The document discusses the benefits of advertising on YouTube. It notes that YouTube has over 1.9 billion monthly logged-in visitors and is the second largest search engine. It then outlines the different types of YouTube ads, including skippable video ads, non-skippable bumper ads, and masthead ads. Key metrics for measuring YouTube ad performance like views, clicks, watch time, and subscribers are also defined. The document concludes with tips on how to create and optimize YouTube ad campaigns, and provides an example of how clothing brand Superdry successfully increased brand lift and ROI using YouTube video ads.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written permission from the publisher.
The information contained herein has been obtained from sources believed to be reliable at the time of publication. The opinions expressed herein are subject to change without notice.
The publisher disclaims all warranties as to the accuracy, completeness, or adequacy of such information.
The publisher assumes no liability for errors, omissions, or inadequacies in the information contained herein or from the interpretations thereof. The publisher specifically disclaims any liability from the use or application of the information contained herein or from the interpretations thereof.
As a business owner, you know that online advertising is an important part of your marketing strategy. But which type of online advertising is best for your business? YouTube ads are a great way to reach your target audience and generate leads or sales.
Introducing Youtube Saturation - Drive in Massive Traffic with Youtube! Inside this ebook, you will Discover the topic about how to generate instant traffic to you website easily, the easiest way to dominate your market with laser-targeted video based campaigns, a shockingly fast and easy method of building instant momentum so your videos can go viral, one of the easiest ways of setting all of your advertising on complete autopilot and so much more!
If you're looking to instantly maximize your exposure, generate insane traffic to your website and stand out in your market, there's one very quick and easy way to do it. Advertise your business on the leading video community online - YouTube! • YouTube generates millions of visitors a month – over 800 million! • 70% of YouTube traffic comes from outside of the United States. • YouTube is localized in 43 countries and across 60 languages! • You will be able to reach thousands of “mobile-searchers” instantly! It's never been easier to turn viewers into customers and attract new business, all with one powerful viral-based marketing campaign. Plus, YouTube advertising is not only easy to set up but extremely affordable even for those on a limited budget. This special report, "YouTube Saturation" will show you how to set up your very first ad quickly while generating instant traffic to your website, all on complete autopilot. I'll also show you how to maximize click-through rates and tear down the competition by putting your ad in front of their customers.
Tube Mastery and Monetization is the best YouTube course and community on the market.
It reveals how Matt Par runs 9 different YouTube niche channels without even showing his face.
LINK INSIDE THE FILE
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
This ebook teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
"How I Run 9 Different Profitable YouTube Channels and Make 6 Figures From Them"
Introducing Tube Mastery and Monetization
Tube Mastery and Monetization teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
My EXACT Strategies
In this complete course, I teach my EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
I hold nothing back as I show you secret algorithm growth hacks, tips, and strategies for growing quickly and going viral that I have not seen taught anywhere else online.
THE ULTIMATE GUIDE TO YOUTUBE MONETIZATION.pdfAngelesTindugan
The Ultimate Guide to Monetizing Your YouTube Channel is a comprehensive book that provides everything you need to know to turn your YouTube channel into a successful and profitable business. Written by a YouTube expert, this book covers all aspects of YouTube monetization, including advertising revenue, sponsorships, merchandise, and more.
Starting with the basics of creating a successful YouTube channel and gaining subscribers, the book provides step-by-step guidance on how to generate revenue from your channel. It covers topics such as YouTube advertising, affiliate marketing, and other ways to monetize your content.
The book also dives into the various YouTube policies, such as community guidelines, copyright, and other legal considerations that creators must follow to ensure their channels are compliant. In addition, the book covers how to engage with your audience and build a community on YouTube, which is essential for growth and monetization.
The Ultimate Guide to Monetizing Your YouTube Channel is a must-read for any aspiring YouTuber or existing creator who wants to maximize their earning potential and turn their passion into a successful business.
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
10 Tips and Tricks to Boost Your YouTube Monetization Strategy
Welcome to the ever-dynamic and evolving world of YouTube! In today’s digital era, YouTube is not just a platform for entertainment and information; it’s also an important revenue-generating tool for content creators worldwide. Understanding ways to strategically leverage YouTube monetization can significantly grow your income.
