Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
University of Rhode Island USA
@reneehobbs
#MandL16
Exploring the Links
between Media Literacy,
Propaganda and
Radicalization
BRUSSELS 10-11 March 16
 Personal grievances or need for adventure
 Sense of righteousness about the cause
 Feelings of personal & political
empowerment
 Active participation in social networks
 High levels of poverty & unemployment
RADICALIZATION
DEFINED
 Personal grievances or need for adventure
 Sense of righteousness about the cause
 Feelings of personal & political
empowerment
 Active participation in social networks
 High levels of poverty & unemployment
RADICALIZATION
DEFINED
Media Literacy as a Civic Competency
Media education is an essential step
in the long march towards a truly
participatory democracy, and the
democratization of our institutions.
Widespread media literacy is
essential if all citizens are to wield
power, make rational decisions,
become effective change agents,
and have an effective involvement
with the media.
-Len Masterman, 1985
Questioning All Forms of Authority
Media literacy, because it emphasizes a
critique of textual authority, invites
students to identify the cultural codes that
structure an author’s work, understand
how these codes function as part
of a social system, and disrupt the text
through alternative interpretations. In
learning to critically read media messages,
citizens are developing the abilities to
gather accurate, relevant information
about their society and to question
authority (both textual and, by
implication, institutional).
- Renee Hobbs, 1998
Agents of Social Change
When people have digital and media
literacy competencies, they recognize
personal, corporate and political
agendas and are empowered to speak
out on behalf of the missing voices
and omitted perspectives in our
communities. By identifying and
attempting to solve problems, people
use their powerful voices and their
rights under law to improve the world
around them.
-Renee Hobbs, 2010
High levels of apathy and disengagement
are accompanied by increased political polarization
www.mindovermedia.tv
www.mindovermedia.tv
Rate Examples
CrowdsourcedContent
Custom
Classroom
Galleries
http://propaganda.mediaeducationlab.com/browse/terrorism
Propaganda Has an Image Problem
Propaganda can be Beneficial
Activists create
propaganda to raise
awareness, evoke
strong emotions, and
inspire people to
action.
30-minute documentary was viewed
112 million times in just 7 days
between
March 6 – 12, 2012
Propadanda&
VIRALITY
Propadanda&
VIRALITY
LEGITIMATING
SOURCES
What is Propaganda?
• Propaganda appears in a variety of forms
• Propaganda is strategic and intentional
• Propaganda aims to influence attitudes, opinions and
behaviors
• Propaganda can be beneficial or harmful
• Propaganda may use truth, half-truths or lies
• To be successful, propaganda taps into our deepest
values, fear, hopes and dreams
• Propaganda uses any means to accomplish its goal
Techniques of Propaganda
ACTIVATE STRONG EMOTIONS
ATTACK OPPONENTS
SIMPLIFY INFORMATION & IDEAS
RESPOND TO AUDIENCE NEEDS
REFLECTION
 Why is it important to teach about contemporary
propaganda?
 What new forms of propaganda have emerged in your
lifetime?
 How did you learn about propaganda when you were in
school?
 What factors have contributed to the decline of teaching
and learning about propaganda?
In Considering Whether Propaganda is
Beneficial or Harmful, Consider:
Message: What is the nature of the information and
ideas being expressed?
Techniques: What symbols and rhetorical strategies
are used to attract attention and activate emotional
response? What makes them effective
Means of Communication & Format: How did the
message reach people and what form does it take?
Environment: Where, when and how may people
have encountered the message?
Audience Receptivity: How may people think and
feel about the message and how free they are to
accept or reject it?
CONTEXT
New
Propaganda
Social
Sharing
Analyzing contemporary
propaganda cultivates
intellectual curiosity
Strong Feelings
Taking Action
Strong Feelings
Taking Action
THINKING
& REASONING
PointofView
Key Concepts of Media Literacy
High levels of engagement, critical thinking and empathy
inspire collaborative and creative efforts
to reduce inequalities
CONTACT INFORMATION:
Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication & Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com
REFERENCES
Hobbs, R. & McGee, S. (2014).
Teaching about propaganda: An examination of the
historical roots of media literacy. Journal of Media
Literacy Education 6(2), 56 - 67.
