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Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
University of Rhode Island USA
Twitter: @rene...
PEER-TO-PEER FILE SHARING
My Argument
Media literacy evolves in response to changes in media,
technology, education, and t...
What is media literacy?
Rhetoric
Print Literacy
Visual Literacy
Information Literacy
Media Literacy
Computer Literacy
Critical Literacy
News Liter...
Literacy is the sharing of meaning
through symbols
#chariholearns @reneehobbs
Media literacy is
responsive to
people’s lived
experience with
digital media,
mass media &
popular culture
Representation
Media Effects
Interpretation
Semiotics
Political
Economy
KeyKey Concepts and Core Principles of Media Liter...
Digital Literacy
SKILLS & ABILITIES
➢ Computer Use
➢ Digital Skills
➢ Participatory Culture
LITERACY
➢ Multimodality & New...
How has media literacy changed over time?
1930s. How to Recognize and Resist Propaganda
1950s. The Rise of Film Studies
1960s. How to Critically Analyze Advertising...
Mapping Media Literacy History
As a network of
relationships between
people and ideas
PEER-TO-PEER FILE SHARINGIntellectual Grandparents
DEWEY. Communication &
education are linked together
to enable democrat...
LOVE HATE
PRINT VISUAL SOUND DIGITAL
EMPOWERMENT – PROTECTION PARADIGM
People have a love-hate relationship with
media, te...
Mapping
Stakeholders in Digital and Media Literacy
MEDIAACTIVIST
GOVERNMENTLIBRARY
EDUCATIONRELIGION
What evolutionary patterns are noticeable
when we look at media literacy over time?
Should the media industry
help to advance media
literacy education?
History of Media Industry
Involvement in Media Literacy
• Understanding New Media (NAEB, 1960)
• Television Information Of...
2012
Google Digital
Literacy &
Citizenship
1962
Television in
Today’s Society
50 YEARS
 13 scripts / lecture notes
 Worksheets / quizzes / slides /
reading list / recommendations
for supplemental 16mm films
...
 3 videos / lesson plans
 Target audience: Grades 6 – 8 (ages
11 – 13)
 Pedagogy: presentation by teacher;
view and dis...
Pedagogy: lecture/activity plus discussion
No focus on critical analysis | No media production
EMPOWERMENT PROTECTION
Which concepts from the past should be
recovered?
DE-MYSTIFICATION
How does Amazon know
how to make such good
recommendations for me?
How does Google
autocomplete work?
Why...
DECONSTRUCTING
THROUGH CRITICAL ANALYSIS
PEER-TO-PEER FILE SHARING
My Argument
Media literacy evolves in response to changes in media,
technology, education, and t...
Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
University of Rhode Island USA
Twitter: @rene...
Media Literacy in Evolution
Media Literacy in Evolution
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Media Literacy in Evolution

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Renee Hobbs explores the evolution of media literacy education and examines changes in how the media industry has shifted its focus in teaching about media.