Overview of YouTube Monetization
YouTube monetization refers to the process through which content creators make money from their videos. These revenues stem from various sources like advertisements, channel memberships, YouTube Premium revenue, merchandise shelf, Super Chat, and more. To qualify for the YouTube Partner Program and gain access to these monetization features, a creator must fulfill certain criteria such as having a minimum of 4,000 watch hours in the previous 12 months and more than 1,000 subscribers.
Importance of Optimizing YouTube Monetization Strategy
Optimizing your YouTube monetization strategy is key to maximizing your ad revenue and effectively engaging your audience. By understanding and implementing best practices, you can not only boost your income but also increase audience retention and engagement — essential elements for sustained success on the platform.
Understanding YouTube Monetization
YouTube Monetization enables creators to earn money from their content. These earnings are generated through ads, channel memberships, Super Chat, and the YouTube Premium revenue share. Acquainting yourself with the process of YouTube monetization can help optimize your income stream and reach your financial objectives more effectively.
Explanation of the YouTube Partner Program
The YouTube Partner Program is the platform’s ad revenue share scheme that allows creators to monetize their content. After joining this program, creators earn a portion of the ad revenue generated from their videos. Consistent creation of engaging, quality content that complies with YouTube’s guidelines and policies increases the chances of earning a higher share of ad revenue.
Eligibility requirements for monetization
To qualify for the YouTube Partner Program, creators must meet several prerequisites. These include:
- The channel must have at least 1,000 subscribers.
- The channel must have a minimum of 4,000 watch hours in the last 12 months.
- The channel should adhere to all of YouTube’s policies and guidelines.
Types of ads and revenue models on YouTube
There are various types of ads on YouTube, each contributing differently to creator earnings. Some of these include display ads, overlay ads, skippable and non-skippable video ads, and sponsored cards. Revenue from these ads is typically based on cost-per-click (CPC) or cost-per-thousand (CPM) models. Furthermore, creators can also boost their earnings through channel memberships, merchandise shelves, Super Chat, and YouTube Premium revenue share. Understanding these different revenue streams can significantly enhanc
Video Campaign are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your Video campaigns right in Google AdWords,
🔥 Cyber Security Engineer Vs Ethical Hacker: What's The Difference | Cybersec...Simplilearn
In this video on "Cyber Security Engineer Vs Ethical Hacker: What's The Difference," we'll dive deep into the fascinating world of cybersecurity. We'll explore the roles, qualifications, and responsibilities that set Cyber Security Engineers and Ethical Hackers apart. From managing production environments to reporting client usage and tackling complex problem-solving scenarios, we'll dissect the key distinctions between these two vital roles. Not only that, we'll reveal insights into the average salaries in these fields as well.
Top 10 Companies Hiring Machine Learning Engineer | Machine Learning Jobs | A...Simplilearn
This video is based on Top 10 Companies Hiring Machine Learning Engineer, we'll delve into the dynamic realm of Machine Learning Engineering and explore the Top 10 Companies that are currently at the forefront of hiring in 2023. From industry giants like Google, Apple, and Microsoft to other innovative companies, we will cover all of that, join us as we uncover the exciting opportunities that await ML Engineers. Discover how Amazon, Facebook, and others are shaping the landscape of artificial intelligence and machine learning technologies.
How to Become Strategy Manager 2023 ? | Strategic Management | Roadmap | Simp...Simplilearn
In this video on Strategic Manager Roadmap for 2023, we're diving deep into the realm of strategic management and uncovering the path to becoming a skilled strategic manager in 2023. From understanding the fundamentals of strategy management to exploring the career opportunities it offers, we've got you covered. Discover the essential skills that set strategic managers apart and gain insights into their pivotal roles and responsibilities. Follow our step-by-step guide to walk on your journey toward becoming a proficient strategic manager.
Top 20 Devops Engineer Interview Questions And Answers For 2023 | Devops Tuto...Simplilearn
In this video on Top 20 Devops Engineer Interview Questions And Answers For 2023. We will dive into the realm of DevOps interview questions. Gain insights into essential concepts, methodologies, and practices driving modern software development and collaboration between teams. Whether you're new or experienced, these discussions will equip you with valuable knowledge to excel in this dynamic field.
