This document provides tips for maximizing revenue through ecommerce and ticketing for events. It recommends including sponsor logos and advertising on print-at-home tickets. It also suggests promoting tickets early, creating a sense of urgency and exclusivity, starting a loyalty program, increasing video content, using email marketing, sponsoring causes, and bundling ticket and item options. The document includes case studies and examples of strategies that have increased online revenue for events.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
The holidays are just around the corner. Is your spa or salon ready to make the most of the season? Beauty industry expert Lisa Starr will share her tips on what to prep now for success this fall.
Demonstrated a fundraising effort for the Wish Upon A Star Charity to the president of the organization, school administration, school board president, sponsors, and others.
Created an overall view with ideas on how to increase retail revenue without only increasing the unit price. Keep your store flowing, balanced, and colorful while maintaining proper housekeeping.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Valentine’s Day, which accounts for 8% of annual holiday spending in the United States, is a major gift-giving holiday and thus the perfect opportunity to run some revenue-generating online promotions.
For lots of details about how to plan and sell Valentine’s Day promotions and a few success stories, watch a recording of the webinar or read our top takeaways:
http://secondstreetlab.com/2012/12/how-to-sell-valentines-day-promotions/
The holidays are just around the corner. Is your spa or salon ready to make the most of the season? Beauty industry expert Lisa Starr will share her tips on what to prep now for success this fall.
Demonstrated a fundraising effort for the Wish Upon A Star Charity to the president of the organization, school administration, school board president, sponsors, and others.
Created an overall view with ideas on how to increase retail revenue without only increasing the unit price. Keep your store flowing, balanced, and colorful while maintaining proper housekeeping.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Valentine’s Day, which accounts for 8% of annual holiday spending in the United States, is a major gift-giving holiday and thus the perfect opportunity to run some revenue-generating online promotions.
For lots of details about how to plan and sell Valentine’s Day promotions and a few success stories, watch a recording of the webinar or read our top takeaways:
http://secondstreetlab.com/2012/12/how-to-sell-valentines-day-promotions/
Rock those vendor events & fairs with this essential guide to maximizing your success. All Direct Sellers can benefit from focusing on getting the right events, how to get the most leads and more.
Kathleen Desio, Executive Director & Independent Miche Representative
http://mypursemyway.com
Event Marketing | Pirate Skills | Ben SufianiPirate Skills
Hosting your own events is one the best ways to build real human connections with your peers and customers. It might not be as scalable as Facebook Ads or Adwords, but things to live streaming events can reach a ton of people these days.
Organizing events is lots of work, and even if you have a cool event idea, tickets just won't sell themselves, whether your event is a free meetup or a 1000€ conference. Let's share our experience and best practices in building and promoting awesome events:
- Finding the right event format
- Planning a series of events
- Having a promotional plan
- Following up with attendees
- Being present on the right platforms
- And much more
Watcht the live stream here on Facebook:
https://www.facebook.com/pirateskills/videos/877372455767334/
Cheers,
Ben
_________________________________
Ben Sufiani
Pirate Skills
a: Im Mediapark 5, 50670 Cologne, Germany
w: pirateskills.com
e: ben@pirateskills.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
17. Have GOOD Calls To Action
• Keep it short (2-5 words)
• Create a sense of urgency - something like Buy NOW
• Put large CTA’s above the fold
• Every page of your site
• TEST different options-see what works!
22. Use Price Disparity
• Don’t get caught in the “gum trap”
• Make the item you want to sell
look affordable!
23. Bundle Items
SELL MORE TYPES OF ITEMS TOGETHER
An admission ticket with:
• Parking
• Food vendors
• Carnival wristband
• Merchandise – souvenir cups
24. Bundle Items
SELL A REOCCURENCE OF THE SAME ITEM
• Season passes
• With or without carnival
• Weekday passes
• Early bird passes
• Group Tickets- buy 10 & save
25. Bundle Items
SELL MORE OF A PARTICULAR ITEM AT ONCE
• Date night pass
• Family 4-pack
• Family 5-pack?
28. Offer Pricier Items
VIP Experience Pack $99.00
Season Pass $50.00
Mega Family Fun Pack $100.00
Family Fun Pack $65.00
Date Night Pass $40.00
Single Day Adult Admission $10.00
Single Day Child Admission $5.00
29. People will Buy!
It’s all about the VIP Experience & Exclusivity!
• Roped off Area
• Private Restrooms
• Meet & Greet/Photo Ops/
Behind-the-Scenes
• Food & Beverage
30. In The Real World
One client offered $65 admission with unlimited rides. They
added:
• $99 pass - 3 days of 4 tickets and 2 unlimited rides ($400 v.)
• $199 pass - 10 days of everything, even parking ($800 v.)
Expected to sell a few, instead sold $30k worth in the first
year of the $199 item!
32. Tickets THEN Announcements
You CAN go on sale with your tickets before you announce your
entertainment!
