This document provides information and guidance for a unit's 2015 popcorn fundraising kickoff. It outlines 5 key steps for a successful sale: 1) Plan your program and set goals, 2) Motivate scouts with incentives, 3) Host an engaging kickoff, 4) Constantly communicate, and 5) Utilize various selling methods. Details are provided on incentive programs, selling techniques like take orders, show & sell, and online selling. The document encourages units to maximize efforts through planning, an exciting kickoff, ongoing communication, and using multiple approaches to reach their fundraising goals.

1. 2015 Popcorn Kickoff
Funding Your
Adventure!

2. THANK YOU FOR BEING A UNIT KERNEL!!!
Single most important factor in a Unit’s success is Your
involvement with the popcorn sale!
Not the weather.
Not the products.
Not even the prices.
Your excitement and efforts will have the greatest
impact on your unit’s success!
First of all Thank You!

3. 2015
Product Lineup

4. Collections
Chocolate Lover’s Collection
 Chocolatey Pretzels
 White Chocolatey Pretzels
 Chocolatey Caramel Crunch
 Chocolatey Triple Delight
Sweet & Savory Collection
 Butter Toffee
 White Cheddar Cheese
 Chocolatey Triple Delight
Cheese Lover’s Collection
 Jalapeño Cheddar Cheese
 White Cheddar Cheese
 White Cheddar Cheese

5. Bags
Jalapeno Cheddar
Cheese
White
Cheddar Cheese
Chocolatey
Triple Delight
Chocolatey
Caramel Crunch
White
Chocolatey Pretzels
PremiumCaramelCorn
withAlmonds,Cashews
&Pecans
Classic Caramel
Corn

6. Microwave
Kettle Corn – 18 Pack Unbelievable Butter – 18 Pack Butter Light – 18 Pack

7. $30 Silver Level Donation
Over $45 million worth of popcorn
donated to U.S. Troops!
Popcorn For Our Troops
$50 Gold Level Donation

8. • Tools to Grow Your
Sale
• Marketing Images &
Templates
• Training Videos &
Tutorials
• Online Sales
• Virtual Sale Planner
Everything You Need at
Sell.Trails-End.com!

9. Grow Your Sale
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!

10. #1 Plan Your Program
Use the Virtual Sale Planner at sell.trails-end.com
• Build your plan using the Program Planner Spreadsheet
1. Plan
2. Budget
3. Set Goals
• Fill in your number of boys, commission and activities per
month with costs.
• The planner does the rest!

11. Set Your Sales Goal!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
Units with a sales goal sold average of $11,470
Units with no sales goal sold $5,710.

12. #2 Motivate Your Scouts
Build your own unit-level incentives
• Pie in the Face for $600 Sellers!
• Top Seller Prizes!
• Top-selling Den – Pizza Party!
Trails End College Scholarship
• Sell $2,500 once and 6% of
your total sales each year is
invested in your own college
scholarship account

13. #2 Motivate Your Scouts
Council Prizes
2015 Patches for:
• Selling 1 Item
• Selling online
• Supporting our troops with a Military Sale
Gift Card Program:
• Receive gift cards for selling specific levels
• Gift Cards include: Amazon, Wal-Mart, Scout Cards, &
Game Stop!
• Additional Incentive for Scout Gift Cards this year!

14. Fill Up an Order Form Incentive:
• Scouts that fill up an order form and fax a copy into the
council office will be able to eligible for two tickets to the
game of their choice.
• Games include Carolina Hurricanes, NC State Basketball,
Duke & Carolina Baseball, Durham Bulls Baseball,
FireAntz Hockey, & Railhawks Soccer. Tickets are limited
so get that form in early!!!
#2 Motivate Your Scouts
Council Prizes

15. $700 Sales Club Prize:
• Scouts that sell $700 will
receive a special patch and
Model Rocket launch set
including rocket, launch pad,
and launch controller.
• Scouts will also be invited to a
special invitation only launch
day in 2016 where they will
receive two free engines, safety
instructions, and have the
opportunity to launch their
rockets! (Date & Location TBD)
#2 Motivate Your Scouts
Council Prizes

16. #2 Motivate Your Scouts
Council Prizes
Units can earn 2016 free Rank
Badges by completing 3 easy steps.
• Set a 2015 Sales Goal.
• Increase sales by 3% or increase
per Scout Avg Sale by 3%.
• Submit your unit’s “recipe” for
having a successful sale in 2015.

