1. The document discusses the implications of social media for Israel educators, outlining 5 rules for using social media effectively: focus on adding value, be authentic, prepare for constant change, recognize shifts in power structures, and view it as an attention economy. 2. It provides examples of how schools can adapt teaching and learning models to be more collaborative, student-centered, and facilitated through social media tools like mobile apps, online communities, and virtual worlds. 3. The key is to identify audience goals, develop strategies and choose technologies to build community and measure success in an environment of constant change.

1. The Commandments of Social Media: Implications for Israel Educators Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

2. Agenda Communications Revolution Social Media Basics 5 New Rules of the Game Implications for Teaching & Learning Application to Israel Education

3. Goals Demystify social media Help you think strategically Build vocabulary Show examples Turn you on to resources Warning: You may feel overwhelmed! (And excited, and inspired.)

5. COMMUNICATIONS REVOLUTION

6. COMMUNICATIONS REVOLUTION

7. Characteristics of Social Media The Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is: Participatory : It blurs the line between producer and consumer, media and audience. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. Communal: Supports formation, growth and strength of communities around a particular shared interest. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.

8. Participatory

9. Open and Democratic

10. Conversational

11. Communal

12. Connected

13. Connected: #JED21

14. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures New Rules of the Game

15. #1 THIS IS AN ATTENTION ECONOMY

16. #2: ADD VALUE

17. Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 ratio Social Content is Social Capital

18. Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places. Unofficial Outposts

19. #3: BE REAL

20. A Person, Not Just A Brand

21. #4: Prepare for Constant Change: Anticipate The Market & Be Nimble

22. #5: Shifts in Power

23. Real Life Example

24. Open Your Ears Temple Israel, Memphis Facebook Page

25. A Tool Can Be A Game Changer Traditional Media Brand in control One way / Deliver msg Transmit information Focused on the information Teaching Org creates content Social Media Audience in control Two way / Conversation Facilitate learning Focused on the learners Influencing, Involving Student and co-created content How are you adapting?

26. “ Schools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ... Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation . The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear. Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.” - Jason Ablin, head of school at Milken Community High School in Los Angeles, as appeared in the Jewish Journal

27. Social Learning Looks Different

28. Real Student Magazines

29. Mobile

30. Wikipedia Project

31. Data Visualization

32. The Elements ipad app

33. Charles E Smith Day School Knesset Project - Ning

34. Timeless Jerusalem International Meetings in Second Life

35. Angry Birds, #1 selling iphone/ipad app worldwide www.darfurisdying.com

36. GROUNDSWELL’s P.O.S.T. P EOPLE: Identify audience(s) O BJECTIVES What are you goals and objectives for this audience? What are your audience’s goals? What is the S TRATEGY to reach these goals? Determine the specifics of the T ECHNOLOGIES you’ll use. Implement, measure, refine!

37. Community Building Source: Flickr user JYRO

38. Community Building Source: Flickr user Rick Neves

39. Community Building Source: Flickr user divemasterking2000

40. Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Address your whole culture, not just using a new widget or gadget. FINAL THOUGHTS

41. John Fitch’s Steam Engine

42. John Fitch’s Steam Engine

43. IT’S NOT ABOUT TECHNOLOGY