- Customers are more likely to do business with and refer companies they remember. Regular communication through personalized cards is an affordable way to stay top-of-mind.
- Successful business people like Tom Hopkins and Joe Girard sent thousands of thank you cards annually, contributing to their referrals and sales.
- Services like SendOutCards allow sending cards easily from your computer with one click, keeping in contact with customers for less than $1 each.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
The Death of the B&B will be interesting for all who run a bed and breakfast business or who want to start a bed and breakfast business, Things have changed...
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
How to Spend on Gifts Without Ruining Your Festive MoodWomen On Wealth
Perhaps gift giving becomes a bit of an emotional puzzle for some?
How does one give a gift to each person that says you value them - and keep your budget in place? We'll show you how, with this easy-to-follow eBook.
Looking for financial freedom? Visit us at http://onetreespaces.com/
Rock those vendor events & fairs with this essential guide to maximizing your success. All Direct Sellers can benefit from focusing on getting the right events, how to get the most leads and more.
Kathleen Desio, Executive Director & Independent Miche Representative
http://mypursemyway.com
Engagement fundraising presentation March 2015 MarketSmartGreg Warner
Here's a presentation Greg often gives around the country. Sort of his "stump speech!"
MarketSmart is a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently. Our radically effective products and services use Internet tracking technologies to help fundraisers zero-in on the donors that are most likely to deliver large, major or legacy gifts.
How to build effective word-of-mouth marketingDennis McCarson
There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.
To build loyalty, it isn’t enough to say “thanks” once in a while or offer a discount here and there. In order to stay in the customer’s minds and hearts, you need to put in the extra effort.
We’ve reached out to a number of entrepreneurs who described to us how they thank their customers – and compiled 30 examples of how they do it. Take a look:
The Missing Middle: Cultivating a Deeper Connection to Mid-Level Donors and B...ImpactDC
What do you do with those troublesome mid-level donors? They're not major donors, nor are they membership donors, but they tend to act a bit like both. Share Our Strength and Impact Communications share their mid-level donor secrets with you, from walking you through the lifespan of the Mid-tier Ambassador program - that cultivates and stewards mid-level donors - from concept and implementation to results. The analysis will include a head to head comparison of managed donors against similar donors who were not managed. You will also learn how to maximize revenue from middle of the file donors, in today's environment of declining donor files. You'll learn from first hand examples of solicitations and stewardship efforts designed to help "build a better bridge" from direct mail to major gifts.
The holidays are just around the corner. Is your spa or salon ready to make the most of the season? Beauty industry expert Lisa Starr will share her tips on what to prep now for success this fall.
This is a presentation of grass-root marketing strategies for home inspectors. These techniques and this system will allow Home Inspectors to grow a 100% by-referral business and stop advertising.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
The Death of the B&B will be interesting for all who run a bed and breakfast business or who want to start a bed and breakfast business, Things have changed...
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
How to Spend on Gifts Without Ruining Your Festive MoodWomen On Wealth
Perhaps gift giving becomes a bit of an emotional puzzle for some?
How does one give a gift to each person that says you value them - and keep your budget in place? We'll show you how, with this easy-to-follow eBook.
Looking for financial freedom? Visit us at http://onetreespaces.com/
Rock those vendor events & fairs with this essential guide to maximizing your success. All Direct Sellers can benefit from focusing on getting the right events, how to get the most leads and more.
Kathleen Desio, Executive Director & Independent Miche Representative
http://mypursemyway.com
Engagement fundraising presentation March 2015 MarketSmartGreg Warner
Here's a presentation Greg often gives around the country. Sort of his "stump speech!"
MarketSmart is a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently. Our radically effective products and services use Internet tracking technologies to help fundraisers zero-in on the donors that are most likely to deliver large, major or legacy gifts.
How to build effective word-of-mouth marketingDennis McCarson
There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.
To build loyalty, it isn’t enough to say “thanks” once in a while or offer a discount here and there. In order to stay in the customer’s minds and hearts, you need to put in the extra effort.
We’ve reached out to a number of entrepreneurs who described to us how they thank their customers – and compiled 30 examples of how they do it. Take a look:
The Missing Middle: Cultivating a Deeper Connection to Mid-Level Donors and B...ImpactDC
What do you do with those troublesome mid-level donors? They're not major donors, nor are they membership donors, but they tend to act a bit like both. Share Our Strength and Impact Communications share their mid-level donor secrets with you, from walking you through the lifespan of the Mid-tier Ambassador program - that cultivates and stewards mid-level donors - from concept and implementation to results. The analysis will include a head to head comparison of managed donors against similar donors who were not managed. You will also learn how to maximize revenue from middle of the file donors, in today's environment of declining donor files. You'll learn from first hand examples of solicitations and stewardship efforts designed to help "build a better bridge" from direct mail to major gifts.