17. #3 Build the BEST Popcorn
Kickoff!
The kickoff is the single most important factor for
you to have a good sale!
Have a 30-minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!

18. #3 Build the BEST Popcorn
Kickoff!
Kickoff Tools for You
• Customize the Kickoff Presentation in the Virtual Sale Planner
• Training videos from sell.trails-end.com
• Invest a little in your kickoff to reap huge rewards with your sale!
• Make sure your unit creates their own incentive to excite your scouts!

19. #4 Communicate with your
Families
Use email, social media, and meetings to remind families about:
• Sales goal for each Scout
• Key sale dates
• Scout rewards available
• Online selling
Go to trails-end.com to access communication tools:
• Promotional Images
• Scout and parent handouts
It’s important to follow up after your kickoff and
throughout the sale with important sale information.

20. #5 Best Ways To Sell
Successful Units don’t rely on just one way to sell:
• Each sales method has it’s own pros & cons.
• There is no magic way to sell popcorn.
• Our role is to make sure that you consider each of the
different methods & determine what works best for you.
If a Scout can see the possibility of filling up an order form
then they are on their way to a successful popcorn sale!

21. Take Order
Scouts use an order form
to go door-to-door or sell to family and friends.
• Scouts should wear their uniform when they sell door to door.
• Remember we are selling the scouting program and not just popcorn.
• Create a “Blitz Day” to have Dens sell as a
group activity
• Have parent(s) take an order form to work
REMEMBER!
Two out of three people will buy when asked,
but less than 20% of households have been contacted.

22. Show & Sell
Make arrangements for Scouts to set up in front of stores to sell.
• Ask store manager for permission several weeks in advance
• Assign Scouts (2-3) and parents in two hour blocks
• Divide sales equally among Scouts who participate
• Use leftover product to fulfill take order needs
• Apply donations received towards your military sales

23. Trail’s End has partnered with Square, the leading
provider in tools for every part of running a business,
from accepting credit cards to sales & inventory
tracking. Industry research indicates that the ability
to accept credit cards increases revenue by as much
as 23%.
Trail’s End and SQUARE
are making it easy to grow your
Popcorn Sale!

24. NEVER lose a sale because your
customer says “Sorry, I don’t have
any cash!”
• Accepts all major credit cards: Visa,
Mastercard, Discover, and AMEX.
• Works with iPhone, iPad, and Android
devices.
• Promotional rate of 2.4% per swiped
transaction exclusively through Trail’s
End for 2015.
• No credit card processing fees on the
first $100 in sales.
• Free, easy to use readers that are PCI-
Compliant.

25. NEW SQUARE USERS: Registration Process
1. Log into the Trail’s End Popcorn System.
2. On the homepage, click the Square registration link, which will take
you to a page to begin registering your account.
3. Fill in your information in the blank fields, and click continue.
4. Follow the prompts, and complete the registration process.
EXISTING SQUARE USERS: Registration Process
Send an email to trailsend@squareup.com requesting the Trail's End
special promotion rate. It may take up to 10 business days for the
promotion to be applied to your account.
To receive this exclusive rate, you must sign
up through the Popcorn System.

26. Online Selling
Scouts sell to far-away friends and family and Trail’s End ships the
product directly to the consumer.
• Create your account to view online sales
at sell.trails-end.com
• Encourage ALL Scouts to create an
online selling account and send 10
emails
• Online sales COUNT toward Scout
Rewards!

27. Online Selling
The average online order is $52!
• Wide variety of flavors
• 5% discount when
customers purchase 2 or
more popcorn products
• Flat rate shipping on all
popcorn orders
• Free shipping for Military
Donations

28. Online Selling Incentive
Any unit that sells
over $2,000 online
will receive a $50
Amazon Gift Card.

29. Final Review of Steps to
Success
1. Plan your program and Set Goals
2. Motivate your Scouts with TRAILS END, COUNCIL, & UNIT
INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!

30. Now let’s open those
Popcorn Packets and
see what we have!

31. Thank You!!!