Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Uploaded byHasanShaikh71
PDF, PPTX8,902 views

Google Ads Presentation.pdf

The document provides a detailed analysis of Google Ads account optimization, covering various ad types such as search, display, video, and universal app ads. It presents performance metrics including impressions, clicks, average CPC, and demographics, emphasizing the effectiveness of targeting young audiences aged 18-24. The document also outlines optimization strategies for campaigns based on keyword matching, device performance, scheduling, and location targeting.

Marketing◦
Download as PDF, PPTX
Google Ads Account Optimization-DSA -By Devendra Dhaka
Devendra Aakash Vishesh Hardik Priyal OUR TEAM
TYPE'S OF AD'S Search Performance Max Display Shopping Video App Smart Discovery
When Someone searches for a specific keyword on google, a google search ad appears on the result pages known as SERP. It is also known as PPC Ads. https://searchads.com/ Ad . What Is Search Ads-PPC What Is Search Ads
We can observe that after running the Search Ads. we get 390 impression with 46 Clicks and CTR raises to 11.79%. As per the data the Average CPC is Rs. 24.78 and the cost we spend is Rs 1.14K. Search Ads Overview
All Search Campaigns We conclude that the maximum number of clicks that we got are on the competitor's ads & Digital Marketing Course ie 13 clicks. Thus, we can conclude that the minimum Average CPC we got is Rs.15.25 on Campaign And the maximum CTR is 37.50%. But the Conversion rate is 0% Because the conversion tracking code is not added to the website, so we are unable to track the conversion rate.
Digital Marketing Course Campaigns With the given data we can conclude that we get the maximum impressions on the campaign of "Digital Marketing Course" i.e 123 impressions. With 13 clicks the Avg CPC is Rs. 15.25 and the total Cost is Rs. 198.
Ad Groups
Keyword's Transactional keywords were added for enhanced relevancy. All keywords with Exact match.
Ads we use 3 ads for every ad group. Because we can optimize which ad people are liking more. So that next time we will focus on that ad that is running well.
Search Terms Reports Digital Marketing Course Campaigns Search terms report means which keywords people search, then your ads come But we have taken keyword Exact match here, then our ads will come on that keyword which we have entered in the ad group. Our ads would trigger on irrelevant keywords when we used keyword match type broad or phrase.
Locations Digital Marketing Course Campaigns Location targeting We have taken Ahmedabad, so by optimizing the location we know in which pincode our ads are triggered more so that we can target that pincode next time.
Device Digital Marketing Course Campaigns Device optimise shows that our ad is running well on computer devices. As we got the maximum number of clicks & impressions on the computer device. We can't do device targeting in PPC ads But in this, we can do a bid simulator. Bid simulator means to increase or decrease the bid If the ad is running well on any device, then the bid will be increased on that device or the bid will be decreased on the device on which the ad is running poorly.
Ad schedule Digital Marketing Course Campaigns More searches happen 8-9 o'clock on Wednesday. so we schedule our ads for this time & day.
Demographics Digital Marketing Course Campaigns As per the observation here, the Ages 18-24 are searching actively for a course in digital marketing.
Assets Sitelink Call
Assets Structured snippet Lead form
Assets Callout
Competitor Campaign With the given data we can conclude that we get the maximum impressions on the campaign of "Competitor's" i.e 72 impressions. With 13 clicks the Avg CPC is Rs. 16.96 and the total Cost is Rs. 220.
Ad Groups
Keywords Transactional keywords were added for enhanced relevancy. All keywords with Exact match.
Ads we use 3 ads for every ad group. Because we can optimize which ad people are liking more. So that next time we will focus on that ad that is running well.
Search Terms Reports Competitor's Campaigns Search terms report means which keywords people search, then your ads come But we have taken keyword Exact match here, then our ads will come on that keyword which we have entered in the ad group. Our ads would trigger on irrelevant keywords when we used keyword match type broad or phrase.
Locations Competitor's Campaigns Location targeting We have taken Ahmedabad, so by optimizing the location we know in which pincode our ads are triggered more so that we can target that pincode next time.
Device Competitor's Campaigns Device optimise shows that our ad is running well on mobile devices. As we got the maximum number of clicks & impressions on the mobile device. We can't do device targeting in PPC ads But in this, we can do a bid simulator. Bid simulator means to increase or decrease the bid If the ad is running well on any device, then the bid will be increased on that device or the bid will be decreased on the device on which the ad is running poorly.
Ad schedule Competitor's Campaigns More searches happen 23-00,12-13&16-17 o'clock on Sunday & Monday. so we schedule our ads for this time & day.
Demographics Competitor's Campaigns As per the observation here, the Ages 18-24 are searching actively for a course in digital marketing.
Assets Call, Callout, Structured Snippet, Lead form