• Offer a deeper discount for customers willing to buy super early
• Many people do this as a Holiday package
35. Cyber Monday
Another holiday you may not want to miss when you sell online!
• Over $3 BILLION dollars is spent online now on the Monday following
Black Friday
• GREAT way to put that email marketing list to use
36. National Cherry Festival Season Pass
$99 for a $250 value, 8 days of concerts
In December: 150 tickets
In March: 50 GA tickets
And that’s IT. They won’t sell any more.
Sell out within minutes each time
37. And it’s Almost ALL Online
89% of Cherry Festival Tix sold online
42. Flash Sales
• Offer a great discount for a very limited time
• Could work well with Black Friday or Cyber Monday
• Hit your website & social presence hard
during this time
43. The Best Flash Sale Ever
• The Big E had a flash sale for one day
• The one day sale happened exactly 100 days before gates opened
• Adult Admission tickets were discounted from $15 to $8
• They decided to be their own Groupon!
44.
45. Results
• Over 90,000 tickets sold
• Approximately 18% breakage (That’s $129,000!)
• Regular admission ticket sales were still up from last year
46. Macy’s One Day Sale
• Actually happens about 1x/month
• “Preview Day” on Friday- promotes
urgency, increases shopping time
47. Build Intrigue for Sales
• Announce your having a sale, THEN announce what’s on sale
• Put Social Media followers in the loop early—build your following
• Send press release to sponsors, city, CVB etc., to share on their pages
• Get buy in early from these companies
50. Membership Program Ideas
• Really, all you have to do is start an exclusive email list!
• Give discounts for buying many tickets/being a repeat customer
• Do a Kids Club (Really it’s adults signing up)
• Get a sponsor, send them a packet!
• T-Shirt
• Bumper Sticker
51. Membership Program Ideas
• Give discounts off tickets for contributing to your 501(c)3 – probably
people that attend your fundraisers
• Give discounts of merchandise
• Can have different supporter levels or tiers of spending
• Exclusive info to other events you host on your grounds
53. Members are Early Adopters
• This is an easy group to capitalize on early ticket sales because they are
likely to jump in quickly
• You have their information so you can keep in touch earlier and year
round, plus you have permission to market to them.
56. Offer Discount After Checkout
• Can send via email or show on “Thanks” screen
• Give Customers a % discount off on their next purchase w/ promo code
59. 44% of email recipients made at
least one purchase last year based
on a promotional email.
60. Millennials with Email Discounts
“More than any other, millennial subscribers want personalized, relevant
communications. They expect brands to respect their preferences.”
65. Offer Sign Up Incentives
• Sign up for exclusive deals and discounts! (Even if you DON’T offer a
specific discount)
• Sign up for your chance to win exclusive prizes!
• Sign up & get X% off your first purchase– easy with a promo code
66. When to Send Email
• Strategically plan emails to go out before the morning news
• Allows local news station to talk about your event
• Check your open rates, but most see
success on Tuesday & Friday mornings
80. VIDEO, VIDEO, VIDEO
• Video posts have 135% greater organic reach than photo posts
• Facebook generates 8 billion video views on average per day
• That’s a 50% increase in 2016 compared to 2015
• People spend 3x longer watching Live video compared to video which is
no longer Live
81.
82.
83. Video Advertising
• Grab their attention immediately
• Create a compelling offer – Early Bird, Limited Time Only, etc.
• Don’t require sound
• Captioned video increases view time by an average of 12%!
• Use iMovie or Movie Maker to add call-out text to your video
• Include a call to action
84.
85. Video Advertising
• Use headlines that pique their attention
– engaging & informative
• Let your personality shine through
• Write an informative description
• Provide value
89. Anti-Bullying Assembly
• Supports a good cause
• Gets your name out in the community as
a contributor
• People connect you with doing good
• People think of you when spending their money
• Paired with free ticket for each child in school
91. Buy One, Give One
• Many fairs partnering with Big
Brothers/Big Sisters or low-
income schools to provide free
tickets purchased by someone else
as a donation
93. Queen Contests
• Each Queen at your fair can have their own link/page to sell tickets
• A portion of ticket price goes to scholarships
• Could also be tied to a board member, school, or any influencer if you
don’t have fair queens to help raise money for their organization while
selling your tickets
94. Promo Codes
• Everybody loves a discount
• Exclusively offer to partners and sponsors
• Use urgency to drive sales
• EX: Until 5:00pm on Friday!
• EX: Only 500 tickets available at this price!
• EX: Limit 5 per purchase!
98. Sponsors
• Include the number of social posts in which
you will mention the sponsor in the contract
• Also include the number of social posts in
which the sponsor will mention you
100. Vendors
• Make it easy to find your vendors by
providing easy-to-use, mobile-friendly
maps
• Promote vendors with giveaways including
food vouchers, gifts, chance to win, or free
merchandise