🔥 Big Data Engineer Roadmap 2023 | How To Become A Big Data Engineer In 2023 ...Simplilearn
This video is based on Big Data Engineer Roadmap 2023. In this informative session, we will dive into the fundamentals of Big Data Engineering. Join us as we explore the role and responsibilities of a Big Data Engineer, highlighting the key skills required in this field. Additionally, we provide a step-by-step guide on how to become a proficient Big Data Engineer. Don't miss out on this essential information for aspiring data professionals!
🔥 AI Engineer Resume For 2023 | CV For AI Engineer | AI Engineer CV 2023 | Si...Simplilearn
In this video on AI Engineer Resume For 2023, We delve into the essential components of an AI Engineer Resume for 2023. Learn the intricacies of Resume formatting, structure, and content to craft a compelling application. From resume summaries to objectives, gain insights into creating captivating opening statements. Uncover the key skills demanded in the AI engineering sector. Navigate effectively through presenting your educational background. Elevate your resume and excel in your pursuit of an AI Engineering role with the insights gained from this informative session.
🔥 Top 5 Skills For Data Engineer In 2023 | Data Engineer Skills Required For ...Simplilearn
This video is based on Top 5 Skills For Data Engineer In 2023. In this video, we delve into the role of Data Engineers and the future salary trends. Learn about key skills like Big Data technologies, Data Modeling, and proficiency in programming languages that are crucial for excelling in the field. Stay ahead by mastering the expertise needed to thrive as a Data Engineer in the dynamic landscape of data-driven decision-making.
🔥 6 Reasons To Become A Data Engineer | Why You Should Become A Data Engineer...Simplilearn
🔥Link to watch video: https://youtu.be/m9ViGf3iPHo
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This video is based on 6 Reasons To Become A Data Engineer. In this video, we delve into the role of a Data Engineer and present 6 compelling reasons why it's an incredible career choice. From building cutting-edge solutions to unlocking valuable insights, join us as we embark on an exciting journey through the world of Data Engineering. If you're seeking a dynamic and impactful profession, don't miss out on the opportunities that await you as a Data Engineer!
Project Manager vs Program Manager - What’s the Difference ? | Project Manage...Simplilearn
https://www.youtube.com/watch?v=9z0BNicnBjw
In this informative video on Project Manager vs Program Manager - What’s the Difference ?, we will explore the fundamentals of Project Management and Program Management. Discover the definitions of both disciplines, their unique characteristics, and key differences. Learn about the essential skills and competencies required for successful execution in each role. Whether you're a professional seeking career growth or a curious learner, this concise breakdown will provide valuable insights. Stay tuned and expand your knowledge of these crucial management practices!
Deloitte Interview Questions And Answers | Top 45 Deloitte Interview Question...Simplilearn
https://www.youtube.com/watch?v=Cfj0y6xIo48
Deloitte is one of the reputed “Big Four” accounting companies and the largest professional service provider by revenue as well as the number of professionals. With more than 263900 professionals worldwide, the organisation provides financial advising, corporate risk, consulting, tax, and audit services. Deloitte generated revenue of a record USD 38.8 billion in the financial year 2017 and is ranked as the sixth-largest private company in the United States as of 2016. In this video session on Deloitte interview questions and answers, we will go through different interview questions often asked during the interview process at Deloitte.
🔥 Deep Learning Roadmap 2024 | Deep Learning Career Path 2024 | SimplilearnSimplilearn
This video on "Deep Learning Roadmap for 2024" offers a comprehensive guide to becoming a DL engineer. This "deep Learning Career Path 2024" provides valuable knowledge about crucial programming languages and mathematical concepts necessary for attaining proficiency in DL engineering. The field of dL presents captivating career prospects across different industries and sectors. Exciting roles such as DL engineers, ML engineers, data scientists, NLP engineers, AI engineers, and more offer the opportunity to work with advanced technologies and contribute to AI innovation.
In this ChatGPT in Cybersecurity video, we delve into the role of ChatGPT in the realm of cybersecurity. Discover how this powerful language model assists in threat detection, vulnerability assessment, and incident response. Gain insights into the innovative ways ChatGPT is shaping the future of cybersecurity. Join us to explore the fascinating intersection of AI and cybersecurity.
In this SQL Injection video, we delve into the world of SQL Injection attacks, one of the most prevalent threats to databases today. Join us as we explore the inner workings of this malicious technique and understand how hackers exploit vulnerabilities in web applications to gain unauthorized access to sensitive data. With step-by-step examples and demonstrations, we provide comprehensive insights on the various types of SQL Injection attacks and their potential consequences. Moreover, we equip you with essential knowledge and countermeasures to safeguard your database against these attacks, ensuring the security of your valuable information. Don't let your data fall victim to SQL Injection—watch this video now!