What Is Display Ads Display ads appear on videos, applications, websites that consumers can browse. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Display Ads Overview We can observe that after running the Display Ads. we get 88.4K impression with 106 Clicks. As per the data the Average CPC is Rs. 2.84 and the cost we spend is Rs 301.
Important Targeting In Display Ads Keywords Targeting Placement Targeting Topic Targeting Interest Targeting
Keywords Targeting By Keyword targeting, we got 22 clicks and 20.4k impressions with an Average CPC of Rs.3.41 and a Total Cost of Rs. 75.06.
Optimization Keywords Targeting campaigns Demographics We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Optimization Keywords Targeting campaigns Locations We set location as Ahmedabad
Optimization Keywords Targeting campaigns Device The maximum number of people interested are of mobile users. We got a total of 20 clicks and 14,519 impressions with a CTR of 0.14% and the Total Cost is Rs. 47.25.
Topic Targeting By Topic targeting, we got 37 clicks and 22.4k impressions with an Average CPC of Rs.2.02 and a Total Cost of Rs. 74.63.
Demographics Optimization Topic Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Topic Targeting campaigns We set location as Ahmedabad
Device The maximum number of people interested are of mobile users. We got a total of 35 clicks and 21,032 impressions with a CTR of 0.17% and the Total Cost is Rs. 70.69. Optimization Topic Targeting campaigns
Placement Targeting By Placement targeting, we got 15 clicks and 24.9k impressions with an Average CPC of Rs.5.02 and a Total Cost of Rs. 75.34.
Demographics Optimization Placement Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Placement Targeting campaigns We set location as Ahmedabad
Device Optimization Placement Targeting campaigns The maximum number of people interested is from mobile & computer users.
Interest Targeting By Placement targeting, we got 32 clicks and 20.7k impressions with an Average CPC of Rs.2.38 and a Total Cost of Rs. 76.31.
Demographics Optimization Interest Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Interest Targeting campaigns We set location as Ahmedabad
Device Optimization Interest Targeting campaigns The maximum number of people interested are of mobile users. We got a total of 31 clicks and 19,569 impressions with a CTR of 0.16% and the Total Cost is Rs. 72.05.
What Is Video Ads On youtube & across video partner sites, you can create compelling video campaigns using a variety of video ad format. Available Video Ads format includes-Skippable in-stream Ads . Non-Skippable in-stream ads. In-feed video Ad.
Video Ads Overview We can observe that after running the Video Ads. we get 2.44K impression with 372 views. As per the data the Average CPV is Rs. 0.69 and the cost we spend is Rs 258.
Important Targeting In Video Ads Keywords Targeting Placement Targeting Topic Targeting Interest Targeting
By Keyword targeting, we got 174 Views and 855 impressions with an Average CPV of Rs.0.46 and a Total Cost of Rs. 80.71. Keywords Targeting
Optimization Keywords Targeting campaigns Demographics We can conclude that the most number of the audience engaged in the search are of the 18-24 and 25-34 age group.
Optimization Keywords Targeting campaigns Locations We set location as Ahmedabad
Optimization Keywords Targeting campaigns Device The maximum number of people interested are of mobile users. We got a total of 174 Views and 853 impressions with a Avg. CPV of 0.46 and the Total Cost is Rs. 80.71.
Topic Targeting By Topic targeting, we got 69 Views and 909 impressions with an Average CPV of Rs.0.90 and a Total Cost of Rs. 61.99.
Demographics Optimization Topic Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Topic Targeting campaigns We set location as Ahmedabad
Device The maximum number of people interested are of mobile users. We got a total of 68 Views and 906 impressions with a Avg. CPV of 0.91 and the Total Cost is Rs. 61.80. Optimization Topic Targeting campaigns
Placement Targeting By Placement targeting, we got 20 Views and 242 impressions with an Average CPV of Rs.2.48 and a Total Cost of Rs. 49.54.
Demographics Optimization Placement Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Placement Targeting campaigns We set location as Ahmedabad
Device Optimization Placement Targeting campaigns The maximum number of people interested are of mobile users. We got a total of 20 Views and 242 impressions with a Avg. CPV of 2.48 and the Total Cost is Rs. 49.54.
Interest Targeting By Interest targeting, we got 109 Views and impressions with an Average CPV of Rs.0.60 and a Total Cost of Rs. 65.87.
Demographics Optimization Interest Targeting campaigns We can conclude that the most number of the audience engaged in the search are of the 18-24 age group. Thus, we can target youngsters who are mostly interested in this.
Locations Optimization Interest Targeting campaigns We set location as Ahmedabad
Device Optimization Interest Targeting campaigns The maximum number of people interested are of mobile users. We got a total of 108 Views and 434 impressions with a Avg. CPV of 0.61 and the Total Cost is Rs. 65.50.
What Is Universal App Ads With Universal App Ads, we can promote our app on the Google Search Network, Google Display Network, Play Store, and YouTube to drive downloads. tore
We can observe that after running the Universal Ads. we get 1.49K impression with 41 views. As per the data the CPI is Rs. 23.23 and the cost we spend is Rs 139. Universal App Ads Overview
Targeting In Universal App Ads Here we had run ads for Trill application on Android & iso We set location as White Field (pin code-560066)
@Digifluman 9694-693-041 devendradhkaddsa@gmail.com