Instabrags vs. Videosnaps: How & When to Use Both
This document compares and contrasts Snapchat and Instagram stories, providing tips on using each platform. It notes that Snapchat is best for authentic, in-the-moment content while Instagram stories have a wider audience due to its connection to Facebook. The document also outlines various features of each platform, such as filters, links, and advertising options, advising readers to use the channel that best fits their goals and audience.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Story Telling Through Photos & Videos - Bloglalicious 2012Kris McDonald
This panel was by Kris Cain of http://LittleTechGirl.com, LaShanda Henry of http://Sistasense.com and Sarah Malkin of http://www.youtube.com/user/TheMomsView.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
One app that nobody could seem to ignore in 2013 was the time-sensitive messaging platform Snapchat. One of the hottest and fastest growing apps of all time, use of this service jumped exponentially this year.
You can view the recording to the presentation here: https://www.bigmarker.com/illinois_business_community/room54
Some brands and marketing experts have already tapped into this new trend, taking advantage of its massive young audience. In this presentation, we'll look at some of the ways other businesses can adapt their digital marketing strategies to include this fun, hot service.
Charting the course for your marketing efforts in 2016?
One of the best strategies for mapping out your 2016 content marketing plan is to take a look back at what worked in 2015. Understanding the strategies, tactics, and tools that worked (and didn’t work) last year can help to fuel your strategy as you look ahead.
In addition to examining your own content performance, however, it’s also important to have a look at how your competitors and industry leaders performed. Which pieces of their content stood out? What content topics and types were widely shared? This kind of information is invaluable for understanding your audience and anticipating next year’s trends.
In this presentation, BuzzSumo's Steve Rayson examines some of the top performing B2B content of 2015.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Story Telling Through Photos & Videos - Bloglalicious 2012Kris McDonald
This panel was by Kris Cain of http://LittleTechGirl.com, LaShanda Henry of http://Sistasense.com and Sarah Malkin of http://www.youtube.com/user/TheMomsView.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
One app that nobody could seem to ignore in 2013 was the time-sensitive messaging platform Snapchat. One of the hottest and fastest growing apps of all time, use of this service jumped exponentially this year.
You can view the recording to the presentation here: https://www.bigmarker.com/illinois_business_community/room54
Some brands and marketing experts have already tapped into this new trend, taking advantage of its massive young audience. In this presentation, we'll look at some of the ways other businesses can adapt their digital marketing strategies to include this fun, hot service.
Charting the course for your marketing efforts in 2016?
One of the best strategies for mapping out your 2016 content marketing plan is to take a look back at what worked in 2015. Understanding the strategies, tactics, and tools that worked (and didn’t work) last year can help to fuel your strategy as you look ahead.
In addition to examining your own content performance, however, it’s also important to have a look at how your competitors and industry leaders performed. Which pieces of their content stood out? What content topics and types were widely shared? This kind of information is invaluable for understanding your audience and anticipating next year’s trends.
In this presentation, BuzzSumo's Steve Rayson examines some of the top performing B2B content of 2015.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
An overview of these two visual channels given at the Empowering Women in Business conference at Nichols College. #EWIB2014. The link to the video recording is on the last slide.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
34. Your Audience is Already Here
• Create story content without having to build a Snapchat following
• Connections with Facebook mean most brands already have more people following
them on Instagram
• Some argue that it has better features—you be the judge!
35. GeoTagging
• Tags are clickable to see other people
in that location
• Tag your festival grounds & people
will see all pictures in that area by
other users when they click on the tag!
36. Hashtags & User Tags
• Hashtags on Insta Stories are
clickable
• Using the @ symbol allows you to
tag brands and other people
• Tag artists in advance of shows to
generate excitement
37. What to #?
• Look for popular hashtags so your content shows in those
stories
• Almost all days of the week have fun hashtags with good
ideas for content
• #MusicMonday (love for Festivals!) #TipTuesday
#WayBackWednesday #ThursdayThoughts #FridayFunday
• Be careful what you use as your hashtag!