Top 5 High Paying Cloud Computing Jobs in 2023 Simplilearn
This video, "Top 5 High Paying Cloud Computing Jobs In 2023" by Simplilearn will take you through 5 different job role which are the highest paid in 2023. In this Cloud Computing Jobs and salary video, we'll talk about the required skills and the average salary of various job profiles in the United States. Below are the topics covered in this Cloud Computing Jobs and Salary 2023 video.
This video, "Types of Cloud Jobs In 2024," by Simplilearn, will take you through the different types of cloud computing jobs available in the field of cloud computing in 2024. In this video, we will take you through the roles and responsibilities along with the career path and salaries of each job role available in this dynamic field. In addition, you will also understand through the video which job role matches your skills and interest in this field. Below are the topics we have covered in this video on Types of Cloud Jobs in 2024.
Top 12 AI Technologies To Learn 2024 | Top AI Technologies in 2024 | AI Trend...Simplilearn
🔥 Become An AI & ML Expert Today: https://taplink.cc/simplilearn_ai_ml
Explore the future of AI in our Top 12 AI Technologies To Learn in 2024 video. We've curated a list of the most significant AI technologies for the coming year. Whether you're new to AI or an experienced pro, these insights are valuable. Discover machine learning, natural language processing, computer vision, and more. Stay ahead of the AI curve, and ensure you're prepared for the evolving landscape. Don't miss out on the opportunity to advance your AI knowledge and career.
Here in this Top 12 AI Technologies To Learn 2024 video, we start with:
What is LSTM ?| Long Short Term Memory Explained with Example | Deep Learning...Simplilearn
In this video on What is LSTM, we will go through what is LSTM, moving forward we will learn what is RNN, and after this, we will see the types of gates in LSTM and some applications of LSTM. At the end of the video, we will see a hands-on lab demo of gold price prediction using the LSTM model in machine learning.
00:00 What is LSTM?
01:51 What is RNN?
02:29 Types of gates in LSTM
03:45 Applications of LSTM
05:40 Hands-on lab demo
Dataset link: https://drive.google.com/drive/folder...
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What is LSTM?
Long Short-Term Memory (LSTM) is a type of Recurrent Neural Network (RNN) that can capture long-term dependencies in sequential data. LSTMs are able to process and analyze sequential data, such as time series, text, and speech. They use a memory cell and gates to control the flow of information, allowing them to selectively retain or discard information as needed and thus avoid the vanishing gradient problem that plagues traditional RNNs. LSTMs are widely used in various applications such as natural language processing, speech recognition, and time series forecasting.
What is RNN?
RNNs are a type of neural network that are designed to process sequential data. They can analyze data with a temporal dimension, such as time series, speech, and text. RNNs can do this by using a hidden state passed from one timestep to the next. The hidden state is updated at each timestep based on the input and the previous hidden state. RNNs are able to capture short-term dependencies in sequential data, but they struggle with capturing long-term dependencies.
Types of Gates in LSTM
Input gate
Output gate
Forget gate
Applications of LSTM
Language Simulation
Voice Recognition
Sentiment analysis
Time series prediction
Video analysis
Handwriting recognition
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✅ About Artificial Intelligence Engineer Master's Program
The Artificial Intelligence course, created in partnership with IBM, introduces students to blended learning and prepares them to be specialists in AI and Data Science. IBM, located in Armonk, New York, is a significant cognitive services and integrated cloud solution firm that provides many technology and consulting solutions. IBM invests $6 billion in research & development every year and has won five Nobel prizes, nine US Na
Top 10 Chat GPT Use Cases | ChatGPT Applications | ChatGPT Tutorial For Begin...Simplilearn
In this video on ChatGPT Usecases, we will explore ChatGPT by OpenAI, which interacts conversationally. This ChatGPT tutorial for beginners will help you understand what chatGPT is, How it works, and the Different Usecases of chatGPT to make your life easier.
00:00 Chat GPT Usecases
01:04 What is Chat GPT?
01:25 How does Chat GPT work?
