Cassie Roberts from Saffire discusses how organizations can maximize revenue through online sales and ecommerce. She recommends having a strong online presence with compelling websites that make purchases easy. Customers now expect to be able to buy tickets, merchandise, and more online. Bundling items, clear calls to action, mobile optimization, and email marketing can boost online sales. The goal is to get more visitors to your homepage and convert a higher percentage through the sales funnel to purchases.