#humpday is NOT SAFE
38.
39. More Editing Tools
• Multiple blocks of text on one screen that
can be different sizes
• Change background color of text
• Reposition time, temperature filters
• Easy access to face filters- on video screen
just click on the ☺ to point the camera
either way
41. Upgrade of Insta Live Video
• As of June 2017, live video can be
saved to your story for 24 hours,
rather than just disappearing
after your Live has ended!
• No “Live” feature on Snapchat
42. Instagram Live
• Swipe left to access “Live Video”
• Hands Free Mode—way to not have
to press to record on Instagram!
• See who watched your Live right after it
happens
43. Benefits of Live
• Creates a stronger connection to your audience—feels more authentic
• Instagram sends notifications to your followers when you are live
• Live videos have a 148% higher organic reach than any other form of
content
• SUPER cost-effective way to POST MORE VIDEOS- will account for more
than 80% of all consumer internet traffic by 2020
47. Let’s Try It!
Everyone take a video of themselves or film your neighbor if you don’t have a personal
Instagram!
1. Try either Normal, Hands Free Mode or Boomerang!
2. Share something you have already learned at FFEA! (Great for your boss!)
3. Use hashtag #WisdomWednesday & #FFEA2017
4. Post to your account!
48. Longer Insta Video is Also Here
• As June 2017– increased from 30 to 60 seconds
• Better for video ads – can reuse same content from other formats
• Allows for tutorial/informational videos, which COMPETES WITH YOUTUBE!
50. Pano Instas-Advanced
• Take a regular panoramic picture
• Trim it down to the square height using any photo
editing tool & crop it in to equal squares
• Use the multiple photo upload tool in Instagram &
the photos line up next to each other to make a
long-looking photo
• Many tutorials on YouTube!
52. Snapchat
• Snapchat is often seen as the best app for
real “in the moment” content, although
memories have improved—it’s true some of the pictures
I’ve showed in Instagram happened before I added the filters & content for this
presentation. ☺
53. Snapcodes
• Everyone knows to “Snap” a Snapcode to follow
• Now you can create Snapcodes to link to ANY
website (like a QR code!) except within Snapchat!
• Go to Snapchat.com & log in
• Click on “Snapcodes”
• Type the URL you want your code to take visitors
• DOWNLOAD & use everywhere! (Add an image too!)
• GREAT for your tickets page!
54. Bitmoji
• Make a character that looks like yourself!
• Separate app that integrates in to Snapchat &
other communication apps, owned by Snapchat
• Easy link for apparel & entertainment industry but
good way for other brands to be “real”
• Keep an eye out for more potential marketing
opportunities
55. Snap Map
• Your bitmoji can appear on a map of where you’re located
• To open the Snap Map, go to your Snap camera screen and pinch your fingers
in like you’re zooming out from a photo — like this 👌
• Is seen as creepy by some—can be turned off
56.
57. Try it Out!
Try finding the map, and clicking on “heat” indexed areas around us!
58. Create Your Own Story
• Add EVERYONE who you follow & follows you
as you get close to your event dates,
especially interns & other staff
• Watch as people add their snap to the story
you created!
• You have the ability to download the entire
story and share it on other platforms!
61. Content Kings
• Snapchat does an AMAZING job
keeping up on current events, and
releasing location filters for people
at those events.
• Users love how Snapchat always
offers something unexpected
63. Canva Filters for Snapchat!
www.canva.com/create/snapchat-geofilters
(must have Canva for Work)
64. Also Make Filters in Snapchat!
www.snapchat.com/on-demand
Allows you to make your own filter right in the filter purchasing process!
65.
66.
67. Newish Editing Features
• Backgrounds or duplicate a section of your photo
– Cool way to combine b&w with color
• Tint Brush also now available – tint certain parts
of your photo
• Click on Scissors, then click on the paintbrush & pick
the color you’d like to tint
68. Multi-Snap
• Film multiple snaps in a row without stopping to
simulate longer video, aka “Multi-Snap”
• Launched around July 15
• To use, just keep holding down the record button &
watch frames stack –record up to 1 minute of video,
or 6, 10 second frames (Coincidence?)
