees, and sales generated. The methodology included surveys of major players representing thousands of publishers, as well as estimation techniques to account for non-survey participants. The study findings will help understand trends, dynamics, and the economic value of online performance marketing in the UK.
Customer preferences are constantly evolving, creating the need for contact centers to change in order to meet their needs. What communication channels do customers prefer? Leading contact center and technology experts will discuss trends in phone, chat, email, SMS and self-serve options in order to help our audience better connect with, retain and acquire customers. Join Tony Medrano, CEO of RapportBoost.ai, Nate Brown, Co-Founder of CX Accelerator, and Kaye Chapman, Learning and Development Manager at Comm100, as they present real case studies of how companies are adapting to industry trends to meet the needs of customers and agents.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?Ionova
DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
The document summarizes Google's Channel Sales Partnership Program, which allows partners to sell Google's digital advertising products to SMBs and generate an incremental revenue stream. Through the program, partners provide sales, support, and services to SMBs and manage their Google accounts, while Google provides training, incentives, and a dedicated support team. The partnership benefits both partners, by expanding their offerings and Google, by growing its customer base. Key requirements for partners include having existing SMB relationships, complementary products, a direct sales force, and a commitment to building a digital marketing business.
Get more leads: How diversifying ad spend is better for businessAcquisio
Sensis faced challenges reaching the entire Australian search market through Google alone. They diversified their ad spend by setting up campaigns on Bing Ads using Acquisio's Ad Cloner to automatically port over 8,000 existing Google campaigns. This saved significant manual labor. After launching the cloned campaigns on Bing, Sensis used Acquisio's bid optimization tool to regulate spend and improve performance. Since adding Bing, Sensis has seen an 18% increase in clicks and a 16% reduction in average cost-per-click, demonstrating the benefits of diversifying ad spend across multiple search engines.
Find out how Freo successfully piloted DLL’s new Eloqua Modern marketing system and discover first-hand the challenges they faced. Engagement Factory has helped them to reach their goals of an integrated CRM, and improved management of both their campaigns and leads.
Call us: +31 40 28 700 29
Email: netherlands@engagementfactory.com
Web: https://www.engagementfactory.com/
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
Native formats are one of the most innovative ad solutions on the market. On behalf of plista the independent market research institute Interrogare analysed the advertising impact of plista Native Ads using an ad campaign by Ford EcoSport as a case study. The survey also compared the user perception of plista native ad formats and standard display banners. The results verify the positive advertising impact of plista Native Ads on brand awareness, brand image and intention to buy, while standard display banners are perceived by the most of the respondents as annoying.
The complete study, including a detailed breakdown of the results, can be found in this presentation.
DataXu_Pointroll AdMythbuster Webinar - September 2011DataXu1
Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory?
Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted during the webinar included:
Myth: Expandables can’t run on exchange-traded media
Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers
Myth: Campaign performance is best measured through CPA and CTR
Myth: One size creative fits all
FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%
These are the slides from Sam's talk at Digital Gaggle in May 2021.
Talk Description:
Being able to deliver qualified inbound leads from paid media takes you a big step closer towards positive ROI. In this insightful session, award-winning paid media consultant, Sam Noble, provides a short-list of tried-and-tested strategies and techniques that B2B companies can employ to drive results from paid social, PPC, and digital advertising.
YeahMobi is a global mobile performance marketing platform that offers multiple marketing solutions including a performance network, native ads, programmatic advertising, social media marketing, and search engine marketing. They help apps and games acquire new users and monetize traffic across 147 billion monthly ad impressions. YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
plista content and advertising platformplista GmbH
This document provides an overview of the company plista and what they offer. Plista uses a data-driven recommendation technology to match advertisers with publishers by placing targeted ads and content in native formats. They have access to premium editorial environments and offer exclusive native ad formats like native recommendation ads. Plista's recommendation engine provides personalized reading recommendations to users based on their behaviors to improve relevance of delivered ads and content.