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Media Literacy in Evolution

  1. 1. Renee Hobbs Professor of Communication Studies Director, Media Education Lab University of Rhode Island USA Twitter: @reneehobbs Media Literacy in Evolution What is Life? University of Oregon at Portland Media Literacies Roundtable April 8, 2017
  2. 2. PEER-TO-PEER FILE SHARING My Argument Media literacy evolves in response to changes in media, technology, education, and the cultural environment. Mapping media literacy practices enables reflection on what is gained and what is lost as new paradigms displace older ones. Historical research helps us understand how media literacy adapts to the ever-changing context of cultural ecosystems in historical context. Educators and scholars should retrieve some older concepts as they reinvent the theory and practice of media literacy in relation to the needs of learners in contemporary society.
  3. 3. What is media literacy?
  4. 4. Rhetoric Print Literacy Visual Literacy Information Literacy Media Literacy Computer Literacy Critical Literacy News Literacy Digital Literacy Literacy in Historical Context
  5. 5. Literacy is the sharing of meaning through symbols #chariholearns @reneehobbs
  6. 6. Media literacy is responsive to people’s lived experience with digital media, mass media & popular culture
  7. 7. Representation Media Effects Interpretation Semiotics Political Economy KeyKey Concepts and Core Principles of Media Literacy, NAMLE
  8. 8. Digital Literacy SKILLS & ABILITIES ➢ Computer Use ➢ Digital Skills ➢ Participatory Culture LITERACY ➢ Multimodality & New Literacies ➢ Media Production & Composition ➢ Coding & Programming TEACHING WITH ➢ Technology Integration ➢ Digital Media and Learning ➢ Connected Learning TEACHING ABOUT ➢ Information Literacy ➢ Media Literacy ➢ Internet Safety & Digital Citizenship an expanding array of concepts, terms and approaches
  9. 9. How has media literacy changed over time?
  10. 10. 1930s. How to Recognize and Resist Propaganda 1950s. The Rise of Film Studies 1960s. How to Critically Analyze Advertising 1970s. Understanding Media Industries and Media Effects 1980s. Focus on Cultural Context and Processes of Interpretation 1990s. The Rise of Youth Media 2000s. Participatory Culture 2010s. Understanding Social Media Mapping Media Literacy History
  11. 11. Mapping Media Literacy History As a network of relationships between people and ideas
  12. 12. PEER-TO-PEER FILE SHARINGIntellectual Grandparents DEWEY. Communication & education are linked together to enable democratic societies BRUNER. Asking questions is key to the development of critical thinking skills FREIRE. Awareness, analysis creation & reflection enable people to take action against injustice McLUHAN. Media & technology are immersive cultural environments that restructure human perception and values HALL. Audiences are active. Meaning-making is shaped by lived experience & cultural context
  13. 13. LOVE HATE PRINT VISUAL SOUND DIGITAL EMPOWERMENT – PROTECTION PARADIGM People have a love-hate relationship with media, technology and popular culture
  14. 14. Mapping
  15. 15. Stakeholders in Digital and Media Literacy MEDIAACTIVIST GOVERNMENTLIBRARY EDUCATIONRELIGION
  16. 16. What evolutionary patterns are noticeable when we look at media literacy over time?
  17. 17. Should the media industry help to advance media literacy education?
  18. 18. History of Media Industry Involvement in Media Literacy • Understanding New Media (NAEB, 1960) • Television Information Office (NAB, 1962) • Visual Learning (Kodak, 1969) • Creating Critical Viewers (ABC, 1991) • Know TV (Learning Channel, 1994) • Assignment: Media Literacy (Discovery Channel, 1998) • Taking Charge of Your TV (NCTA, 2001) • Messages & Meanings (NAA Foundation, 2001) • Media Smart UK (British Advertisers, 2002) • Adobe Youth Voices (Adobe, 2006) • Google Digital Literacy & Citizenship (Google, 2011) Hobbs, R. (2016). Literacy: Understanding media and how they work. In R. G. Picard (Ed.), What Society Needs from Media in the Age of Digital Communication (pp. 131 – 160). Porto: Media XXI.
  19. 19. 2012 Google Digital Literacy & Citizenship 1962 Television in Today’s Society 50 YEARS
  20. 20.  13 scripts / lecture notes  Worksheets / quizzes / slides / reading list / recommendations for supplemental 16mm films  Pedagogy: Presentation by local experts; Q & A session; supplemental readings and films  Multiple points of view from both inside and outside the industry  Much background information about how television works, including reflection on the unintended consequences of advertising-supported economic model  Acknowledges the pleasure people experience with television as a leisure activity  Little emphasis on the impact of television on family life, social relationship or citizenship
  21. 21.  3 videos / lesson plans  Target audience: Grades 6 – 8 (ages 11 – 13)  Pedagogy: presentation by teacher; view and discuss videos; “what if” scenario activities  Goals: Increase knowledge of tools offered by Google/YouTube to detect inaccuracies and protect oneself from inappropriate content  Little background information about how the Internet works  Tone conveys sense of urgency to follow the “do’s and don’ts”  Positions multiple points of view available online as a “problem” that needs to be solved
  22. 22. Pedagogy: lecture/activity plus discussion No focus on critical analysis | No media production EMPOWERMENT PROTECTION
  23. 23. Which concepts from the past should be recovered?
  24. 24. DE-MYSTIFICATION How does Amazon know how to make such good recommendations for me? How does Google autocomplete work? Why is my browser history so valuable? Why does my Facebook look so different from yours?
  25. 25. DECONSTRUCTING THROUGH CRITICAL ANALYSIS
  26. 26. PEER-TO-PEER FILE SHARING My Argument Media literacy evolves in response to changes in media, technology, education, and the cultural environment. Mapping media literacy practices enables important reflection on what is gained and what is lost as new paradigms displace older ones. Historical research helps us understand how media literacy adapts to the ever-changing context of cultural ecosystems in historical context. Educators and scholars should retrieve the concepts of de- mystification and de-construction as they reinvent the theory and practice of media literacy in relation to the needs of learners in contemporary society.
  27. 27. Renee Hobbs Professor of Communication Studies Director, Media Education Lab University of Rhode Island USA Twitter: @reneehobbs Media Literacy in Evolution What is Life? University of Oregon at Portland Media Literacies Roundtable April 8, 2017

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