Cassie Roberts provides tips on how to increase ecommerce sales and digital revenue. She recommends having a clear call to action on every page with a "Buy" button. Video and detailed product information can increase purchases by 12 times. Bundling items together and using promotional codes can boost sales. Mobile responsiveness is critical as 95% of local searches are on mobile and 61% result in a purchase. Selling sponsorships, advertisements, and registrations online opens revenue streams. The goal is to get more visitors to your homepage through marketing then improve conversion rates along the sales funnel.

1. Cassie Roberts | Saffire
ECOMMERCE ON STEROIDS:
HOW TO INCREASE YOUR DIGITAL DOLLARS

7. Beautiful, Unique Designs

8. Dest Drip

10. ASSOCIATION PARTNERS

11. WEBSITES?
Why do we have

12. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.

13. ECOMMERCE ON THE RISE

14. PEOPLE EXPECT ECOMMERCE
Consumers want what they want and they want it NOW!

15. THINGS HAVE CHANGED BEFORE!
Imagine shopping with a Sears Catalog and MAILING OFF for your items!!
19971897 NOW

16. IS THIS THE FUTURE?

17. WHY SHOULD YOU HAVE ECOM?

18. ECOMMERCE=INSURANCE POLICY

19. ECOMMERCE=INCREMENTALREVENUE

20. WHAT DO CUSTOMERS BUY ONLINE?
• Advance Tickets/Wristbands
• Merchandise
• Memberships
• Registrations
• Sponsor/Ad Placement

21. WHAT TO EXPECT
HOMEPAGE 100%
PRODUCT PAGE 16%
CART 4%
BUY 1-2%

22. TRANSLATION
• Typically, ONLY 1-2% of your website visitors will result in a
purchase, and sometimes it’s less!
• How can we improve your sales resulting in a bigger pile of cash?

23. CLEAR CALLS TO ACTION

24. BUY FROM ANY PAGE

25. INCLUDING PHOTO GALLERY!

26. CREATE CUSTOMER CONFIDENCE

27. 12 TIMES
Video watchers are
more likely to purchase.

28. VIDEOS NEAR BUY BUTTON!

29. SHOW & TELL
• The more information you can give, and pictures/videos you can have of
an item you’re selling, the more likely someone will be to buy.

30. DETAILED INFO

31. MERCHANDISE SALES

34. SEE WITH JEANS!

35. (I BET SEARS DIDN’T HAVE THAT)

36. ANNOUNCE MERCH EARLY!

37. BUNDLE ITEMS
SELL MORE TYPES OF ITEMS TOGETHER
• An admission ticket with food vouchers
• A carnival wristband with midway tickets

38. MORE BANG FOR THE BUCK

39. BUNDLE ITEMS
SELL A REOCCURENCE OF THE SAME ITEM
• Season Tickets
• Mini season theatre packages
• Can bundle 2 big shows & 2 smaller shows
• 1 ticket for each day of a festival sold together

40. BUNDLE ITEMS
SELL MORE OF A PARTICULAR ITEM AT ONCE
• Family 4-pack
• Family 5-pack?

41. PRICE VARIANCE
Family Fun Pack $60.00
Single Day Adult Admission $10.00
Single Day Child Admission $5.00
The thing you want to sell more of looks cheaper!

42. CREATIVELY NAME TICKETS PAGE

43. GET TICKETS
HERE!
BUY TICKETS! TICKET DEALS &
DISCOUNTS!
WHICH DOOR WOULD YOU CLICK?
1 2 3

44. CREATIVE BUTTON NAMES

45. ADD COUNTDOWN TO ITEMS

46. DETERMINING PRICE & DISCOUNTS
• Online ticket redemption is approximately 80%
• Consider 20% discount– You could break even!

47. USE PROMO CODES
• Determine ROI of your advertising methods
• EX: Radio station names
• Use a sponsor name as the promo code
• EX: Enter “COKE” at check out for 20% off!
• Be timely to drive sales
• EX: You haved until 5:00pm on Friday to get the discount!

48. PROMO CODES
Tie directly in the purchase process

49. PROMO CODES REPORTING

50. MAKE SURE YOU’RE MOBILE

51. The Old Days
The Late 90’s
Now

52. IMPORTANCE FOR REVENUE
• Customers increasingly use mobile search to shop.
• 95% of all mobile searches are for local goods.
• 61% of all local searches result in a purchase.

53. MOBILE PURCHASE

54. DON’T FORGET TABLET!

55. REGISTRATIONS

56. RFPS ONLINE

57. ALLOW CUSTOMERS ONLINE REG.

58. ALLOW VENDORS ONLINE REG.

59. DISCOUNT ONLINE
• Could you offer a discount if someone gives you their initial information
through an online form?
• Also make this timely!
• EX: Interested in hosting your event at our facility? Let us
know by Friday and you’’ be entered to win 10% off
your facility rental!

60. SPONSORS

61. THE SPONSOR
• Looking to partner with you for
placement on your website in
exchange for cash or services

62. TOTAL SPENT IN USA

63. GET A SLICE

65. ONLINE
The most cost-effective
ways to earn your sponsorship dollars are

66. IDEAS
1. Website Logos/Promotion
2. Online Category Exclusivity
3. Presenting Event Sponsor
4. Mobile Sponsors
5. Email Sponsors
6. Social Media Callouts
7. Online Advertisements
8. Online Ticket Sponsors
9. Entire Event Naming Rights or Logo
10. Create a Digital Experience

67. SELL SCARCITY!

68. HOMEPAGE BAR

69. SPONSOR PAGE LOGO

70. SPONSOR PAGE LINK

71. EVENT DETAIL PAGE LOGO

72. LIMIT
DON’T
YOUR SPONSORS
TO ONE LOGO

73. PRESENTING WEBSITE SPONSOR

75. MAKE SURE SPONSORS
ARE MOBILE TOO!

76. ADVERTISEMENTS

78. ROTATING ADS

79. IN CLOSING

80. REMEMBER THE FUNNEL
HOMEPAGE 100%
PRODUCT PAGE 16%
CART 4%
BUY 1-2%

81. CAST A BIG NET
Get more people TO your homepage so you have a bigger number to start!
Your website must be:
• Easy to find – Are you on Google’s first page?
• Compelling – Once people get there do they like what they see?
• Easy to Navigate – Can people find what they’re looking for?

82. CASSIE SAYS ALWAYS BE HUSTLIN’
• Try to think of new creative ways YOU can sell online!
• There are no bad online sales—any money you make NOW is
money in the bank for later.
• People expect to buy online, so make sure you’re getting a share!

83. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Saffire
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?

84. THANK YOU!
Cassie Roberts
cassie@saffire.com
www.saffire.com