Hobbs, R. (2013). The blurring of art, journalism and
advocacy: Confronting 21st century propaganda in a
world of online journalism. I/S: A Journal of Law and
Policy for the Information Society 8(3), 625 - 638.

Exploring the Links between Media Literacy, Propaganda and Radicalization

  • 1.
    Renee Hobbs Professor ofCommunication Studies Director, Media Education Lab University of Rhode Island USA @reneehobbs #MandL16 Exploring the Links between Media Literacy, Propaganda and Radicalization BRUSSELS 10-11 March 16
  • 3.
     Personal grievancesor need for adventure  Sense of righteousness about the cause  Feelings of personal & political empowerment  Active participation in social networks  High levels of poverty & unemployment RADICALIZATION DEFINED
  • 5.
     Personal grievancesor need for adventure  Sense of righteousness about the cause  Feelings of personal & political empowerment  Active participation in social networks  High levels of poverty & unemployment RADICALIZATION DEFINED
  • 6.
    Media Literacy asa Civic Competency Media education is an essential step in the long march towards a truly participatory democracy, and the democratization of our institutions. Widespread media literacy is essential if all citizens are to wield power, make rational decisions, become effective change agents, and have an effective involvement with the media. -Len Masterman, 1985
  • 7.
    Questioning All Formsof Authority Media literacy, because it emphasizes a critique of textual authority, invites students to identify the cultural codes that structure an author’s work, understand how these codes function as part of a social system, and disrupt the text through alternative interpretations. In learning to critically read media messages, citizens are developing the abilities to gather accurate, relevant information about their society and to question authority (both textual and, by implication, institutional). - Renee Hobbs, 1998
  • 8.
    Agents of SocialChange When people have digital and media literacy competencies, they recognize personal, corporate and political agendas and are empowered to speak out on behalf of the missing voices and omitted perspectives in our communities. By identifying and attempting to solve problems, people use their powerful voices and their rights under law to improve the world around them. -Renee Hobbs, 2010
  • 9.
    High levels ofapathy and disengagement are accompanied by increased political polarization
  • 10.
  • 11.
  • 12.
  • 17.
  • 18.
  • 19.
    Propaganda Has anImage Problem
  • 22.
    Propaganda can beBeneficial Activists create propaganda to raise awareness, evoke strong emotions, and inspire people to action.
  • 23.
    30-minute documentary wasviewed 112 million times in just 7 days between March 6 – 12, 2012 Propadanda& VIRALITY
  • 24.
  • 25.
  • 28.
    What is Propaganda? •Propaganda appears in a variety of forms • Propaganda is strategic and intentional • Propaganda aims to influence attitudes, opinions and behaviors • Propaganda can be beneficial or harmful • Propaganda may use truth, half-truths or lies • To be successful, propaganda taps into our deepest values, fear, hopes and dreams • Propaganda uses any means to accomplish its goal
  • 29.
    Techniques of Propaganda ACTIVATESTRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION & IDEAS RESPOND TO AUDIENCE NEEDS
  • 30.
    REFLECTION  Why isit important to teach about contemporary propaganda?  What new forms of propaganda have emerged in your lifetime?  How did you learn about propaganda when you were in school?  What factors have contributed to the decline of teaching and learning about propaganda?
  • 32.
    In Considering WhetherPropaganda is Beneficial or Harmful, Consider: Message: What is the nature of the information and ideas being expressed? Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective Means of Communication & Format: How did the message reach people and what form does it take? Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it? CONTEXT
  • 33.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
    Key Concepts ofMedia Literacy
  • 43.
    High levels ofengagement, critical thinking and empathy inspire collaborative and creative efforts to reduce inequalities
  • 44.
    CONTACT INFORMATION: Renee Hobbs Professorof Communication Studies Director, Media Education Lab Harrington School of Communication & Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs LEARN MORE Web: www.mediaeducationlab.com REFERENCES Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of media literacy. Journal of Media Literacy Education 6(2), 56 - 67. Hobbs, R. (2013). The blurring of art, journalism and advocacy: Confronting 21st century propaganda in a world of online journalism. I/S: A Journal of Law and Policy for the Information Society 8(3), 625 - 638.