This document discusses evaluation research approaches for assessing communication strategies that aim to promote advocacy and social change. It outlines different types of evaluation research, including needs assessment, process evaluation, and outcome evaluation. It emphasizes the importance of evaluation research that goes beyond assessing individual projects, to provide critical analysis of contexts, power structures, and long-term social impacts. Evaluation research should seek to understand how projects construct participants and problems, and evaluate success based on objectives defined through dialogue with stakeholders.