This document discusses how to elevate a brand's online image through effective photography and logo design. It emphasizes that photography is important for branding because it can influence users' responses and decisions through message, composition, emotion, and visual interest. The document provides tips for finding quality stock photos online and considering how photos match the branding space. The overall message is that photography and visual design are important elements for improving a brand's online presence.

1. Eyesore to Eyecandy:
Elevate Your Brand Online!
Cassie Dispenza
Sr. Director, Marketing & Partnerships
Saffire

4. Elevate Your Online Image
LOGO
PHOTOGRAPHY

5. Part One:

7. v

9. v

13. What is YOUR
Rodeo’s Brand?

14. Your Brand
It’s a promise.
It’s an image people associate with you.
It’s a set of core values.
It’s an emotion.

20. Core Values
1) We are Smart & Creative Innovators
2) We Make Nerdy Fun!
3) We are Dedicated Team Players
4) We Treat Our Clients Like Family

21. Core Focus
Our passion is empowering people to feel smart and successful
Our niche is simple, integrated websites and ticketing

24. Cool, thanks.
So where can I get a little help?

28. Part 2: Striking Photography

31. Photography
Matters

41. What Makes a Good Photo?

42. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size

43. Quality – Physical Size

44. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, Interest

45. Effectiveness - Composition

46. Effectiveness - Composition

47. Emotion, Interest

48. Emotion, Interest

49. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users

50. Message
Wait a minute, is this place a parking nightmare? That place looks like fun!

51. Message
OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!

52. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users
Influence Decisions

54. Now, Go Get Some!

57. PHOTOGRAPHY
Online resources for
Online Resources

64. Find Your Own Photos Online

75. Consider Your Space!

81. Thank you.
cassie@saffire.com
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