Israel Education and Technology
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1. The document discusses the implications of social media for Israel educators, outlining 5 rules for using social media effectively: focus on adding value, be authentic, prepare for constant change, recognize shifts in power structures, and view it as an attention economy. 2. It provides examples of how schools can adapt teaching and learning models to be more collaborative, student-centered, and facilitated through social media tools like mobile apps, online communities, and virtual worlds. 3. The key is to identify audience goals, develop strategies and choose technologies to build community and measure success in an environment of constant change.
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![The Commandments of Social Media: Implications for Israel Educators Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170](https://image.slidesharecdn.com/icenter-101004224626-phpapp02/85/Israel-Education-and-Technology-1-320.jpg)
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The document provides an overview of social media strategy and best practices. It discusses the 5 stages of social media participation: listening, engaging, generating social content, generating buzz, and community building. For each stage, it provides examples and tips, such as using tools like Google Alerts to listen effectively, finding places to engage audiences, inviting user-generated content, and empowering communities to collaborate on shared goals. The overall message is that social media requires an adaptive, audience-focused approach to communication rather than one-way broadcasting.
DC Mini Boot Camp
The document outlines the 5 commandments of social media strategy, tools, and culture. It discusses the communications revolution brought about by social media and its participatory and conversational nature. It emphasizes listening to audiences, engaging with them in social spaces they frequent, generating buzz through social content and multiple channels, and building online communities. The overall message is that social media requires a strategic and holistic approach beyond just technology.
UJA Senior Staff 1-10
Lisa Colton presentation of a "Social Media Boot Camp" to senior staff of UJA Federation of New York, January 2010.
Mass. JED21: CJP Tech Fellows - Lisa Colton
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
CJP Tech Fellows - Lisa Colton
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
Covenant fellows
This document discusses building and sustaining online communities. It covers the key building blocks of community, including communication, membership, influence, fulfilling needs, and shared connections. Examples of online communities like Flickr and Red Cross are provided. The document emphasizes that the basic rules of community are the same online as offline, including the importance of listening, understanding roles, and cultivating a sense of shared experience. It also covers characteristics of social media like participation, openness, conversation, and being connected.
SRF - Social Media Bet
The document discusses using online tools for kiruv (outreach to unaffiliated Jews) in the 21st century. It describes how communications have shifted to social media which is participatory, open, conversational and helps form online communities. It suggests that rabbis and synagogues need to listen on social media and find opportunities to contribute value. Specific case studies are presented of how temples have successfully used tools like Facebook, blogs and Twitter to engage members and the community.
Foundations Of Social Media
This document discusses the rise of social media and its impact on organizations. It provides 4 key lessons: 1) social media enables easy group action and participation over broadcasting, 2) authenticity and trust are important, 3) listening is important, 4) social media supports intimacy and expression. The document also discusses how organizations can use social networks strategically through official and unofficial online outposts to achieve goals like outreach, fundraising, and connecting people.
SF Synagogues - Colton Breakout
1) The document outlines 5 commandments for effective engagement in the social media age: listen to your audience, add value through useful and engaging content, be authentic in your voice and interactions, network by connecting people within and outside your community, and weave your network together through ongoing engagement.
2) It emphasizes the importance of identifying your audience and goals, and implementing a strategy and technologies to reach those goals through valuable social content that spreads information.
3) Successful engagement requires being nimble and adaptive to ongoing changes, measuring success, empowering others, and focusing on culture change beyond just marketing.
UJA Wiener Center Social Media 2-3-2010
1. The document discusses the basics and importance of social media for organizations, including how it allows two-way conversations rather than one-directional broadcasts.
2. It provides tips for participating in social media, including listening to conversations, engaging audiences through content and responses, and integrating social media with websites.
3. The key is focusing on people and objectives, and using various strategies and technologies to achieve goals while measuring success both quantitatively and qualitatively.
Foundations of Social Media - New York Synagogues
Powerpoint for the Foundations of Social Media webinar for New York area congregations, sponsored by UJA Federation of New York
Admissions Lab eBook Example
A sustainable social media strategy requires coordination across multiple channels to extend reach while maintaining credibility and control over messaging. The strategy must leverage relationships built over time to engage each prospect through multiple personalized contacts. Content must be current, consistent and project a unified image while appearing spontaneous. Overall management is needed to monitor discussions and ensure only approved messages are conveyed. The strategy requires involvement from many credible sources coordinated by a social media expert familiar with both the platform and the institution.
Unraveling the Social Media Conundrum | A White Paper on Social Media
This White Paper was prepared for 'South Asia Summit on Social Media for Digital Empowerment' in Sep 2013 at New Delhi.
The objective of this White Paper is to help individuals and organizations understand the real purpose of Social
Media, its scope, potential applications and responsibilities; and enable them to use it in truly beneficial ways for all.
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Commandments of Social Media, Westchester, June 2010
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The document summarizes Miriam Brosseau's presentation on community building in the age of social media. The presentation discusses how social media requires new rules focused on intention, transparency, and authenticity. It provides examples of how organizations have fostered these principles in their social media, such as by ensuring goals reflect their vision, sharing stories and mistakes transparently, and interacting authentically through questions and shared experiences. The presentation aims to help religious and community organizations effectively engage their audiences and build community through social media.