• Only for iOS right now, no release date launched
69. Snapchat has one final thing for its
stories that Instagram doesn’t…
76. Instagram Quick Adoption
• $1.85 billion in Ad Revenue from Instagram in
2016 on track to be $6.8 billion by 2018
• 75% of Instagrammers take action after being
inspired by a post
• Uses Facebook ad targeting- all benefits repeat
80. Instagram adds Links!
• Only for business profiles – have you
converted?
• A free way to get a link on an Instagram post!
• Make sure to tell people to SWIPE UP for more
• Try to keep number of links in your story to a minimum
• Hide content people care about behind the link
81. Tracking Instagram Links
No metrics are tracked on who visits your links, so if you use a link that’s
a bit.ly you can track the clicks that way!
83. What Ad? -Authenticity
• Ads on Instagram have a “native” feel so
play to that
• Showing real people feels more authentic
Remember what you know about User Generated
Content—it’s more believable!
• Include your hashtag—it is clickable
85. Best Attention Span
Snapchat video ads capture over 2X visual attention than Facebook video ads,
over 1.5X than Instagram, and 1.3X than YouTube
86. Snapchat Ad Options
Snapchat ads used to be EXPENSIVE options only!
• A one-day “discovery” pane ad is $50,000
• Sponsored lenses can be as much as $750,000!
• As of this summer—there is a new option!
90. Targeting: Predefined Audiences
Lifestyles – Based on people’s long-term interests as expressed by places where they are
engaged. Examples: Do-It-Yourselfers, Yoga Enthusiasts, Investors & Entrepreneurs and
Philanthropists.
Shoppers – Based on what people buy in stores, restaurants, venues and dealerships.
Examples: Women’s Apparel Shoppers, Mid-size Car Shoppers, Cereal Shoppers and
Home Improvement Shoppers.
91. Targeting: Predefined Audiences
Viewers – Based on what TV, film and video people like to watch. Examples: Netflix,
HBO Go and TV Network Viewers
Visitors – Built based on the places people go when using their mobile device. Examples:
Auto Dealers, Dining Establishments — Chipotle Restaurants, Travel Venues like
hotels, and Retail Stores.
94. Data as a Service (DaaS) –by Oracle Data Cloud
• Your Location–Can tell that you ate fast food for lunch & know if you saw an ad,
then WENT to fast food location after, based on location settings on your
smartphone- Live Gauge
• Online Data– websites you visited, search terms, via cookies or site interactions
• Offline Data – Supermarket Loyalty cards, info when you check out, other rewards
programs
95.
96. Targeting: Data You Own
• You can also upload your own customer emails in this step, like Facebook!
• Snap calls it SAM (Snap Audience Match)
• Sends your ads to people on your email list who also have a Snapchat account
associated with that email address/phone number
• Can create “lookalike” audiences based on this data
101. 3 Tips for Snapchat Ads
• MUST generate an action- More than other platforms people expect a next step
• Be funny/authentic – People expect less than perfect.
• With disappearing content, create a sense of urgency
106. Links for Snaps
• Click on the paperclip while editing your snap
• Draw attention to the fact that your post has a
link if it’s a photo. If it’s a video, mention in
your video that a link is attached.
112. If you’re trying to seen as the most authentic, behind-the-scenes “right now”
brand, use Snapchat.
113. Instagram’s audience is wider and more accessible through Facebook—if
you have a large following there already, stick to Instagram.
114. Snapchat trends slightly younger, so use it if your event serves a younger
generation. If you trend younger but don’t have a good audience on Snapchat,
build it with ads/SAM.
115. Instagram's implementation has a much cleaner design that will feel more
familiar to a lot of us, as well as your audience. If you don’t feel comfortable
with Snapchat, start here because you can’t go wrong.