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Media Literacy
for the
Public Good
September 22, 2022
Renee Hobbs
University of Rhode Island
Media Education Lab, USA
Twitter: @reneehobbs
MEDIA LITERACY MATTERS
Challenges We Share
POLARIZED POLITICAL CLIMATE
AUTHORITARIAN LEADERS
ALGORITHMIC PROPAGANDA
WEAPONIZED DISINFORMATION
CONCERNS ABOUT
ELECTION MEDDLING
DECLINE OF TRUST IN JOURNALISM
SOCIAL MEDIA HATERS & TROLLS ERODING TRUST IN DEMOCRACY
Potential Solutions
 Invest in quality journalism
 Change the social norms among political leaders
 Strengthen civic institutions
 Regulate election campaign communication
 Punish hate speech & other harmful forms of expression
 Regulate digital platforms to increase accountability
 Build citizens’ resilience and competencies
What are the knowledge, skills & competencies
required for full participation in society today?
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism
BEING ONLINE
Access & Inclusion
Learning & Creativity
Media & Information Literacy
WELLBEING ONLINE
Ethics & Empathy
Health & Wellbeing
E-Presence & Communication
RIGHTS ONLINE
Active Participation
Rights & Responsibilities
Privacy & Security
Consumer Awareness
Council of Europe (2018). Digital Citizenship Education (DCE).
How should the internet &
social media be regulated?
How can I control who uses
my data?
How should our nation respond to the
needs of migrants and immigrants?
How do we reduce racism & inequality?
What rights do people have
to self-expression? What
are the limits?
If we banish from our minds, our libraries,
and our classrooms any examination of
politics, religion, race, environment, sex,
justice, and the like, we might protect
ourselves from the possible discomfort we
might experience.
All we have to do is trivialize the curriculum
to the point that few will be bothered by
anything. If we can make instruction
completely insignificant, utterly irrelevant to
anyone’s emotional and intellectual life, then
absolutely no one should rise up to protest
the threat we pose to treasured beliefs,
valued affiliations, or well-established habits
of thought and action.
--Kylene Beers, “A Curriculum of Irrelevancy”
Reflect on Your Position
The Dystopia – Utopia Continuum
Reflect on Your Position
The Dystopia – Utopia Continuum
Institutional systems are corrupt and anti-democratic
The Dystopia – Utopia Continuum
The Dystopia – Utopia Continuum
Institutional systems can be reformed through activism
Institutional systems are corrupt and anti-democratic
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
Institutional systems can be reformed through activism
Institutional systems are corrupt and anti-democratic
Evidence Shapes Our Expectations
Emotions & Experiences
Social Norms
Information
Institutional systems are corrupt and anti-democratic Institutional systems can be reformed through activism
Fear Cultivates Mistrust & Alienation
Emotions & Experiences
Social Norms
Information
Fear Cultivates Mistrust & Alienation & Engagement
Emotions & Experiences
Social Norms
Information
Zuckerman, E. (2021). Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them. W.W. Norton.
Media Literacy Educators Must Specialize in
Teaching the Controversies
The Dynamic Nature
of Controversy
INTERGENERATIONAL
DISCUSSION
When you were growing up, what were some
topics that were not at that time considered
controversial but today would be considered
controversial?
immigration
race relations
gender identity
attitudes towards federal government
sexuality
vaccines
www.mindovermedia.us
Propaganda takes
many forms and genres
Propaganda can have
beneficial and harmful effects
Propaganda is in the
eye of the beholder
Some Insights on Propaganda
We are all propagandists now
Propaganda and other persuasive genres are rarely
examined or analyzed in schools
even though new forms of persuasive technologies
aim to influence emotions, attitudes, and beliefs
without awareness
GLOBAL SPENDING ON
ADVERTISING
In 2021
$749 BILLION
Google, Facebook, Amazon,
Alibaba and ByteDance received
46% of global ad spending
Sponsored Content
Influencers
Geo Location Targeting
Dark Patterns
Nudging
Personalized Advertising
Product Placement
Controversial Issues are Situational & Contextual
2022
Settled issues
Questions for which there is
broad-based agreement that a
particular decision is well-
warranted.
Open issues
Questions that are matters of live
and current controversy in the
public sphere
Two Types of Controversies
Hess, D. E. (2004). Controversies about controversial issues in democratic education. PS: Political Science & Politics, 37(2), 257-261.
Propaganda is used to disrupt social consensus,
helping settled issues become open controversies
Propaganda is also used to develop social consensus,
helping open controversies to become settled issues
Henry Lloyd Garrison Frederick Douglas
Propaganda is used to disrupt social consensus,
helping settled issues become open controversies
Propaganda is also used to develop social consensus,
helping open controversies to become settled issues
Propaganda is an essential part of the democratic process
What are some effective
instructional methods of teaching
the controversies?
Consider
Your
Own
Positionality
CLOSE READING
DISCUSSION CREATE TO LEARN
DEBATE
CLOSE READING
Students work in small groups to examine a media text and
demonstrate their comprehension of it by explaining key
ideas in their own words. They identify information about
the author & purpose and analyze how language, image
and other techniques are used to attract attention, arouse
emotion, and convey values.
Close reading helps learners recognize values,
ideology, and point of view
Parkhouse, H. (2018) Pedagogies of naming, questioning, and demystification: A study of two critical U.S. history Classrooms.
Theory & Research in Social Education, 46:2, 277-317, DOI: 10.1080/00933104.2017.1389327.
DISCUSSION & DEBATE
Students work in small groups to access examples of
contemporary global propaganda on a topic or issue of
interest to them. They gather information about the
activist/organization who created it to better understand
their strategic communication choices. Then they debate
the potential benefits and/or harms of the messages they
selected.
Discussion and debate builds intellectual curiosity
and helps learners see value in accessing multiple
and competing points of view
Parkhouse, H. (2018) Pedagogies of naming, questioning, and demystification: A study of two critical U.S. history Classrooms.
Theory & Research in Social Education, 46:2, 277-317, DOI: 10.1080/00933104.2017.1389327.
https://propaganda.mediaeducationlab.com
CREATE TO LEARN
Small groups of students learn about an issue and then
develop a media campaign to promote a particular policy or
action aimed to influence a target audience, working in teams
to identify desired attitude or behavior change. They create a
slogan, logo, and other campaign materials including video,
meme, infographic or podcast, circulating their own
messages using their social network.
Create to learn activities help learners visualize
themselves as change agents
Henry, A. (2019). Online media creation and L2 motivation: A socially situated perspective. Tesol Quarterly, 53(2), 372-404.
CLOSE READING
DISCUSSION CREATE TO LEARN
DEBATE
Replace Fear & Apathy with Intellectual Curiosity
Emotions & Experiences
Social Norms
Information
Institutional systems can be reformed through activism
Institutional systems are corrupt and anti-democratic
Media Literacy
for the
Public Good
September 22, 2022
Renee Hobbs
University of Rhode Island
Media Education Lab, USA
Twitter: @reneehobbs

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