Top 25 Best Ideas for Online Marketing

1. JODI BURESH, CFE, DIRECTOR OF PARTNERSHIPS

3. Why do we have

5. 1 - Call Tonya to
setup a time/demo

7. BUT
WAS MISSING

8. We wanted to

10. We’ll send you the slides.
By: Jodi Buresh, CFE

11. By: Jodi Buresh, CFE

12. By: Jodi Buresh, CFE

16. By: Jodi Buresh, CFE

17. HOMEPAGE SIMPLICITY
Now more than ever, your homepage must be enticing.
• Users spend <10 seconds on a webpage.
• What would a user see in 10 seconds on your homepage?
• Could they find something they wanted to click,
or would they leave?
• Be “digestible”

22. By: Jodi Buresh, CFE

26. By: Jodi Buresh, CFE

27. Use interactivityto increase time on site.
Allow your customers to upload their photos to your website. Have
a photo contest! (Later, use these photos for your marketing.)
By: Jodi Buresh, CFE

29. By: Jodi Buresh, CFE

30. • Polls
• Photo galleries
• Video galleries
• Music players
Little clicks  Big clicks
Big clicks  Purchases

31. By: Jodi Buresh, CFE

32. ON SOCIAL: INCLUDE A PHOTO
• EVERY social platform reports higher
publishing rate and interaction when a photo
is included.
By: Jodi Buresh, CFE

34. INSPIRE & DELIGHT

35. INSPIRE & DELIGHT

37. By: Jodi Buresh, CFE

38. ALSO INCLUDE VIDEO
• Include video on your website, email and social media.
• Link to YouTube or embed the video right in your page.
• Consider This: YouTube has over a billion users — almost
one-third of all people on the Internet — and every day
people watchhundreds of millions of hours on YouTube and
generate billions of views.
By: Jodi Buresh, CFE

39. Videos increase PURCHASE INTENT
than text posts
By: Jodi Buresh, CFE

40. Videos increase BRAND ASSOCIATION
According to Unruly
By: Jodi Buresh, CFE

41. By: Jodi Buresh, CFE

42. YOU CAN’T CONTROL FACEBOOK

43. DON’T PITY LIKE THINGS

45. MAKE FOLLOWERS INSIDERS
• Train people that they are the first to know if:
• They follow you on Facebook & Twitter followers
• They are on your email list
• Also share more behind-the-scenes information (that you
think is boring).
By: Jodi Buresh, CFE

48. By: Jodi Buresh, CFE

49. • Date Night Special at the Fair --- Buy (2) Adult
Gate Admission Tickets by Friday and we’ll give you
a (2) Free Snow Cones and (2) Free Ferris Wheel
Rides. Post it to your website, social media, email and/or
text it.
• Remember to includea photo if you’re sharing on
social media!

51. Text Messages get
compared to 20% for emails
(Source: Venture Beat)By: Jodi Buresh, CFE

52. By: Jodi Buresh, CFE (Source: Digital Marketing Magazine)

53. By: Jodi Buresh, CFE

54. CREATE INTERACTIVE CONTESTS
• Use Likes and Comments as voting mechanisms--it’s
okay!
• You still can’t make people tag themselves or sharethe
post as part of a contest.
By: Jodi Buresh, CFE

55. • Please SHARE!
• Please RT!
• COMMENT with your vote!
By: Jodi Buresh, CFE

56. By: Jodi Buresh, CFE

57. By: Jodi Buresh, CFE

58. BE BIGGER THAN YOURSELF
• Post what people are talking about already!
• Weather
• Local news stories
• Incidents or accidents
• Be a resourcefor things going on in the community.
By: Jodi Buresh, CFE

60. By: Jodi Buresh, CFE

61. INCORPORATE INSTAGRAM
11
Organized by
HASHTAGS
Trends
YOUNGER
Mainly
MOBILE

62. WHO USES INSTAGRAM?
• 80% of Instagram users are outside of
the US
• Instagram is used by 31% of American
women and 24% of men

63. WHO USES INSTAGRAM?

64. WHO USES INSTAGRAM?
75% of Instagram users take action, such
as visiting a website, after looking at an
Instagram advertising post

65. By: Jodi Buresh, CFE

66. FACEBOOK STRATEGIES
Therehas been a decline in “organic reach”
for Facebook posts from >20% to <3%.
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Engage your fans elsewhere.
4. Pay up.

