The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
How to craft a lead generating about me page that also increases your credibi...Jolynn Oblak
Learn how to craft your about me page on your blog or website to be a lead generating machine! learn how you can increase your credibility and connect with your target market in 4 easy steps. Grab my free worksheets that will walk you through the entire process. http://www.jolynnoblak.com/aboutmews
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
How to craft a lead generating about me page that also increases your credibi...Jolynn Oblak
Learn how to craft your about me page on your blog or website to be a lead generating machine! learn how you can increase your credibility and connect with your target market in 4 easy steps. Grab my free worksheets that will walk you through the entire process. http://www.jolynnoblak.com/aboutmews
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles. This presentation includes examples that demonstrate how brands are empowering women today.
Oorjit ‘The Perfect Platform to Engage Customers & Merchants’. We provide total solution for all kinds of e-commerce businesses. If your business idea is still nascent, we help you develop it and convert it into a successful business in the right sense.
McGill University - Consumer Behavior Fall 2009 - Women in Advertising.
By Raphaelle Colas, Maxime Lemay, Elina Pavlidis
How is women portrayal in advertising affecting women’s behavior and their role in society?
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
NewsCred's Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Wondering how to get a sense of how your customer experience ranks with respect to best practices? How do you incorporate new channels with the traditional channels? Here's 7 steps to get you started!
Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Using Facebook insights to create target customer and buyer personas Duncan Connor
Buyer personas are usually inaccurate, based on biases and anecdotes rather than data. With Facebook Audience Insights, you can base your personas on the people who actually use your product or visit your website or Facebook page.
The Rules of Engagement: How to leverage social media to grow your businessTrish Saemann
A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.
A very comprehensive review of how how eCommerce is being socialised. Building trust through teh advocacy of your peers is now essential in online retailing.
Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...
Engagement generates revenue!
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. B AT T L E O F T H E
G E N D E R S !
M A R K E T I N G E D I T I O N !
Males!
Female
s!
VS:
2. TABLE OF CONTENTS:
Page Title: Page Number:
Gender Marketing Information 3
Gender Marketing 4
The Do’s & Don’ts of Marketing 12
Marketing Strategies 19
Marketing Differences 28
Ad Examples 36
Page Title: Page Number:
Gender Marketing Online 41
E-commerce Marketing 42
Online Marketing Tips 48
How the Genders Differ 52
Shopping Habits 53
Ad Components 58
Work Cited 69
3. AD EXAMPLES:
WOMEN- BAD & GOOD ADS
Body positive ad for women
Highlights the product and forms an
emotional connection with the consumer
Doesn’t stereotype women
Double meaning and sexualizes the female
Women don’t want a product that doesn’t
appeal to them emotionally
Image sourced from: Google images
4. AD EXAMPLES:
MEN- GOOD & BAD ADS
Unrealistic view of what most men look like
They are either too muscular or too feminine
in ads
This ad is simple but tells the viewer what
they are buying
Dark colors and product centered
It gets into the details they want to see
Image sourced from: Google images
5. E-COMMERCE MARKETING:
WOMEN-
•Cost per Acquisition:
• Women love what’s new and
exciting
• The right marketing position
and branding, makes it easier
for them to try a product
• Takes less marketing to get
women to try a product
Customer Service:
• If women have a problem,
they let you know
• They want acknowledgement,
validation and help when
explain the problem
Emotion vs. Logic:
• Women want to see the
emotional appeal
• They want to know the
lifestyle behind the brand
Compiled By Author From Sources: http://hawkemedia.com/
6. E-COMMERCE MARKETING:
WOMEN-
•Lifetime Value:
• Women are willing to
leave a brand if the
company does something
wrong
Product Navigation:
• They are looking to spend
time on the websites
• A wide selection and user
friendly interface for
browsing is ideal for
females
Social Media Strategy:
• Women love to look at
products so you can push
the actual brand
• Engage them on the
lifestyle and product
images
Compiled By Author From Sources: http://hawkemedia.com/
7. E-COMMERCE MARKETING:
MEN-
•Cost per Acquisition:
• Men are very set in their
ways so its hard to
convince them to try
something new
• Takes more upfront cash
to get a male customer
base growing
Customer Service:
• They are more forgiving,
will want to handle it
themselves, but they also
don’t give you the
opportunity to make a