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
The document provides an overview of the methodology used in a new study by the IAB UK and PwC on the value of online performance marketing in the UK. The study aims to more accurately represent the full size and value of the sector by capturing total advertiser spend, including sales commissions, fees, and sales generated. The methodology included surveys of major players representing thousands of publishers, as well as estimation techniques to account for non-survey participants. The study findings will help understand trends, dynamics, and the economic value of online performance marketing in the UK.
Customer preferences are constantly evolving, creating the need for contact centers to change in order to meet their needs. What communication channels do customers prefer? Leading contact center and technology experts will discuss trends in phone, chat, email, SMS and self-serve options in order to help our audience better connect with, retain and acquire customers. Join Tony Medrano, CEO of RapportBoost.ai, Nate Brown, Co-Founder of CX Accelerator, and Kaye Chapman, Learning and Development Manager at Comm100, as they present real case studies of how companies are adapting to industry trends to meet the needs of customers and agents.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?Ionova
DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
The document summarizes Google's Channel Sales Partnership Program, which allows partners to sell Google's digital advertising products to SMBs and generate an incremental revenue stream. Through the program, partners provide sales, support, and services to SMBs and manage their Google accounts, while Google provides training, incentives, and a dedicated support team. The partnership benefits both partners, by expanding their offerings and Google, by growing its customer base. Key requirements for partners include having existing SMB relationships, complementary products, a direct sales force, and a commitment to building a digital marketing business.
Get more leads: How diversifying ad spend is better for businessAcquisio
Sensis faced challenges reaching the entire Australian search market through Google alone. They diversified their ad spend by setting up campaigns on Bing Ads using Acquisio's Ad Cloner to automatically port over 8,000 existing Google campaigns. This saved significant manual labor. After launching the cloned campaigns on Bing, Sensis used Acquisio's bid optimization tool to regulate spend and improve performance. Since adding Bing, Sensis has seen an 18% increase in clicks and a 16% reduction in average cost-per-click, demonstrating the benefits of diversifying ad spend across multiple search engines.
Find out how Freo successfully piloted DLL’s new Eloqua Modern marketing system and discover first-hand the challenges they faced. Engagement Factory has helped them to reach their goals of an integrated CRM, and improved management of both their campaigns and leads.
Call us: +31 40 28 700 29
Email: netherlands@engagementfactory.com
Web: https://www.engagementfactory.com/
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
This document discusses various types of rich media and custom ad creative used on advanced ad operations. It provides definitions and common rules for different third party rich media formats, DoubleClick Studio rich media, and custom ad creative types. Hints are given for common macros used and trafficking exceptions for different third party vendors.
Post-Launch Verification, Outsourced Ad Ops provides campaign management services including campaign setup, pre-launch review, creative implementation, QA testing, and post-launch verification. They work with various teams and vendors on technical ad ops projects like ad server setup and integrations, and manage systems like ad servers, DMPs, and video platforms. Their services also include troubleshooting, reporting, and optimizing campaigns for revenue and yield management.
Creating business with display advertising in internet of things worldKapil Kanugo
Here are the key steps to launch a successful API:
1. Identify target developers and use cases - Determine who your API users will be and what problems it can solve.
2. Select assets to expose - Choose the right level of access to your data and services based on your business goals.
3. Design intuitive developer experience - Make documentation, samples and support available to help developers integrate smoothly.
4. Promote through partnerships - Work with related sites, events and influencers to generate awareness in your developer community.
5. Incentivize app creation - Offer rewards, credits or promotions to motivate developers to build with your API.
6. Measure and iterate based on usage - Track key
IAB Turkey - Programmatic Advertising Training by Mutlu Dogus YildirimMutlu Dogus Yildirim
I prepared this presentation for a digital advertising training programme of IAB Turkey and explained how programmatic advertising works. Alp Ayhan (Head of Accuen Turkey) helped me with some slides and a demo of a DSP.
This document proposes a social media advertising plan for Adidas to target their key 18-49 year old demographic. It analyzes the effective social media strategies of competitors like Nike, Saucony, and Lululemon. The current Adidas campaign lacks variety, engagement, and structure. The proposed plan suggests increasing responsiveness and variety on Twitter, using rhetorical devices and hashtags on Facebook, and focusing on attention-grabbing photos on Instagram to promote products and competitions.
