September 26, 2020
University of Wisconsin Madison
School of Education
Renee Hobbs
University of Rhode Island
Media Education Lab
Comprehensive examination of
propaganda education in K-12 and
college
• Propaganda & the Attention
Economy
• News and Information as
Propaganda
• Lies, Hate Speech & Terrorism
• Art, Activism & Elections
• Entertainment & Education
36 Learning Activities
www.mindovermedia.us
To Win Votes
Rally the Nation
De-Humanize the Enemy
Justify War & Mass Murder
**Rebuild Democracy**
WE BUILD BRIDGES BETWEEN
IN TEACHING THE ELECTION
PAST, PRESENT & FUTURE
Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK
OPPONENTS
SIMPLIFY
INFORMATION
RESPOND TO
AUDIENCE NEEDS
KEY FEATURES
OF PROPAGANDA
NEWS & JOURNALISM
ADVERTISING
GOVERNMENT
ART & ENTERTAINMENT
EDUCATION
ACTIVISM
Who Creates
Political Expression and Propaganda?
Politicians and their allies (speeches,
debates, ads, etc)
Foreign countries (fake news, social media
posts, memes, videos, etc)
Ordinary people (dialogue, social media
posts, memes, videos, etc)
Analyzing
Political
Campaign Ads
TIME TO VIEW
& DISCUSS
1.What emotions do
you experience while
viewing?
2.What techniques are
used to attract and
hold your attention?
3.What is omitted from
this message?
TIME TO DISCUSS
1.What emotions did
you experience while
viewing?
2.What techniques
were used to attract
and hold your
attention?
3.What was omitted
from this message?
Kairos
Refers to the “timeliness” of an argument.
For an argument to be successful, it
needs an appropriate tone and structure,
and it must come at the right time.
2016
2020
2020
2016
2020
Micro-influencers
TIME TO DISCUSS
Which sources of political
expression and propaganda
are most influential?
1. Politicians
2. Foreign countries
3. Ordinary people
Algorithmic
Personalization
Your news is personalized
Algorithmic
Personalization in News
Personalized
Political Advertising
NEWS & JOURNALISM
ADVERTISING
GOVERNMENT
ART & ENTERTAINMENT
EDUCATION
ACTIVISM
IN A DEMOCRACY
CITIZENSHIP
REQUIRES MEDIA LITERACY COMPETENCIES
the manufacture of consent?
OR an essential component of democracy?
VICTIMS?
PARTICIPANTS?
Renee Hobbs
Director, Media Education Lab
Co-Director, Graduate Certificate Program in Digital Literacy
Harrington School of Communication & Media
University of Rhode Island
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com

Teaching the Election: Focus on Propaganda