This document provides tips for maximizing revenue through ecommerce and online marketing. It recommends having clear calls to action on the website, promoting events early through various discounts and packages, and creating a sense of urgency through limited-time sales. It also stresses the importance of email marketing, video content, and partnering with sponsors and local causes to promote events and drive sales.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
Go Out with a Bang! End of Year Strategies to Maximize RevenuePeter Messmer
Slides from my presentation on 10/16/2015.
You'll learn...
- Exclusive social ROI stats from our network plus insights on how to drive revenue from social media channels.
- Strategies & tactics to optimize your holiday discounts for both sales, brand awareness and profitability.
- A promotion strategy to generate more holiday sales from Pinterest.
- How to increase conversions using personalization.
Ideas for maintaining your momentum during Q4 and beyond the holidays.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
When there are so many similar product with almost the same features, the buyers are always confused which one to choose. That is when you add your value to the product.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Matched giving is a super trend sweeping Australian charities. We’ve just seen hundreds of charities ran matched giving appeals in June.
At GiveEasy, we see matched giving as an excellent formula for success, no matter the size of your organisation.
Specifically, in this presentation we will cover:
1. Who to approach for a matching gift
2. How to make the best out of your channels through matched giving
3. What are the key ingredients you need for success
4. Examples of successful matched giving appeals
We will also walk through why 24 hour giving days are popular and specifically highlight the key ingredients for success.
This webinar is suitable for all organisations, from those that are at the start to those that have successfully run a matched giving appeal.
For the webinar recording go to: https://youtu.be/Mas77vJJsnQ
Traditional Lead Gen is as Outdated as the ScrunchieAngela Leavitt
Delivered at the Women in the Channel conference, part of the Channel Partners Conference & Expo, Angela Leavitt discusses the evolution of lead generation and how to effectively harness the power of "The Connection Economy."
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
Go Out with a Bang! End of Year Strategies to Maximize RevenuePeter Messmer
Slides from my presentation on 10/16/2015.
You'll learn...
- Exclusive social ROI stats from our network plus insights on how to drive revenue from social media channels.
- Strategies & tactics to optimize your holiday discounts for both sales, brand awareness and profitability.
- A promotion strategy to generate more holiday sales from Pinterest.
- How to increase conversions using personalization.
Ideas for maintaining your momentum during Q4 and beyond the holidays.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
When there are so many similar product with almost the same features, the buyers are always confused which one to choose. That is when you add your value to the product.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Matched giving is a super trend sweeping Australian charities. We’ve just seen hundreds of charities ran matched giving appeals in June.
At GiveEasy, we see matched giving as an excellent formula for success, no matter the size of your organisation.
Specifically, in this presentation we will cover:
1. Who to approach for a matching gift
2. How to make the best out of your channels through matched giving
3. What are the key ingredients you need for success
4. Examples of successful matched giving appeals
We will also walk through why 24 hour giving days are popular and specifically highlight the key ingredients for success.
This webinar is suitable for all organisations, from those that are at the start to those that have successfully run a matched giving appeal.
For the webinar recording go to: https://youtu.be/Mas77vJJsnQ
Traditional Lead Gen is as Outdated as the ScrunchieAngela Leavitt
Delivered at the Women in the Channel conference, part of the Channel Partners Conference & Expo, Angela Leavitt discusses the evolution of lead generation and how to effectively harness the power of "The Connection Economy."
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Maximize Your Social Media Impact in the Horse IndustryMelinda Davison
2017 Merial Trainer Summit- Saratoga Springs, NY
Digital marketer, Melinda Davison, shares insights and tips for horse trainers to boost their social media presence and connect with their followers.
Similar to Maximize your Revenue through eCommerce & Ticketing (20)
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
5. Have GOOD Calls
To Action
• Keep it short (2-5 words)
• Create a sense of urgency - something like
Buy NOW and SAVE!!
• Put large CTA’s above the fold
• Every page of your site should have a link
to buy
• TEST different options-see what works!