problem right as often
Emotion vs. Logic:
• Guys shopping habits are
much more logic based
• Companies need to
to the male consumer by
stating why they need
what you are selling
Compiled By Author From Sources: http://hawkemedia.com/
8. E-COMMERCE MARKETING:
MEN-
•Lifetime Value:
• Once men like something,
they are a lot harder to lose
• This allows you to invest
more up front, but
eventually make higher
returns
Product Navigation:
• Websites need to have a
tight funnel and focus them
on getting exactly what
want and getting out
• Small product lines and
focused navigation is the
best
Social Media Strategy:
• You need to engage them
on their interests by posting
about things they will want
to read and see, and then
connect it to the product
(but not too much)
Compiled By Author From Sources: http://hawkemedia.com/
9. ONLINE MARKETING:
TIPS- WOMEN
•Preferred Sites:
Generalist sites that cover a range of content
categories provide the greatest value
Time Spent on
Sites:
Likely to spend more time on a page leading to
companies having more time to engage
They wont like a page that’s broken up by
sponsorship material
The key is to blend sponsored material into the
content
Value and Potential
of Sharing:
There is an increased chance of content being
shared via social media if it is tip-based content
(recipes, parenting advice)
They can share it with a personal anecdote or a
photo
Compiled By Author From Sources: http://hawkemedia.com/
10. ONLINE MARKETING:
TIPS- MEN
•Preferred Sites:
They visit more specialist sites,
focusing on sports, news, gaming or
entertainment
The sites may be unfamiliar to a
mainstream audience, but are essential
reading among certain groups
Time Spent on
Sites:
Spend shorter periods online at one
time
Content has to be high impact - such
as with the home page takeover
Value and Potential
of Sharing:
Respond to entertainment, facts or
humor
This is the type of content they are
more likely to share, for example, quiz
results
Compiled By Author From Sources: http://hawkemedia.com/
11. SHOPPING HABITS:
SHOPPER VS. BUYER-
Shopper: Buyer:
•Women are considered to be a more
astute and knowledgeable shopper:
It takes them
longer to make a
buying decision
They do research
and compare
products
90% of women do
online research before
going to a store
Their decision
process:
makes them more
susceptible to
emotional appeals
•Men do not shop, they buy things
Go to store, get
what they need,
and get out
Buying decisions
are short: they
aren’t comparison
or bargain
shoppers
They are welling
to spend more
money on a
product if it
speeds up the
process
They don’t like to
leave the store
empty-handed
either
Compiled By Author From Sources: kdmpop.com
12. SHOPPING HABITS:
SHOPPER VS. BUYER-
Shopper: Buyer:
Compiled By Author From Sources: kdmpop.com
•A woman’s
approach to
shopping is part
of who she is:
Their shopping
habits don’t change
as they grow older
How she shops in
her late teens is the
same way she’ll
shop in her forties
This shows the
importance of
earning her loyalty
•Men are
pragmatic
shoppers
They experience a
logical and efficient
shopping process
Men generally shop
alone, rarely
compare prices
and don’t use
coupons
They don’t care if
the item is on sale
or what color it is
Men compare
quality, but usually
only for tools
13. SHOPPING HABITS:
SHOPPER- WOMEN
•Women reach a buying decision when they are
able to look at the overall picture
Setting up an emotional context is also a good
strategy
Women aren’t too concerned about for whom the
product is for (whether it is pink or blue for
example)
• Providing them with as much background
information as possible as well as product reviews
would prove useful to them
• Sales staff should be educated on the store
offerings and they need to be courteous and
helpful
• This allows women to have a lot more options
Compiled By Author From Sources: kdmpop.com
14. SHOPPING HABITS:
BUYER- MEN
•Stores catering to men should
focus their marketing efforts
on store inventory depth
Men are more concerned if a
product is considered feminine
than whether it is useful
• Men are more likely to leave the store
with a less-than-ideal product just to
avoid making another shopping trip
• So it makes sense that if you are
selling to men, the product shouldn’t
appear too feminine
Compiled By Author From Sources: kdmpop.com
15. LANGUAGE VS. VISUALS:
WOMEN-
•Collective
concerns are
important and
engage in “we”
talk
They are people
centered, tend to
multi-task, and
can make
simultaneous
product decisions
on a project
Women are
perfectionists
when shopping
They like a lot of
information and
will not buy until
their wish list is
satisfied
Compiled By Author From Sources: kitchenbathdesign.com
16. LANGUAGE VS. VISUALS:
WOMEN-
Most interested in what product features do
Engage in more right-brain activity such as talking
to friends, gathering opinions and visualizing
themselves using the product
Consider whether or not the experience of dealing
with a business is pleasant
More important to make a personal connection