The holidays are just around the corner. Is your spa or salon ready to make the most of the season? Beauty industry expert Lisa Starr will share her tips on what to prep now for success this fall.
This is a presentation of grass-root marketing strategies for home inspectors. These techniques and this system will allow Home Inspectors to grow a 100% by-referral business and stop advertising.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Leveraging Your Most Valuable Real Estate Asset to Supercharge Results Jim Remley
Is your real estate business a referral based business? Did you know that 80% of your closings are likely a direct result of your sphere of influence. So why are you chasing new clients instead of cultivating your current database? Explore the answers with this Power Point presentation by Jim Remley and then jump on erealestatecoach.com
2. ALARMING STATISTICS
• The #1 reason a customer does not come
back… they forgot about you.
• 95% of your happy customers will purchase
from a competitor on an impulse.
• For each month that you don’t communicate
with your customers, you lose 10% of your
influence.
4. 67% of business today is driven by
personal referral and word-of-mouth.
What are you doing to attract referrals?
What are you doing to maintain customer
loyalty?
91% of customers say they would
give referrals, but 80% have
not been encouraged to do so.
5. HOW I DID IT…
Became more intentional about getting to know
people as people.
Made them feel valued by expressing appreciation
and remembering their birthday
Built a know-like-trust relationship
Increased my top-of-mind awareness so I am
REMEMBERED.
6. “People don’t care how much you know
until they know how much you care.”
• The better you are at MASTERING RELATIONSHIPS,
the better you will be at thriving in your personal
and business life.
• Why? People can research anything online they want
to gain knowledge about.
• Differentiate yourself by showing people how much
you care.
7. 3 Core Principles of
Relationship Marketing
1. Reach out in the spirit of building relationships
first (80% of the time) and marketing second (20%
of the time).
2. Build a personal brand with friendship, celebration
and service.
3. Master the bridge between high-tech and personal
touch.
9. Get the address and birthday of people you meet
so you can keep in touch and stay top-of-mind!
Visit my book website for more tips!
www.TheMusicOfYourHeart.com
10. “It doesn’t matter how much someone
knows, likes and trusts you if they
don’t REMEMBER you when they’re
ready to make a buying decision.”
- Kathy Paauw
How are you staying
TOP-OF-MIND?
12. The most powerful
marketing of all...
"People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel."
-Maya Angelou
Be remembered as someone who
makes others fee VALUED!
13. Mary Kay Ash’s key to success:
“Make your people
feel important.”
Mary Kay Cosmetics ($1.2 billion empire)
She taught her sales reps to
send three handwritten
thank you notes every night
before bed.
14. Tom Hopkins
Thank you Note Habit
• Within 5 years he went from making less than $50
a month in Real Estate to building an ANNUAL
sales volume of over $14 million
• SECRET WEAPON: 10 hand-written thank you
cards every single day
• 99% of his business by referral
within 3 years
15. Tom Hopkins: Thank You Note Habit
• Thank you for talking with me on the telephone.
• Thank you for meeting with me.
• Thank you for your business.
• Thank you for your kind referral.
• Thank you for the excellent service you have provided for me.
• Thank you for taking your time to consider letting me serve you
(after first refusal).
• Thank you for taking your time to analyze my services
(after they bought from someone else).
• Thank you for using our service/product
(sent at one year anniversary).
16. Joe Girard was born during the
depression in one of the most
deplorable ghettos in Detroit.
How successful did Joe become?
• The Guinness Book of World Records: "World's Greatest Retail
Salesman" for 12 consecutive years.
• Sold an average of 6 cars everyday.
• Sold 13,001 cars during his selling career… all at retail.
What was his secret?
He built and maintained relationships. Joe sent 13 cards to each of his
prospects and clients every year. He created top-of-mind awareness by
keeping in touch with them.
17. What kinds of cards did Joe send?*
• Thank you notes
• Cards of encouragement
• Cards of congratulations (wedding, baby, job promotion)
• Birthday cards
• Holiday cards (Season’s Greetings, Valentines, etc.)
• Helpful news and information
• Small gifts to his best customers and referral partners
*An automated system was not available at the time,
so Joe hired three full-time employees to buy his
cards and handwrite messages for him.