9. Bundle Items
SELL MORE TYPES OF ITEMS
TOGETHER
An admission ticket with:
• Parking
• Food vendors
• Carnival wristband
• Merchandise – souvenir cups
• Early entry or Special Seating area included
10. Bundle Items
SELL MORE OF A PARTICULAR ITEM
AT ONCE
• Date night pass
• Family 4-pack
• Family 5-pack?
13. Offer Pricier
Items
VIP Experience Pack $99.00
Season Pass $50.00
Mega Family Fun Pack $100.00
Family Fun Pack $65.00
Date Night Pass includes rides $40.00
Single Day Adult Admission $10.00
Single Day Child Admission $5.00
14. People will Buy!
It’s all about the VIP Experience &
Exclusivity!
• Roped off Area
• Private Restrooms
• Meet & Greet/Photo Ops/
Behind-the-Scenes
15. In The Real
WorldOne client offered $65
admission with unlimited
rides. They added:
• $99 pass - 3 days of 4 tickets
and 2 unlimited rides ($400
v.)
• $199 pass - 10 days of
17. Tickets THEN
AnnouncementsYou CAN go on sale with your tickets
before you announce your
entertainment!
• Offer a deeper discount for
customers willing to buy super early
(have 3 or four prices in the plan and
give yourself more to talk about)
24. Flash Sales
• Offer a great discount for a very
limited time
• Could work well with Black
Friday or Cyber Monday or a
random Wednesday
• Have multiple sales – just change
25. The Best Flash
Sale Ever• The Big E had a flash sale for one
day
• The one day sale happened
exactly 100 days before gates
opened
• Adult Admission tickets were
26.
27. Results
• Over 90,000 tickets sold
• Approximately 18% breakage
(That’s $129,000!)
• Regular admission ticket sales
were still up from previous year
28. Do what other
Retailers Do• Macy’s One Day
Sale -Actually
happens about
1x/month
• “Preview Day” on
Friday- promotes
urgency, increases
30. Do I have to
Discount???Early or Special Access
Behind the Scenes Offer
2 for 1 (gets them back for a second
day of spending)
Freebie item (Koozie, Bandana,
Water Bottle, T-shirt, - Sponsor
31. Build Intrigue
for Sales• Announce you are having a sale,
THEN announce what’s on sale
• Put Social Media followers in the
loop early—build your following
• Send press release to sponsors,
city, CVB etc. to share on their
36. Millennials with
Email Discounts“More than any other, millennial
subscribers want personalized,
relevant communications. They
expect brands to respect their
preferences.”
41. Offer Sign Up
Incentives• Sign up for exclusive deals and
discounts! (Even if you DON’T
offer a specific discount)
• Sign up for your chance to win
exclusive prizes!
• Sign up & get X% off your first
42. When to Send
Email• Strategically plan emails to go
out before the morning news
• Allows local news station to talk
about your event
• Check your open rates, but most
see
44. VIDEO, VIDEO,
VIDEO• Video posts have 135% greater
organic reach than photo posts
• Facebook generates 8 billion
video views on average per day
• That’s a 50% increase in 2016
compared to 2015
49. Anti-
Bullying
Assembly
• Supports a good cause
• Gets your name out in
the community as
a contributor
• People connect you
with doing good
• People think of you
Little about me – started out in the event and ticketing industry in 1984 and my first office was the lower level of the Astrodome - 10 years – Ticket manager for Professional Sports team and heard the words – Theirs this thing – called the Internet….. – joined Saffire 18 months ago and am loving rocking the Blue with a great team
A little about Saffire – We provide events with websites and ticketing in a simple, integrated platform. And of course we would love to see you at the Trade show and have you spin our Wheel of Crap!
It’s not just how to increase sales. What you really need to do is figure out how to make people feel like they’ve got to be there. This is an art and a science, and we’re going to go through a bunch of different things you can do to take advantage of this affliction.
You also have to think about what drives people to your website – what are some of the things that you act upon that that ultimately ends up with a box on your porch – apply the same principles to your fair goers to get them to your Site and then…
When you’re testing, test words, colors, accompanying artwork.
Above the scroll bar for those call to action buttons – don’t make people hunt around – but also put buy buttons on every page applicable.