with a female buyer
•Things to Consider:
Compiled By Author From Sources: kitchenbathdesign.com
17. LANGUAGE VS. VISUALS:
WOMEN-
•Static Objects Plants Still Lives Furniture Landscapes
Pictorial Elements
Rather than Printed
Words
Decorated Typography Images of Females No Caricatures
Frontal View of
Humans
Smiling Faces Flowers Windows Rooms Houses
Compiled By Author From Sources: kitchenbathdesign.com
Female Prefer Graphics That Are Related To Life:
18. LANGUAGE VS. VISUALS:
WOMEN-
•Rounded
Lines and
Shapes
Colorful
Designs
Lots of Detail
Less
Conventional
Type Ads
Soft Surfaces Bright Colors
Light Pastel
Colors
Compiled By Author From Sources: kitchenbathdesign.com
Ads Designs for Women Tend to Have the Following:
19. LANGUAGE VS. VISUALS:
WOMEN-
•They react to color-dominated images and respond to ads with information about multiple feature
Women prefer original and category-related ads
They have an equal preference for large or small groups, depicted in ads and prefer seeing harmonious relationships
Emotional mirroring is very important for women, so showing positive emotional contexts of women enjoying an activity will be powerful
Compiled By Author From Sources: kitchenbathdesign.com
20. LANGUAGE VS. VISUALS:
MEN-
•More individualistic
and engage in “I” talk
Men are object
centered
They focus on
accomplishing a
single task at a time
Compiled By Author From Sources: kitchenbathdesign.com
21. LANGUAGE VS. VISUALS:
MEN-
Minimal details about a product; they are
interested in how it works
Make one decision at a time on a product when
doing a project
They will want to know the mechanics behind the
products
Men tend to do the research, analysis, product
comparison, choose a brand and then rationalize
the decision
•Things to Consider:
Compiled By Author From Sources: kitchenbathdesign.com
22. LANGUAGE VS. VISUALS:
MEN-
•Vehicles Printed Words
Standard
Typefaces
Images of Males
Caricatures of
Human Forms
Humans Shown
in Profile
Skyscrapers and
Towers
Technology and
Machines
Violent Themes
Compiled By Author From Sources: kitchenbathdesign.com
Male-created Graphics Often Incorporate:
24. LANGUAGE VS. VISUALS:
MEN-
•Males respond to images that are form dominant
They prefer more conventional ads
To deliver Information it needs to have simple facts with just one or two features highlighted
They respond to attribute-oriented and comparative copy, depictions of competitive situations and large groups
Compiled By Author From Sources: kitchenbathdesign.com
25. WORK CITED:
• All Business. Dun & Bradstreet. Web. 12 May 2016. <https://www.allbusiness.com/the-differences-in-selling-to-men-and-
women-14315235-1.html>.
• "Five Do's and Don'ts When Advertising to Men." Ad Server, Ad Serving & Banner Ad Manager Solutions. Web. 12 May
2016. <https://www.adspeed.com/Blog/Five-Do-s-Don-ts-Advertising-1748.html>.
• "Gender Importance In Marketing." 123HelpMe.com. 11 May 2016
<http://www.123HelpMe.com/view.asp?id=165231>.
• Kraft, Heather, and J. Micheal Weber. "A Look at Gender Differences and Marketing Implications." International Journal of
Business and Social Science. 21 Nov. 2012. Web. <http://ijbssnet.com/journals/Vol_3_No_21_November_2012/26.pdf>. PDF
Vol. 3 No. 21
• "Jenkinson & Associates." Dos And Don'ts Of Marketing To Women. Web. 12 May 2016.
<http://www.jenkinsonassoc.co.uk/article/dos-and-don-ts-of-marketing-to-women>.
• "Marketing Differences by Gender | Kitchen Bath Design News." Kitchen Bath Design News. Web. 12 May 2016.
<http://www.kitchenbathdesign.com/expert-advice/article/11064592/marketing-differences-by-gender>.
• "Marketing to Men Vs. Women." Small Business. Web. 12 May 2016. <http://smallbusiness.chron.com/marketing-men-vs-
women-1011.html>.
26. WORK CITED:
• "Men vs Women, 6 Key Differences in ECommerce Marketing - Hawke Media." Hawke Media. 2013. Web. 12 May 2016.
<http://hawkemedia.com/men-vs-women-6-key-differences-in-ecommerce-marketing/>.
• "Men vs. Women: Aligning Your Retail Marketing Strategy." KDM. N.p., n.d. Web. 12 May 2016.
<http://www.kdmpop.com/2015/05/Men-vs-Women-Aligning-Your-Retail-Marketing-Strategy.cfm>.
• "Real Business." Tips on How to Target Different Genders in Marketing Strategies -. Web. 12 May 2016.
<http://realbusiness.co.uk/article/24862-tips-on-how-to-target-different-genders-in-marketing-strategies>.
• "Top 30 Stats You Need to Know When Marketing to Women." The Next Web RSS. 2012. Web. 12 May 2016.
<http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/#gref>.
• “Truth about Marketing to Women." Marketing Donut. Web. 12 May 2016.
<http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/the-truth-about-marketing-to-
women>.
• "What Is Gender Marketing Definition ?" What Is Gender Marketing Definition : The Digital Marketing Glossary : Illustrated
Terms and Definitions. Web. 12 May 2016. <http://www.digitalmarketing-glossary.com/What-is-Gender-marketing-
definition>.
• "When Marketing to Men, Keep These 10 Stats in Mind (Infographic)." Entrepreneur. 2013. Web. 12 May 2016.
<https://www.entrepreneur.com/article/226528>.