01:58 Demo -Usecases
02:21 Explain complex subjects
04:12 Write any code
06:36 Audit/Debug any code
08:26 Create custom plans for marketing strategy
11:54 Write articles and blogs
16:00 Summarize book or article
17:35 Answer interview questions
19:38 Develop apps
21:45 Create diet plan and exercise plan
24:00 Answer general knowledge questions
What is ChatGPT
ChatGPT is a conversational language model created by OpenAI. It is a form of the Generative Pre-trained Transformer (GPT) model, which was trained on a dataset of conversational prompts, such as dialogue snippets and chat logs. The model is capable of generating human-like responses to text inputs.
How does chatGPT work?
This model is pre-trained on a large text dataset and then fine-tuned on a smaller dataset specific to the everyday task.
When the model receives input from a user, it uses the patterns it learned during fine-tuning to generate a response
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✅ About Artificial Intelligence Engineer Master's Program:
Accelerate your career with this Artificial Intelligence Course in conjunction with IBM. Industry-relevant AI courses, including Data Science with Python, Machine Learning, Deep Learning, and NLP, feature unique hackathons and Ask Me Anything sessions hosted by IBM. Get job-ready AI certification training with Capstone projects, practical labs, live sessions, and hands-on projects.
✅ What skills are covered in this Artificial Intelligence course?
You will be able to demonstrate the following ability after completing this Artificial Intelligence certification training:
- Learn Artificial Intelligence's concept, purpose, domain breadth, phases, implementations, and impacts.
- Create real-world projects, games, prediction models, logic constraint
React JS Vs Next JS - What's The Difference | Next JS Tutorial For Beginners ...Simplilearn
In this video on "React JS Vs Next JS - What's The Difference," we will start with what is React js and Next js. After that, we will see the difference between React and Next js regarding performance, development cost, community, and many more. Moving ahead, we will talk about the features of React and Next js, and then we will see where we can use react and next js.
00:00 - React JS Vs Next JS - What's The Difference
01:55 - What is React js?
02:53 - What is Next js?
03:18 - Differnce between React and Next js
03:48 - React vs Next js : Performance
04:38 - React vs Next js : Documentation
05:05 - React vs Next js : Server side rendering
05:35 - React vs Next js : Community
06:40 - React vs Next js : Configuration
07:18 - React vs Next js : Maintance
07:43 - React vs Next js : Development Cost
08:00 - React vs Next js : Features
08:37 - Where React js and Next js is used?
What is React JS?
1. React is a JavaScript library that builds fast, interactive mobile and web applications.
2. It is an open-source, reusable component-based front-end library of JavaScript.
3. React is a combination of HTML and JavaScript.
4. It provides a robust and opinionated way to build modern applications Interface.
What Next js is.
1.Next js is an open-source web framework created by Vercel.
2. Next js enables React-based web applications with server-side rendering and generating static websites.
3. In addition, next js offers additional structure, features, and optimizations for your application.
4. Next.js takes care of the tooling and settings required for React Js.
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✅ About Full Stack Web Developer - MEAN Stack Program:
This program will advance your career as a MEAN stack developer. You’ll learn top skills such as MongoDB, Express.js, Angular, and Node.js (“MEAN”), plus GIT, HTML, CSS, and JavaScript to build and deploy interactive applications and services throughout this Full Stack MEAN Developer program. Full Stack Web Developer Mean Stack course provides complete knowledge of software development and testing technologies such as JavaScript, Node.js, Angular, Docker, and Protractor. You'll build an end-to-end application, test and deploy code, and store data using MongoDB.
✅ What is MEAN Stack?
The term MEAN stack refers to a collection of JavaScript-based technologies used to develop web applications. MEAN is an acronym for MongoDB, Express, Angular, and Node.js. MongoDB is a database system, Express is a back-end web framework, Angular.js is a front-end framework, and Node.js
Backpropagation in Neural Networks | Back Propagation Algorithm with Examples...Simplilearn
This video covers What is Backpropagation in Neural Networks? Neural Network Tutorial for Beginners includes a definition of backpropagation, working of backpropagation, benefits of backpropagation, and applications.
00:00 - What is Backpropagation?
This phase contains the definition of backpropagation with diagrammatic representation.
01:41 - What is Backpropagation in neural networks?
This phase of the video has specifically explained the role of backpropagation in neural networks.
02:23 - How does Backpropagation in neural networks work?
