The document discusses how to elevate a brand's online presence through effective photography and visual design. It provides tips on choosing high quality images that convey the right message through elements like composition, emotion, and interest to influence users. Various team members and services at the company Saffire are introduced, with their focus on empowering clients and providing simple, integrated websites and ticketing solutions.

1. Eyesore to
Eyecandy:
Elevate Your
Brand Online!
Jeremy Emerson
Partner, Creative Director, Saffire

13. A Little Bit About
MeI’ve been drawing and painting since I
can remember
Graduate of Portland State University
Introduction to the web in 1995
Founded first company in 1998,
continuing with Saffire today

15. Our History

17. Today, hundreds of
events, venues &
destinations trust

18. Client Retention

19. Our Team
Kendra Wright
Founder
Aaron Pederson
President
Jeremy Emerson
Partner, Creative Director
Cassie Roberts
Senior Director of Marketing
& Partnerships
Chris Lugar
Technical Director
Jessica Bybee-Dziedzic
Director of Partnerships
Brandi Jo Reilly
Director of Client Experience
Ashley Zema
Client Experience Manager
Travis Milum
Marketing Manager
Daniel
Bunn
Software Engineer
Jeff Seymour
Front End Developer
Jodi Buresh
Director of Partnerships
Phil Thompson
Client Experience Manager
Katie Bobzien
Jr. Designer
Kyle Houston
Senior Front End Developer
Jessica Carlo
Marketing Coordinator
Amy Pelzl
Director of Ticketing
Partnerships
Erica Zimmerman
Ticketing Service Manager

20. Families pic

39. v

40. v

43. What is
YOUR
Festival’s

44. Your Brand
It’s a promise.
It’s an image people associate with you.
It’s a set of core values.
It’s an emotion.

48. Symbolism &
Meaning

72. Core Values
1) We are Smart & Creative Innovators
2) We Make Nerdy Fun!
3) We are Dedicated Team Players
4) We Treat Our Clients Like Family

75. Core Focus
Our passion is empowering people to
feel smart and successful
Our niche is simple, integrated
websites and ticketing

79. Cool, thanks dude.
So where can I get
help?

83. So that’s why...

90. Photograp
hy
Matters

104. What Makes a Good
Photo?

105. Good Photography
- Think about these four elements:
- Image Quality
- Effectiveness
- Message
- User Response
Image
Qualit
y
25%
Effect
ivene
ss
25%
User
Respo
nse
25%
Me
ssa
ge
25
%

106. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size

107. Quality – Physical
Size

108. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, Intere

109. Effectiveness -
Composition

110. Effectiveness -
Composition

111. Emotion, Interest

112. Emotion, Interest

113. Emotion, Interest

114. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, IntereMessage to Your Users

115. Message
a minute, is this place a parking nightmare?That place looks like fun!

116. Message
OMG – what a sweaty sea of humanity!Wow, I want to take the kids here for som

117. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, IntereMessage to Your Users
Influence Decisions

119. Get Some!

128. PHOTOGRAPHY
Online resources
for
Online
Resources

132. Gratisogr
aphyhttp://gratisography.com/

144. Find Your Own
Photos Online

167. Super Advanced
Options

173. Consider
Your Space!

181. So what do I
do?

191. Thank
you.
More Online
Marketing TipsWebsite
www.saffire.co
m
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TeamSaffire
Twitter
@TeamSaffire
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