18. Two Case Studies:
• Las Vegas cocktail waitress
• Friend applying for a job at Amazon
19. Opportunities to be remembered as
someone who makes others feel valued:
• Gratitude (just because)
• Birthday
• Anniversary (wedding, annual renewal, closing)
• Congratulations (baby, engagement, wedding)
• Thank you (business, referral, gift, hosted meal)
• Sympathy
• Apology
• Holidays
DO NOT MIX THESE WITH MARKETING!
(no business cards)
Send a Personalized Greeting Card
20. How many cards would you
LIKE to send
each month to family and friends…
if you had a
convenient and
affordable
way to do so?
21. How many cards do you
NEED to send
each day or each month…
To stay top-of-mind and be set
apart from your competition?
22. Do you say to
yourself,
“I can’t afford it!” ?
24. • The cost of acquiring a new customer is 4-30
times more than the cost of keeping an existing
one (depending on the industry or market sector
your customers are in).
• 5% improvement in customer retention equals
25%-85% improvement in profitability.
• 62% of your customers are not taking advantage
of all of the products or services you offer.
25. The #1 reason customers leave to
do business with someone else:
PERCEIVED
INDIFFERENCE
(68% of customer defection is because they think you do not care!)
Become a CHAMPION
thank-you note sender!
"Who does not thank for little will not thank for much."
~Estonian Proverb
26. Did a great job – I know, like and trust him!
Offers other services I could use – roof & gutter
cleaning, walkway/driveway pressure washing
Had more work than he could handle by himself,
and wanted to attract more business so he could
afford to hire more help.
I have not heard from him since May, 2009.
For each month you don’t make contact,
you lose 10% of your influence.
27. OOPS!
How will I remember his name and how to
contact him?
Will he get my repeat business/referrals?
It costs a lot more to acquire a new customer
than it does to retain an existing one.
What are YOU doing to be remembered by YOUR
customers, prospects and referral partners?
28. Idea: Send four customized and personalized stay-in-touch
cards a year, using automated campaign feature.
Cost: $5.76 (including postage) and a little time to set it up
and click “send” ONCE.
ROI: Service visits yield $200-$500; ROI well worth $5.76 to
keep me as a customer and attract referrals, too!
IDEA: Each quarter the customer receives a valuable tip that is
relevant to household maintenance needed for that time of year.
Example:
Spring card: “Here’s my recipe for the cleaning solution I use for
streak-free windows. If you find that you don’t have time to
clean the windows yourself, I’d be delighted to assist you. Just
give me a call.”
29. • Each person in your network can connect you
to 250 people... that equates to 25,000
potential connections!
• A well maintained network of only 100 people
can lead to millions of dollars in business
over time.
• Make a list of your top 100 clients and
differentiate yourself from your competition
by following a simple inexpensive plan that
takes less than 5 minutes per day.
30.
31. • Create and send a real paper greeting card on the Internet without
leaving your office.
• Send a card campaign (same card or series of cards personalized
to multiple recipients) with one click of a mouse.
• Send completely customized cards with your own graphics,
handwriting, signature and personal message.
• Cards are less than $1.
• SendOutCards does the labor -- they print, address, stuff, stamp
and take to the post office for you. I sent my holiday card
campaign to 826 people with a single mouse click.
• Include gifts and gift cards with your greeting card.
32. Why multiple contacts?
The average prospect
will not do business with you
until they have seen or heard
from you at least 7 times.
37. Multiple-Piece Campaigns
• Create, send and forget (and be remembered!)
• Don’t have time to create your own?
Purchase professionally designed ready-to-go
campaigns, add your contact information &
signature:
• General stay in touch
• Generic referrals
• Holiday cards
• Real Estate Agents
• Mortgage Brokers
• Insurance Agents
• Accountants
• Dentists
• Chiropractors
• Attorneys
• Carpet Cleaners
• SendOutCards
38. QUARTERLY POSTCARD
$0.39 postcard
$0.34 stamp
$0.73 x 4 = $2.92 per person/yr.
QUARTERLY GREETING CARD
$1.17 card
$0.49 stamp
$1.66 x 4 = $6.64 per person/yr.
What would that kind of
TOP-OF-MIND AWARENESS
be worth to you?
What you send out comes back!
39.
40. Be a part of creating a Revolution of
Kindness:
Send a free card on me!
Ask me about how you can get paid to share
it with others and save money
Contact me at: Cathynd95@gmail.com
or visit my website
www.SendOutCards.com/cathyconnors