This phase of the video explains functioning, activation, and loss function in simple words.
05:28 - Benefits of Backpropagation
This content highlights the importance of backpropagation and gives you a reason to choose the same.
05:54 - Applications of Backpropagation
This phase covers applications of backpropagation in different fields.
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Embracing GenAI - A Strategic ImperativePeter Windle
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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7. YouTube
100,000,000 subscribers
Second largest search engine in the
world
1.9 billion logged-in visitors on a
monthly basis
Has local versions in more than 91
countries
SUBSCRIBED 1B
Why is advertising on YouTube a good idea?
8. Second largest search engine in the
world
1.9 billion logged-in visitors on a
monthly basis
Has local versions in more than 91
countries
Most YouTube users are on mobile
(almost 70%)
Mobile advertisements receive viewer
attention 83% of the time
Why is advertising on YouTube a good idea?
Video ads have proven to be more
effective and engaging, creating
greater impact
9. Most YouTube users are on mobile
(almost 70%)
Mobile advertisements receive viewer
attention 83% of the time
Video ads have proven to be more
effective and engaging, creating
greater impact
Helps expanding your digital reach Helps to find a relevant audience for
your ads using advanced targeting
Provides ads that can be customized to
fulfill your marketing goals
Why is advertising on YouTube a good idea?
10. Helps expanding your digital reach Helps to find a relevant audience for
your ads using advanced targeting
Provides ads that can be customized to
fulfill your marketing goals
Why is advertising on YouTube a good idea?
Enables running cost-effective
campaigns
Helps determine how successful your
ads are with advanced analytics
Ads have reported a 500% growth in
views of the channels’ other videos
12. FILTER
Building Brand Awareness and Ad Recalls
Ad YouTube 77K views
Attract new customers and ensure your brand is on top of their mind
Grow Consideration and Interest
Ad YouTube 77K views
Influence potential customers when they’re most receptive to your
message
Drive Action
Ad YouTube 77K views
Make it easier for customers to take meaningful actions that you can
measure
What are the types of YouTube ads?
Depending on what goal you want
to achieve with your ads, these are
the different types of ads available
13. FILTER
Building Brand Awareness and Ad Recalls
Ad YouTube 77K views
Attract new customers and ensure your brand is on top of their mind
Grow Consideration and Interest
Ad YouTube 77K views
Influence potential customers when they’re most receptive to your
message
Drive Action
Ad YouTube 77K views
Make it easier for customers to take meaningful actions that you can
measure
What are the types of YouTube ads?
14. Building Brand Awareness And Ad Recalls
YouTube
Type 1: TrueView For Reach | YouTube Ads
Skippable ads that will enable your brand to reach as many people in your target
audience as possible at the most efficient price
What are the types of YouTube ads?
Skip Ad
15. Building Brand Awareness And Ad Recalls
YouTube
Type 1: TrueView For Reach | YouTube Ads
Skippable ads that will enable your brand to reach as many people in your target
audience as possible at the most efficient price
What are the types of YouTube ads?
Skip Ad
These ads are skippable, have an
open video length and their
bidding is based on Cost-per-
thousand impressions (CPM)
16. What are the types of YouTube ads?
Type 1: TrueView For Reach | YouTube Ads
17. Building Brand Awareness And Ad Recalls
YouTube
Type 2: Bumper Ads | YouTube Ads
Non-skippable ads with which you can share your brand’s message in 6 seconds to
drive reach and impact
What are the types of YouTube ads?
Your video will start
in 4
18. Building Brand Awareness And Ad Recalls
YouTube
Type 2: Bumper Ads | YouTube Ads
Non-skippable ads with which you can share your brand’s message in 6 seconds to
drive reach and impact
What are the types of YouTube ads?
Your video will start
in 4
These ads are non-skippable,
have to be of 6 seconds and their
bidding is based on Cost-per-
thousand impressions (CPM)
19. What are the types of YouTube ads?
Type 2: Bumper Ads | YouTube Ads
20. Building Brand Awareness And Ad Recalls
YouTube
Type 3: Reservation 15/20s | YouTube Ads
These ads span up to 20 seconds to increase reach and make a lasting impression
What are the types of YouTube ads?
Video will play after
ad
21. Building Brand Awareness And Ad Recalls
YouTube
Type 3: Reservation 15/20s | YouTube Ads
These ads span up to 20 seconds to increase reach and make a lasting impression
What are the types of YouTube ads?