This business plan outlines the key elements needed for a new company. It includes a mission statement, details on leadership and their experience, an analysis of market opportunities and competition, goals for revenue and market share over five years, financial projections, resource needs, risks, and issues to address. The plan provides a framework to guide the growth of the company and direction for fundraising efforts.
An advertising agency is an independent business that creates and handles advertising campaigns for clients. It provides services like research, planning, creative work, media selection, and more. Key departments include account services, creative teams, media planners, production, and researchers. Account services manage client relationships while creative teams develop concepts and ads. Media planners choose appropriate media placements and negotiate deals. Production oversees ad creation. Researchers assess markets and test ideas. Agencies can be full-service and provide all advertising functions, creative boutiques focusing on design, specialized in specific areas, or in-house serving one company.
This document contains information about PowerBar's current marketing problem, campaign objectives, target audience, competitors, and proposed advertising approach. The marketing problem is that consumers perceive PowerBar as only for serious athletes and gym users. The campaign aims to show PowerBar can be consumed in any situation by broadening the target to "spectator athletes" and those seeking snacks or supplements. The proposed ad shows a group enjoying a sports event while eating PowerBars to demonstrate its flexibility.
The document provides an agenda for the IAB Digital Ad Operations Conference on May 2, 2016 in Melbourne, Australia. The agenda includes sessions on emerging trends and technologies, mobile, data and technology, programmatic advertising, HTML5 specifications, programmatic targeting, AdTech finance, and a careers panel. Speakers include representatives from REA Group, Sizmek, MediaMath, GroupM, News Corp, and Human Traffic who will discuss topics such as mobile advertising, programmatic, HTML5, data, and careers in digital advertising operations.
The document summarizes an event hosted by World Financial Symposiums (WFS) on growth and exit strategies for software and IT companies. WFS is an international organization that educates technology leaders through webcasts and conferences. The event featured presentations from industry experts on topics such as mobile advertising trends, mergers and acquisitions in the ad tech sector, and experiences from companies involved in M&A. Contact information is provided for those seeking more information on WFS and the presented materials.
Established in 2009, Socialab is a digital-first ad agency, based in Athens.
With a dynamic team of 50 talented people, it provides services to national and international clients.
Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.
Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.
In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.
As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.
Socialab is a digital marketing agency based in Athens, Greece that was founded in 2009. They provide a full range of digital marketing services including social media, SEO, email marketing, web design, and video production through their in-house studio. The agency has a team of over 15 employees with expertise in strategy, creative, media, PR, and account management. Socialab is part of a larger group of companies with a combined annual revenue of €9 million. They work with both Greek and international clients across various industries.
More Digital is a digital communications company established in Singapore in 2012 by four founders. The company offers professional services including new media consultancy, digital strategy, creative services, and software development. More Digital has become the official technical advisor for Starcom Mediavest Group in Indonesia and shares offices with their Indonesia headquarters. The company works with clients across industries providing services such as digital marketing strategy, user experience design, mobile app development, and social media advertising campaigns.
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
Nordic Mobile Payments and Commerce 2015 agendaCopperberg
Google claim that 84% of shoppers are online via a mobile device whilst in store, add the fact that a majority of online retailing is now done on a mobile device: secure, simple and functional mobile payment is becoming a necessity. This conference hopes to address what the issues currently are, what is holding mobile payments and mobile commerce back and who will be at the forefront of this industry when the explosion of use takes place.
More information http://www.mcpnordic.com/
Free entrance for end-users (retailers), please register here: www.mcpnordic.com/vip-programme/
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
151 Advisors is a global execution-focused consulting firm that provides early and growth-stage organizations, as well as new business units in larger organizations, with the talent, expertise and relationship connections traditionally available only to larger enterprises.
