Chamilia is a jewelry brand that targets 30-50 year old mothers. For their Mother's Day campaign, they ran promotions on Facebook, Pinterest, and Twitter between April 14th and May 11th targeting markets in Boston and Philadelphia. The campaign was successful, generating around 11 million impressions with only 2.5% of marketing resources. On Facebook, they gained over 9,000 new page likes and increased engagement. The Pinterest campaign increased followers and re-pins. Twitter also saw growth in followers and engagement. Overall, the campaign significantly increased fan growth at a low cost.