Get creative and test your bullet titles
You can also bundle items, both to increase price disparity and to increase your average sale amount.
Here, we show selling more items together.
Or you can sell more of one item by putting multiple of them together.
In all my years of doing ecommerce, I’ve noticed one dollars per average sale among companies of many industries.
Check to see your average dollar per sale, and if it doesn’t meet this number, I’d say you have room for improvement.
$60
The range is $17 - $110.
Again, the way to do this is to offer higher priced items. Even your family fun pack looks like a really good deal!
First, let’s talk about urgency. I think we need to look to successful retailers in other areas for ideas.
Most of them offer holiday deals. These have a natural urgency – they are for Christmas or another holiday, so there’s a natural timeframe.
If you make it enticing enough, you could get press on it.
If your location is cold but your event is warm, consider tying your them to the weather being better at your event.
Maybe “I’m dreaming of a warm festival!” – have it ready to go, and send it on a particularly cold or snowy day.
Don’t think of what you’re giving up by offering discounts. Think of what you’re getting – PUBLICITY!
So one thing you can do is to promote a sponsor name or media outlet or somewhere you’re promoting your event.
I’d also include your promo codes in your calendar and schedule them in advance so you don’t drive yourself crazy and really maximize their use.
Then make sure they’re not TOO exclusive. Remember, every time you get an email from J Crew that has a promo code, then when you go to jcrew.com, the promo code is ON their website too. They aren’t going to let you forget what a great deal you’re getting!
If you do promo codes that you only promote through certain mechanisms, you’ll be able to track how well they work and then tweak the next year. If they weren’t used, were they promoted well enough? Was the discount enough? Was the offer compelling?
Because people are always looking for a deal, you could submit a coupon to Retail Me not, and when people search it, yours could come up.
Another thing retailers do is Flash sales.
I think it’s good to include in your editorial calendar times to put things on sale.
Flash sales give you something to say at a slower time when there isn’t much going on.
Have realistic expectations. You probably aren’t going to get a ton of sales at off times of the year, but we’re planting seeds here.
If you don’t expect to sell that many, then what do you have to lose? It’s not a huge loss of potential revenue, and the publicity will be worth it.
Earned Media
We have seen a number of successes with the Flash Sale in the last couple of years
You could have a one-day sale. And it doesn’t just have to be one-time per year. Macy’s does several per year.
And despite its title, the sale doesn’t last for only one day. The “one day” from the sale’s name always falls on a Saturday, but deals typically begin with a “preview day” on Friday, so you’ll actually have two full days to take advantage of discounts.
They use these to bump up their email and mail lists and social media followers, since subscribers will always be in the loop about when the next Macy’s One-Day Sale will be happening.
First, let’s talk about urgency. I think we need to look to successful retailers in other areas for ideas. One day sales that tie into your event or have NO tie in whatsoever!! U
se the NationalDayCalendar and offer random deals based on the day –
Don’t Doodle Around – get your BeerFest Tickets today and save $3.00
Doodle as the Promo Code!! Work with a sponsor to offer a discount on their website
Most of them offer holiday deals. These have a natural urgency – they are for Christmas or another holiday, so there’s a natural timeframe.
Group Sales – people want to get out in the world with their “people”
WHY EMAIL? Here are three compelling reasons.
- Email makes the most revenue generator for our clients and most companies around the world (even above social media)
- Email costs the least. High revenue with low costs make it a very cost-effective marketing tool
- Email gives some of the fastest results, often within 24 hours; this is especially impressive next to traditional media
Everybody thinks millennials don’t do email, but they actually do. They just don’t use it to talk to friends. They use it to get promotional discounts.
Here’s the breakdown of how people want to be communicated with, according to age. Older people prefer email more, but it’s not that drastic of a difference!
At your event, your focus will be sending emails and selling stuff, but don’t forget to promote email signups then. Otherwise you’re missing a big opportunity!
The best time to build your list is when you do contesting before your event and during your event.
This can be on your website and/or Facebook.
But be sure to…
This is somewhere we can learn from retailers, who incentivize people who sign up for the email list. Every retailer seems to do this now.
