This ppt contains details study on topic Motivation and Theories of Motivation. It will be very beneficial for the purpose of presentation as well as for the purpose of self study.

2. MOTIVATION AND
THEORIES OF
MOTIVATION

3. Introduction
1
Motivation
2
CONTENTS
Theories of Motivation
3
Conclusion
4
• Abraham Maslow's Hierarchy of
Needs
• Alderfer's ERG Theory
• Hezberg's Two Factor Theory
• McClelland's Achievements
Needs Theory,1961

4. INTRODUCTION
Motivation is an urge to behave or act in a way that will satisfy certain
conditions, such as wishes, desires, or goals. Psychologists believe that motivation
is rooted in a basic impulse to optimize well-being, minimize physical pain, and
maximize pleasure.
There are 4 theories of motivation. They are:-
1. Abraham Maslow's Hierarchy of Needs
2. Alderfer's ERG Theory
3. Hezberg's Two Factor Theory
4. McClelland's Achievements Needs Theory, 1961

5. MOTIVATION
Motivation is about the ways a business can
encourage staff to give their best. Motivated
staff, care about the success of the business and
work better. A motivated workforce results in a
higher level of staff retention - workers are keen
to stay with the firm and also reluctant to take
unnecessary days off work.
If an employee is motivated, they are more likely to do a good job and work hard.
Motivation is very important for attracting employees, retaining employees and
general levels of productivity in a business.

6. Motivational Speakers
• Muniba Mazari • Sandeep Maheshwari
"I don't know how my story
will end but nowhere in my
text will you ever read, I
GAVE UP".
“Always remember, you
are bigger than your
problems.”

7. THEORIES OF MOTIVATION
1. Abraham
Maslow's
Hierarchy of
Needs
2. Alderfer's ERG
Theory
3. Herzberg's Two
Factor Theory
4. McClelland's
Achievements
Needs

8. 1. Abraham Maslow's Hierarchy of Needs
This theory of Maslow, explains that when lower needs of an individual is
fulfilled, they attempts to attain higher needs.
Once the lower-level needs are fulfilled, it stops working as a source
of motivation and only unsatisfied needs can motivate towards
action.

9. •Pyramid of Maslow's Hierarchy of Needs

10. 2. Alderfer's ERG Theory
Clyton P. Alderfer simplified Maslow's Theory in 1969 by classifying
hierarchy of needs into 3 main categories:-
•Existence Needs
~ Physiological Needs
~ Safety Needs
•Relatedness Needs
~Social Needs
~Self Esteem Needs
•Growth Needs
~ Self Actualization

11. • Pyramid of Alderfer's ERG Theory

12. 3. Hezberg's Two Factor Theory
The two-factor theory (also known as Herzberg's motivation-hygiene theory and
dual-factor theory) states that there are certain factors in the workplace that
cause job satisfaction while a separate set of factors cause dissatisfaction, all of
which act independently of each other. It was developed by psychologist
Frederick Herzberg.
• Two different sets of factors governing job satisfaction and job dissatisfaction
are:-
“hygiene factors,” or extrinsic motivators and “motivation factors,” or intrinsic
motivators.

13. •Herzberg's Two Factor Theory

14. 4. McClelland's Achievement Needs Theory, 1961
• McClelland's Human Motivation Theory states that every person has one of
three main driving motivators: the needs for achievement, affiliation, or power.
These motivators are not inherent; we develop them through our culture and life
experiences.
Need for Achievements :-
Need for achievement is the urge to achieve
something in what you do.
The person with strong need for achievement progress and a sense of
accomplishment seeks opportunities for achievement and attempts to
achieve challenging goals.

15. Need for Affiliations :- The person who has a high need for affiliation
attempts for
harmonious relationships with people and acceptance by other people. Individuals
with needs for affiliation are more people oriented than task oriented.
• It is a urge of a person to have interpersonal and social relationships with others
or a particular set of people.

16. Need for Power :-
• The person with high need for power work, can be motivated by achieving
higher positions than any other motivator.
The need for power is the desire within a person to
hold control and authority over another person and
influence and change their decision in accordance with his own needs or desires.

17. •McClelland's Achievement Needs Theory, 1961

18. CONCLUSION
• Motivation theories suggest many ways of keeping
the employees motivated on what they do. Although a
manager is not required to learn all these motivation
theories, having an idea of certain theories may be an
advantage for day-to-day activities.
• Among other positive effects, for ourselves being
motivated means an improvement of our self-
confidence, that we enhance our self-discipline, that
we reward ourselves for reaching goals, and challenge
ourselves to stretch beyond our perceived limits.

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