Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Advanced bidding and ad options
Tools & tips
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.