Vodacom has engaged Ogilvy and partner agencies to develop an overarching brand for its financial services offerings. The consulting team will take a three workstream approach to create a brand architecture and 12-month communication strategy. As part of the brand discovery phase, the team will conduct competitive research, audience mapping, and concept development. They will develop two unique brand concepts for validation through consumer research. The research will involve a 3-day online community with Vodacom and competitor customers to understand reactions and provide strategic direction.
The document provides an overview of the proposed approach and consulting team for a project to create an overarching brand for Vodacom Financial Services. The summary is:
The consulting team led by Ogilvy will take a three workstream approach over three months to develop a brand strategy, including brand discovery, creation and definition. A multidisciplinary team from Ogilvy and partner agencies will manage the project. The strategy will create a brand architecture to support financial services and digital content products across Vodacom.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
Vodacom is seeking to create an overarching brand for its financial services and digital lifestyle offerings. The consulting team will use Ogilvy's brand strategy methodology to conduct brand discovery, creation, and definition over three months. This will include reviewing Vodacom's touchpoints, competitors, audience needs, and digital trends to develop two brand design concepts for consumer research. The research will validate which concept to further develop and optimize to ensure relevance and resonance with target audiences. The goal is to establish a brand architecture and 12-month strategy to achieve success across financial services and digital content.
The Global Entrepreneur Programme (GEP) helps accelerate overseas-based technology entrepreneurs to global success from a UK hub. The GEP uses a team of internationally successful entrepreneurs as "Dealmakers" to provide strategic business mentoring, leverage their networks, and help companies access funding, talent, and expertise. Over 200 entrepreneurs and 150 companies have participated in the program since 2009, with over $200 million raised in funding. The GEP focuses on sectors like software, digital media, clean technology, and more.
Publicis Groupe is one of the largest global advertising and communications groups, with over 45,000 employees across 104 countries. It owns agencies such as Leo Burnett, Publicis, Saatchi & Saatchi, and digital agencies Digitas and Razorfish. The document discusses VivaKi, Publicis Groupe's media services division that was formed by combining ZenithOptimedia, Starcom MediaVest Group, and digital agencies. VivaKi's mission is to increase clients' marketing efficiency through proprietary tools and scale. Leadership profiles of key executives in Greater China are also provided.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
1. IAB Digital Ad Operations Conference
AGENDA
12:15pm Registration & Lunch
1pm Welcome
Alice Manners, CEO, IAB Australia
1:10pm Global Emerging Trends & Tech
Jonas Jaanimagi, Head of Media Operations & Strategy, REA Group
1:30pm Mobile & Omni tracking
Tim Armstrong, Director of Advertising Operations, Big Mobile
2pm BREAK
2:20pm Agile advertising — Messaging with Nanotargets
Ben Williams, Senior Product Manager, Ad Research & Development, SAS
Worldwide Headquarters
2:50pm HTML 5 session – presentation on the IAB HTML 5 Specifications
Chair: Jon Moffat, Ad Operations & Systems Director, Fairfax Media. Panel:
David Benjafield, Head Of Ad Technology & Platform Operations Yahoo7
Scott Ries, Director, Technical Services & Mobile Specialist, Sizmek
Justin Van Emmerik, Ad-tech Manager, News Corp
3:20pm Viewability & Ad Fraud
Rhys Williams, Head of Media Technology Solutions, AU/NZ, Google
3:50pm BREAK
4:05pm AdTech Australia Finance Update
Timothy Whitfield, Director of Technical Operations, GroupM
4:15pm Careers Panel
Chair: Tim Whitfield, Director of Technical Operations, GroupM
Panel: Ankita Agarwal, Director of Ad Operations, Anomaly
Mohnish Dodani, Ad Ops Team Leader, REA Group
Natasha Payne, Digital Operations Director IP&I, Mediacom
Tim Armstrong, Director of Advertising Operations, Big Mobile
4:50pm Closing Remarks
Jonas Jaanimagi, Head of Media Operations & Strategy, REA Group
5:05pm End & Drinks
2. SPEAKERS
Jonas Jaanimagi: Head of Media Operations and Strategy, REA Group
Jonas joined REA Group from the UK as Head of Media in 2012. His digital
career began in 1999 when he joined a start-up financial publisher with only
three people, which eight years later had grown to over 100 staff.