Paid Media: Maturing Your Social Media Practice for Synagogues
This document summarizes a webinar about using paid media, specifically Google Grants and Facebook ads, for non-profit organizations. It introduces the benefits of paid media, how to apply for and make the most of Google Grants which provides $10K per month in ad credits, and how to structure effective Facebook ad campaigns through targeting, objectives, budgets and creative content. The webinar aims to help non-profits leverage paid media as part of their overall communications strategy.
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
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Samis Foundation: Day School Advancement Prof Mini Boot Camp
This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
Ny teens ugc and ambassadors
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
HUC JIR personal professional balance
This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are:
- Defining personal and professional boundaries as more blurred today due to social media
- The three B's of boundaries, balance, and blend when sharing online
- Developing a personal brand that resonates with multiple audiences in a balanced way
- Setting goals for professional, personal, and organizational social media use
- Achieving the right blend over time through reflection on one's values, vision, and audiences
LA Teen Social Media Fellowship Kickoff, October 2015
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Atidenu 4 -- User Generated Content Campaigns
The document discusses user generated content (UGC) campaigns and provides tips for activating people within an organization's network to create and share content. It recommends identifying ambassadors within the target network who are trusted voices and have large online networks. It also stresses planning campaign details like hashtags, where to post, and activities to trigger participation. The goal is for the authentic UGC to spread organically through the ambassadors' networks to reach recruitment goals. Sample campaign ideas include asking students to share college acceptance videos or photos of families at Jewish day schools.
ARJE Connected Congregational Education #3
This document summarizes Lisa Colton's presentation on connected congregations. It defines a connected congregation as one that prioritizes relationships and shared values to build a strong, engaged Jewish community. It discusses the importance of transparency and empowering community members to contribute their ideas. It also provides a case study of Beth Haverim Shir Shalom's family school program and its evolution through an open process involving parents, educators, and the board.
ARJE Connected Congregational Education #2
Lisa Colton and guest Rachel Happel present about designing congregational education for social and community.
Community Text Study Source Sheet
A number of sources (Jewish and otherwise) on community. Good texts to use in helping a team think intentionally about the meaning of community.
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
This document provides guidance on leveraging social media during a summer program to promote engagement and marketing for the following year. It recommends focusing social media efforts on target audiences like current and past participants and their parents. Suggested tactics include using images and video to show the program experience, encouraging participants to share using program hashtags, playing games to generate engagement, and linking social media content back to the program website to grow the mailing list for next year. The goal is to get people who have a need for the program to know, like, and trust it through social media interactions over the summer.
Atidenu 3 parent ambassadors
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
Changing the Tires While Driving the Car: Leading in Times of Change
This document discusses leading organizations through times of change. It covers topics like adaptive leadership, shifts in work culture and transparency. The presentation includes discussions on identifying needed skills for leadership teams, applying adaptive and collaborative practices, developing a pipeline of future leaders, and fostering a culture of innovation. Transparency is highlighted as an important principle for engaging stakeholders and building trust during periods of change.
Atidenu Transprency webinar
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Becoming a Connected Congregation, Congregation Beth Israel, VA
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
Atidenu webinar 1: Sharable Content and Adding Value
The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
San Francisco Synagogues as Connected Congregations
Lisa Colton presents to synagogue leaders in the SF area in collaboration with the Federation and URJ.
New York Teen Boot Camp: Content & Paid Media
This document summarizes a presentation on content strategy and converged media. It discusses finding your brand voice, identifying trending topics, engaging stakeholders, and leveraging paid, owned, and earned media. Specific tactics covered include boosting social media posts, targeting audiences, testing messaging, and measuring outcomes. Examples are provided of companies successfully using converged approaches, such as a brand that used Twitter followers to develop a new product and a tourism board that drove engagement through paid tweets.
Con con adaptive webinar uja
This document discusses adaptive leadership and outlines a framework for addressing adaptive challenges. It identifies three key areas to focus on: people, process, and pipeline. For people, it discusses different skills and talents needed for an adaptive leadership team. For process, it discusses attributes of adaptive and collaborative leadership practices. For pipeline, it discusses mechanisms for identifying, cultivating, onboarding, developing and nurturing new leaders. The overall framework provides a way for organizations to assess their current approach and identify areas for improving their adaptive leadership capacity.
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Israel Education and Technology
- 1. The Commandments of Social Media: Implications for Israel Educators Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
- 10. Conversational
- 14. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures New Rules of the Game
- 15. #1 THIS IS AN ATTENTION ECONOMY
- 16. #2: ADD VALUE
- 19. #3: BE REAL
- 20. A Person, Not Just A Brand
- 22. #5: Shifts in Power
- 29. Mobile
- 32. The Elements ipad app
- 33. Charles E Smith Day School Knesset Project - Ning
- 34. Timeless Jerusalem International Meetings in Second Life
- 35. Angry Birds, #1 selling iphone/ipad app worldwide www.darfurisdying.com
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- 38. Community Building Source: Flickr user Rick Neves
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- 43. IT’S NOT ABOUT TECHNOLOGY