67. By: Jodi Buresh, CFE

68. FACEBOOK AD TARGETING
• Your Facebook followers and people like them
• Your email list and people like them
• People who like certain organizations, TV shows, movies,
music
• People of certain age, marital status, kids
• People who give to certain causes

69. By: Jodi Buresh, CFE

70. PROMOTE YOUR AREA
• Interact with your someof your Area Businesses or
Attractions - especially big ones - on social media.
• Post their deals.
• They will retweet and favorite you.
EVERYBODY WINS.

72. By: Jodi Buresh, CFE

73. LIVE TWEETS
• Show your live twitter feed on side screens
• Guests tweet with #YourName
• Their tweets show up on the big screen
By: Jodi Buresh, CFE

74. By: Jodi Buresh, CFE

75. PROMOTE ALL YEAR LONG
• Post photos of your grounds in the winter, covered
in snow…or rain as the case may be!
• Say something creative like, “We’re in hibernation!
What are you doing on a cold day in
Pennsylvania?”
By: Jodi Buresh, CFE

76. SERIOUSLY—ALL YEAR
• Everyone loves a random holiday. Look them up in
advance, and post about them. You can even
schedule it in advance!
By: Jodi Buresh, CFE

78. GRANDPARENTS DAY

79. By: Jodi Buresh, CFE

80. TWEET SHORTER
• No need to use all 140 Characters!
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• Allow “space”for them to be retweeted.
By: Jodi Buresh, CFE

81. Most effective tweetsask for:
1. A Download:
Increase clicks by 11%
By: Jodi Buresh, CFE

82. 2. A Retweet:
Increase retweet by 311%
By: Jodi Buresh, CFE

83. 3. A Follow:
Increase follows by an average of 85%
By: Jodi Buresh, CFE

84. ANOTHER NERD TOOL: TWITONOMY
By: Jodi Buresh, CFE

85. By: Jodi Buresh, CFE

86. INCORPORATE PINTEREST
• Add boards of things to do in your city, links to
your vendors pages, places to stay
• Craft projects, ‘how to’ cooking boards, etc.
By: Jodi Buresh, CFE

87. COOL PINTEREST IDEAS

88. By: Jodi Buresh, CFE

89. JOIN THE (EMAIL) CLUB
• Everybody loves to be a part of a club.
• Make your email list or text list a “club” sign up or
encouragepeople to pay to join with perks.
• Can do kids & adults!
By: Jodi Buresh, CFE

90. By: Jodi Buresh, CFE

91. MOBILE IS A MUST
• According to Forbes:
“87% of connected devices sales by 2017 will
be tablets and smartphones.”
ARE YOU READY?
By: Jodi Buresh, CFE

92. I DON’T HAVE THE MONEY!
• ONE-TWO PUNCH: 9 of 10 smartphone shoppers haveused
their devices to buy products while at a brick-and-mortar
store.
• MAKE A QUICK BUCK: 70% of mobile browser searches lead
to action within an hour
• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s
technology isn’t easy the first time, I’ll stop using it.”

93. By: Jodi Buresh, CFE (Source: SaffireTix Clients)

94. By: Jodi Buresh, CFE

95. ONLY WRONG TO BE SILENT
• The internet is fast moving; people are quick to forget.
Today’s storyis yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The worst
thing you can do is not be a part of the conversation.

96. By: Jodi Buresh, CFE

98. 36% DIGITAL
40% TV
11% PRINT
9% RADIO 4% OUTDOOR
By: Jodi Buresh, CFE

99. 26% SNAP
36% FB
17% INSTY
By: Jodi Buresh, CFE
AMERICANS 12-24

100. By: Jodi Buresh, CFE

101. By: Jodi Buresh,

102. You said
By: Jodi Buresh,

103. Snapchat geofilters
are special overlays
for Snaps that can
only be accessed in
certain locations.
By: Jodi Buresh,

106. You said
By: Jodi Buresh,

107. By: Jodi Buresh, CFE

108. By: Jodi Buresh, CFE