Typically people will sign up for an email before they purchase, so this is a great opportunity to get them in your loop so you can further influence their purchase.
So working in online marketing we always hear the same thing, it’s getting harder and harder to have my content be viewed by my audience. How can I promote online sales if no one is seeing it? We have another presentation that gives insight into Video – let me know if you want me to send you that one too as a Saffire Bonus!
Facebook now serves a staggering 8 billion video views per day - that's double the amount the video content users were consuming in early 2015. However, that huge growth in Facebook video consumption is not without its detractors - critics point out that a view is counted after 3 seconds on Facebook compared to 30 seconds on YouTube. Also, Facebook videos autoplay, leading to views being counted where, in many cases, the viewers has necessarily indicated any interest in the content.
http://www.socialmediatoday.com/marketing/top-5-facebook-video-statistics-2016-infographic
GO MOBILE OR GO HOME
More than ½ of all consumers use mobile FIRST for anything they do online
https://www.biznessapps.com/blog/mobile-marketing-trends/
according to Gartner.
By 2018, more than half of all consumers will be using mobile devices first for anything they do online, according to Gartner.
GO MOBILE OR GO HOME
https://www.biznessapps.com/blog/mobile-marketing-trends/
JESSICAOk, so next we’re going to talk about Sponsoring a Cause or a Charity.
This has become increasingly important for organizations as the purchasing power of millennials has started to take off. Millennials in particular are more likely to purchase from organizations that support a cause. Now, Some festivals are already naturally tied to a cause with their own charitable give back programs to either to the community or via scholarship programs, and if that applies to you I’d strongly encourage you to really promote those efforts. But if your event doesn’t already have a built in giveback program, you’ll want to think about how you can incorporate a partnership. (Click)
VERY important to Millennials!
Here’s an example one of our clients incorporated. They partnered with an existing anti-bullying organization and found ways to promote it throughout their event. It shows they support a good cause, it gets their name out, and as a result people start to connect on a different level.
and then they promoted it on social media to get the word out. In this example they’re linking to a news article, which adds to the authenticity. There is a time and place to heavily promote your ticket links but your charity posts are better served for getting the information out. By building your reputation with your audience, they’ll be MORE inclined to make that purchase when they see your online advertisement down the line.
As you think of other ways to increase your revenue online, don’t forget the many other partners you have beyond your patrons. Provide hidden, personalized pages to allow convenient payment options for your sponsors. This personal touch will go a long way with your sponsors and they’ll appreciate the ease at which it takes to do business with your event. You can appreciate having that money in your account quicker, and without having any extra “process” involved.
Taking Sponsor payment online through your website
Of course you’ll want to represent your sponsors on your website, by adding them to a Sponsors page, (click) your homepage, (click) and maybe even on some event detail pages depending on the level of sponosorship, but also consider ways you can sweeten the partnership using Social Media and that concept of FOMO.
As you’re developing your sponsor contracts, include some cross-promotion social media ideas to help spread the word.
That may mean they just repost something you’ve already posted, or it may mean they’re going to provide some of their own content to help broaden the story. Make sure they’re including links back to your event’s social media pages. This will help introduce you to a whole new audience of people who may not be familiar with you yet.
Sweeten the pot - Adding value to the relationship using FOMO / social media
Same concept works for vendors as well. You don’t necessarily need to get as “personal” with your vendors as you do with your sponsors, but you stil want to make it easy to do business with you. Taking payments online, makes it quicker and easier for your vendors to complete the process and again, gets the money deposited into your account quicker.
You can take it a step further on social media with your vendors as well to further foster the partnership online. Featuring your vendors provides an extra boost of content when you’re not sure what else to post. Providing maps to make it easy for your patrons to find what they’re looking for will be appreciated by customers and vendors both. (Click) You can even consider charging an extra optional fee for vendors to be highlighted in your social media specifically.
THANK YOU!
Don’t forget to drop off a business card with me today, and we’ll be sharing these presentation slides as a follow-up! And of course don’t be shy, swing by our booth at the tradeshow later today!