One fine body…
- Greater New York City Area, United States
- Work Vice President at Collective
- Industry Technology / Software / Internet
- Website http://robertformentin.typepad.com/bl...
- About Recognized as a strategic problem solver and digital advertising innovator. My impact on the markets I enter is immeasurable and immediate. Expertise covers traditional digital advertising sales and management in display, search, programmatic, mobile, video, social and native. My accomplishments include: * Selling the industry’s first CPC program and daughter window campaign (today’s pop-ups) to Grey Interactive / P&G in 1996. Developed the Internet’s first "Women’s Channel" on Infoseek with iVillage as the strategic content partner in 1998 valued at $5 million. * Seeing the enormous value of direct marketing and in 1999 establishing the most lucrative partnership with the fastest .