Video will play after
ad
These ads are non-skippable, can
be of 15-20 seconds and bidding is
based on fixed CPM
22. What are the types of YouTube ads?
Type 3: Reservation 15/20s | YouTube Ads
Video will play after
ad
23. What are the types of YouTube ads?
Towards
Digital Marketing
SEARCH ENGINE OPTIMIZATIONEMAIL MARKETING SEARCH ENGINE MARKETING
Type 4: Outstream Video Ads | YouTube Ads
These ads can reach users wherever they are watching, regardless of site or
application
24. What are the types of YouTube ads?
Towards
Digital Marketing
SEARCH ENGINE OPTIMIZATIONEMAIL MARKETING SEARCH ENGINE MARKETING
Type 4: Outstream Video Ads | YouTube Ads
These ads can reach users wherever they are watching, regardless of site or
application
These ads are non-skippable, can
be of 15-20 seconds and their
bidding is based on viewable cost
per thousand impressions (vCPM)
25. What are the types of YouTube ads?
Type 4: Outstream Video Ads | YouTube Ads
26. What are the types of YouTube ads?
Masthead Ad | YouTube Ads
Ad YouTube
LEARN MORE
…
Type 5: Masthead Ads: These are highly visible ads that run across multiple devices
and are on the top of the YouTube homepage
These ads work with a fixed cost-per-day bidding
27. What are the types of YouTube ads?
Masthead Ad | YouTube Ads
Ad YouTube
LEARN MORE
…
Type 5: Masthead Ads: These are highly visible ads that run across multiple devices
and are on the top of the YouTube homepage
These ads work with a fixed cost-per-day bidding
These ads are non-skippable,
have an open length and their
bidding is based on a fixed cost
per day (CPD)
28. What are the types of YouTube ads?
Type 5: Masthead Ad | YouTube Ads
29. FILTER
Building Brand Awareness and Ad Recalls
Ad YouTube 77K views
Attract new customers and ensure your brand is on top of their mind
Grow Consideration and Interest
Ad YouTube 77K views
Influence potential customers when they’re most receptive to your
message
Drive Action
Ad YouTube 77K views
Make it easier for customers to take meaningful actions that you can
measure
What are the types of YouTube ads?
30. Grow Consideration and Interest
YouTube
Type 1: TrueView In-stream | YouTube Ads
These ads run before, during or after videos on YouTube or video-partner sites and
applications to drive impact for your brand or products
What are the types of YouTube ads?
Skip Ad
31. Grow Consideration and Interest
YouTube
Type 1: TrueView In-stream | YouTube Ads
These ads run before, during or after videos on YouTube or video-partner sites and
applications to drive impact for your brand or products
What are the types of YouTube ads?
Skip Ad
These ads are skippable, have an
open video length and their
bidding is based on Cost-per-view
(CPV)
32. What are the types of YouTube ads?
Type 2: TrueView In-stream | YouTube Ads
33. FILTER
What are the types of YouTube ads?
Type 2: TrueView Discovery | YouTube Ads
Your ads are placed in YouTube search results, next to related videos, or on the
YouTube homepage
Ad YouTube
34. What are the types of YouTube ads?
Type 2: TrueView For Discovery | YouTube Ads
35. FILTER
Building Brand Awareness and Ad Recalls
Ad YouTube 77K views
Attract new customers and ensure your brand is on top of their mind
Grow Consideration and Interest
Ad YouTube 77K views
Influence potential customers when they’re most receptive to your
message
Drive Action
Ad YouTube 77K views
Make it easier for customers to take meaningful actions that you can
measure
What are the types of YouTube ads?
36. Drive Action
YouTube
Type 1: TrueView For Action | YouTube Ads
Use video ads to drive any action that’s important to your business. These ads can get
users to interact with a clickable button that leads to your site
What are the types of YouTube ads?
LEARN MORE
…
Ad
SHOP NOW
BUY NOWGET A QUOTE
37. Drive Action
YouTube
Type 1: TrueView For Action | YouTube Ads
Use video ads to drive any action that’s important to your business. These ads can get
users to interact with a clickable button that leads to your site
What are the types of YouTube ads?