In 2007 Jonas founded and launched WebAds UK, a specialist business and
finance digital ad-sales house representing publishers exclusively as a niche
high-net-worth proposition.
After successfully growing and driving this smaller business to profitability, Jonas was head-hunted
to run the Ad Operations and Publisher Solutions teams at Hi-Media, Europe’s largest independent
ad network with access to more than 150m unique users.
Prior to joining REA, Jonas worked at Videology in the UK as the Director of Product Management.
Alice Manners, CEO, IAB Australia
Alice is a senior digital and media specialist with more than 20 years'
experience working across the Asia Pacific region. She has held a number
of roles with WPP Asia Pacific including most recently, GroupM Asia
Pacific COO of Interaction since 2005. Appointed CEO of IAB Australia in
August 2013, Alice is responsible for the overall management of the IAB
and achievement of the organisation's objectives, to represent and
promote the interests of members, and to grow the interactive
advertising industry. With the online industry undergoing a huge
transformation and with more change ahead, Alice's key focus will be to steer IAB Australia's
transition through this growth as an agent of change for both the IAB and the industry as a whole.
Tim Armstrong, Director of Advertising Operations, Big Mobile
Tim has over 9 years’ experience in the digital advertising space where
he has developed his expertise working within the advertising
operations division of Mi9 (formerly ninemsn). As the Director of
Advertising Operations, Tim is responsible for the operational
functionality and systems integration of the advertising platforms,
including vendor and publisher on-boarding, ad configuration and
structure setup of new and existing products. Day-to-day, Tim tackles
high level issue triage and solution development for advertising related
business issues, and the workflow and process development of ad ops to support business
operations.
3. Rhys Williams, Head of Media Technology Solutions, Google Australia & NZ
Rhys Williams is Google’s Head of Media Technology Solutions for
Australia/NZ, where he works with large advertisers and their agencies to
harness the power of the DoubleClick Digital Marketing suite. Acquired
by Google in 2007, DoubleClick is the ad technology foundation to create,
transact, and manage digital advertising for the world's buyers, creators
and sellers. Rhys thrives at the intersection of media and technology, and
is passionate about the transformative role that digital technology plays
in marketing and media.
Timothy Whitfield, Director of Technical Operations, GroupM
Timothy Whitfield has been working with Ad Operations since 1999. He
personally built the first version of a leading Third Party Ad-Server at a
time when serving 30 KB GIF creative was considered to be ‘leading
edge’ technology.
He then moved to Stockholm and where he continued to work on a
Conversation Attribution and viewability methodology and help sell Ad
Operations software in Europe. He returned to Sydney to start as the
Director of Operations at Xaxis whereby he came out with the phrase
“Ad Ops is Dead. Long live Ad Ops” and pushed for Ad Ops to move into Programmatic Campaign
Optimisation.
Tim holds an engineering degree in optoelectronics from Macquarie University. He is a former
developer with 15+ combined years of experience in the media and technology arenas. Tim is a
valued speaker on programmatic events and can often be seen hosting a Programmatic 101 lecture
at various events.
Ben Williams, Advertising Research & Development, SAS
Ben is currently focused on creating 'consumer first' advertising and data
products at SAS, pulling from his 10+ years of guiding strategy in the digital
marketing space.
He started making 1's and 0's dance at the Massachusetts Institute of
Technology where he designed user interfaces for content and e-
commerce exploration. He's led consulting teams specialized in design and
implementation of ad delivery and data gathering tools for Aol, advised on
ad product creation for Lonely Planet and is still proud of the 4% click rate
he got on a well-targeted creative he designed that ran on the Netscape portal.
4. HTML5 PANEL:
Scott Ries, Director, Technical Services & Mobile Specialist at Sizmek
Scott Ries brings more than 16 years’ experience in the digital advertising
and technology space to his role as Technical Services Director. Scott
joined Sizmek after the acquisition of Eyeblaster in 2010, where he was
Head of the Creative Account Management team. Ries now leads a team
responsible for managing highly technical creative campaigns for some of
the world’s largest advertisers.