LEARN MORE
…
Ad
SHOP NOW
BUY NOWGET A QUOTE
These ads are skippable, have an
open video length and their
bidding is based on Cost-per-
acquisition (CPA)
38. What are the types of YouTube ads?
Type 1: TrueView For Action | YouTube Ads
39. Drive Action
YouTube
Type 2: Universal App Campaign for Video | YouTube Ads
These ads promote your application on YouTube - where your ads are more likely to be
clicked, and your app downloaded
What are the types of YouTube ads?
INSTALL
…
Ad
40. Drive Action
YouTube
Type 2: Universal App Campaign for Video | YouTube Ads
These ads promote your application on YouTube where your ads are more likely to be
clicked, and your app downloaded
What are the types of YouTube ads?
INSTALL
…
Ad
These ads are skippable, have an
open video length and their
bidding is based on Cost-per-
acquisition (CPA), Cost-per-install
(CPI), Return on ad spend (ROAS)
41. What are the types of YouTube ads?
Type 2: Universal App Campaign for Video | YouTube Ads
43. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
44. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
It shows the number of times
people watched or engaged with
your video ad
45. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
46. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of times your ad is
shown
Number of views or engagements
your ad receives
47. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
48. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Average amount you pay when a
viewer watches 30 seconds of your
video or engages with your video
49. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
50. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
It measures the total amount of
time people watched your video
ads, shown in seconds
51. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
52. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
It shows the number of times people
clicked on your video. It indicates
how well your ads are doing with the
people who see it
53. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
54. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of times your ad is
shown
Number of clicks your ad receives
55. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
56. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of clicks on interactive
elements, such as icons in your
video ads
57. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
58. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of times your ad is
shown
Number of engagements your ad
receives
59. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
60. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of viewers who have seen
subsequent videos on your channel or
watch pages after seeing your ads
61. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
62. Views View rate Average CPV Watch time
Clicks Clickthrough rate (CTR) Engagements Engagement rate
Earned views Earned Subscribers
Important metrics for YouTube
Number of viewers who subscribed
to your channel after seeing your
ads
67. Carefully define your metrics and goals Track low performing ad placements in
sites and remove them
Use a custom thumbnail image
How can you optimize YouTube ads?
68. Drive people to perform a particular
action with appropriate CTAs
Use negative targeting to specify who
gets to see your ad and who doesn’t
Use closed captioning in your ads to
make it more interactive with the users
How can you optimize YouTube ads?
69. Perform A/ B testing on your
advertisements
Reduce bids in areas where you see
lower performance
Use remarketing to re-engage with
customers
How can you optimize YouTube ads?
70. Try to make sure your ad conveys your
brand’s message in the first 6 seconds
(after which users can skip it)
Include visual and auditory components
in your ad that can make it memorable
to the viewers
How can you optimize YouTube ads?
Make sure your ad has content that
would viewers would find relevant
72. Superdry: A YouTube Success Story
In September 2018, Superdry, a
famous clothing company decided
to shake up their marketing
approach while driving up their
sales
73. Superdry: A YouTube Success Story
They set up campaigns on
YouTube, advertising their jackets
to different ages, genders and
interests, taking advantage of
YouTube’s wide array of targeting
options
74. Superdry: A YouTube Success Story
These were the results:
4.8 m
Views
138%
Increase in
brand lift
4:1
ROI
75. Superdry: A YouTube Success Story
This was possible because of 2
reasons:
TrueView In-stream ads optimize Cost-Per-View through a
skippable video ad format
Superdry also used TrueView shoppable ad format to
serve product listing ads alongside TrueView in-stream
ads
76. Superdry: A YouTube Success Story
This was possible because of 2
reasons:
TrueView In-stream ads optimize Cost-Per-View through a
skippable video ad format
Superdry also used TrueView shoppable ad format to
serve product listing ads alongside TrueView in-stream
ads
Editor's Notes
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/You can also mention some of our other YouTube-related videos that people can watch
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
Here you can have the youtube mascot say:
https://www.brandwatch.com/blog/youtube-stats/
https://www.brandwatch.com/blog/youtube-stats/
You can talk about
You can talk about what budgets to set, how long the campaign is supposed to run, the bidding strategy, languages, location, excluded content, the devices, frequency capping, Ad scheduleCreating an ad group, demographics, audiences, keywords, topics and placements and bidding.You can show the important metrics that indicate how well the ad is performing