As a mobile specialist, Scott has a wealth of experience with rich media
technologies and dynamic creative optimisation and thus regularly
speaks at industry events to share his technical expertise. Over the last few years, he has become an
influential force within the Australian digital market and continues to be an advocate for bridging
the gap between technology and creativity.
David Benjafield, Head Of Ad Technology & Platform Operations, Yahoo!7
David began working in digital media as a Flash developer during the
heyday of interactive CD ROM's. While he's been eagerly waiting for their
return to popularity, he's worked as a set and costume designer, managed
a call center and most recently trafficked more ad tags than he can count.
Now leading the Advertising Technology and Platform Operations team at
Yahoo7, David is focused on developing the technological and human
capacity to realize change for advertisers, marketers and technology
providers at scale.
Jon Moffat, Ad Operations & Systems Director, Fairfax Media
Jon Moffat is a 15 year veteran of Digital Media with extensive experience
working with digital media technology solutions for both Publisher’s and
Agencies. Jon’s Digital Media journey began as part of the start-up team for
DoubleClick, where he established the Technical Services Division across the
Asia Pacific Region. Jon’s Digital Media experience covers a range of digital
media technology solutions such as digital display advertising platforms and
campaign management tools, campaign optimisation engines, search and
email marketing systems, rich media, video and more recently ad verification,
viewability and programmatic trading systems.
In more recent times Jon has focused on the sell side environments working with Reed Elsevier
(Reed Business Information locally) establishing digital advertising operations across a number of
publications. Jon joined Fairfax Media in 2010 and was responsible for transform Digital Advertising
capabilities within the business, covering core adserving technologies, programmatic and
operational disciplines. More recently Jon has taken on responsibility for the Print Pricing &
Inventory and CRM systems at Fairfax. Jon has been a participant in the local industry body IAB
Australia where he actively works with the Standards and Guidelines Council to promote industry
knowledge and best practices. Jon was also awarded the IAB Outstanding Contribution Award in
2015 for all his work at IAB councils.
5. CAREERS PANEL:
Natasha Payne, Digital Operations Director IP&I, Mediacom
Natasha, originally from the UK has over 5 years of experience in Ad
Operations. She first started her Advertising career at Future Publishing in
London as a junior trafficker. From there she moved onto Live Nation and
Ticketmaster where she managed the trafficking globally and across 12
active markets. In December 2013 she decided to take some time off to
work in Chamonix, where she did a Ski Season as a Chalet Manager. This
time also prompted her to make the big move to Australia. Upon arriving in
Sydney, Natasha moved across to agency side at Mediacom which is where
she started her career in management. She now looks after a team of 4 who are responsible for
managing the trafficking for all clients across Sydney, Melbourne and Brisbane.
Mohnish Dodani, Advertising Operations Team Leader, REA
Mohnish has been in Ad Operations for 7 years and says he will never
leave this industry due to the fast-paced nature and fun-loving people.
He started working at News Digital Media in Perth back in 2008 as a
Campaign Coordinator looking after the Digital team. After 2 years of
gaining Digital experience there, Mohnish then moved on to
Realestate.com.au as a Campaign Manager which he says changed his life
completely. After 5 years at Realestate.com.au, he is still learning every
single day and also challenged in all the projects and duties that come
through. Now as an Advertising Operations Team Leader he manages a great team of Campaign
Managers who are all eager to learn more about this industry we are in. He is very proud to see his
team grow and develop each day.
Ankita Agarwal, Director of Ad Operations, Anomaly
Ankita has had had a range of experience working at a boutique digital
agency, a 3rd party ad serving platform as well as one of the largest
agency names in the industry. As the Director of Operations at
Anomaly (IPG Mediabrands), Ankita looks after all Digital Operations
and plays a key role in implementing advanced campaigns. She is
extremely passionate about digital and pace of the industry. Her
strength lies in developing technology innovations that help marketers
solve their business problems.